history of seo ,a brief introduction
Post on 06-Apr-2017
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SEARCH ENGINEOPTIMIZATION1PRESENTATION BY :VIPIN
GUIDED BY :MRS. PREETI
DISCLAIMER 18 years of SEO in about 18 minutes. Learn from the past to better understand and appreciate the future.
Reaching & Engaging New and Existing Customers
THE HISTORY OF SEO
SEO In past two decades
MEANWHILE, SOMEWHERE IN WASHINGTON. 7
THE WEBCRAWLER LOOKS LIKE THIS.8
Lycos : one of the (1994) earliest crawler-based search engines.
9By 1997 it has indexed over 60 million documents. It eventually outsources its search results to AllTheWeb.
11Google launchesUses Page Rank to rank websites more accurately.
Google launches Paid Links AdWords as CPM modelGoogle also releases a PageRank toolbar so SEOs can now record their PageRank.13
Fact 1#Today, there are almost a million people on LinkedIn with SEO in their job title.
GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE16
Googles florida update penalises tactics popular in the late 90s like keyword stuffing and over optimisation of anchor text.17
RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH. 19
Google launches Google Analytics, giving SEOs an easy way to analyze and track the performance of their campaigns.21
GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
Cloaking: Shows different content To users and search engines.23
XML Sitemaps launch and are supported by all of the major search engines.25
Google Suggest launches.
This gives SEOs another tool to help with keywordresearch.27
GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.29
Google launches Panda.
Its aim is to prevent sites with low quality content from acquiring top-tier rankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.31
GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS. 33
Google releases a disavow tool to help websites recover from penalties due to bad links.34
So What is SEO Today?
BEFORE SEOPAGE IS AT FIRST PLACE BUT ON THE THIRD PAGE
37AFTER SEOPAGE IS AT SECOND PLACE BUT ON THE FIRST PAGE