rankwatch brief - seo
DESCRIPTION
For Online MarketersTRANSCRIPT
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MAKING SEO SIMPLER EVERYDAY...
because life is complicated enough!
HELLO & WELCOME TO
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RankWatch was founded by Sahil Kakkar in
university while completing his Bachelors in
Computer Science and has become driven
to help Companies & Agencies understand
their marketing eorts in more detail and aid
them in growing their online business.
Sahil surrounded himself with like minded
people that have an array of skills to create
a rounded digital agency.
RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
We have a client base of more than 37,000 Users across 119 countries and track over 5 million
Keywords to date on a DAILY basis!
RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
0 1 / I N T R O D U C T I O N
RankWatch was founded by Sahil Kakkar while in university.
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Sahil KakkarFounder | CEO
Vaibhav Kakkar
Co-Founder
Devanshu Arora
Head Of Strategies &
Planning
Vidhatanand
CTO
Matthew Booth
Strategy & Marketing
Director
Sarthak Sawhney
Technical & Marketing
Geek
Sidhant Vats
Marketing Communications
Manager
"RankWatch will provide companies and
brands to stay ahead of the game, with
the Internet marketing landscape by
collecting and analysing statistics that
harness the power of big data to provide
easy steps, helping you promote your
business by driving higher ROI out of
organic, paid and social networks."
0 2 / T E A M
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Here is how RankWatch can help you and your clients grow.
As you are aware there are a multitude of softwares in the market, so why not capitalize on having all of that data under one dashboard?
0 3 / A B O U T
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Lead generation :
API available to place on your website which enables potential
clients to download a report of the quality score of their website.
Sales sta :
NO excuse from sales agents about the time taken to create
reports and not having enought time to acquire new business.
Create branded reports within 60 seconds to share with your
clients.
Show the client the areas of improvement in one simple document.
Competitor analysis - Show them you on their websites what their
rivals are doing!
Customizable Reports - You can show them as much or as little as
you want.
HOW IT HELPS AGENCIES?
RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
RankWatch helps you look at your content marketing strategy from the SEO prism. It oers great insights into the sort of content that can deliver solid SEO benefit.
0 4 / A G E N C Y
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Conversions :
Prove to potential clients you have the information to hand and the
knowledge to transform their online business.
SEO / Account management :
Complete dashboard designed for your specific requirements.
Email Triggers to notify your account managers of the keyword
flactuations ! Be proactive instead of reactive. Always stay one step
ahead!
Detailed on-page analysis of the whole website.
Backlink dashboard enables you up to load the links from
webmaster tools so you are aware when links fall out of google's
index or become toxic.
Review your Google local rankings.
Retention :
Spend more time on the high value activities rather than hunting for
errors. RankWatch takes the pain out of managing BIG data.
Measure the Ranking results in real time.
Google analytics integration so you can show whats working for
your client in PPC vs SEO.
Hidden opportunities let you prospect for addition keywords to
enable your team to easily upsell additional keywords.
Give clients access and be 100% transparent with your activities.
Team Management
RankWatch have specifically made a dashboard
with you in mind. Did you ever want to know how
your clients as a whole are operating for you? Well,
you no longer need to worry or play guesswork!
RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
0 5 / A G E N C Y
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Most of the sta at RankWatch have worked in a plethora of Digital Agencies over the years and understand what the clients are looking for.
0 6 / A G E N C Y
Proper link building still remains one of the few ways to get inbound links. Tools like RankWatch help you get a birds eye view of your links, and know how your search keywords perform.
Smallbiztrends.com
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
AS A MARKETING MANAGER, HAVE YOU ASKED YOURSELF THESE QUESTIONS?
What backlinks are my agency building?
What have they done with my money this month?
Are these reports factual? Am I being shown the correct information?
Are my rankings going up and down?
Could my agency be doing more for me?
How are my competitors ranking above me?
Is PPC or SEO bringing in a higher ROI if any!
What can I do to help my agency?
Are the rankings on google.com the same as the Google local listing?
0 7 / M A R K E T I N G M A N A G E R
Well, this is why YOU need RankWatch!
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
You will have a lot more questions running through your mind.
But dont worry, this is exactly why RankWatch is here to help you.
OUR FLAGSHIP FEATURES
Sim
ple
& E
ect
ive S
EO
Man
agem
ent
100%
Whi
te L
abel
sol
utio
n fo
r Clie
nts
Keyw
ord
Arc
hive
CEO
Das
hboar
dA
dva
nced R
eport
ing
City
Bas
ed R
ank
Trac
king
Em
ail A
lert
s
Com
petit
ors
Inte
gra
te w
ith G
oogle
Ana
lytic
s
Websi
te A
naly
zer
Bac
klin
ks
Keyw
ord
Sug
gest
ions
Sal
es
Pro
spect
ing
Low
Han
gin
g F
ruits
(LH
F)
0 8 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Keyword Archive
Go back to any past date and check what the
Google Page looked like. RankWatch through
Keyword Archive gives you access to
historical data for your keywords by keeping
a screenshot of the Google SERP for you to
refer to when you need it.
Simple & Eective SEO Management
RankWatch is a unique and elegant SEO
Management Platform that allows users to
gain a birds eye view of all their digital
marketing campaigns and provides them
with actionable data to work on.
100% White Label solution for Clients
The 100% White Label interface allows clients
to access their Ranking information at any
time of the day by using their own unique
login credentials to generate unlimited
reports, which in turn increases transparency
and creates better relations with clients.
0 9 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
CEO Dashboard
The success of business decisions depends on the quality of information available to the decision maker of the company. And the decision maker is usually the company CEO. The CEO Dashboard lets your control this!
Top client performance
Worse client performance
Organic keyword review of your whole client base
Analyse trends
Understand sta training needs
1 0 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
CEO Dashboard
The success of business decisions depends on the quality of information available to the decision maker of the company. And the decision maker is usually the company CEO.
Integrate with Google Analytics
RankWatch also allows you to integrate
Google Analytics, so that you do not spend
your precious time on dierent platforms.
Along with, we provide a simpler interface to
access your most important data related to
trac such as :
Page Views
Time on Site
Bounce Rate
New Visitors
Advanced Reporting
One of RankWatchs strongest areas is its
Reporting structure, which can be accessed
from almost every page on the tool and can
be exported in multiple formats such as the
basic Excel, CSV and PDF that can be
customized completely to match your
requirements.
Schedule Reports to be sent
CSV, Excel and PDF
Fully Customizable
City Based Rank Tracking
Get your rankings as precise as possible with
location-based tracking and see what results
your customer sees. Choose the search
engine along with the specific city on which
you want to monitor your keyword rankings.
Geo-Specific Results
Thousands of Cities can be added
1 1 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Email Trigger
Instant notication of Rank Fluctuations
Unlimited Email Addresses of Recipients
Notications as soon as your keyword enters or
leaves top 1/10/100 ranks.
1 2 / M A R K E T I N G M A N A G E R
Email Alerts
Dont waste time in searching for position fluctuations of your keywords. Get automated E-mail notifications of any change in your rankings by setting specific conditions on when you want to be notified of such changes through RankWatch Email Triggers.
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Backlinks
On RankWatch, Backlinks are calculated in seconds and are displayed
according to dierent parameters such as Newly Added Backlinks,
Most Frequently Used Links to the Top Linking Domains.
Deep Link Ratio
Site Wide Vs. Non Site Wide
Do Follow Vs. No Follow
Image Vs. Text
TLD Distribution
Strongest Page
Keyword Suggestions
On RankWatch, you are not restricted to a certain number of keywords
that you can track. But rather, we encourage you to track as many as you
can, as it will not only allow you to identify but also provide you with more
actionable data to carry on a successful SEO Campaign.
Having an array of keywords will also allow you to monitor their
performance over a period of time and optimize them instantly when the
time is right.
Long Tailed Keywords
Similar Phrases
City- Specific Results
1 3 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Low Hanging Fruits (LHF)
RankWatch has an awesome feature, which
helps you identify hidden opportunities i.e. it
will suggest those keywords, which you are
not optimizing, however are ranking well &
should be suggested to your clients to
consider tracking them as well. These will
show up under the LHF page along with their
broad-match search volume, their trend over
a period of 6 months and their respected
CPCs.
Competitors
SEO is all about going above your
competitors website. RankWatch will assist
you in doing just that by keeping a close eye
on their online activities, organic or paid and
report to you on a timely basis. We find out
who your toughest competitor is and what
ads they are running and how many
keywords of yours they are ranking on. On
top of that, we will give you a trend of what
their online presence has been like and
suggest you keywords that will give you an
edge over them.
Website Analyzer
Get your website audited and evaluated by
RankWatch with a comprehensive in-depth
analysis on what you are doing right and
wrong with your website.
RankWatch has just introduced its new
version of Website Analyzer, a module that
focuses on conducting research into what
makes a website stand out or makes it
unnoticeable.
1 4 / M A R K E T I N G M A N A G E R
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
Low Hanging Fruits (LHF)
RankWatch has an awesome feature, which
helps you identify hidden opportunities i.e. it
will suggest those keywords, which you are
not optimizing, however are ranking well &
should be suggested to your clients to
consider tracking them as well. These will
show up under the LHF page along with their
broad-match search volume, their trend over
a period of 6 months and their respected
CPCs.
Sales Prospecting
RankWatch has always been known as a
complete SEO Management Platform,
providing a 360-degree solution to all your
SEO requirements. However, it has been
proven to be an eective Sales Prospecting
tool as well, where sales representatives use
its various USPs to their advantage, such as
Website Analysis, Competitor Analysis and
most importantly, Research to create an
extensive sales pitch.
1 5 / M A R K E T I N G M A N A G E R
Staying on top of Google search results plays a vital role in boosting online trac of all business even remotely dependant on online sales leads.
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RankWatch is a completely automated digital platform that focuses mainly on SEO and provides actionable data on everything related to Search.
1 6 / C L I E N T S
SOME OF THE CLIENTS THAT USE RANKWATCH
We have a plethora of Digital Agencies Globally but as you can imagine they like to stay anonymous.