seo - a brief introduction

Download SEO - A Brief Introduction

Post on 23-Jan-2015




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At ApexTgi - ethical SEO Company India, we implement ethical and effective search engine optimization strategies for your website so that it can enjoy top page ranking in Google and other major search engines naturally building on online presence for the site through social media as well.


  • 1. SEO A Brief Introduction

2. Why SEO? PROS Cost effective Sustainable and measureable results High ROI People trust organic search results Cons Takes LOTS of time and patience Algorithm changes Huge learning curve 3. Introduction to SEO Keyword Research On-Page SEO Off-Page SEO Measuring Your Progress Google Penguin Update Other ways to get traffic Final Notes/Questions Live Website Consultation 4. Keyword Research Importance of keyword research Understanding your market location product type niche. Think like your clients/customers Build keyword list Keyword tools 5. Google Keyword Tool 6. On-Page Optimization Keyword relevancy Title tags and H1 Tags Meta Tags Meta description = good Meta keywords = bad Keyword density Sitemap Low Bounce Rate Loading Speed Content is KING CMS Wordpress Magento Purely custom coded DONT FORCE IT 7. WordPress Plugins Google XML Sitemap Yoast SEO Plugin WP Super Cache Digg Digg 8. Off Page SEO (Link Building) Link Building Page Rank (PR) Types of links Contextual Links Web 2.0 (Hubpages, Squidoo, Tumblr) Guest blogging (build relationships) Forums Blog comments Do-follow, no-follow Relevancy Age Avoid link farms/spam sites 9. v 10. Measuring Your Progress Google Analytics Traffic Time-on-page Bounce rate Conversions Visitor Flow 11. Google Penguin Update Avoid getting irrelevant links Diversify your anchor text Diversify link sources Avoid over optimization Ultimate goal: Natural 12. What else besides SEO? The internet is a BIG place Traffic sources Social Media Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbledupon etc. Paid traffic (PPC) Text ads (Adwords, Facebook Ads) Banner ads Referral traffic Guest blogging Online press releases Email marketing 13. Thanks