hosting destination guide about become ecm when …...express your interest to ecm head office and...

hosting destination guide

ecm academy:

accelerator of meetings

industry worldwide

For more information, contact:ECM Head Office29D rue de Talant, 21000 Dijon | FranceTel: +33 3 80 56 02 04Fax: +33 3 80 56 02 [email protected]@eurac.eduwww.europeancitiesmarketing.com

22 | bECOME Our HOsT 23 | AbOuT ECM

Become our Host!

European Cities Marketing (ECM) aims to improve the competitive-ness and performance of the leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better.

The network connects more than 110 members from 32 coun-tries. European Cities Marketing aims to strengthen city tourism by communicating information and sharing knowledge and expertise. It is also the focal point for Europe’s Meetings Industry and for interna-tional clients willing to organise events in Europe.

aBout ecmecm mission

This brochure is intended to provide information only. ECM makes no guarantees as to the accuracy of information contained.

All reasonable measures have been taken to ensure its quality, reliability and accuracy.

We invite you to check the final version at www.europeancitiesmarketing.com

when what

anytime

Express your interest to ECM Head Office and Course Leader, Pier Paolo Mariotti

Express your needs and establish content with the Course Leader together with the date of the event

6 months before

send your bid manual highlighting - The attractiveness of your destination- Easy accessibility- The proposed venue with full technical equipment- support from local authorities willing to host the event- Details about proposed meetings rooms- Details about accomodation- Information about social programme

bid approval by ECM board

Confirmation of date and team of faculty members

recruitment of faculty members

5 months before site inspection with course leader and representative from ECM Head Office

4 months beforeProduction of communication tools

- sending out programme - registration and recruitment process

19 | busInEss MODEL

1. The fee to ECM includes the building of the programme, all costs for the preparation of the programme, the documentation, coordi-nation and the supervised execution. The fee for the hosting desti-nation is set to 35.000 euros.

2. All the costs for local expenses including the social programme + Faculty travel expenses

1. All registration fees at a price not exceeding the fee established by ECM for the ECM Academy.

2. sponsors in the hosting country in money and in kind. sponsorship cannot apply for the running sponsors of the ECM summer school (IMEX, EIbTM, usI, ICCA, IAPCO a.o.)

Businessmodel

expenses of tHe destination for Hosting tHe ecm academy

income of tHe destination for Hosting tHe ecm academy

20 | rEquIrEMEnTs 21 | rEquIrEMEnTs

- Welcome reception at a place of interest on Day 1 (City Hall or comparable venue)

- Official Dinner on Day 2 by the local destination

- Faculty to dinner on Day 3. students organise their own evening

- Invitation to the Gala Dinner on Day 4

In order to keep the educational standards, eCM represen-tatives must be invited by the hosting destination for a site inspection to evaluate the fulfilment of the written proposal.

social programme

reQuirements for tHe destination

in overall terms

meeting rooms

The city or the destination that can host the Permanent Faculty Pro-gram should:

- be attractive and of interest to the participants with regard to the city’s standing as convention destination; have a track record of medium-sized congresses (up to 1,500 participants) to have taken place in the city

- Have easy access by rail, road and air (and within an hour distance of an international airport)

- Have a 4 star hotel with congress facilities with full technical equipment or alternatively the PFP can be held at a congress center close to the headquarters hotel

- Local authorities/the state Government be willing to offer support to the ECM Academy

RooM set up

style CapaCIty sIzeteChnICal equIpMent

1 plenary

hallclassroom 100 +/-200

sqm

Pads & pens, microphone on every other table+ computer beamer, screen; internet access

4 Breakout

rooms

Tables for group discussion

20 +/- 50m²

Flipchart, pads & pens + computer beamer and screen; internet access

1 orga-niser’s office

Tables for compiling proceedings, storage space, and two working places

10 +/- 20m² -

Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 3

Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 4

ECM summer school . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 5

Faculty Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 7

business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 19

requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 20

become our Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 22

About ECM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 23

summary

2 | suMMAry

- meet professional leaders of the meetings industry from europe- provide knowledge and skills for a successful carrier in the meetings industry- recruit and develop a network with new colleagues and future leaders- get tools to acquire clients in the meetings industry- gain cmp professional credits to acquire/confirm your cmp certification

Hosting

destination

guide

Dear Colleagues,

It is with great pride that we now launch the ECM Aca-demy, accelerator for Meetings Industry worldwide.

It is the product derived from the ECM Summer School, the educational landmark in the panorama of the Mee-tings Industry in Europe. The ECM Academy is develo-ping future leaders for emerging destinations, being the bridge to a successful career in the Meetings Industry.

The major asset of the School is the Faculty. They are experienced meeting professionals working for relevant institutions like Convention Bureaux, PCOs, association executives, hotels and conference center mangers, tou-rist boards, hotel chains, meeting industry exhibition corporate event planners, and related professionals that give added value to the course.

This booklet intends to present the multiple advantages of hosting such an event in your country/destination and already benefiting from a successful formula in Europe.Our knowledge is proven, recognized and well evaluated.We do remain at your disposal to share our experience with you and bring the most of our knowledge.

We are looking forward to be your guest and partner in your destination!

welcome

3 | EDITORIAL

Heike Mahmoud, ECM Vice-President Meetings Industry

Ignasi de Delàs, ECM President

Pier Paolo Mariotti, Course leader

4 | COnCEPT

ECM offers a tailor-made course for partner organizations outside Europe such as convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibi-tion centres, and governmental bodies looking towards to a glo-bal promotion of the Meetings Industry. The ECM Academy provides great insight into the structure and functioning of the Meetings Industry. It sets the background and context to this most lucrative sector of tourism, illustrating its subject with up-to-date and cutting edge examples of European best practice. It is perfect for those just starting out in the sec-tor and quickly wanting to get up to speed, and for those who are exploring its potential as a tool of commercial and economic development.

European Cities Marketing is exporting the ECM Summer School concept to emerging destinations in non-European continents/regions like Asia, Africa, South America or the Gulf. The programme aims at leading the students towards practical and hands on education with relevant real cases studies and prac-tical situations. It is a highly successful concept; young people get acquainted with the fundamentals of our industry with a practical training approach developing concentration, teambuil-ding, interaction in a full immersion course.The residential full immersion course is in English. The course lasts four days in adequate spacious and modern meeting facili-ties allowing a real interactive education. Professional credits for the CMP programme are granted to the participants.

conceptecm AcAdemy: AccelerAtor for meetings industry professio-nAls

developing future leAders for emerging destinAtions

the

pAckAge - 3.5 full day courses- 10 faculty members- 60 students maximum admitted per course- 15 different sessions- 6 different hands-on workshop sessions - 4 workgroup activities- 1 open workshop to draw guidelines for growth of

the meetings industry in your destination, open to all local politicians, professionals and meeting suppliers

5 | ECM SUMMER SCHOOL

The ECM Summer School for 28 years has been an educational landmark in the panorama of the Meetings Industry in Europe.

The ECM Summer School has consistently been the bridge to a successful career in the Meetings Industry. It has graduated 1,500 students - many of whom have gone on to become future lea-ders. Despite new technology and hybrid meetings, the winning formula has remained the same: a unique opportunity for young professionals just entering the Meetings Industry to spend four days with some of the biggest names in our business in an “old-fashioned” school. The Faculty is not made up of academics but experienced professionals with a “tell it as it is” angle based on many years hands-on experience.

ecm summer schoolA product derived from the ecm summer school

1987 gmunden1988 luxembourg1989 Antwerp1990 Bergen1991 lisbon1992 salzburg1993 valencia1994 Brussels1995 innsbruck1996 nice

1997 Barcelona1998 Biarritz1999 luxembourg2000 ljubljana2001 sorrente2002 stockholm2003 istanbul2004 Budapest2005 malta2006 Berlin

2007 tallinn2008 opatija2009 Bolzano2010 tampere2011 krakow2012 dubrovnik2013 istanbul2014 genova

summer

school

testimonieswhAt do ecm summer school grAduAtes sAy

6 | ECM SUMMER SCHOOL

The ECM Academy programme focuses on:- How to create a marketing plan to promote your city or region- Decision making processes of corporate and association clients

when planning a congress- How to find your clients – databases and research- How to establish a client database- The role of intermediaries (PCOs and DMCs)- To bid or not to bid?- Green Meetings, the principle of sustainability for cities

and conference centers- Social Media- 1 open workshop to draw guidelines for growth of the Meetings

Industry in your destination, open to all local politicians, profes-sionals and meeting suppliers.

progrAmmederived from the ecm summer school

« ECM Summer School provided me exactly what I was looking for – insider perspective. » Lauri Kurs, Sales Manager, Nordic Hotels OU/Tallinn CVB

« The Summer school gave us the chance to meet colleagues from 24 countries and this resulted in an interesting exchange of information and a mixture of visions from people that were all busy in the meetings industry. » Ann-Pascale Mommerency, Advisor, Kortrijk Regional Convention Bureau

« I heard about ECM Summer School through my colleagues and it was a great opportunity for me to develop in my profession. » Malena Rendahl, Project Manager, Hotel & Conference Booking, Destination Jönköping

« After a year in the business events industry, I was fortunate to attend the 2013 ECM Summer School in Istanbul. The Summer School not only instilled in me extensive global business events knowledge, it also widened my worldwide network. I engaged in important dialogues that are at the heart of the industry, as well as the latest trends of other destinations. » Tshepo Maseko, Coordinator Sales & Marketing, South Africa Tourism

7 | FACULTy MEMBERS

The major asset of the School in all these years has been the Faculty. They are experienced meeting professionals working for relevant institutions like Convention Bureaux, PCOs, association executives, hotels and conference center managers, tourist boards, hotel chains, meeting industry exhibition corporate event planners, and related professionals that give added value to the course. The Faculty mem-bers have senior management or relevant position in the company.

- pier paolo mariotti, course leader

- Jonathan cohen- rémy cregut- nalan emre- harry fine- paul flackett- elisabeth hansa- Barbara Jamison- cécile koch- cain leathem

- olivier lépine- Anja loetscher- Bruna migliazza- christian mutschlechner- michel neijmann- miguel neves- Annalisa ponchia- olivier ponti- mathias sondermann- mark spivey- Anne wallin-rodven

fAcultyeuropeAn gothA of the meetings industry

list of the fAculty memBers

course leadermeeting manager eurAc researchBolzano, itAly

[email protected]

Born in the heart of the Alps. Graduated in Economics and business administration at Università degli Studi di Verona. Worked as photojournalist and travelled extensively in South East Asia for several European and Asian publishers. Speaks fluently Italian, German, English and basic French and Chinese. In 1994 he came back to Italy with his family: wife Rosanna and the daughters Irina and Costanza. Works for the South Tyrol Convention Bureau. In 1999 sets up the Torino Conven-tion Bureau. Founder and director of “.IT Meetings and Incentives in Italy.” Since 2003 works as Meeting Manager at EURAC Research and is the managing director of the EURAC and TIS Convention Center. CMM and CMP Certified Meeting Manager and Certified Meeting Professio-nal. Active in MPI (Meeting Professional International) where he served as Italia Chapter President and Member of the European Council. Responsible for Certification program and board member in Federcongressi (Italian meeting industry council and member of the “Italia for Events” National committee for the international promotion of the Italian meeting industry. Member of the APEX international Green Meetings and Events Committee for the Convention Industry Council. Since 2011 Pier Paolo is Course Director of ECM Summer School.

pier paolo

mAriotti

8 | FACULTy MEMBERS

founderAzimuth marketing communications ltdBushey, united kingdom

[email protected]

Jonathan Cohen, the owner of Azimuth Marketing Communications is a Destination Marketing specialist. Having earned a living pounding the streets on behalf of such illustrious hotel com-panies as Hilton, and Inter-Continental, he moved into management roles in destination mana-gement and destination marketing. Jonathan has worked in Hotels, Venues, DMCs and spent 12 years as Head of Business Tourism in the UK and International Sales & Marketing Manager - MICE for VisitDenmark, before setting up his own marketing communications agency specializing in the MICE industry, Azimuth Marketing Communications. Jonathan is a big believer in the core values of telling the truth, being trustworthy and always going the extra mile when it comes to offering a service. Jonathan has sold some of the biggest conferences, marketed some of the most exciting destinations, and been the creative force behind some great destination marketing campaigns. Jonathan currently is a previous UK Board Member of MPI and Eventia, and is a regular speaker at business tourism trade shows, and educational events. Jonathan has many years of experience of destination branding, event organization, conference sales, and creative marketing.

Jonathan

cohen

general manager2m2c montreux music & convention centremontreux, switzerlAnd

[email protected]

Founder and Honorary President of the MPI French Chapter since 1997, member of the MPI Foundation European Council, and of course an active ECM Member since 2006, Rémy Cregut is a man with a diverse and rich professional background. Between 1984 -1996 he occupied senior sales and marketing positions at Sofitel, Hyatt Hotels and Intercontinental Hotels & Resorts. He subsequently created Disneyland Paris Business Solutions, acting as a director for 3 years, and then moved to the Côte d’Azur to open the Grimaldi Forum Monaco. Two years later he became Executive Vice-President of LSO International the largest destination management company in France at that time. Before accepting his current position in Montreux, he was heading Center Parcs Business Solutions in Rotterdam. In 2005 Rémy accepted the role of General Manager of the 2m2c Montreux Music and Convention Center, host of the famous long lasting Montreux Jazz Festival. Remy seats in various committees such as the Marketing Committee of the Swiss Convention & Incentive Bureau, the Swiss Convention Centers Alliance, the Swiss Riviera Econo-mic Development Office, the Swiss Riviera Hotels Association, the Montreux Riviera Convention Bureau and the Partners Club of the French Association of Event Agencies.

rémy

cregut

9 | FACULTy MEMBERS

exhibition directorimeX groupeast sussex, united kingdom

[email protected]

Nalan Emre has been involved in the exhibition industry since 1995. Nalan began her career as Project Manager for a trade show and special events company based in Munich, Germany. During her six years with the company she planned, organised and supervised trade shows in various Ger-man cities. In April 2001 Nalan started working for Hall Erickson, Inc. in Chicago, USA helping to organize The Motivation Show, the world’s largest incentive merchandise and travel show. When she returned to Germany Nalan became a freelance event organiser based in Munich organising events in Germany. She joined IMEX – the worldwide exhibition for incentive travel, meetings and events early in 2002. The first IMEX in Frankfurt exhibition was organised in April 2003. In 2010 Nalan started working on the new launch show IMEX America taking place in Las Vegas, USA. Nalan has been promoted to Organising Director for the IMEX Group in 2004.

nalanemre

ownerharry fine Associatesluton, united kingdom

[email protected]

Trained as an economist Harry Fine worked for an airline, a convention bureau and hotels before setting up his own business in 1988. Initially his company represented American hotels and resorts in the UK MICE market but then the focus changed to working with DMCs. His current portfolio of clients includes DMCs from Europe, Southern Africa and South America with his longest standing client being a Turkish DMC.Harry Fine also undertakes consultancy and project work around the world concentrating on new and emerging destinations in the MICE market. He has undertaken projects in Chile and Namibia and most recently in Montenegro and Georgia. These projects often involve developing MICE strategy for the destination, the creation of a Convention Bureau and training for the local sup-pliers.He has lectured and spoken at a number of trade events and has sat on the Boards of ICCA and ACE (Association of Conference Executives)Outside of business his passions are travelling, reading, watching sport (particularly Chelsea) and listening to music mainly classical and jazz.

harryfine

10 | FACULTy MEMBERS

managing directorimeX groupeast sussex, united kingdom

[email protected]

Over 30 years experience in the Meetings Industry.Joined up with Ray Bloom in 1987. In 1988 first edition of EIBTM in Geneva.Sold to Reed in 1996 and in 1999 PF left to to set up own Consultancy “ PF Redseven”.In 2001 together with Ray Bloom launched IMEX Frankfurt … first show in 2003.In 2009 again supported Ray Bloom in launching IMEX America … first show in 2011.Paul Flackett has served as President of SITE 1995.Paul Flackett served as President of SITE Foundation 2001Has served as MPI Chancellor.Currently serves on DMAI Global Advisory Council and Centennial Advisory Group.Was elected M&IT personality of the Year in 1998.Has received the prestigious Moises Schuster Award from ICCA.

paul

flAckett

head of event managementAustria center viennavienna, AustriA

[email protected]

After studying languages at the University of Graz and graduating with a master degree, Eli-sabeth Hansa worked as interpreter and translator for two years, followed by two years in the industry. She then joined the ORF (Austrian Broadcasting Corporation), working for the news department. Elisabeth then changed to the Grazer Congress, where she was appointed to build up a Marketing and Sales department. In September 2007 she was appointed Head of Marketing and Business Development for Messe Congress Graz. From March 2010 - until December 2012 she was Managing director of the Europeum Mariazell, a multipurpose venue for meetings and other types of events. Finally, in February 2013 she took over the event management department of Austria Center Vienna, the biggest purpose built convention centre in central Europe and the only one attached to a UN Headquarter.

elisabeth

hAnsA


managing directormim europe & headQuarters emeA & headQuarters Asia pacific magazinesBrussels, Belgium

[email protected]@headquartersmagazine.com

Cécile started her professional career in the Meetings Industry as director of a M.I. fair in Brussels in 1998. A year later she joined the niche publishing house ‘Meeting Media Company’ based in Belgium where she is still active now.Before entering the M.I. she has been working in the IT and banking industries enabling her to understand fully the link between the corporates and service providers in the Meetings Industry.

cécilekoch

head of Business development – europelondon & partnerslondon, united kingdom

[email protected]

Barbara Jamison Heads up the European Business Team at London & Partners (London Convention Bureau), the Mayor’s official promotional agency for London.Barbara’s experience in the industry has covered every aspect of tourism in Global markets... youth and educational tourism, tour operating, Destination and Event Management, Major Events including the London 2012 Olympic and Paralympic Games to currently promoting London for Business Tourism/Events and Foreign Direct Investment. «I believe relationships, education and knowledge sharing are key to our industry and I am delighted to become one of the ECM Faculty. The last few years in London has been such an exciting time building up to 2012 with the Jubilee and the Olympics. The merger of London & Partners (tourism, inward investment and education) has enhanced the work we do as a City and provided us with a much more joined up approach to really capitalise on the Legacy of the Games. Exciting projects such as Tech City and the Crick Institute for Bio Science research means I can move forward and promote my home City, London with even more passion.»Barbara lived and worked in France and Germany in the hospitality and wine industry and speaks both languages fluently as is the current Site GB Chapter President.

Barbara

JAmison


directorBiarritz tourismeBiarritz, frAnce

[email protected]

After many years in the international hotel business in F&B as well as sales and marketing, Olivier Lépine has contributed to the opening of 8 hotels around Europe including Brussels, Nice, Mon-treux, Budapest, Birmingham, Casablanca, etc. He started his own company, Naviginter, running river cruises in Lyon and Passerel International with hotels in Lyon, Mont Tremblant (Canada) and Nice. Olivier created Lyon Convention bureau in 1988 as well as the marketing department of Lyon Tourist Board. In 1996, he went to Biarritz to create Biarritz Tourism running the congress centers, tourist board and communication. Olivier is one of the founders of the ECM Summer School. Olivier Lépine was also EFCT treasurer from 1990 to 1996, then President from 1996 to 2001, President of JMIC 1999- 2001, President of the French convention bureau from 1998 to 2004, Vice President of European Cities Marketing from 2008-2012. He is now General Secre-tary of France Congrès, Vice President of Unimev, and board member of Atout France. Olivier has been grated the French distinction as chevalier de “l’ordre national du mérite”, received the Industry Unity Award in 2004, and has been Director of Sales and Marketing worldwide of the year of Hyatt Hotels in 1982.

olivier

lépine

exercise and nutrition consultantgB fitnessBirmingham, united kingdom

[email protected]

Cain Leathem is one of Britain’s leading Exercise and Nutrition Consultants having studied ex-tensively aspects of the human body, exercise and nutrition, biomechanics, phlebotomy, DNA assessment, Neuro Linguistic Programming among many other related disciplines. As a Senior Associate of the Royal Society of Medicine he prides himself on furthering his education and the sharing of this knowledge. As a multi award winning practitioner he still strives to learn The Truth and share more of that education with others. His regimes often challenge the concepts that many believe to be true, often enforced upon us by inaccuracies offered up in the media. He encourages health within the workplace and offers businesses advice on how to best maximise efficiency (and therefore profit) through the wellness and vitality of their employees. Cain is a member of the Professional Speaking Association and speaks on all matters of health and optimal being. His expertise in this field has taken him worldwide including 11 years with the ECM Sum-mer School. Cain is also a qualified NLP Master Practitioner and utilises this skill to motivate his clients and audiences alike and to help instil a positive mood state in all the people that he meets.

cain

leAthem


director convention Bureaugeneva tourism & conventionsgeneva, switzerlAnd

[email protected]

Anja Loetscher lived in Africa and Asia. The hotel and tourism industry, where she has been wor-king for the last 20 years, took her back to Europe to have several senior leadership positions with Travelclick, as Regional Sales Director for Central Europe, and with Kempinski Hotels where she started in 2002 as General Manager Sales for Germany. Her competences and qualities enabled her to grow very fast in the company as she reached the position of Vice President Sales EMEA for Kempinski. She is currently holding the position of Director of the Geneva Convention Bureau. In less than 3 years’ time the Geneva Convention Bureau, which she has founded, has put the city back on the map of the Meetings Industry. Anja is on the marketing board of the Switzerland Convention & Incentive Bureau (SCIB) and was elected to the board of directors of the Desti-nation Marketing Association International (DMAI) for 3 years. In 2013, she was invited by ICCA on behalf of the Japan Convention Bureau to ICCA-Japan Bid Workshop as a speaker, and has previously given courses on Meetings Industry at Ecole Hôtelière de Lausanne (EHL). Anja has developed a passion for the diversity of the world and always looks for new ways of improving.

Anja

loetscher

marketing managerhay group italymilan, itAly

[email protected]

Senior corporate professional and manager focused in marketing planning and operations with Hay Group for many years. Hay Group is one of the global leading management consulting com-panies who acts as advisor to clients to implement their strategies through HR. Prior she worked for Total and in charge for relationship with Arab countries. Mainly focused on high level brand awareness, communication, public relations, media and international events on economy and management Bruna acquired her expertise through a long standing activity around the world leveraging on specific studies on multi-cultural approaches, psychology of communication and business management. Bruna was a resident student at the MRI in Palo Alto and attended courses at NLP Accademy in Santa Cruz and at the University of California Riverside. Bruna ser-ved the European Board of MPI for a few years and she has been a member of the Advisory Board for EIBTM since 2012.

Bruna

migliAzzA


directorvienna convention Bureauvienna, AustriA

[email protected]

1971-1977 - University Studies Economy and Languages (French, Italian)1977 - Free lance at conventions organised in Vienna1978 - 1980 - Interconvention, PCO daughter company of Austrian Airlines, Staff member, orga-nizing meetings in Vienna1980 - 1984 - Conference Management (PCO company based in Vienna), junior share holder organizing meetings up to 7000 delegates in Vienna and Budapest1985 - 1987 - Vienna Tourist Board Sales Promotion and Convention Department1988 - 1990 - Deputy Director, Sales Promotion and Convention Dept.since 1991 - Director of the restructured Vienna Convention Bureau (one of the four departments of the Vienna Tourist Board)Since 2009 he is President of Austrian Convention Bureau, he was President of EFCT and ICCA and is in the Advisory Board of several organisations. He was awarded Lorenzo de Medici-Award 2004, was Reed Travel Exhibitions Meeting Industry Personality of the Year 2008 and received several other prestigious awards.

christian

mutsch-

lechner

president of iApcomanaging partner k2 conference & event management co.istanbul, turkey

[email protected]

Michel started his professional career in the Meetings and Exhibition Industry with a part-time involvement in the European Society of Cardiology in 1989.Following his graduation from University, Michel joined Congrex in 1997 where he was involved in the organisation of many international congresses. Changing perspective, he decided to focus on a Post-Graduate in Journalism in 2003.Returning to the industry later that year, new appointments took him from Istanbul to Rome, and in 2010 he returned to Istanbul as Managing Partner of K2.Michel is Vice President of IAPCO and a member of the IAPCO Training Academy since 2006.

michel

neiJmAnn


senior online community managerimeX groupeast sussex, united kingdom

[email protected]

Miguel has been involved in the global Meetings Industry since 2005 and following three years working at SYNAXIS Meetings & Events, Miguel joined the IMEX Group in August 2011. As Senior Online Community Manager, Miguel’s focus is on managing the IMEX’s social media strategy as well as coordinating its technology education offering at the trade shows. Miguel is a passionate social media advocate and frequently lectures and speaks on event technology and social media. As an active member of Meeting Professionals International (MPI), Miguel currently leads the UK & Ireland Chapter of the association as its President and in July 2013 was the recipient of the MPI RISE Award for global member of the year. Miguel holds a master’s degree in Conference and Events Management from the University of Westminster.

miguel

neves

executive officeresot (european society for organ transplantation)padova, itAly

[email protected]

An Association Executive managing a fully independent core structure she founded for ESOT, 8 years ago. Annalisa has deep roots in the event industry and a career as entrepreneur running her own PCO company specialized in medical meetings. Annalisa is a certified professional with CMP and CMM designations and a speaker at association and meeting industry events. As director of the Society headquarter office, she is responsible, with an internal team, for the organization of all scientific and education events of the ESOT, as well as for the association management. She holds a position in the Executive Board and in Council of the Association, for which she is consulted for strategic planning, partnership projects with the Pharma Industry and fund raising activities, mar-keting and communication developments. She has a substantial knowledge of the association environment and processes. In combination with the organization of the ESOT main event she has initiated a social and multimedia media pilot project, designed to become networking tool for membership streaming and brand awareness leveraging. The ESOT Congress, held in Vienna in September 2013, is the first fully paperless medical meeting with size 3500+. She will share the challenges and the outcomes of such a project, a breakthrough event not only for the technical aspects, but especially for the strong moments of connectivity and aggregation.

Annalisa

ponchiA


manager researchAmsterdam marketingAmsterdam, the netherlAnds

[email protected]

Olivier Ponti is Manager Research at Amsterdam Marketing, the city marketing organization for the Amsterdam Metropolitan area and its residents, visitors and businesses. He is also chairman of the Research & Statistics group of European Cities Marketing and teaches market intelligence applied to tourism in the Institute for Research and Advanced Studies in Tourism of the Sorbonne University (Paris) since 2006. Olivier’s career in city tourism started in 2004, when he became manager of the Tourism Research Department of the Paris Visitors and Convention Bureau. In 2007, he left his home-country to settle in Amsterdam, where he took over the position of ma-nager research and development at Amsterdam Tourism & Convention Board, later to become Amsterdam Marketing. Olivier was educated in Sciences-Po Paris (Master’s Degree in econo-mics) and the Sorbonne University (Master’s Degree in tourism development).

olivier

ponti

director global events, strategic programssAp Agwalldorf, germAny

[email protected]

Mathias Sondermann is Director, Global Events, Strategic Programs at SAP AG, based out of the SAP Global Headquarters in Walldorf, Germany. In this role he is responsible for the management of large global events with thousands of participants worldwide. SAP is the world’s largest busi-ness software company – with more than 65,000 employees at sales and development locations in more than 50 countries worldwide.Mathias has been in the events industry since 1998 and held several positions in leading German agencies. Before joining SAP in 2008, he was Executive Events Manager for SAS International, a leading business intelligence software provider.

mathias

sonder-

mAnn


convention directoroslo promotion – visitors and convention Bureauoslo, norwAy

[email protected]

Anne Wallin Rødven has had several positions in the Norwegian travel industry since 1975. She began her career after language studies at the University of Oslo, where she has a bachelor’s degree. Since then, she has worked in hotels, with tour operators for incoming as well as outgoing tou-rism, and in a Norwegian hotel chain.She has been active in the congress industry since 1990, when she started as Convention Direc-tor in VisitOSLO - the Visitors and Convention Bureau in the Norwegian Capital. She has been serving on the boards of ECM (European Cities Marketing) and ICCA (International Congress and Convention Association).

Anne

wAllin

rødven

director of international salesmaritim hotelslondon, united kingdom

[email protected]

Mark Spivey is presently employed by Maritim Hotels as Director of International Sales and in charge of the relevant sales offices worldwide within the group. Within his remit he has 35 staff reporting into him from around the world and within the hotel group (51 hotels) 5 non German properties on a sales & marketing line. Mark has over numerous years gained wide experience working in all the relevant sales operations. Classically hotel unit sales, area sales, regional sales, country sales and International sales. Sales is his real passion and from his position he has been numerous times presenting at key travel and events within the travel industry and meetings in-dustry focusing on how hotels are part of the marketing for major events and the relationships needed to have success. He has also run courses for the hotel schools in Bad Honnef Germany and the catering universities of Portsmouth and Huddersfield in the UK. Prior to sales Mark worked extensively in hotel operations in the luxury hotel market working in Germany, Switzerland, USA, France and Italy. Besides the passion for sales Mark was as a youngster (many years ago!) on the professional books of 2 English football clubs and besides the family time still plays and supports Sheffield United.

markspivey


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19 | busInEss MODEL

1. The fee to ECM includes the building of the programme, all costs for the preparation of the programme, the documentation, coordi-nation and the supervised execution. The fee for the hosting desti-nation is set to 35.000 euros.

2. All the costs for local expenses including the social programme + Faculty travel expenses

1. All registration fees at a price not exceeding the fee established by ECM for the ECM Academy.

2. sponsors in the hosting country in money and in kind. sponsorship cannot apply for the running sponsors of the ECM summer school (IMEX, EIbTM, usI, ICCA, IAPCO a.o.)

Businessmodel

expenses of tHe destination for Hosting tHe ecm academy

income of tHe destination for Hosting tHe ecm academy

20 | rEquIrEMEnTs 21 | rEquIrEMEnTs

- Welcome reception at a place of interest on Day 1 (City Hall or comparable venue)

- Official Dinner on Day 2 by the local destination

- Faculty to dinner on Day 3. students organise their own evening

- Invitation to the Gala Dinner on Day 4

In order to keep the educational standards, eCM represen-tatives must be invited by the hosting destination for a site inspection to evaluate the fulfilment of the written proposal.

social programme

reQuirements for tHe destination

in overall terms

meeting rooms

The city or the destination that can host the Permanent Faculty Pro-gram should:

- be attractive and of interest to the participants with regard to the city’s standing as convention destination; have a track record of medium-sized congresses (up to 1,500 participants) to have taken place in the city

- Have easy access by rail, road and air (and within an hour distance of an international airport)

- Have a 4 star hotel with congress facilities with full technical equipment or alternatively the PFP can be held at a congress center close to the headquarters hotel

- Local authorities/the state Government be willing to offer support to the ECM Academy

RooM set up

style CapaCIty sIzeteChnICal equIpMent

1 plenary

hallclassroom 100 +/-200

sqm

Pads & pens, microphone on every other table+ computer beamer, screen; internet access

4 Breakout

rooms

Tables for group discussion

20 +/- 50m²

Flipchart, pads & pens + computer beamer and screen; internet access

1 orga-niser’s office

Tables for compiling proceedings, storage space, and two working places

10 +/- 20m² -

Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 3

Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 4

ECM summer school . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 5

Faculty Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 7

business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 19

requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 20

become our Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 22

About ECM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p 23

summary

2 | suMMAry

- meet professional leaders of the meetings industry from europe- provide knowledge and skills for a successful carrier in the meetings industry- recruit and develop a network with new colleagues and future leaders- get tools to acquire clients in the meetings industry- gain cmp professional credits to acquire/confirm your cmp certification

Hosting

destination

guide

hosting destination guide

ecm academy:

accelerator of meetings

industry worldwide

For more information, contact:ECM Head Office29D rue de Talant, 21000 Dijon | FranceTel: +33 3 80 56 02 04Fax: +33 3 80 56 02 [email protected]@eurac.eduwww.europeancitiesmarketing.com

22 | bECOME Our HOsT 23 | AbOuT ECM

Become our Host!

European Cities Marketing (ECM) aims to improve the competitive-ness and performance of the leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better.

The network connects more than 110 members from 32 coun-tries. European Cities Marketing aims to strengthen city tourism by communicating information and sharing knowledge and expertise. It is also the focal point for Europe’s Meetings Industry and for interna-tional clients willing to organise events in Europe.

aBout ecmecm mission

This brochure is intended to provide information only. ECM makes no guarantees as to the accuracy of information contained.

All reasonable measures have been taken to ensure its quality, reliability and accuracy.

We invite you to check the final version at www.europeancitiesmarketing.com

when what

anytime

Express your interest to ECM Head Office and Course Leader, Pier Paolo Mariotti

Express your needs and establish content with the Course Leader together with the date of the event

6 months before

send your bid manual highlighting - The attractiveness of your destination- Easy accessibility- The proposed venue with full technical equipment- support from local authorities willing to host the event- Details about proposed meetings rooms- Details about accomodation- Information about social programme

bid approval by ECM board

Confirmation of date and team of faculty members

recruitment of faculty members

5 months before site inspection with course leader and representative from ECM Head Office

4 months beforeProduction of communication tools

- sending out programme - registration and recruitment process

hosting destination guide about become ecm when …...express your interest to ecm head office and...

Documents