how to get more value from your social data
DESCRIPTION
Creating a meaningful insight is similar to baking a cake, with out the write ingredients, proper recipe, and something bake the batter- you'll struggle to produce something people want to consume. This deck explores at a high level how to work with data at each stage of the process. It is meant for anyone working with data- from savants to noobs.TRANSCRIPT
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If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.
H. J. Harrington
© 2013 Sprinklr. All rights reserved.
The Basics of a Winning Social Data
Measurement Context Analysis Presentation
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Single social data solutions are solving the data collection struggle.
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Measurement: Collecting the right data
1. Commit to metrics.
2. Leverage smart categorization.
3. Automate, not collate.
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Waiting for perfect is never as good as making progress.
-Seth Godin
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A consistently imperfect metric is better than a perfectly measured one.
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This generation’s biggest data problem isn’t processing, it’s data hoarding.
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Selecting the Right Context
1. Set goals based on available data.
2. Introduce situational metrics.
3. Be flexible, but also be smart.
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Situational Data : Your New Best Friend
E = - (0.62T2 + 39.2W2 + 62.4P2) + (21.8T + 184.4W + 395.4P + 94.5M - 90.25V) + 50(S +
F + 6.4)
WTF does this even mean?
VS. • If our goal is message dispersion- shares + listening volume
• If our goal is brand affinity- sentiment + likes
Easy to do + understand !
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If you can’t explain it to a child, your measurement if probably rubbish.
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Routine Analysis with out focus is useless.
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Delivering Great Analysis
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1. Don’t analyze boring data
2. Explore + Explain
3. Supplement with relevant quotes
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If social data isn’t changing your business….
Your data is out of focus.
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Good data failure is usually a result of bad data presentation.
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Presentation Matters
These Graphics are Ugly or Lack Substance. The Waste Valuable Eye Time.
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How to Make Data Shared Internally Consumable
1. Charts should make sense with out explanation
2. Each slide should tell one story
3. Talk tracks should be consistent
Thank You.18