how your warehouse can increase website conversion
TRANSCRIPT
HOW
YOUR WAREHOUSE
CAN INCREASE
WEBSITE CONVERSION
Follow us @PeopleVoxwww.peoplevox.co.uk
WHETHER CUSTOMERS CONVERT VIA YOUR
WEBSITE
OR ON A MARKETPLACE LIKE AMAZON
IT’S STILL A SALE
AND ALL SALES ARE GOOD SALES
SO HOW DO YOU INCREASE CONVERSION ON YOUR WEBSITE?
FIRST, LET’S CONSIDERWHY PEOPLE SHOP ON MARKETPLACES
Why do customers
do this?
THE SHORT ANSWER?
MORE OFTEN THAN NOT
OUR AMAZON ORDERS ARRIVE ON TIME
WHICH IS MORE THAN WE CAN SAY FOR OUR TRAINS
SO HOW DO YOU GET YOUR CUSTOMERS TO TRUST YOU?
IT STARTS WITH FULFILMENT
TO DO SO YOU WILL NEED
AN EFFICIENT WAREHOUSE MANAGEMENT SYSTEM
Photo by Aidan is licensed under CC BY 2.0
The warehouse system for eCommerce
A GOOD WMS SHOULD:
SPEED UP GOODS IN
OPTIMISE PICKING ROUTES
ELIMINATE MISPICKS
GIVE ACCURATE STOCK
ANDREDUCE OVERSELLS
ONCE THAT’S IN SHIP SHAPE
HOW CAN YOU GET ORDERS ON YOUR WEBSITE?
1. CHECKOUT VIDEO
YOU HAVE LOGISTICS WORTH SHOUTING ABOUT
SO WHY NOT SHOUT ABOUT THEM?
TRY ADDING A SHORT VIDEO AT THE CHECKOUT
SHOWING CUSTOMERS WHAT HAPPENS AFTER THEY CLICK
‘BUY’
2. PACKAGE INSERTS
ADD A ‘THANK YOU’ NOTE WHEN SHIPPING MARKETPLACE ORDERS
WITH AN INSERT THAT PROVIDES A DISCOUNT CODE FOR ORDERS MADE ON YOUR SITE
3. TRUSTPILOT
WORD OF MOUTH IS THE BEST AND CHEAPEST FORM OF MARKETING
AND A CUSTOMER’S OPINION CARRIES MORE WEIGHT THAN A COMPANY STATEMENT
SIGNING UP TO TRUSTPILOT CAN BE A RISKY MOVE
SO ENSURE YOUR WAREHOUSE PROCESSES ARE GOLDEN FIRST
SO THERE’S OUR QUICK GUIDE TO
HOW
YOUR WAREHOUSE
CAN INCREASE
WEBSITE CONVERSION
BUT JUST REMEMBER
EVERY ORDER PLACED ON YOUR WEBSITE IS AN
OPPORTUNITY
TO PROVE YOUR LOGISTICS ARE AS GOOD AS AMAZON’S
Burdened by traditional warehousing systems, many eCommerce companies battle with order fulfilment. They struggle to scale at peak and to track warehouse stock.
Peoplevox provides the only warehouse management software for eCommerce. Our clients’ customers view live to-the-second inventory and receive 100% order accuracy.
To learn about getting the customer-centric eCommerce warehouse,download our ebook today.
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