hybris Marketinghybris Marketing is available as an integration scenario as well. This is basically a suite of solutions including the formerly known Customer Engagement Intelligence, Audience Discovery and Targeting, but also new solutions like a Product Recommendation engine. The corresponding integration scenario basically delivers the triangle integration between the SAP ERP backend, hybris itself and this hybris Marketing suite.

PricingA synchronous pricing scenario is now available as well. This scenario provides the B2B setup with real-time customer specific prices that can be based on a complex pricing schema in SAP ERP. From SAP ERP 6.0 EHP7 SP04 on a specific pricing API is available that supports this option. The customer specific prices can be retrieved in SAP ERP by a direct API call from hybris. The API has been provided to solve the traditional performance issues around customer specific prices where in most cases we had to execute a full order simulation in the SAP ERP backend.