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Hypoluxe haut de gamme parfum beauté réseau Etats-Unis Plan 2011 - 2012

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  • 8/3/2019 Hypoluxe Memo Reseau Etats Unis

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    Hypoluxe

    haut de gammeparfum beaut

    rseau Etats-UnisPlan 2011 - 2012

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    MEMO PARIS PROPOSAL

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    MEMO PARIS

    Proposal for the introduction of MEMO Paris fragrances into the United

    States market beginning in Fall 2011 by Hypoluxe, Inc. as an exclusive

    stocking-distributor.

    Hypoluxe USA Distribution Partner

    Controlled and selective luxury brand portfolio

    Veteran beauty industry experience

    Established retail account contacts

    Retailer logistical support

    Administrative services and forecasting

    Marketing services and development

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    In January 2009 beauty industry veteran Jeffrey Dame, recognizing a clear need in the United States

    marketplace, established the Hypoluxe, Inc. distribution company for the purposes of representingselective European luxury fragrance and skin care brands exclusively in the USA.

    In selecting Hypoluxe as the exclusive stocking-distributor in the States, brand owners can rely upon the

    company to be a responsive and transparent partner. Hypoluxe has comprehensive coverage of multiple

    United States distribution channels, valued retail store management relationships, a highly-respected

    sales network, creative marketing programs and sophisticated information reporting systems.

    The goals of Hypoluxe are to:

    1. Build brand awareness while protecting brand equity.

    2. Create a successful sales channel with controlled growth.

    3. Develop creative marketing strategies.

    4. Offer transparent information flow.

    5. Build trust and a long-tern partnership.

    Hypoluxe has the knowledge, the structure and the skill to build prestige beauty brands in the States.

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    HYPOLUXE INTRODUCTION

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    To achieve recognition Hypoluxe will concentrate its selling efforts on three Institute Karit product categories to create

    an initial success within clear and specific themes.

    1. Visage Face Care to highlight Institute Karits core products and the key product category in the line.

    2. Homme-For Men to take advantage of the success Institute Karit has already found in the States.

    3. Mains-Pieds-Hand/Foot Care to create a niche story about a quality product addressing a specific need.

    Visage Mains - PiedsHomme

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    PLAN PRODUCTS 2011 - 2012

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    Baseline Activity

    Close Integration with MEMO Paris

    Parfum

    Training Internal Staff

    Training Sales Force

    Training Retail Accounts

    Strategic plan, not just skus on a list.

    Specific presentation area at trade shows

    Brand sections in Sales/Marketing Book

    Representation on Hypoluxe Web site

    Merchandising

    Majority of skus offered

    MEMO Paris Parfums Promotions

    Offered

    New products and skus from MEMO

    Paris Parfum to be reviewed for launch

    plans.

    Testers

    Sampling

    PLV

    Point-of-Sale merchandising

    Communication

    Social Media Facebook

    Social Media Tumblr

    Social Media - Twitter

    Public Relations Consumer Press

    Public Relations Beauty Trade Press

    Public Relations Supplier Press

    CONSUMER ADVERTISING AND SPECIAL EVENTS

    Additional consumer communication and special events.

    To be developed once full retail distribution is in place and strategic plan finalized.

    PLAN MARKETING 2011 - 2012

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

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    3RD Quarter 2011

    Agreement to terms

    Selling Materials prepared

    Stocks imported

    Web site updated

    Existing clients contactedSocial Media campaign

    4TH Quarter 2011

    Presentation to Specialty

    Stores

    Presentation to Retail

    Chains

    Public Relations campaign

    1ST Quarter 2012

    Exhibition at Gift Store

    Trade Show

    Outreach to Spa networks

    2ND Quarter 2012

    Launch at Retail Chain

    Launch at Specialty Store

    PLAN 18-MONTH SELLING JULY 2011 JUNE 2012

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    3RD Quarter 2011

    10 doors

    4TH Quarter 2011

    50 doors

    1ST Quarter 2012

    100 doors

    2ND Quarter 2012

    250 doors

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    PLAN DISTRIBUTION JULY 2011 JUNE 2012

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    While there is some awareness of the fine quality Institute Karit products in the United States, the

    brand at this time should be considered generally unknown to retail stores and consumers alike. From

    the period July 2011 to December 2011 sales presentations will be made to USA retail stores with the

    objective of obtaining launches in spring 2012.

    The initial 2011 presentation will be to:

    Sephora 200 doors

    Ulta Stores 276 doors

    Pure Beauty/Beauty First 200 doorsBlue Mercury 26 doors

    The 2012 presentations will be to

    Independent Gift Stores from Trade Show Exhibiting

    Spas Independent and Chains

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    AGREEMENT 2011 - 2012

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    DEAL OVERVIEW

    Exclusive Hypoluxe Institute Karit Distributor Territory: United States

    Hypoluxe is a stocking distributor.

    Hypoluxe to have an 18-month exclusive representation time period to show the brand from 7/1/2011-12/31/2012

    Hypoluxe to service existing retail accounts and expand distribution where possible in second half 2011.

    Presentation of Institute Karit products to retailers begins second half 2011.

    Objective to introduce Institute Karit products by first half 2012.

    Hypoluxe to provide reports summarizing the details of meetings with retailers and general market trends.

    If Hypoluxe succeeds in obtaining significant retailer distribution in the territory then a formal five-year exclusive

    distribution contract with renewal options will be negotiated in good faith between Hypoluxe and Institute Karit.

    If Hypoluxe is unable to obtain significant retail store distribution by the end of 2012 Institute Karit is free to

    select another distributor.

    TERMS

    50% advance wire/50% Net 60 Days from Shipping Date

    Ex Works France Factory

    Pricing and payment in Euros

    Credit limit to be reviewed as the business gets larger.

    5.5 co-efficient based on French Price List Retails suggested for the USA market

    10% of purchases total as a PLV/Collateral/Samples/Testers allowance and training gifts.

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    haut de gammeparfum beaut

    rseau Etats-Unis

    INFORMATIONS

    Hypoluxe

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    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    SPECIALTY STORES &

    HIGH END WEBBarneys, Henri Bendel, Space NK,

    luckyscent.com, Blue Mercury

    SPECIALTY STORE CHAINS

    Bergdorf Goodman, NeimanMarcus, Saks Fifth Avenue

    DEPARTMENT STORES

    Macys, Lord & Taylor, Dillards,Belks, Nordstroms, The Bon Ton

    PERFUMERY/BEAUTY CHAINS &BROAD WEB

    Sephora, Ulta, Perfumania,fragrancenet.com, skinstore.com

    DUTY FREE

    Canadian Border

    Mexico Border

    Caribbean and Cruise Ships

    SPAS AND GIFT BOUTIQUES

    Individual stand-aloneSpas and Gift Stores

    MASS VOLUME - TIER ONE

    Walmart, KMartCHAIN STORES -TIER TWO

    CVS, Walgreens, Target,

    OFF-PRICE APPAREL

    TJ Maxx, Marshalls,

    Ross Stores, Gordmans

    SMALL WHOLESALERS

    Supply small retailers and bordershops

    LARGE WHOLESALERS

    Domestic USA and export

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    UNITED STATES PRESTIGE BEAUTY DISTRIBUTION CHANNELS

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    c.v.Estee Lauder, Parfums Caron, Sanofi Beaut, Parlux,

    Five Star Fragrance, Irma Shorell, Neiman-Marcus, Macys

    Cosmetics and Skin Care Brand WorkCharles of the Ritz, Alexandra de Markoff, Irma Shorell,

    Lab Series, Marbert Man

    Fragrance Brand WorkMicallef , Parfums Caron, Van Cleef & Arpels, Balenciaga, Krizia,

    Aramis, Oscar de la Renta, Geoffrey Beene, Todd Oldham, Vicky

    Tiel, Charles Jourdan, Francesco Smalto, Judith Leiber, Ellen Tracy,

    Perry Ellis, Bill Blass,Animale, Fred Hayman, Norell, Royal Secret,

    Royal Copenhagen, Madeleine Mono, kann

    Jeffrey Dame Profile

    Jeffrey Dame, 51 years old, is an American born in the USA State of

    Minnesota and raised in Oregon, Nevada, Massachusetts, New Jersey,

    Colorado and Texas. Schooled at Colorado State University and New

    York University in marketing. Spent 20 years in Manhattan and New

    York City environs and now lives in Florida USA with his wife, daughter-at-university and son. He travels to New York City several times per

    month, and to France several times per year.

    Jeffrey Dame has worked in the mainline perfume and cosmetics

    business for 31 years, since 1980. He speaks passable French. Places

    Jeffrey Dame has journeyed to in perfumery and beauty include France,

    England, Germany, Italy, Spain, Denmark, Holland, Sweden, Latvia,

    Saudi Arabia, the United Arab Emirates, Hong Kong, Japan, Mexico,

    Puerto Rico and Canada. In the USA he's traveled in almost every stateand visited over 50 major cities for business and pleasure.

    Jeffrey Dame is the owner and proprietor of Hypoluxe, Inc., Irma

    Shorell, Inc. and the Perfume of Life community. He also provides

    product development consulting for the beauty industry and recently

    created in 2011 new fragrance brands for Judith Leiber and Ellen Tracy.

    Jeffrey Dame's New York, Dallas and Florida-based working positions

    have included Owner, CEO, President, Executive VP, VP Sales, VP

    Marketing, Marketing Director, Marketing Manager, MarketingCoordinator, Special Events Director, Training Supervisor, Men's

    Fragrance Counter Manager, Cosmetics Counter Manager and

    Fragrance Buyer Trainee.

    Mr.Jeffrey Dame

    Hypoluxe, Inc. President and CEO

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    Florida HQ Main Office

    Hypoluxe, Inc.

    1800 Pembrook Drive

    Suite 300

    Orlando, FL 32810 USA

    Email: [email protected]

    Skype: jeffreydameTel. USA 1-904-342-3825

    Mobile: USA 1-407-902-6632

    Web: www.hypoluxe.com

    rseau Etats-Unis

    haut de gamme

    parfum beaut

    THE #1 TRUSTED USA DISTRIBUTION PARTNER

    CONTACT

    New York Warehouse

    Hypoluxe, Inc.

    c/o Hudson Valley LLC

    52 Washington Terrace

    Newburgh, NY 12550 USA

    Jeffrey Dame

    President and CEO

    New York Sales Office

    Hypoluxe, Inc.

    56 West 45th Street

    Suite 1006

    New York, NY 10036 USA

    mailto:[email protected]://www.hypoluxe.com/http://www.hypoluxe.com/mailto:[email protected]