What We Do For Our ClientsOur Marketing + PR Services

2010

Who We Are

iacunato-mclane specializes in helping health and wellness companies build strong and memorable brands. This includes developing marketing strategies, building and refreshing brands,advertising, public relations, direct marketing, web, social media and research.

Health & wellness covers a broad range of organizations from hospitals, health plans, home health, medical groups and pharmaceutical firms to rehab facilities, dental practices, skincare companies, med spas, wellness companies, sports medicine, weight management and exercise companies.

Who We Are

Our more than 20 years of experience in the health and wellness industry has taught us a lot about what successful marketing is ~ and isn’t. We believe it boils down to a combination of experience and skills. We also believe that to distinguish yourself or your client from the competition is a result of the passion you bring to the game every day.

So that’s our motto . . .health matters. passion wins.

Our Services

Defining a brand

Branding – What is involved?

We are Brand BuildersWe use a strategic approach based on what you stand for and how you want to be perceived.

Branding componentsWhether you’re creating a new brand, reinvigorating an existing one or launching a new product, we provide strategically sound expertise and the skillful planning it takes to get it done right.

health matters. passion wins.

Branding – What is involved?

Phase I – Discovery / Market Research♦ Review all available and appropriate data♦ Conduct interviews♦ Competitive summary

Phase II – Brand Strategy♦ Create or refine Position Statement♦ Define brand voice, attributes and personality♦ Create the brand visual expression♦ Provide direction on messaging and taglines

health matters. passion wins.

Creative – Why is it important?

Message, call-to-action, pitch and tone to get through the gatekeeper, engage the prospect and make them remember you and what you stand for…

The power to engage consumers by channeling your organization’s culture, unique characteristics and personality

We have copywriters and graphic designers who are experienced in and passionate about healthcare, and dedicated to crafting unique verbal and visual messages

health matters. passion wins.

Public Relations

health matters. passion wins.

Add credibility to your organization . . . PR should bean extension to your marketing plan.

♦ Our PR team will develop a plan to support your brand image as well as your business goals and marketing strategy

♦ We will analyze, build and maintain a media list to reach your key targets and maintain it with current editorial contacts

More on PR

♦ A living PR plan will have on-going media outreach opportunities including press releases, pitch letters, by-line articles, commentaries and op-ed’s

♦ We believe that media training, media coaching before interviews and serving as your media contact is key to successful media relations

♦ Speaking and community outreach programs make your brand human and real to your customers and prospects

health matters. passion wins.

Web Strategies – Are you easily found?

health matters. passion wins.

Have your website work for you 24/7… Effectivewebsites should deliver your message easily and efficiently to everyone.

♦ Easily searched on Google, Yahoo, and others . . .

♦ Site must be user friendly, visually appealing, and technically efficient

♦ We will evaluate your Internet presence in the marketplace – image, awareness, and competition

Web Strategies – Are you easily found?

health matters. passion wins.

♦ Develop or enhance visual appeal to be consistent with your brand

♦ Incorporate SEO (Search Engine Optimization) andGoogle analytics

♦ Monitor and review analytics to ensure your site is working for you

Social Media – Are you/Should you?

health matters. passion wins.

This is the new wave of marketing and communicating with customers and businesscontacts . . .

♦ LinkedIn♦ Blogs♦ Twitter♦ Facebook

The i/m social media team will help you evaluate and determine if this makes sense for your company

I KNOW THE PRICE OF SUCCESS:Dedication, hard work and an unremitting devotion

to the things you want to see happen.

--Frank Lloyd Wright

Call Us to Discuss Your Marketing Needs

Debby Iacunatodebby@iacunato-mclane.com

888.356.6406 x1Or

Hildi Moorehildi@iacunato-mclane.com

888.356.6406 x4

health matters. passion wins.