Fitness 2.0

The opportunities and threats in online fitness

9th Annual European CongressDublin, October 23rd 2009

By Rasmus E. Ingerslev

Rasmus E. Ingerslev

> Co-founder of fitness dk

> Co-founder of DFHO (Danish Fitness & Health Org.)

> Founder of Wexer - online health club launched May ‘09

> IHRSA European Council member

> Several Board positions within the fitness industry

Web 2.0 Social Networking

The number of YouTube videos viewed per day

225,000 search results for fitness – 233,000 for exercise

3,000,000 tweets made daily!

300 million users

100 million in the U.S(1/3 of the entire U.S. population)

100 million in Europe

A World Of Opportunity

Also for the fitness industry!

120 million people are currently members of health clubs

Approximately 40 million of these are in Europe

More people are considering joining but do not because of:

The Health Club Industry

1. Time 2. Price 3. Intimidation

Taking Fitness To The Home

Exercise Videos

Trainers

Marketplace

News & Knowledge

HR & PR

What Does Executives Think?

STRETCH

BREAK!

The “competition”- what´s out there?

Where To Go?

Your members AND potential members are there. 2/3 of the Global Internet population visits social networks

Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time

Save money!

Web 2.0 – Why get involved

93% of Social Media users believes that a company should have a presence in social media

85% think companies should interact

Web 2.0 - What Is Expected

One way communication

Irrelevant communication

Inactivity

Not monitoring (use e.g. Google Alert and addictomatic)

Web 2.0 - What To Avoid

Leader Or A Follower!Take part in the online innovation within fitness

Understand the online services and potential

Create your strategy

Utilize the online potential

Friend or Foe?

Thanks!

Rasmus E. IngerslevE-mail: rasmus@wexer.comSkype & Twitter: ringerslevPhone: +45 2235 3530