il s.i.m. nella moda urbino 28 novembre 2008. workforce 1.399 flagship store, corner and shops in...
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Il S.I.M. nella Moda
Urbino 28 novembre 2008
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Workforce 1.399
Flagship Store, Corner and Shops in Shop 161
Country 73
Client 6.500
Sales by distribution channel
Wholesales70%
Royalties5%
Retail25%
Sales by geographical area
Italy39%
Far East17%
America12%
Other4%
Rest of Europe28%
Net Revenues (€/,000,000)
239,4250,9 253,8
275,1
2003 2004 2005 2006
Group highlight
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Group structure
MoschinoDesign, handling of licences and retail
All the Moschino lines are produced and distributed under licence agreements.The main Moschino’s licensees are:
• Aeffe S.p.A. (ready-to-wear and accessories)• Pollini S.p.A. (footwear)• Sinv S.p.A. (jeanswear)• Allison S.p.A. (eyewear)• Euroitalia S.r.l. (fragrances)• Velmar (lingerie and beachwear)• Binda S.p.A. (watches and jewellery)
VelmarProduction and distribution of lingerie and
beachwearVelmar has a production plant at San Giovanni in Marignano (Rimini). Logistics is outsourced to third parties.
Aeffe
Production and distribution of clothing linesThe company has a production plant covering 55,000 sq.m at San Giovanni in Marignano (Rimini), which is where the following production stages are carried out:
Manufacturing and other stages are outsourced to third parties.
• design• prototyping• sampling
• quality control• logistics
PolliniProduction and distribution of footwear and
leather accessory linesThe company has a production plant covering 45,000 sq.m at Gatteo (Forlì) which is where the following production stages are carried out:
•design•prototyping•leather cutting
• piecing• working• finishing
Logistics is outsourced to third parties
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B.M. Designer/Brands
MoschinoMoschinoLicences – DesignLicences – Design
AeffeAeffeClothing - AccessoriesClothing - Accessories
VelmarVelmarBeachwear - LingerieBeachwear - Lingerie
PolliniPolliniFootwear – Leather goodsFootwear – Leather goods
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Business model (Aeffe only)Designers/Brands
Operations
Directlyoperated
stores
Retail Distribution
Pollini dedicated team
Alberta Ferretti dedicated team
J.P. Gaultier dedicated team
Moschino dedicated team
Basso&Brookededicated team
Authierdedicated team
Prototyping, sampling, sales campaigns, production (internal/outsourced),
quality control, logistics
Agents Distributors RetailersFranchised Corners and
Shop-in-Shop
Franchised stores
Wholesale Distribution
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Flagship Stores
ALBERTA FERRETTI
MilanoRomaCapriParis
London
PHILOSOPHYMilano
CapriNew York
MOSCHINOMilano (2)
RomaCapriParis
LondonBerlinOsaka
Hong Kong (2)Kowloon
Kuala LumpurSingaporeTaipei (3)Bangkok
POLLINIMilano
BolognaRoma
Firenze (2)VeneziaBolzano
ParmaRavenna
VareseVerona
Paris
P_BOXMilano )
SPAZIO AFirenzeVenezia
D.O.S.
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Sistema Informativo di Marketing (S.I.M.)Definizione
“Struttura integrata e interagente di
persone, attrezzature e procedure,
finalizzate a raccogliere, classificare,
analizzare, valutare e distribuire
informazioni pertinenti, tempestive ed
accurate destinate ai soggetti decisionali
dell’impresa…”
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L’impatto dell’Information Tecnology sul SIM
“…la variabile “Tecnologia
dell’Informazione” contribuisce in maniera
rilevante a qualificare un sistema
informativo aziendale e di marketing…”
EvoluzioneINFORMATIONTECNOLOGY
EvoluzioneSISTEMI
INFORMATIVISIM
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Il percorso evolutivo dei SIM
Anni ’50: EDP System (Electronic Data Processing)
Anni ’60: MIS (Management information System)
Anni ’70: SIS (Strategic Information System)
DSS (Decision Support System)
Anni ’80: EIS (Executive Information System)
Anni ’90: Data Warehouse e Business Intelligence
GIS (Geographics Information System)
Anni ’00: Internet -Intranet-Extranet
Sistemi orientati alle operazioniSistemi orientati alle operazioni
Sistemi orientati alle decisioniSistemi orientati alle decisioni
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• Sales force automation• Order entry• CRM• Retail• Stock
EXTRANETEXTRANET
INTRANETINTRANET
Gruppo AeffeSchema Applicativo
WEB SERVERWEB SERVER
AS/400AS/400
VPNVPN
• Navigazione dinamica dati• Condivisione documenti• Reportistica • Analisi dati• Modulistica • Comunicazione
INTERNETINTERNET• Website• E commerce
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INTRANET
• Navigazione dinamica dati• Condivisione documenti• Reportistica • Analisi dati• Modulistica • Comunicazione
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INTERNET
• Website• E-commerce
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website
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E-commerce
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EXTRANET
• Sales force automation• Order entry• CRM• Retail• Stock
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CRM-SKcli
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Grazie per l’attenzione
federico bertinimarketing manager
aeffe group
[email protected]://www.linkedin.com/pub/a/361/439
“la certezza non è altro che
la mancanza di immaginazione”