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iPhone Strategy by Jason Izatt Izatt International www.izatt.com 1 Wednesday, July 1, 2009

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Presented by Jason Izatt of Izatt International at the June 2009 iPhone Salt Lake Meeting.


  • 1. iPhone Strategy by Jason Izatt Izatt International www.izatt.com Wednesday, July 1, 2009 1

2. Izatt Internationalwww.izatt.com Wednesday, July 1, 2009 2 3. Wonderful world of iPhone S ailling D e Thr nrfulExciting de iEngaging s W zytg y t Cra ravatin -on rgo ingFascinating A oy g nn elois y ar ble n A v uFrustratingConfusingPM ta ro ableg !De bt- Wednesday, July 1, 20093 4. Topics for Today Market Research MarketingPricing/Sales Blogs Updates Social Networks Quality IconApp ReviewersPress ReleasesLite VersionVideo DemosiTunes ReviewsWednesday, July 1, 20094 5. If we have time...What Apple Rejects!LocalizationSales reportsAccessing foreign App StoresIn-app Ad revenue model (Psst! Dont do it!)Wednesday, July 1, 2009 5 6. iPhoneAppQuotes.com Benets of Joining No cost to sign up, no long term contracts.They verify all leads then send via emailEach lead is sent to only 3 iphone development companies and/or iPhone developers/[email protected] advertise and market their services for you, so you can spend more time developing killer iPhone Apps!Wednesday, July 1, 2009 6 7. Market Research Check the Store! 50,000+ apps: Your idea may be taken! Clients call in ignoranceCan you build a better Mouse (Tr)app? Is 20% share enough? Can you offer a better price point?Wednesday, July 1, 2009 7 8. Pricing and Sales$10 or 99 cents? Top 100: 46 are 99 cents, 24 are $5 or more March 2009: 44 were 99 cents, 23 were $5 or more Price to your audience 99c Puzzle or $10 ToDo? Leave room to have a sale New Years, Memorial Day, July 4th, Labor Day Pre-Update Sale, New Update Sale, Fish SaleWednesday, July 1, 20098 9. UpdatesDO EM!!Apps being improved edge out competitors Provide GREAT Customer Support Updates can get new release date More front page timeWednesday, July 1, 2009 9 10. Quality IconGet a GREAT designer!Get a GOOD designer!Get an OKAY designer! Someone at least better than you are. Wednesday, July 1, 2009 10 11. Lite Version Great for Try before you BuyNo In-App purchases Free apps stay free - Apple CANNOT have disabled features Ad for full feature on About screen Dont make it TOO powerful Wednesday, July 1, 2009 11 12. iTunes Reviews Great customer feedback New update features Clarify description text Clean-up UI Manage your reviews Mark as helpful/unhelpful Remind customers to post reviewsWednesday, July 1, 200912 13. MarketingThe days of just throwing an app on the storeand making money are (nearly) over! Blogs - your blogs, friends blogs, neighbors blogs, etc.Social Networks - post/share links to network groupsApp Reviewers - Promo codesPress Releases - check out prmac.comVideo Demos - YouTube, your website, etc.Wednesday, July 1, 2009 13 14. Thank You! Wednesday, July 1, 200914