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Page 1: Jacob J Tanenbaum - Copywriting Portfolio

Copywriting Portfolioproduct | content | creative

Jacob J. Tanenbaum

Page 2: Jacob J Tanenbaum - Copywriting Portfolio

Copywriting Portfolioproduct | content | creative

Jacob J. Tanenbaum

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CHEF WORKS DENIM APRONYou take care of your grill. Now take care of your clothes. This tough denim URBAN APRON not only prevents meat and grease stains, but let’s everyone know who’s in charge. Command your grill with skill, confidence, and style.

THE BBQ RUBGive your meats a solid kick with THE BBQ RUB. Smokey, savory, and bursting with lip-smacking spice, the combination of flavors is simply badass. Never leave this rub unattended — just like your best BBQ recipe, your friends will steal it.

URBAN-FORGED STEAK KNIFE SETIt’d be a damn shame to serve your perfectly grilled cuts with shoddy steak knives. The URBAN-FORGED STEAK KNIFE SET was designed to provide a clean cut that results in better tasting bites.

ALL-PURPOSE 8” KNIFEWhether you’re slicing hearty portions, cutting tough cartilage, or dicing greens, this full-tang, high-carbon steel ALL-PURPOSE 8” KNIFE gets the job done every time. When in doubt, keep it out.

We explored the country for the top competitive pit masters to design the perfect barbecue set. While most grillers owned some barbecue tools, everyone needed a well-made apron, a dependable cutting knife, sharp serving steak knives, and a tasty rub. Look no further. Whether you’re celebrating, camping, or tailgating... blue-collar, white-collar, or no-collar... grew up in the big city or the big wide open... as long as you’re a rule-breaker, risk-taker, and take your grilling seriously, then you deserve an URBAN BBQ OUTLAW PACK.

Big city burnt beef brisket ends, slow-cooked and smothered in tomato and molas, plus tangy pulled pork seasoned with mild

spices straight from the heartland.

KANSAS CITY

Thick slices or whole cuts of beef brisket traditionally flavored with tomato and chili peppers as “hot as a fur coat in

Houston!”

texas

Pulled, shredded, or chopped pork prepped with savory garlic, citrus, and papaya along with colorful Caribbean-

style beef Cuban barbeque.

florida

Whole hog and pork shoulder, pulled, shredded, or chopped, and spiced with vinegar, cayenne pepper, and mustard.

Don’t question America’s oldest BBQ style.

carolinas

Southern cuisine known for its dry and whole cooked baby back pork ribs & tips, often spiced with paprika, cayenne, and

sugar. Sauce optional so “BYOS.”

memphis

CHEF WORKS retail box package copy (backside)

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Illuminate your contemporary home or office with a lightweight rice paper round lampshade that subtly balances natural light with calming beige zen accents.

Posh yet timeless, this classic table lamp features a lustrous silver resin base that rests beneath an ivory white shade.

TEAK & STEEL product descriptions copy

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Flexible, sleek, and practical, Cal Lighting’s modern pharmacy floor lamp features adjustable risers and a pull-string switch.

TEAK & STEEL product descriptions copy

Feel the ocean waves lap around your favorite vacation snapshot with this coral pink seashell picture frame.

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Copywriting Portfolioproduct | content | creative

Jacob J. Tanenbaum

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Cut to the Point

Streamlined, ergonomic, and forged with high-carbon steel, the SHADOW EDGE’s

revolutionary reverse scallop and recurve blade slices even the toughest steaks with

unparalleled ease. The blade’s unique geometry and full-tang body balances steady

power with precise agility. Built to endure years of dedicated use, the SHADOW EDGE

steak knife redefines sharp.

www.projectsteakknife.com

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A Slice of History Before World War II, preserving a steak knife was tough business that required

constant sharpening and polishing. The invention of the serrated stainless steel edge

during the 1960s allowed diners to cut continously without frequent maintenance.

Around that time, Chef Works® was founded and took the restaurant gear industry

by storm. For half a century, we’ve witnessed the lack of development in steak knife

innovation, which is why we invented the groundbreaking SHADOW EDGE blade,

designed to change the restaurant and home dining experience forever.

www.projectsteakknife.com

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The URBAN BBQ OUTLAW movement began in California for grillers who don’t just love barbecue food but also the barbecue lifestyle.

What is barbecue cooking?

Who are the Urban BBQ Outlaws?

Barbecue cooking is American cooking. The word barbecue comes from the Spanish barbacoa, which describes a Native-American slow-cooking style. Barbecue as its known today developed over hundreds of years in five historic BBQ hotspots: Memphis, Texas, Kansas City,Florida and the Carolinas. Many grillers barbecue these styles without realizing they’re part of an American tradition older than fireworks on the 4th of July.

The Outlaws are blue-collar, white-collar, or no-collar barbecue cooks who all take their grilling seriously. After a hard day’s work, Outlaws believe there’s nothing more satisfying than the savory aroma of fresh meat sizzling on a smoky pit. For them, the grill is a solemn place of refuge. A place where fathers teach their sons to cook. Where family, friends, and neighbors come together for a common cause: great food. And even though every Outlaw’s cooking style differs from the next, they each share one core conviction—to grill a better tasting barbecue than they did the last time.

Sound like you? Then welcome to the righteous brotherhood of the Urban BBQ Outlaws.

Natural Born Grillers

www.urbanbbqoutlaw.com

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Rod suffers from a self-diagnosed case of BBQ-OCD. Like a

to create the best bite every time, honing his technique with each cook. Rod and his team Pellet Envy have accomplishedmore wins than any other team on the national circuit since2006. His prestigious Pellet Envy School of Competition BBQboasts notable alumni who have gone on to win top competitive

barbecue awards. Pit master and pit mentor, Rod is without a doubt an Urban Outlaw.

scientist in a lab, Rod controls every fine detail of his barbecue

www.urbanbbqoutlaw.com

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IAF CENTER FOUNDATION social media content

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IAF CENTER FOUNDATION social media content & management platform

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THE BODYSUITIn the 1800s, a Parisian gymnast is about to redefine sex appeal as the world knows it. His name is Jules Leotard and he’s wearing his, well, leotard. While he performs his aerial wonders, his skin-thin, one-piece stretches taut over defined muscles, showcasing his sheer athleticism with every leap, twist, and thrust. The world cannot look away. Designers from Donna Karan to Dolce & Gabbana rebrand the leotard as the “bodysuit,” which emerges triumphantly in the West as a crowning, pinnacle pop culture style.

So, without further adieu, here’s our top 5 ways to style the bodysuit.

“Dolled Up for Drinks”

Whether it’s the big date or girl’s night out, celebrate your femininity with a bodysuit tucked into your favorite pencil skirt. Gentlemen will take note of your inner-ballerina. Consider adding a sleek blazer over the shoulders to confidently finish this comfortable yet attractive look.

“Farmer’s Market Stroll”

Casual isn’t just a style, it’s an art. Boldly stretch your legs against the tight fit of your bodysuit while repping your favorite chambray shirt. Complete this outfit with a lightweight pleated skirt, sandals or wedges, and you’re ready for the world.

“Everyday Denim”

In your closet right now, there’s a pair of jeans dying to walk the streets again. A bright-colored bodysuit paired with new skinnies and those seductive stilettos will give you that urban edge. For a compelling final touch, contrast your tough street wear with a soft cardigan.

“Jump for Joy”

Bodysuits were made for active women. You’re no exception. If you need an effortless look in a moment’s notice, jump into a jumpsuit with a bodysuit-style top, and slip your on-the-go toes into nude pumps. Remember to grab that chic boxy silk jacket before you run out the door.

“Downtown Dressup”

It’s opening night and you want to make a memorable impression. Over your bodysuit, shimmy into casual harem-style pants. This look is fashion forward yet covertly comfortable. If you just so happen to be at a ballet, make sure to impress your date with a little leotard history.

Now that you have some new styles to consider, make some sex appeal history of your own with the Les Lunes Sheer Heaven Bodysuit. The Sheer Heaven bodysuit features our signature, ultra-soft, eco-friendly bamboo jersey fabric, which will feel as comfortable as your own skin. It’s fashioned with mesh inserts that catch the eye and an enticing peek-a-boo triangle cut. A shelf bra provides medium-level support so you can wear it confidently with any style you choose. Whatever adventures you get into with your new bodysuit, let us know about it, and we’ll share your story here.

LES LUNES FASHION blog content

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Copywriting Portfolioproduct | content | creative

Jacob J. Tanenbaum

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