keep people on your website
TRANSCRIPT
Keep People on Your WebsiteBy Suzen Pettit
“The idea is to create a web page that encourages visitors
to spend as much time as possible on it”
● Provide useful content: type information that can’t easily be found elsewhere
● Make your content powerful: grab the reader’s attention from the start
Key Content Tips● Have an engaging introduction● Use direct, easy language● Meaningful titles/subtitles● Simple sentence structure● Scan-friendly page● Content in story format● Check for grammar● Content visually appealing● Enticing intro picture● Add call-to-action modules
Design Tips● Use consistent formatting● Contrasting text and background
colors● Bullets and numbered lists● Highlight, underline and bold
key components● Use plenty of white space● Add outside links
Make Your Website Pages SearchableHomepage design is critical when it comes to high rankings on a search result pageThey value most:● High quality● Keyword rich content● Links, links, links
Search engines are sensitive to consistent web tweaking
Have common landing (entrance) pages: 1. Blog Posts2. About Page3. Services Page4. Frequently Asked Questions
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