lean innovation an der hslu

Norbert ZellerLuzern, 25. Mai 2016

Lean Innovation“Increase Success Rate of Startups”

BetriebswirtschaftIngenieure

StartupLean

HSLU -‐ 25. Mai 2016 www.pragmatic-‐solutions.ch 1

Keep in mind

Don’t sell the products you can buildBuild the products you can sell

Life is too short to build things nobody wants


Experience -‐ What‘s in for me?• experience-‐check

• Agile experience (in theory, in practice)

• Lean Manufactoring (SCRUM, Kanban, ..)

• Lean Innovation (Lean Startup, Canvas, BML-‐Loop, Customer Journey/Development, ..)

• expectations (WIFM)• 1 Question – 1 Post-‐It

5 Minuten

13./14.4.2016 www.pragmatic-‐solutions.ch3

Norbert Zeller, [email protected], +41 79 402 74 59

• EE FH, MoMMZSG• Management Teams in various functions• Partner at Trivadis AG• StartAngels member• Board member• Entrepreneur• Agile executive coach at pragmatic solutions

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What is a Startup?

A human institution designed to create new products and services under condition of extreme uncertainty(Eric Ries, The Lean Startup, 2011)

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Goal: To improve the Success Rate

Source: Ash Maurya «Running Lean»

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• 66% of successful Startups significantly change original business idea

• “wrong” product and “premature” scaling

• 9/10 failing

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Traditional versus Lean

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Goal of Lean Innovation Framework

Finding a business model, which is

• profitable• repeatable• scalable

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Lean Innovation Framework


Problem/Solution Fit, Prod/M-Fit?

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See: http://practicetrumpstheory.com/2012/02/why-‐lean-‐canvas/

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How?

ScaleProduct Market

fit

Problem Solution

fit

Qualitative Validation

Quantitative Validation

Is Business Model profitable, repeatable and scalable?


By iterating Lean Canvas Ideas with Build-‐Measure-‐LearnFeedback Loop through 3 stages until we reach:

Early Adopters

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2.5% 13.5% 34% 34% 16%

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Where is the risk?


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BML Feedback loop

Design experiment

Proposal, Pretotype,Landing page, MVP …Results

Analyse results:persevere, pivotor quit?

weeks not years

Assumption/Hypothesis

Run experiment


Source: Eric Ries: The Lean Startup

Running – scaling lean


www.nasdaq.com/de/symbol/tsla/interactive-‐chart


MVP Definition


The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on. Eric Ries

Minimal Viable Product

An MVP is NOT a crappy version of the final product.

The challenge is to achieve “minimal” and “viable”.

No one said that this is easy



Learning is hard and often frustrating

LEARN: … or pivot

Pivot: A change in strategy without a change in vision


Experiment Report

Why is it relevant?

Quantify your goalsset scope/timebox

Plan how to executeexperiment

Results = Data

Document the learning (validated,invalidated or inconclusive)

Test value and growth hypothesis first

Move to next experiment


Lean Dash Board (Lean Stack)

Flow

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Lean Dash Board: Example

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Customer Example:Insurance Company

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Combine “What?” with “How?”

ScaleProduct Market

fit

Problem Solution

fit


More information• HBS article „Why lean start up changes everything“www.steveblank.com

• Steve Blank: “Startup Owners Manual”• Eric Ries: ”Lean start up“• Ash Maurya: ”Running Lean” “Scaling Lean”• Alexander Osterwalder: “Business Model Generation”• Brant Cooper: “Entrepreneurs Guide to Customer

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The end
