lessons learned as cfl went 2.0
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Refresh Houstonby Sheena T Abraham, Gulf Coast Regional Blood Center
How Commit for Life Went Web 2.0
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• Partner with the community to supply blood to hospitals in 26 counties
• Commit for Life – 3 steps
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What we’ll talk about• Our approach• The results• Lessons learned
Emma, blood recipient
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Goal of CFL 2.0
Increase donor loyalty by interacting with and appreciating
donor outside of the blood donation
experience.
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CFL’s First Tweet
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Facebook.com/CommitforLife
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Objectives• Create opportunities to individually and
publicly thank donors.• Build spaces for donor dialogue and active
engagement.• Tell our community’s stories and make them
portable.
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Embrace the Shift
CasualReal-time
Generosity
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It’s Not About Us
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Talk about donors
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Integrate.
Take advantage of opportunities to apply social media tools to existing
communication and donor cultivation strategies. Solve specific problems.
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Educate & empower.Teach employees and donors how to effectively use the tools as advocates.
Time to swim deeper. Build familiarity and overcome fears.
by Flickr user Powerhouse Museum
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• Listen to key audiences.• Thank donors & build
relationships.• Weave a multimedia
narrative.• Tap into the latent networks
of supporters to disseminate messages.
The Blood Center uses social media to:
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Advocate for the community
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Talk about donors
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More Results
• Social media engagement led to more engagement on www.giveblood.org.
• Multimedia narrative is online. Brand is more portable.
• More touchpoints for storytelling and dialogue. Donors are talking and telling their friends.
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Thanks for participatingSheena Abraham – PR, Gulf Coast Regional Blood CenterE-mail: [email protected] Facebook: facebook.com/CommitforLifeTwitter: twitter.com/CommitforLifeBlog: giveblood.org/blog
Personal tweets: twitter.com/SheenaTAbrahamPersonal blog: SheenaTAbraham.wordpress.com
Find this presentation at slideshare.net/SheenaTAbraham.