Ink Wars - 3 Levels Scribble

"LetsGoGame"

Business Model Canvas LetsGoGame

Our Product is about to connect the advertisment with the gaming experienceFirst Game will be "Ink Wars"

1. Product Description

Consumer / Gamers perspectiveb2b perspective

1.1 There are two perspectives one can look at our product

Gamer/Consumer will be able to play games and answer questions/surveys while advincing through the games/levelsGamer/Consumer will be presented a "story" based on the answeres in a "scrap book" or comic style.Gamer/Consumer can compete with others and save achievementsTop ranked Gamer/Consumers will receive a reward based on the answeres they gave and the product-story line they choose

1.1.1 Consumer / Gamers perspective

BusinessCustomers will gain in more awareness for their ads, positive story based connection between a customized gamer-orientated ad-presentation and the connection between the positive expereince of reaching the next level and the ad related question/survey befor next level.The personalized ad based story generated from the answers and the game hooks up a solid connection between the product and the gamerAnonymized Data will generate a good understanding on the perception of the product by gaming people.

1.1.2 b2b perspective

The tecnical level is quite flexible We can start with a "simple" story based adventureIt could be a sprite based 2D (Angry birds like) shooter (needs some more techies)Optional it could be 3D shooter

Technical platform is javascript, webGL (maybe a framework like raphael)

2. Technical Solutions

The technical team would need approximetelly 5-8 months until releas of the final game and ad environmentRough estimationfor technical costs :

1-2 Coders with gaming background (one with experience in building high performance algorythms for data analysis)1-2 Web/App coder with expereince in IOS, Android (dependign on our platform strategy)1-2 Content/Level Designers1 Author1 Webdesigner

3. Budget

Gamers will have a personalize achievement to share wih others and a unique story (based on their gaming expereince)Advertisers will gain maximum awareness and positive emotions connected with their product

4. Why should one buy our service or play the games?

Level One 3 Clouds dropping constantly words.Character can be moved left-to-right (higher levels may add obstacles)Your character has to catch the words in the right orde to generate a story from those wordsIf you drop/miss a word you will fill a ink pot which, if totaly filed allows you to "write" a missing word.The best rated storys with the most words will end up as achievment in a virtual "Newspaper"Competetive elements

5.1 InkWars

Level Two Words build a growing pyramid (bottom up)User has to drop "deleting ink" from the topThe remaining words have to make up a storyThe best rated storys with the most words will end up as achievment in a virtual "Newspaper"

5.2 InkWars

Level Three Words are mountet from the ceiling.User can use a "Ink Gun" to hit the hanging words.If a word has 5 letters the user has to hit it 5 times until it dropsThe words will create a story which has to make senseThe best rated storys with the most words will end up as achievment in a virtual "Newspaper"

5.3 InkWars

Customizing the ad and gaming experience will connect the advertisement message with the gaming expereince and thus will not perceived as disturbing the game. The hihgeer levels will be "personalized" based on the gamers answers or interactionsThe Core is build uppon a a frame work like environment where we hook up game levels or entire games and connect the different content areas through ad specific questions or options. Thus we can build up a meta story from the answers and generate a scrap book from those content which itself becomes cool content.

6. Key Propositions