Independent Internet-Magazin for Business and Education

Editorial Philosophy:On the basis of a social and educational promted national-economy, economy occours for an internationally competitive business andresearch location in Austria. Economy adresses decision-makers from today and tomorrow which appreciate sustained journalismand enjoyment with usefull informations, especially “out of home”.

„We are the only medium with its sole focus on the subjects of education, innovation and business and the sole focus to decision-makers.As an additional service to our readers and users, no traditional online-advertising exists on economy. On the contrary, we offer theadvertising-industry new communication-forms of Content- and Native Advertising. This ads are placed precisley in a suitable topicenvironment, without wastage in reaching the target group of decision makers.Christian Czaak, editor.

Founding and expansion:

Economy was already founded in 1999 as a web-based information-, service- and event-platform, dealing with the main-topics of business-oriented technology and innovation for companies and administration.From 2005 Economy has also appeared as a printed Weekly-Newspaper with a circulation of 30.000 (ÖAK Audit). The EU-Commission nominates the platform out of 162 European ICT-Initiatives for Industry & Research as a EU-Modelproject.58.000 readers and 6.600 decision-makers are counted by Media-Analysis (MA and LAE) as the latest current coverage forthe printed magazine. Austrian Webanalyse counts 7.214 Un. Clients & 16.633 PIs as the first range for the internet-magazin.In 2011 both titels were merged into the current Internet-Magazin and the channels “Education” & “Research” were introduced.In 2015 followed a complete technical, graphical and editorial relaunch of portal and magazin and its appereances on Facebook,Twitter and Google Plus. The channels “Service” and “Life” werde additional founded and introduced.2016 Economy publishes as the first Internet-Businessmagazin in Europe an ownVideo-Channelwith Best Practice for businessinnovations, applied F&E-Projects and News in Business & Tech. From 2019 on (longer) Doku-Videos followed.

Circulation:48.165 Unique Clients136.221 Page Impressions (monthly average)23.409 Subscribers Newsletter (Status 30.06.20)

.atsince 1999

Demography Readers & Users

Sources: Google Analytics, Sproutsocial, Facebook Page Reports & Target Analytics, economy.at (Surveytime: 01.01.20 till 30.06.2020)

0 10 20 30 40 50 60 70 80

56%

15%

29%

26%

21%

5%

4%

44%

male

18-24 Years

25-34 Years

35-44 Years

45-54 Years

55-64

65+

female

0 5 10 15 20 25 30

0 10 20 30 40 50

23%

2 %

6 %

38%

54%

28%

49%

0 10 20 30 40 50 60

in education

employer

employee

Primary school

Technical College / Professional School

Examen / College

FHS / University

13%

13%

Finanzial Services

Common Administration

12%Commerce & Trade

12%ICT & Telekom

11%Production & Industry (inkl. Automotive)

10%Science & Research

6%

6%

Travell & Tourism

Construction & Property

5%Personal & Human Ressources

5%Education

3%Arts & Media

2%Entertainment & Leisure

0 2 4 6 8 10 12 14 16 0 2 4 6 8 10 12 14 16

19%

14%

Frontpage

Business

12%Technology

10%Research

10%Dossier

8%

6%

Education

Life

5%Service

3%Paper

0 2 4 6 8 10 12 14 16 18 0 2 4 6 8 10 12 14 16

03:28

03:22

Dossier

Business

03:18Technology

03:17Research

03:04Education

02:40

02:32

Newspaper

Specification in Minutes

Life

01:43Service

01:21Frontpage

0 0,3 1 1,3 2 2,3 3 3,3 4 4,3 0 0,3 1 1,3 2 2,3 3 3,3 4

24%

23%

Tuesday

Friday

20%Wednesday

17%Thursday

9%

4%

Monday

Saturday

3%Sunday

0 5 10 15 20 25 0 5 10 15 20 25

72%

6%

Österreich

USA

5%Germany

5%Great Britain

3%Italiy

34%

22%

Vienna

Graz

14%Linz

13%Salzburg

10%Innsbruck

0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 70 80

Advertising Formats and Rates:

Content Ad on Frontpage plus Story on a Channel-Site (f.E. Technology or Business)Package-Range: Frontpage: Image + Text max. 100 bookmarks, Channel: Image + Text max. 1.000 marks (plus Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Rate: 900,- (Prolongation-Week 600,-) ; inclusive Enquiry/Production

Content Ad on Channel-SitePackage-Range: Image + Text arround 1.000 bookmarks (inkl. external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 500,- (Prolongation-Week 350,-); inclusive Enquiry/Production of Content and Images

Advertising Formats and Rates:Content Ad as Header of the Newsletter with Link/s to external Landing-Page/sText-Range: maximal 200 bookmarksPublishing-Time: 1x each Tuesday or Friday (23.409 Subscribers; per 30.06.2020)Rate: 900,- ; inclusive Enquiry/Production ; Package-Discount: 3 + 1 free or 5 + 2 free

Native Ad as Story-Header in the Newsletter plus Story on Channel-SitePackage-Range: Newsletter with max. 200 bookmarks, Story Channel: Image + Text rd. 2.000 marks (+ external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday); Newsletter 1x on Tuesday or on FridayPlus: 1x separate Publishing over economy/Facebook Rate: 1.100,- (Prolongation-Week 700,-); inclusive Enquiry/Production Content and Images

Advertising Formats and Rates:

Native Ad on Channel-SitePackage-Range: Image + Text max. 2.000 bookmarks (inkl. external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 700,- (Prolongation-Week 500,-); inclusive Enquiry/Production of Content and Images

Native Video Ad on Channel-SitePackage-Range: Videoformat (Length max. 5 Minutes ; z.B. Company-Portraits, Customer-References, Interviews)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 3.900,- (Prolongation-Week 1.800,-); incl. Enquiry/Production and the Rights for own/further Utilization

Advertising Formats and Rates:

Any further combinations between Content-, Native-Ad & Newsletter are possibe,also individual Packages. All rates without taxes and discounts.

Economy Publishing Ltd. I Am Berg 3, 3470 Engelmannsbrunn I Tel.: +43/2279/27392 I Fax-DW 20Managing Director: Christian Czaak I Tel.: +43/(0) 699 - 100 29 094 I christian.czaak@economy.atAdvertising & Cooperations: Tristan Rohrhofer I Tel.: +43/(0) 699 - 100 25 440 I anzeigen@economy.at www.economy.at