maracaibo mica bluemangroup_final

8/8/2019 Maracaibo Mica Bluemangroup_final

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Diversificationloose of focus

Allow

substitutes

to gain power

Audience Demographics and Entertainment Consumer Behavior


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IntroBLUEtionntroBLUEtion Smart and CoolSmart and Cool

MultigenerationalMultigenerationalEntertainmentEntertainment

Blue Man Group VisionBlue Man Group Vision


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Strategy

Harvard Business School

Blue Ocean Strategy-Cirque du Soleil

Eliminate- doesnt add value

Reduce: Overheads

Raise: Flexible international

workforce Create: Value: Different Performaces


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Expand live productions and showExpand live productions and show.material to new markets.material to new markets

Strategic StepStrategic Step

LondonLondon ShanghaiShanghai

Domestic Market important but must affected by Origin of World

Crisis


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:ormat and framework Less:ormat and framework Lessedundancy in positions Flexibleedundancy in positions Flexiblestafftaff

PartnerPartner intelligentlyntelligently Labor UnionsLabor Unionslike Makintoshlike MakintoshKeepKeep verheads downverheads down

ExpandExpandsuccessfullysuccessfully

Operational StepsOperational Steps

BenefitsBenefits


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JustificationsJustifications

, .GF Capital gave $25 million for a minority stake

London attracts almost 15 million international visitors per yearmaking it the world's most visited in terms of international.visits

London s West End plays attendance in 2009 was , ,4 257 922or , ,04 765 690 , the highest on record up from , ,3 892 4600 or , ,83 697 423 .in 2008%China strong economic against world recession with 10 GDP growth

.with the world most population Shanghai has only 5 million.international visitors but 70 million local visitors

Makintosh s Les Miserable partnering with Chinese productioncompany and had great success :in China

. .1 5 Million in 3 weeks


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JustificationsJustifications

. ,Cirque Du Soleil worth $1 1 billion with 4 000.workforce

Mackintosh worth $120 million with 45.workforce


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Answers


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maracaibo mica bluemangroup_final

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