marketing - art or science adma conference

Marketing: Art Versus Science (Data) �

Jodee Rich

Marketing: Art Versus Science 23rd August 2012

Data saves the day

Data Saves Human Life (Two Stories)


Data saves the day Data Saves Human Life


Thousands of years BC

No Tools No Data No Clothes

Data saves the day


Data Saves Human Life

Monster eats Creative Guy

Data saves the day



Early Scientist and Data Guy

Data saves the day



Story Teller Guy

Data saves the day



Marketing Channels"(Quick History)"


"

Telegram Spam Marketing Channels


Billboards Marketing Channels


No Data Creative Data

Direct Mail Marketing Channels


Outbound Call Centre Marketing Channels


Broadcast Mass Media

(idiot box)

Marketing Channels


Banner Ads

(Genius Creative)

Marketing Channels


Social Marketing Channels


OMG too much Data

Marketing Channels


Data saves the day

No Data


Marketing Channels

Data saves the day

No Data Too much Data


Marketing Channels

Analysis Paralysis



Marketing Channels

Data saves the day



Marketing Channels

Filters in the stream of Data

Data saves the day


Marketing Channels

Action Analytics

Data is the new Gold


Measurable Data is the new gold


Adams cartoon

No Data No Money

Marketers have unlimited access to data Data is the new gold


http://vimeo.com/47756490#

100 billion conversations indexed

5,000 posts processed per second

Targeted Case Study Data is the new gold


United Media Services - unitedmediaservices.com

Targeted Data is the new gold


$339 million profit in June quarter $9 per passenger

Kred Influence" Statement

Data is the new gold




Relevant Visual Stream

“These are not my figures that I am quoting… they are from someone who knows what they are talking about”



US Congressmen "(creative guy)

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marketing - art or science adma conference

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