mass communication ppt
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Definition: Communication is simply the act of transferring information from one place to another. It is two way process of reaching mutual understanding, in which participants not only exchange (encode, decode) information , news , ideas and feelings but also create and share meaning.
1. Written communication first emerged through the use of pictographs. The pictograms were made in stone, hence written communication was not yet mobile.
2. The next step occurred when writing began to appear on paper, papyrus, clay, wax, etc. with common alphabets. Communication became mobile.
3. The final stage is characterized by the transfer of information through controlled waves of electromagnetic radiation(i.e., radio, microwave, infrared) and other electronic signals.
Business communicationBusiness communications is a term for a wide variety of activities including but not limited to: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.
Effective communication means that we are able to express ourselves, both verbally and non-verbally, in ways that are appropriate to our cultures and situations. This means not only being able to express our opinions and desires, but also our needs and fears and to
ask for advice and help.
Barriers in Achieving Effective Communication
Different Backgrounds of Sender and ReceiverSignaling- messages conveyed without words Communication SituationQuality of Message ContentSpeaking SkillsListening SkillsNoise/Sound/Distraction
Ways in Overcoming Barriers in Communication
• Eliminating differences in perception:• Use of Simple Language:• Reduction and elimination of noise levels: • Active Listening: • Emotional State: • Simple Organizational Structure: • Avoid Information Overload: • Give Constructive Feedback: • Proper Media Selection: • Flexibility in meeting the targets:
Verbal communication refers to the use of sounds and language to relay a message.
It serves as a vehicle for expressing desires, ideas and concepts and is vital to the processes of learning and teaching.
In combination with nonverbal forms of communication, verbal communication acts as the primary tool for expression between two or more people.
There are two types of verbal communication:-
Interpersonal communication:-oThat refers to a two-way exchange that involves both talking and listening.
Public Speaking:-oInvolves one or more people delivering a message to a group.
ADVANTAGES OF VERBAL COMMUNICATION
It is very fast that it travels much faster than other means of communication.
It is easy to understand and facilitates fast interpretation.
While communicating verbally, it becomes easier for the communicator to make use of his/her body language during conveying the message.
It facilitates quick response from recipient.
It results in better flow of information between communicator and receiver.
It generates immediate feedback as the message is transmitted almost instantly.
Verbal Communication ; disadvantages
It can be quickly forgotten. You can not provide legal evidence. Sometimes, you can not remember each and every point. Poor presentation of the message or the instruction can result in misunderstanding and wrong responses
They are less authentic than written communications as they are informal and not as organized as written communication. Verbal communication is face to face. When communicating with large group ,a lot of mechanical devices may needed to be used for aspects such as audibility.
Not enough time to deeply think about. Some time pang of guilt over conversation held.
In case of meetings , long speeches consume lot of time and are unproductive at time.
Nonverbal communication= communication without words
WHAT IS NONVERBAL COMMUNICATION..??? Nonverbal communication is a process of communication through sending and receiving wordless messages. All of our nonverbal behaviors—the gestures we make, the way we sit, how fast or how loud we talk, how close we stand, how much eye contact we make—send strong messages. These messages don't stop when you stop speaking either. Even when you're silent, you're still communicating nonverbally.
FACIAL EXPRESSIONS: The human face is extremely expressive, able to express countless emotions without saying a word. And unlike some forms of nonverbal communication, facial expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.
POSTURE: The way you move and carry yourself communicates a wealth of information to the world.
GESTURES: Gestures are woven into the fabric of our daily lives. We wave, point, beckon, and use our hands when we’re arguing or speaking animatedly—expressing ourselves with gestures often without thinking.
EYE CONTACT: Since the visual sense is dominant for most people, eye contact is an especially important type of nonverbal communication. The way you look at someone can communicate many things, including interest, affection, hostility, or attraction
TOUCH: We communicate a great deal through touch. Think about the messages given by the following: a weak handshake, a timid tap on the shoulder, a warm bear hug or a controlling grip on your arm.VOICE: It’s not just what you say, it’s how you say it. When we speak, other people “read” our voices in addition to listening to our words. Think about how someone's tone of voice, for example, can indicate sarcasm, anger, affection, or confidence.
IMPORTANCE OF NONVERBAL COMMUNICATION Verbal and nonverbal communication plays an important role in how people interact with one another. People are using around 35% verbal communication and 65% nonverbal communication in daily life. Non-verbal communication makes conversation short and brief. You can save on time and use it as a tool to communicate with people who don't understand your language.
DRAWBACK: We can not have long conversation and can not discuss the particulars of our message. It is Difficult to understand and requires a lot of repetitions. It can not be used as a public tool for communication. It is less influential and can not be used everywhere.
communication by means of written symbols (either printed, typed or hand written)For example:text messages, news paper, email, job letters etc
Advantages and disadvantages…
ADVANTAGES OF WRITTENCOMMUNICATION:_
1)Creates a permanent record.
2)Allows you to store information for future reference.
4)All recipients receive the same information.
5)It can be edited
DISADVANTAGES OF WRITTEN COMUNICATION1) Costly
2) Delayed feedback
3) Delayed clarification, Time consuming4) n (if the reader has any doubt)
Significance of Communication in Everyday life
• For transfer of ideas• For Interacting With Society• For Education• To Update Oneself• For Entertainment• To Understand The World