1. Introduction to Media and Information Literacy (Part 1)

Eugenio Lopez Jr. Center For Media Arts SHS

Communication ModelsMedia LiteracyInformation LiteracyTechnology (Digital) Literacy

MIL PPT 01, Updated: October 30, 2016

MEDIA AND INFORMATION LITERACY (MIL)

Learning CompetenciesThe learners will be able to…

describe the nature of communication and the concepts related to it (SSHS);

describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and

identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

Topic Outline

I- Introduction to Media and Information Literacy

A- Communication

1. Definitions

2. Communication Models

B. How Media and Information Affect Communication

C. Media Literacy, Information Literacy, and Technology (Digital) Literacy

FORMATIVE ASSESSMENT: RECITATION

• What is communication?

• How do we communicate?

• Why do we communicate?

Communication

the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to

someone else

(http://www.merriam-webster.com)

the exchange of information and the expression of feeling that can result in

understanding (http://dictionary.cambridge.org)

TRANSMISSION MODELS

Who

COMMUNICATOR

Says What

MESSAGE

In Which Channel

MEDIUM

To Whom

RECEIVER

With what effect?

EFFECT

Lasswell’s Communication Model (1948)

Identify the following:

Communicator/ Sender?

Message?

Medium/ Channel?

Receiver?

Effect?

TRANSMISSION MODELSShannon-Weaver’s Communication Model (1948)

TRANSMISSION MODELSWestley and MacLean’s Model of Communication (1957)

• Event or Information (X1, X2, X3 and X4…Xn)

• Feedback (f)• Advocate (A)• Channel (C)• Audience (B)

TRANSMISSION MODELSGerbner’s Model of

Communication (1956)

RITUAL OR EXPRESSIVE MODEL• Communication as a Culture (1985) by

James William Carey

• views communication as "a representation of shared beliefs"

• communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"

PUBLICITY MODEL• communication as display and attention

• audience as “spectators” rather than participants or information receivers

RECEPTION MODEL• “Encoding/ Decoding"

model of communication by Stuart Hall (1993)

• Messages are open to various interpretations.

RECEPTION MODELOsgood- Schramm Model Of Communication (1954)

RECEPTION MODELBerlo’s SMCR Model of Communication (1960)

What have you learned about communication after studying the different models?

SENDER MESSAGE MEDIUM RECEIVER EFFECT

How is communication affected by media and information?

INFORMATION data, knowledge

derived from study, experience, or instruction, signals or symbols

knowledge of specific events or situations

MEDIA Communication

Tools

FORMATIVE ASSESSMENT: RECITATION

How does Facebook serve as a tool for communication?

How did Facebook affect the way people communicate with each other?

How did Facebook affect the quantity and quality of information available to people?

Analyze and explain this illustration.

MEDIA

RECEIVE INFORMATION

DIGITAL

TRADITIONAL

SHARE INFORMATION

LOOK FOR INFORMATION

RECEIVE INFORMATION

LOOK FOR INFORMATION

SHARE INFORMATION

• The ability to read, analyze, evaluate and produce communication in a variety of media forms.

Media Literacy

• The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.

Information Literacy

• The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

Technology (Digital) Literacy

MEDIA AND INFORMATION LITERACY (MIL)

MEDIA AND INFORMATION LITERACY (MIL)

VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping

Retrieved October 26, 2016 from

https://www.youtube.com/watch?v=b-Y6LRIppU4

FORMATIVE ASSESSMENT: Graphic Organizer

Complete the Venn diagram.

Media Literacy

Information Literacy

Technology (Digital) Literacy

REFERENCES Media and Information Literacy Curriculum Guide by DepEd

Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.

UNESCO Media and Information Literacy Curriculum for Teachers

http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html

http://juliemartin.org/juliemartin-audiencesreception.pdf

http://communicationtheory.org/category/communication-models/page/2/