Mobile

Learnings from girlfriend hunting around Asia

User Experience

Essential

Devcon Summit 2013

China Jinshanling Section - Great Wall

China Jinshanling Section - Great Wall

Mica User Experience Engineer

Stalker

Researcher

Sulit.com.ph

Relationship and Love Guru A.K.A. Single Since Birth

Why Mobile? Why bother with User Experience?

Why now?

2005

2013

Talk Outline

I. Understanding the Mobile Context to aid User Experience (UX) w/ myth busting!

II. Usability Testing and Analytics with Mobile Devices

Talk Goals I.Get you thinking about the mobile context more II. Inspire you to gather more data to better serve your users without boring you guys all to death – after lunch

“Mobile Users are always on the go.”

Hanoi, Vietnam

Speeding on a “moto-taxi” while taking while taking pictures and

sharing in Facebook

“Mobile Users are always on the go.”

Hanoi, Vietnam

Speeding on a “moto-taxi” while taking while taking pictures and

sharing in Facebook

No one really does this.

- Google’s Annual survey of mobile users www.ourmobileplanet.com and www.google.com/think

Yes, not always on the go but...

- Running low on battery - Backlight low or turned off - Outside under the sun

What do you still see?

“Is mobile data usage prevalent and everywhere like Magikarps

in the sea?”

Halong Bay

“Is mobile data usage prevalent and everywhere like Magikarps

in the sea?”

Halong Bay

97% of Filipinos access the Internet through WiFi and only 3% on

mobile data. - Google PH, Reyes

Magikarp is relatively rare in Pokemon X and Y!

“Speak the user’s language. Empathize.”

Streets of Beijing Lost in Translation

“Early Registration Must Die”

THE Legendary Marriage Market in Shanghai

A real life implementation of “Hanap, Usap, Deal!” not “Register, Hanap, Usap, Deal.”

Typing in mobile usually sucks. Let us help our users as much as possible with filling in a form.”

Follow the leader. Follow the overall UX.

Your site/app is part of the web ecosystem, and your site/app’s usability is dictated by the overall UX, which is dominated by the sum of all other sites/apps people use.

“I’m a programmer! I’m a front

end developer! I’m a graphic

designer! And this has

nothing to do with me.”

Content Strategy

It does! Users didn’t go to your mobile site or app to look at your

code or see your pretty icons. Produce fantastic content and/or

make it easy for users to join in building good content.

North Korea

“If you want to learn about engagement

you should really try doing research in

dating sites.”

- Someone from Google UX

Swipe Left Swipe Right

“Add a little personality in your application.

Going from bad UX to Usable is not hard.

Going from Usable to a delightful UX takes a

different set of skill set.”

But wait, there’s more.

“Usability questions seldom have a single answer. Rather, they are qualitative issues that specify the direction and nature of inevitable design trade-offs.” - Jakob Nielsen

Mobile Usability Testing and Analytics

Qualitative User Research and Usability Testing

Thank you!

@Micael fb.com/Micael