My Android Dreams of Electric Catsemotive analytics, affective processing, and the future of content

1@allieproff @techniceclectic #stc17

Analytics

•Bounce

•Clickthrough

•Time on page

•Pages per visit

•Referring links

•Downloads

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•……Emotions?•……Emotions?

Meet Phineas Gage

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No decision without emotion

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,,,

Logic justifies emotion

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,,,

Emotion > Logic

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,,,

•Brain activity more engaged by emotions

•Storytelling engages emotions

•Personal feelings, experiences > brand attributes, features, facts

•Reported intent to buy: 3:1 for TV and 2:1 for print

•User experience focuses on delight (an emotion)

•Gamification (intrinsic, extrinsic motivation, an emotion)

•“Truthiness” and the proliferation of alternate facts

Emotive Analytics

The ability to measure a user’s emotions through video, voice, wearables, or text.

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Affective Processing

Software that can identify a user’s emotions and provide an emotionally correct response.

Level: Easy (can implement now)

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TurboTax and Microcopy

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What happened?

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•Emotional Design: Compassionate content created a customer for life through one simple sentence.

Level: Harder• Affectiva http://www.affectiva.com/

• BehaviorMatrix http://www.behaviormatrix.com/

• Beyond Verbal http://www.beyondverbal.com/

• CallMiner https://callminer.com/

• CrowdEmotion http://www.crowdemotion.co.uk/

• Emolytics http://www.emolytics.com/

• Emotive Analytics http://emotiveanalytics.com/

• Emotuit https://www.emotuit.com/

• Hanson Robotics at http://www.hansonrobotics.com/, http://sophiabot.com/, and iMotionshttps://imotions.com/

• IntraFace (Carnegie Mellon University) http://www.humansensing.cs.cmu.edu/intraface/

• Kairos https://www.kairos.com/

• Lightwave http://www.lightwave.company/

• nViso http://nviso.ch/

• Real Eyes https://www.realeyesit.com/

• RoboKind Advanced Social Robotics, Robots4Autism http://www.robokindrobots.com/ and https://vimeo.com/94215300

• Sticky (eye tracking and emotion tracking) https://www.sticky.ai/

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Voice to Text

•“Cottage cheese with chives is delicious.”

•Analog to digital

•Break into bits of sound

•Figure out what they mean

•Beads on a string

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Beyond Verbal• Israeli company Yuval Mor,

CEO

•Analyze emotions from

•Download an app called Moodies. It will analyze speech

•Main focus is healthcare. They want to use the voice as a biomarker in detecting disease symptoms

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How does face detection work?

•Haar Cascade

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The anti-face: CV Dazzle

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Affectiva and Affdex

•Created from MIT Media Lab project

•Rana el Kaliouby, CEO

•Quantify emotion

•Download SDKs and APIs

•AffdexMe is opensource version

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How does face analytics work?

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A cat feels…

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Milo the Robot• Built by RoboKind

• Fred and Richard Margolin

• Programmed by Autism Treatment Center of Dallas and Callier Center for Communication Disorders at University of Texas – Dallas

• Teaches social behaviors such as the understanding and meaning of emotions and expressions, and how to demonstrate appropriate social behavior and responses.

• Improved therapy outcomes for children on the autistic spectrum.

• Milo’s face can smile, frown, blink and look angry, happy, sad, and surprised.

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Hanson Robotics• Dr. David Hanson

• We bring robotics to life

• Teach, entertain, serve

• Sophia has been featured at SXSW and many news channels

• Einstein science instructor

• Bina48, a living memorial

• Interview with Philip K Dick

• Interview with Joey Chaos (jump to 3:45. See the laptop below his shoulders, and watch as he tracks the researcher from left to right)

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How does this affect me?

•Content creation

•Usability and UX

•Help documentation

•Brand building and loyalty

•Customer journey and CX

•Customer service and interaction

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So what lies ahead?

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Please fill out the survey!

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•Allie Proff on LinkedIn

•www.technicallyeclectic.com

•@allieproff

personal interests

•@techniceclectic

#AI, #emotiveanalytics, #video

#writing #UX #contentmarketing

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