How npower Reinforced Engagement With Graduates

NPOWERCASE STUDY

DRIVING INNOVATION

npower is one of Britain’s leading energy companies that employs around 8,000 people, serving around 5.1 million residential and business accounts with electricity and gas.

They focus on the customers as the main priority across the business and making sure customers get the energy they need, whilst doing their bit for the community. Ethical, social, and environmental issues are at the heart of company’s culture.

Competing for the brightest talents with scarce skillsets in a highly competitive candidate driven market against some of the biggest names in the UK requires agile and innovative thinking.

npower recognised that they needed to be pushing the boundires and implement a ne innovative solution when it came to engaging with future talent – current graduates, who send over around 3,000 applications a year for their graduate programmes.

www.meetandengage.com/insightsnpower - Case Study

LENDING A (DIGITAL) HAND

www.meetandengage.com/insightsnpower - Case Study

Introducing the Meet & Engage platform has allowed npower to truly innovate its recruitment processes and fulfil its strategy of ‘increasing digitalisation wherever and whenever possible’

Following a piece of internal research, it became apparent that graduates who would engage with npower at a campus event would rarely go on to make an application, in fact only 7.0 % went on to apply for npower roles. It was costly and time-consuming to continue with only campus events with the minimum results and lack of engagement.

Npower introduced Meet & Engage group chats to give graduates the opportunity to join Q&A sessions about their preferred graduate schemes, and keep all candidates fully engaged at all stages of the recruitment process.

During the sessions, participants had the opportunity to hear from the industry professionals, Graduate Recruitment Team, and current npower graduates which allowed to share company’s character within informal, stress-free space with real people here and now.

We have to be ready to change quickly if customers demand new things...‘ ’- Michelle McDonald, Entry Level Recruitment Manager

www.meetandengage.com/insightsnpower - Case Study

npower wanted to have a possibility to communicate with its candidates better and keep them engaged and informed from the early stages of the application process.

“The initial shifting process is outsourced to a third party which meant that the first-time the npower Graduate Team would have any interaction with a candidate was often at an assessment centres.”

Once the graduate applications are open, using Meet & Engage technology, npower continues to run Q&A chats regularly so that they can engage with graduates at multiple points throughout the recruitment process, and offer information, support, and advice relevant to the stage the graduates are at.

In addition to running general Q&A chats for each of the different graduate programmes, the team have added further value to the engagement process, and helped to calm nerves, by also scheduling pre-assessment day chat sessions for candidates. npower discovered that these pre-assessment day chats were critical in ensuring a consistently high candidate turnout rate on the day and also ensured that candidates arrived confident and well prepared.

www.meetandengage.com/insightsnpower - Case Study

Online chat is a very good idea as it gives

greater information on the internal

environment of Npower and their graduate

programmes. Overall I felt it was a great experience and I

thoroughly enjoyed taking part.

‘

’

‘ ’- npower Chat Participant

- npower Chat Participant

After utiling the Meet & Engage platform for one year npower has seen worthwhile results and received positive feedback from its graduates, as well as expanding their use of the platform.

The feedback that npower recieved from graduates was critical in building a refined strategy. Inviting the company’s current graduates and other business sponsors to various chat sessions, proved to be very beneficial for those making the decision and resulted in a huge impact for a positive candidate experience.

I think that the online chat was brilliant. It was very informative and gave me a chance to know the

company more.

www.meetandengage.com/insightsnpower - Case Study

MADE TO MEASURE

The platform works well for us on multiple levels but particularly as it allows us to invite the

appropriate business sponsors to join the chat sessions along with, crucially, current graduates on

the scheme to give their first-hand experience of the application process and the programme itself.

A really great way to listen to others too! Really useful - I managed

to learn much more about

‘

‘ ‘

’

’ ’

But don’t just take our word for it! Here’s what some of the npower team and chat participants had to say about Meet & Engage:

npower found that grdutes who engaged with the business during the chat sessions did better throughout the recruitment process and were much more likely to attend the assessment centre.

Using Meet & Engage technology, npower also reduced pressure on their on-campus event schedule by replacing some events with Meet & Engage events. In addition to this allowing npower to be in contact with students from all over the country it also helped save the huge costs and time invested into to on-capus events whilst still enaging with graduates.

In giving graduates a chance to chat with npower from very early stages of the recruitment process, they reduced the numbers of unsuitable applications and found relevant candidates with a real interest in the business.

- Becky McVittie, Group Graduate Recruitment Manager Chat

- npower Chat Participant

- npower Chat Participant

Meet & Engage is a real-time engagement technology built for universities. Powered by live chat

and personalised content, real-time sessions are delivered by your employees to prospect candidates.

The easiest way to show you more is to get you booked in for a demo with our team.

BOOK A DEMOinfo@meetandengage.com

meetandengage.com

’