but were AFRAID to ask!

All you need to know about

PEOPLE LISTS

4 questions to get you thinking creatively about people lists

6 answers ABOUT WHY Listly LiSTS create great social engagement

Two SECTIONS

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why do People lists get people talking?

• People are the heart of social • People make for great social content

• People lists come in many forms • Being on the list is what matters (about belonging) • People love to be included • People hate key being omitted (including themselves) • No people list is ever compete. • They are conversations waiting to happen

• People lists trigger the following reactions • Who’s on it? (sometimes followed by “really…..”) • Who do I know? • Who’s missing? • Can I contribute?

• People lists are a cool way to get discovered & also to discover people • The list maker gets the recognition along with the people on

the list • People lists on Listly are fun, social , easy to make, share,

extend & embed (they can even be synced to Twitter lists)

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where can I find inspirations for people lists to create?

• What kinds of people list will you make? !

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• What’s their common thread?

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• Bloggers • Influencers • Analysts • Journalists • Customers • Prospects • Consultants • Authors

• Consultants • Employees • Alumni • Locals • Experts • Gurus • Officials • Peers

• Advisors • Investors • Educators • Professional • Musicians • Actors • Artist • etc

• Special skills • Shared Experiences • Exceptional achievement • Omission/ Exclusion • An opinion/quote • A social / generational /

gender/ ethnic profile

• A Mindset eg Early/Late Adopters

• Membership of a group or community

• Attendees • Speakers

What EXAMPLES CAN you share?

• Growth Hackers on Twitter • http://list.ly/list/EKD

• Top Public Speakers in Marketing • http://list.ly/list/7wZ

• Women who Tech • http://list.ly/list/BQ3

• Doctors on Twitter • http://list.ly/list/4V1

• Gamification Experts • http://list.ly/list/Ef2

• Top Doers (That's people who get stuff done) in Northeast Ohio • http://list.ly/list/nj

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And Some MADLIBS examples to get you thinking

1. Top 20 Experts in <key skill> in <region> 2. Best Consultants in Big Data in North

America 3. 50 Smartest Translation Experts in Europe 4. 17 Well Known Authors who <something

funky> 5. 10 Wearable Tech <role> in New York 6. 8 Outspoken SAP users in <key niche> 7. 17 Unsung Heroes of the <area> startup scene 8. 23 <local> Musicians ready for prim time 9. Top 100 local professionals under <age limit

in San Franscico 10. 3 Local Educators who changed this city

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Why EXPLAIN PEOPLE LISTS?

• People ask: Why people lists? • List-Making can be non-obvious, even indirect • People lists engage people in social debate

and congratulations /celebration • Social Media is about being indirect

• Less about you & more about them • Content creation is no different • Make it about them or useful for them • Utility is in the eye of the beholder

• Social, compelling content is a learned art • Fun, useful or insightful • Lists for your passion or your brand involve

the same human emotion • Lists are made & consumed by people

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Why LISTs?1. People love lists to organize life

and to consume knowledge • 57% of posts include lists • vs 14% for video & 3% for slides

2. Numbered list posts are read & shared more than other content

• Lists are made because they get results

3. Lists offer the reader an unspoken contract

• Skimmable • Random reward (not all list are

great) • Prove I’m smart / make me

smarter

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Why SOCIAL?• We live in an age of social participation

and UGC (User Generated Content) • We expect to comment on, contribute to,

+plus & Like web content • Social content earns more trust

• People want to have a voice • To share opinions/ ideas & to re-share

other people’s content • We are what we consume and create

• Social Participation is the norm • That’s why HTML lists don’t work and

that’s the problem/opportunity Listly addresses

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Why COLLABORATIVE?• People are Natural Collaborators

• We form tribes & alliances on & offline • Collaboration is a Coping Mechanism

• To attack hairy mammoths or overcome content noise & excess we use teamwork

• Today, we collaborate to break through the noise • With other brands • With bloggers • With consumers • With friends, family & communities • With strangers

• Your community is bigger than you think • Your lists can help new people find you • Who can your involve (upstream / downstream)

• It’s bigger than you think • Who’s in your information value chain

• Listly makes it easy to create lists collaboratively

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Why EMBEDDABLE?• Upload & Embed

• First YouTube • Then Slideshare • Embedding and reuse is

best practice for content strategists

• Content Networks • An emerging category

• Social Networks • Connect people

• Content Networks • Make content easy to

share & share • Listly is simply a

content network for lists

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