pharma times mobile[2]
DESCRIPTION
TRANSCRIPT
![Page 1: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/1.jpg)
Do’s and Don’ts mobile marketing
![Page 2: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/2.jpg)
Key industry stats (comScore 2012 Mobile future in focus February 2012)
• 44% of mobile subscribers use
smartphones across EU5 (France,
Germany, Italy, Spain and the UK)
• Android: 50% iOS- 30% of the
smartphone market;
• Health ranked as the fastest-growing
mobile media category in the U.S. in 2011
• 48.4 million EU5 smartphone users accessed
social networking sites or blogs
on their mobile devices at least once in
December 2011
• Tablets took less than 2 years to reach
40 million products in use in the U.S.
(7 yrs mobile)
• Across EU5 markets, 8.3 percent of all
mobile subscribers also have a tablet device
![Page 3: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/3.jpg)
![Page 4: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/4.jpg)
![Page 5: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/5.jpg)
![Page 6: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/6.jpg)
Windows XP
Windows 7 Windows
Vista
iPhone OS
Mac OS X
Linux
Mobile Device Symbian RIM OS
Android
Operating system 2011
Windows XP
Windows 7
Windows Vista
iPhone OS
Mac OS X
Linux
Mobile Device
Symbian
RIM OS
Android
Nintendo Wii
iPhone
iPad
HTC
BlackBerry
iPod Nokia
Other
Device usage unique users 2011
iPhone
iPad
HTC
BlackBerry
iPod
Nokia
Other
![Page 7: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/7.jpg)
Image:
More than a novelty
![Page 8: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/8.jpg)
Convenience Your phone: always by your side
![Page 9: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/9.jpg)
Mobiles are instant
![Page 10: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/10.jpg)
Mobiles are instant Where and when you want it
![Page 11: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/11.jpg)
Interaction You can look and touch
![Page 12: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/12.jpg)
User engagement in their time, on their terms Waiting for a meeting, bored in a presentation
![Page 13: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/13.jpg)
We expect a lot from our phones (and so do HCPs)
![Page 14: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/14.jpg)
A world of possibilities Endless opportunities for mobile engagement in pharma
![Page 15: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/15.jpg)
A bit of “black” magic
![Page 16: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/16.jpg)
But for pharma…?
![Page 17: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/17.jpg)
![Page 18: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/18.jpg)
![Page 19: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/19.jpg)
![Page 20: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/20.jpg)
![Page 21: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/21.jpg)
![Page 22: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/22.jpg)
APP DEV PROCESS
Divider for dra7 purposes, not for presenta>on
![Page 23: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/23.jpg)
![Page 24: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/24.jpg)
![Page 25: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/25.jpg)
• Vision • Communication • Organisation
![Page 26: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/26.jpg)
• Strong interactive background
• Understands potential of mobile
• Creative flair
![Page 27: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/27.jpg)
• Vital • Advise • Troubleshoot
![Page 28: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/28.jpg)
• Strong mobile • Good relationship with
Designer • Experienced interactive • Problem solver
![Page 29: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/29.jpg)
![Page 30: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/30.jpg)
![Page 31: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/31.jpg)
App Development: The Long and Winding Road
![Page 32: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/32.jpg)
![Page 33: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/33.jpg)
‘I want an app!’
![Page 34: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/34.jpg)
![Page 35: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/35.jpg)
Really think
![Page 36: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/36.jpg)
![Page 37: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/37.jpg)
Do your homework
![Page 38: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/38.jpg)
Survey the landscape
![Page 39: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/39.jpg)
Establish KPIs
![Page 40: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/40.jpg)
Consider your platforms
![Page 41: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/41.jpg)
‘I want an app!’ I’ve done my research
![Page 42: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/42.jpg)
Image: All listed ppl crammed in room (can just see them through doorway, as if jammed in stockroom). Man outside
shou>ng ‘No-‐one leaves >ll you think of something’
![Page 43: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/43.jpg)
["tle] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. a7er
tes>ng might go back to design)
![Page 44: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/44.jpg)
["tle] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. a7er
tes>ng might go back to design)
![Page 45: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/45.jpg)
["tle] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. a7er
tes>ng might go back to design)
![Page 46: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/46.jpg)
["tle] Development process
![Page 47: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/47.jpg)
["tle] Development process
![Page 48: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/48.jpg)
["tle] Development process
![Page 49: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/49.jpg)
LAUNCHING AN APP
Divider for dra7 purposes, not for presenta>on
![Page 50: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/50.jpg)
If you build it, they will come.
![Page 51: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/51.jpg)
If you build it, they will come.
might
![Page 52: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/52.jpg)
If you build it, they will come.
might
1 in 5 free apps downloaded less than 100 times
![Page 53: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/53.jpg)
![Page 54: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/54.jpg)
Web ads
Microsite
Online networks
PPC
Seeding
Social Media
eMarketing
![Page 55: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/55.jpg)
![Page 56: Pharma times mobile[2]](https://reader033.vdocuments.net/reader033/viewer/2022042613/54c56a734a7959021c8b45d0/html5/thumbnails/56.jpg)
To finish?
Need to think of closing slide.