planning your mvp: lean canvas & user stories
TRANSCRIPT
PLANNING YOUR MVP Max Semenchuk,
CEO Seductive Mobile
SCOPE
Comparison of ways to describe the specifications
Product Model Canvas for presenting Business Model
Userstories for defining features
How it saves your budget & time
Examples
30 mins + questions. #22, 28
MAX SEMENCHUK
CEO, Seductive Mobile – we develop mobile & web MVP’s for startups
Mentor – Happy Farm, TechNation, Bionic University, consulted over a 100 startups
Speaker / writer @mobile, @startup, @uxui
Founder Product Manager Playbook, Kyiv Mobile Development Meetup
HOW TO DESCRIBE SPECS In order of increasing complexity
WHITEBOARD / NAPKIN – 10 MINS
PMC + USERSTORIES – 1 HOUR
UI PROTOTYPE – 10+ HOURS
TECH DOCUMENTATION 20+ HOURS
FUNCTIONAL PROTOTYPE 40+ HOURS
Consequence no. 1 and 2
LEAN CANVAS aka Product Model Canvas
BENEFITS
Easy to make and update
Allows to consult and suggest improvements
Organically defines stories, shows need in analytical and marketing tools
Allows to distinguish primary and secondary features
Is a document to rely on in case of controversy
PROBLEM / NEED + CUSTOMER
Examples:
Drivers, digitally advanced (maybe work in digital), M/M+, Berlin, DE 25-40
Knowing where to park on the streets, either free or paid
Customer: Boat owners, Business: Marinas, Service Providers, Yacht Clubs
To access info on slips, service providers (e.g. review) etc For biz – get more customers For slips – better slip management tool
Tips:
Clear enough, but not too narrow
All user groups (e.g. buyers & sellers, parents & children)
Important attributes
VALUE PROPOSITION + FEATURES
Examples:
Instant computer help: sign up, select your problem, see your hero on route.
App, that allows to manage and share contacts, enabling refferal programs
Tips:
Should be valuable to the customer )
Cover must have (MVP) features only
REVENUE STREAMS
Example:
SaaS $9,99/mo, 30 day trial
Ad impressions ($2 CPM, 2M monthly = $4k)
Tips:
Preferably 1 core model
Check industry standards
COST STRUCTURE
Example:
$20k MVP Dev
$25k Marketing
$5k Company / Legal
$4k Support
10% transaction fees
Tips:
Not only development
Consider some timeline (e.g. 1 year)
CHANNELS / KPIs
Example:
CPC / CPI
SoMe
Partners
SEO
1000 paying customer
$20k revenue
Tips:
Preferably 1 core channel, 1 KPI
Mediums: Paid, Earned, Owned
Growth model: Sticky, Viral, Paid (LTC >
3xCOCA)
UNFAIR ADVANTAGE
Examples:
Focus on craft beer lovers
Powerful partner
Superior industry competence and connections
Unique technology
Huge funding
Better UX
Tips:
Name your competition and how you outstand
Advantage that’s hard to copy
No such thing as no competition – if there’s a need, there’s some solution already
USE
Google Docs Version: https://docs.google.com/spreadsheets/d/1BimEv-
rH5ND7CQXsq6pEwAnqg6rHsxdKz5NUluVLlJw/pubhtml
USERSTORY Describing Features
PART OF SCRUM
FORMULA
Tips:
Formula = as (user role) i would like (task description) so that (value/benefit)
User role can be seller/buyer or beginner/advanced or user/admin
Prioritized in sequence or by version
As user I would like to browse the catalog to find interesting goods
As seller I would like to import my catalog from XLS to save my time
As admin I would like to see orders made by each user
BENEFITS
Easy / any level
Prioritize
Open ways to easier solutions (e.g. 3rd party tools)
Autonomous so you can change scope on the go
SUMMARY
Use progressive detalization
Keep focus on whole business system, rather than specific product parts
Involve other people to check and develop your plan
QUESTIONS? Ask us for advice, estimation or consulting
