Seminar & Viva………

Presented By

Md. Abdul HamidAssistant Professor

Dept. of Business AdministrationShahjalal University of Science and Technology

Objectives of the course…

To introduce with practical fields of business

To provide common sense of research

To teach how to prepare reports

To increase oral presentation skills

To prepare you for the job market

Reality…

Students follow the short-cut methodAuthority provide limited time spanSupervisors can’t to pay much attentionStudents imitate seniors’ reportSome members of a group pay much laborThey don’t have to face in-depth interviewPresentations have started recently

It would be better….If

supervisors would be appointed at the beginning of the semesterstudents would get orientation classes about research processtopics would be more insightful and practical orientedwould get financial and other supports to perform the job

The General Process…• Formulating & Clarifying a theme• Reviewing the literature• Choosing a research design• Collecting data• Analyzing data• Writing up

Consider before finalizing Topic…

Limited scope

A genuine interest in the topic

Financial and Time resources

Access to required data

Knowledge of the literature

Clearly defined research questions & objectives

Fresh insights into the topic

The scope to write an acceptable project report

Can be done………..

• Examining own strengths & interests• Looking at past project titles• Discussion with mates and mentors• Searching the literature• Brainstorming & Integrating ideas

Research Question: How can the effectiveness of team work in Bangladesh be measured?

Research Objective:To establish suitable effectiveness criteria for team work in Bangladesh.

Research Question: Should Sonali Bank change its transaction method from manual to online?

Research Objective:To compare the costs and benefits of the both transaction methods.

Contents of the research proposal…

TitleBackgroundResearch questions & objectivesLiterature reviewMethodologyTimescaleResourcesReferences

Primary data

“Data originated by the researcher for the specific purpose of addressing the research problem”

Secondary data

“Data collected for some purpose other than the problem at hand”

Classification of SD……

InternalReady to use…periodical reports, sales & cost data

Requires further processing…product line, major dept., geographical locations, cash vs. credit sales, size or amount of sales, sales trends

ExternalPublishedmaterials…government, research organizations, trade associations

Computerized databases…bibliographic, numeric, full-text, directory, social purposeSyndicated services…general, advertising evaluation, retailers, wholesalers, industrial firms, corporate reports, scanner panels

Primary data…

Survey method…

“a structured questionnaire given to a sample of a population and

designed to elicit specific information from respondents.”(telephone, personal, mail, and

electronic interviews)

Observation method…“the recording of behavioral patterns of people, objects and events in a systematic manner to obtain information about the phenomenon of interest.”(personal, mechanical, audit, content analysis, trace analysis)

Survey methods…

Telephone… traditional and computer assisted

Personal… In home, mall intercept, computer assisted

Mail… mail, and mail panel

Electronic… email, website

Likert scale…A measurement scale with five response categories ranging from ‘strongly disagree’ to ‘strongly agree’, which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

The latest advertisement of this company is very impressive

Distribution points are quite enough to get the product easily

Price is very reasonable

Quality of the products is satisfactory

Strongly agree

AgreeNeither agree nor disagree

DisagreeStrongly disagree

Variables / Opinion

Stationary…………….

PaperMarginsAlignmentSpacingParagraphsPageFont face & Size

Basic contents of report…

• Executive summary• Background/justification of the study• Research question/objectives• Literature review• Research methodology• Findings of the study• Recommendations• References

About interview…

Before the interview…brainstorming, mind sharing, group activities…all round the year… ask question and discuss the answers

During the interview…be specific, to the point, confident, don’t become frustrated, don’t try to remind or reproduce

After the interview…take lessons from the performance, find out the faults/ weaknesses, try to cover up all through the year

Presentation…

Formal and standardKey issues… don’t copy from report

Not original facts… present analysis

Only the bullet points… only words are enough

Divide according to the strengths…members

Time management…allocation and completion

Rehearse properly before going to present