prfinalproject
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COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
PR Final Project
Developing a Digital Press Room
Students will work in assigned groups of 2 (3 ifnecessary) to develop a digital media kit andpress room.
Press Rooms will include five (5) components:
1. A digital Media Kit
2. A Press Release (hard copy and digital)
3. List of publics (hard copy)
4. 3 news articles: print article, web article,magazine highlight, infographics, video orradio spots etc.
5. Creative Presentation
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
FIRST
Each pair will choose to focus on:
• A non-profit
• Public figure -or-
• Corporation
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Submitting Your Project
• All projects must be submitted in
class the same day as your
presentation in hard copy.
(Press Release, list of publics and
the media kit)
• Projects must also be emailed on
the same day to
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Component 1
Outline your Media Kit.
What will you need?
At MINIMUM each kit will include:
• Company History/Overview
• Company Mission and Vision
• Important Biographies
• Company logo and branded imagery
• Contact information
• Awards and Recognition
• Social Media
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Component 2: Formatting The
Press Release
• Your Press Release MUST
announce something!
• Press Releases must conform to AP
style guidelines as Correct spelling,
grammar and punctuation is
important in all work. The Writing
Lab at St. Edward’s University may
also be used as a resource in this
regard.
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
PR Paper Formatting
• Each release MUST be written in
Times New Roman, 12 pt font.
• You may double space.
• Do NOT massage margins. (1” only)
• NO folders.
• Please staple your release in the
upper left-hand corner
• Follow the proper formatting and
style for Press Releases as given in
Assignment 2
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
For The Email…
• For the email submission, name your
file with your first initial, last name,
plus topic abbreviation (e.g.,
amichnikFINALPROJECT; do NOT
use a “#” in document title).
Please save the paper in “.doc”
format, not “.docx” – this will make
my life easier.
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Component 3: Publics
Please list out ALL intended publics
and audiences. These need to be as
specific as possible and include a
rationale. (Meaning, why are these
your publics? REMEMBER THESE ARE
NOT YOUR MEDIA OUTLETS)
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Component 4:
• Media Coverage
For this part of the project you will need
to create 3 news clips. These can be
anything from a radio spot, video,
infographic, blog, print news article,
photo slideshow etc.If you have any
questions or ideas, please come talk
with me to discuss.
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Component 5: Creative
Presentation
• Final presentations: Each will be to
15-20 minutes, depending on the
size of the project team. No reading
from papers will be allowed.
Students are expected to dress
appropriately. (This may or MAY
NOT mean business professional-
think creatively!) Each group
member is expected to contribute
and present equally.
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Class Work Days
• 11.22
(we may have other work days)
Please bring your laptops and be
prepared to work in class.
COMM 2337
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Final Schedule
11.29
Groups 1,2
12.1
Groups 3,4,5,6
12.12
Groups 7,8,9,10,11