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PROSPECTUS COLLEGE OF BUSINESS ALUMNI MAGAZINE FALL 2010 The New Normal? Our Experts Assess the Economic Landscape IN THIS ISSUE MBA TEAM TOPS BIG 12 THE FLOODS OF 2010 2009–2010 DONORS

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Page 1: Prospectus Fall 2010

PROSPECTUSC O L L E G E O F B U S I N E S S ■ A L U M N I M A G A Z I N E F A L L 2 0 1 0

The New Normal?Our Experts Assess the Economic Landscape

IN THIS ISSUE■ MBA TEAM TOPS BIG 12

■ THE FLOODS OF 2010

■ 2009–2010 DONORS

Page 2: Prospectus Fall 2010

Raisbeck Endowed Dean . . . . . . . . . . . . . . . . . . . . . . . Labh Hira

Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Ryan

Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Katie Raymon Bob Elbert

Writers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dennis SmithDan Ryan

Deborah Martinez

Design . . . . . . . . . . . . . . . . . . . . . . . PUSH Branding and Design

Printing . . . . . . . . . . . . . . . . . . . . . . . . Phillips Brothers Printing

ContactCollege of BusinessRobert H . Cox Dean’s Suite2200 Gerdin Business BuildingAmes, Iowa 50011-1350515 294-7188business@iastate .eduwww .business .iastate .edu

Prospectus is prepared twice per year by the College of Business at Iowa State University . It is sent without charge to alumni, friends, parents, faculty, and staff of the College of Business . Third-class bulk rate postage paid to Ames, Iowa, and at additional mailing offices .

The views and opinions expressed in this publication do not necessarily represent official statements or policy of Iowa State University but are the personal views and opinions of the authors .

Prospectus welcomes correspondence from alumni and friends . Send your comments to Dan Ryan, editor, at the above e-mail or postal address . Prospectus reserves the right to edit all correspondence published for clarity and length .

Iowa State University does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, gender identity, sex, marital status, disability, or status as a U .S . veteran . Inquiries can be directed to the Director of Equal Opportunity and Diversity, 3280 Beardshear Hall, 515 294-7612 .

PROSPECTUSV O L U M E 2 6 N U M B E R 2 ■ F A L L 2 0 1 0

The College of Business at Iowa State University is accred-ited by AACSB International—The Association to Advance Collegiate Schools of Business . The AACSB is the premier accrediting and service agency and service organization for business schools .

Page 3: Prospectus Fall 2010

Dean Labh Hira

Alumni News

Faculty and Staff News

Departments2

2728

Development

Dr . Charles Handy

3136

ON THE COVERCOLLEGE OF BUSINESS CAREER

AND SMALL BUSINESS EXPERTS

FROM LEFT, MARK PETERSON,

STEVE CARTER, KATHY WIELAND,

AND JIM HECKMANN .

Features

23MBA Team Judged Big 12’s BestCollege of Business hosts

conference case competition .

24Floods Hit Iowa State, but

the Show Must Go OnAn update on August’s flooding on campus .

The New Economy3Back to Work!

Redefining career success .

4The Road We’ve TraveledThe state of the economy .

9Where Iowa WorksSmall business plays a key role .

14A Privileged PlaceCentral Iowa is holding its

own in a tough economy .

19On the Hunt? How to position yourself

for your next move .

BACKto WORK!

Page 4: Prospectus Fall 2010

bring it back from the brink of the latest

economic crisis to confront the nation.

But in times like these, just getting and keep-

ing a job can itself seem like hard work. From

seasoned veterans like Harold Petersen to young

and hungry grads like Amanda Kiel (both pro-

filed in these pages), our people have felt the

sting of rejection or the weight of heavier work-

loads bearing down on their careers these past

three years of recession. Layoffs, reorganizations,

downsizing, increased productivity demands,

mandatory overtime: these are the new “terms”

of employment few of our grads anticipated deal-

ing with in their careers—let alone a mere year

or two out of Iowa State.

Sure, times are tough for workers at all levels of

our economy right now. And the job market prob-

ably isn’t going to return to “full employment”

anytime soon. But while Iowa isn’t an island of

prosperity unaffected by the extreme swings of the

financial and labor markets on the coasts, the

Midwest still enjoys social and economic stability

unrivaled virtually anywhere in the world.

That stability is reflected in the kind of

education our students leave Iowa State with,

an education that doesn’t confer any sense of

entitlement—“privilege,” if you will—but instead

the tools to both survive and thrive in a challenging

job market: knowledge, resilience, resourcefulness,

and determination. Coupled with the advantages

of a local economy based on genuine value and

integrity, it’s hardly a wonder that our graduates

bounce back from adversity stronger than before.

As I think the alumni featured in this

issue would agree, those advantages represent

true privilege. ■

Pondering the stories in this

issue of Prospectus, I was struck

by the characterization of cen-

tral Iowa as “a privileged place”

for both business and workers. If privileged places exist, then surely America

in general and Iowa in particular are among

them. Whatever else you might say about our

state and nation, we are indeed “privileged” to

live and work in a society that affords us a degree

of mobility—social and economic, as well as geo-

graphical—largely absent elsewhere in the world.

Yet the stories of the individual men and

women recounted in this issue make it abundantly

clear that, in Iowa, there are no privileged people.

Let me explain. America is about work—hard

work, and lots of it. Hard work built this country

over its first century, hard work sustained it over

its second hundred years, and hard work will

Reflections from a Privileged PlaceME

SS

AG

E F

RO

M T

HE

DE

AN

An Iowa State

education con-

fers the tools

to both survive

and thrive in

a challenging

job market.

Labh S . Hira, Raisbeck Endowed Dean

2 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 5: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 3

It wasn’t supposed to be like this.

Certainly, there were occasional

bumps in the road to prosperity in

what seemed an endless journey of

rising expectations in the Great

American Job Market. But in today’s

economy, those “bumps” seem more

like axle-busting potholes that can

put the vehicle of your upward

mobility—we’re talking your career

here—in the shop for weeks,

months, even years.

Worse, for many older workers

the wheels have come off their

dream jobs altogether, and today

they find their careers sitting up on

cement blocks. Rusting in the back

yard. With weeds licking at the

wheel wells. (Cue crickets chirping.)

OK, most of us are still at work.

But too many us aren’t feeling as

good about the future as our degrees

and prospects seemed to promise

just a couple years ago. Maybe it’s

time for a little historical perspec-

tive. Where did we come from?

Where are we now in the broader

context of America’s labor history?

And where do we go from here?

In the following pages, you’ll

meet some people with answers: from

college placement officers to HR pros

to fellow alumni with stories to tell,

together their experiences write an

owner’s manual for keeping your career

a nimble, well-oiled machine that can

navigate the sharp curves of today’s

treacherous economy. ■

YOU DID EVERYTHING RIGHT .Sure, you goofed off a bit in high school . And maybe you sowed a few wild oats your freshman year in college . But you hun-kered down and got that 3 .0 grade point by the time you graduated . Or maybe you came back for that MBA to pave your personal superhighway to the executive suite . And best of all? You had the good sense to go to Iowa State for that business degree . (After all, there’s hardly a better price-to-value proposition on the planet, and that kind of business savvy impresses prospective employers .) So why, in 2010, does it seem so tough to hold onto that job— or even get one in the first place?

WHY, IN 2010, DOES IT SEEM SO TOUGH TO HOLD ONTO THAT JOB—OR EVEN GET ONE IN THE FIRST PLACE?

REDEFINING—AND ACHIEVING—CAREER SUCCESS IN TODAY’S

TOUGH ECONOMY

BACKto WORK!

Page 6: Prospectus Fall 2010

4 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

ON A LATE SUMMER MORNING, Harold Petersen sits in his car in the parking lot of the Nebraska Furniture Mart in Omaha . It’s dry, breezy, and a bit cool for early September, but nice weather for a “road warrior” making client calls out of his home base in Des Moines .

A 1978 grad of the industrial

administration program that pre-

ceded today’s College of Business,

Petersen is nine months into an

18-month contract to get Wells

Fargo and Bank of America on line

with a proprietary automatic clearing

house (ACH) system. The “new”

system draws on expertise Petersen

gained in the 1980s and ’90s devel-

oping ACH protocols, first for big

mainframe systems, and then for

the more “democratized” PC-based

electronic funds transfer (EFT)

practices of the modern internet.

“This is where it pays to be old,”

Petersen says with a chuckle. “Wells

Fargo runs its ACH-EFT system on an

IBM mainframe. So it’s back to looking

at the old green screens from the

1980s—no Web, nothing like that.”

At age 55 in an America still

threatened by recession—and after

being laid off from a three-year

detour working in investments—

Petersen is grateful simply to be back

in banking, a field he entered right

out of Council Bluffs Abraham

Lincoln High School before even

setting foot in Ames.

Petersen’s a Baby Boomer, a child of

American postwar prosperity who has

seen and weathered it all. He’s worked

for six different employers in a career

punctuated—at times, it seems,

punched—by cycles of boom and bust.

Recessions, technological revolutions,

the farm crisis, the S&L scandals, the

housing bubble: all have left their

marks on Petersen’s résumé, at once a

document of its owner’s resilience and

a précis of America’s economic history

over his working life.

FROM GUNS TO BUTTER Historians of the American economy

like to use the Second World War as a

dividing line between the agrarian

and mercantile society we once

fancied ourselves (more myth than

reality) and the industrial behemoth

we briefly became before our

transformation into a “service”

economy. And that’s a fair, if

oversimplified, analysis.

True, factories and shipyards that

overnight sprang up to manufacture

THIS ONE HAS BOTH A LARGE INCREASE IN UNEMPLOYMENT RATES AND A SHARP REDUCTION IN EMPLOYMENT— AND, SO FAR, A VERY SLOW TURNAROUND .

Peter Orazem

TRAVELEDROADWE’VEThe

BACK to WORK!

Page 7: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 5

tanks, guns, and battleships to fight

the Axis just as rapidly converted

to producing civilian goods to feed

the pent-up appetites of American

consumers too long denied by

depression and war. And millions

of returning soldiers and sailors

produced tens of millions of new

consumers over the next 20 years as

the Baby Boom pushed the American

economy into overdrive.

Moreover, although the Axis had

been defeated, antagonisms with the

former Soviet Union further spurred

a Cold War that put the American

defense establishment at the center

of the nation’s economic engine.

Gradually, our manufacturing

base vanished as America became a

“service” economy, exchanging blue

collars for white. Then came OPEC,

NAFTA, China, India, and soon,

despite the collapse of the Soviet

empire—indeed, perhaps because

of it—the United States no longer

stood alone at the center of the

global economy. And then those

“service” jobs began to migrate over-

seas as well. Yet we kept spending as

if we were still manufacturing goods

for export—or worse, as if we could

manufacture wealth from the thin air

of grossly overinflated home values.

AN ECONOMIST WEIGHS IN Younger alums may be relatively

unfazed by the ferocity of the current

recession—they’re getting hired, after

all. But University Professor of

Economics Peter Orazem isn’t telling

guys like Harold Petersen anything

they don’t know already when he

says that this is the worst job market

of the postwar period—and that it

won’t get better anytime soon.

“Even in the ’82 recession with

higher unemployment rates, the

recovery was faster,” Orazem

observes. “This is the sharpest

reduction we’ve had. This one has

both a large increase in unemploy-

ment rates and a sharp reduction

in employment—and, so far, a

very slow turnaround.”

Seven million jobs have vanished,

Orazem notes. And even though the

economy is fitfully adding more net

jobs per month today than in 2009,

A BRIEF LOOK BACK ON THE ROUTE FROM “THERE” TO “HERE”

BACK to WORK!

Page 8: Prospectus Fall 2010

these aren’t nearly enough to offset

previous losses or to keep up with

the demand of new workers leaving

school or those re-entering the

workforce after extended periods

of unemployment.

It’s a buyer’s market: surplus labor is

today just one factor exerting down-

ward pressure on wages overall and

starting salaries for new grads in partic-

ular. Entry-level pay for college gradu-

ates, according to Orazem, averages 10

to 12 percent less in a recession relative

to “normal” years. Further, he adds,

those graduates are less likely to slot

into trainee positions—the kinds of

jobs that lead to faster promotion—

but instead are brought on to fill

immediate needs of their employers.

“So what happens is that cohorts

that graduate in recessions tend

to start off with lower wages,” Orazem

says, “and that lower wage tends to

persist. Even though they’re going to

get raises, they’re not going to catch

up to where they would have been

in a normal year for as many as

10 years—a lower baseline.”

Still, wages overall have been

lagging productivity for decades,

Orazem notes, even during the

boom of the 1990s.

“An increase in inequality began

around the 1980s. Certainly the

pattern shows that labor’s share of

total output has decreased,” says

Orazem. “That suggests more

resources are going to other

inputs—capital, energy, and

management or profit.”

At first glance you might assume

that divergence would aggravate

The Walls Were Closing in on Me”

Markets were strong, housing was

soaring, and jobs were plentiful.

“It was a great time to be graduat-

ing,” recalls Amanda Kiel, a double

major in MIS and logistics and supply

chain. And what could beat a job

in housing, the driver of the day’s

economy? So in 2006, Kiel jumped

at the chance to start her career

in Minnesota, signing on for a

logistics leadership program with

a major player in the construction

supply industry.

But by 2008, housing had flatlined,

dragging the economy—and Kiel’s

early career prospects—down with it.

“Hindsight being 20/20, even if

I would have dug deeper into the

industries I was pursuing,” says Kiel,

“I doubt I would have noticed it was

going to be that bad.”

Bad it was: her firm suspended

profit sharing for the first time in its

history. And then the layoffs came.

Production workers were pink-slipped,

followed by administrative support

staff and, eventually, leadership itself.

“When you don’t have a family to

support, and you’re not making half

as much as some of the people you’re

working with, and you see them get-

ting laid off—it’s cold,” says Kiel.

Further eroding morale was the

need for those remaining to assume

even more responsibility. But it still

wasn’t enough, says the West Des

Moines native. Increased pressure on

the firm meant increased expectations

for those who remained, and Kiel felt

she could never satisfy her managers’

demands. “Everybody was doing at

least two positions’ worth of duties,”

she recalls. “The walls were closing

in on me.”

But Kiel pushed back. She enrolled

in an MBA program at St. Mary’s

University in Minneapolis, and last

spring launched a job search to coin-

cide with her August graduation.

Today, she’s managing logistics

for 3M’s strategic customers—

with a 25 percent increase over

her former salary.

Her early experience was disap-

pointing, but Kiel isn’t bitter. “It taught

me a lot and helped me be a stronger

person and a stronger employee,”

she reflects. “I know exactly what I

want—and what I can offer.”

6 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

BACK

AMANDA KIEL

to WORK!

Page 9: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 7

unemployment. But that’s not—

or at least shouldn’t be—the case.

“Actually, it would go in the oppo-

site direction,” Orazem says. “If wages

are falling relative to productivity, you

should be making it cheaper to hire

labor. Now, for a lot of that period we

had a roaring labor market—unem-

ployment rates were historically low

between 1990 and 2001. So if any-

thing, this should be increasing the

number of jobs offered, though they’re

not being compensated as well relative

to productivity.”

A Better Way to Make the Grade

Dave Jones had it all: president of

his business fraternity and the

Finance Club. A seat on the col-

lege’s Business Council. A double

major in finance and economics.

And sixth in his graduating class,

with a 3.96 GPA.

But it was December 2001 and,

still traumatized by 9/11, Wall

Street wasn’t hiring. So for all his

accomplishments, Jones got only

one job offer with a leading

national health care consulting firm

in Minneapolis.

He took it, and over the next five

years achieved the same level of

success he’d always expected of

himself, and was recruited away by

a small health care concern that

offered him a vice-president’s

office. But after only months, Jones

wanted a bigger challenge, and by

early 2008 landed with a small but

prestigious Chicago-based manage-

ment consulting firm.

But 2008 would prove worse

than 2001—and by early 2009,

Jones and several other junior

consultants were furloughed.

“As markets began to freeze, it

was apparent that businesses were

going to have a hard time spending

non-essential cash,” Jones says.

“And consultants aren’t cheap.”

A further irony: Jones had landed

that dream job through networks in

his MBA program at the University

of Chicago, one of the world’s top

management schools. But in the

current recession, his prestigious

MBA meant little more than that

3.96 grade point had in the last one.

His health consulting networks

beckoned, and Jones could have

stepped out of America’s economic

storm by stepping back. But he

wasn’t the type to give up his

dreams so easily. So he worked as

a contractor, kept in close contact

with his firm—and earlier this year

got the call to come back.

“It’s a very different business

environment today than it was a

year ago,” Jones says. “A year ago

it didn’t matter who you were, you

weren’t hired because nobody had

the budget.”

Reflecting on his experience,

Jones downplays his credentials:

in an economy like this one, he

knows, it’s not grade points, but

resilience and determination that

make the grade.

Harold Petersen’s career experiences are helping him weather the economic downturn . His background in banking led him to an 18-month contract .

DAVE JONES

BACK to WORK!

Page 10: Prospectus Fall 2010

8

TEN YEARS AFTER That conventional economic logic

seems to have been turned on its

head in the current recession is just

one factor frustrating not only aca-

demic economists such as Orazem,

but tens of millions of workers either

out of a job or fearful they may soon

be. This just doesn’t feel like any-

thing that anyone in the current

workforce has experienced before,

and that makes optimism a rare com-

modity these days.

“It’s going to take a decade before

things get back to normal,” Harold

Petersen remarks—and he’s no lon-

ger certain just what “normal” might

look like. For older workers like

Petersen, the “new” normal may well

mean a series of temporary contracts

to see him through to retirement.

“At my age,” he concedes, “the

longer you’re off the job market,

the less attractive you are to future

employers. I was starting to panic in

the six months I was out of work.”

Take Petersen’s own area. If,

in 2008, you were to consult the

Bureau of Labor Statistics, you might

conclude that the financial sector

would be a reasonably attractive

proposition for a young person

entering college, with the sector

projected to grow five percent

overall through 2018.

Maybe that’s the case in

Des Moines (see “A Privileged

Place,” page 14). But given the

experience of Iowa State alumni

over the past two years in even

so resilient a region as the upper

Midwest, those pre-recession figures

are beginning to look deceptive

as younger workers press for jobs

while older workers delay retirement

after their investments collapsed

with the housing bubble.

Yet differences between this and

past recessions notwithstanding,

Orazem stresses the undeniable

value of a college education as a

common factor in all economic

recoveries. “You have to assume

at some point the economy is

turning around,” he says. “And

who is going to get the best out

of that turnaround? It’s going to

be the most educated.”

And not simply the most educated,

but the best as well: while entry-level

salaries may be down an average of

10 percent or more for entry-level

workers fresh out of college, Business

Career Services director Kathy

Wieland says that starting salaries

for Iowa State business grads have

decreased only two to three percent

from pre-recession levels.

RESILIENT AND RESOURCEFUL The reason for that discrepancy,

Orazem suggests, may be that “Iowa

State alumni are considered to be well

trained.” And you’ll get no argument

on that from college faculty, as

they work overtime to deliver to

undergraduates the same hands-on

attention that is reserved largely for

MBA students elsewhere.

Yet beyond their educations, Iowa

State business grads—both MBA and

undergraduate—get the sort of pro-

fessional placement services that

many other students must seek out-

side their institutions. What’s more,

they know there are few places in

America that offer the combination

of opportunity, stability, and quality

of life that can be found generally in

the upper Midwest—particularly in

the central Iowa area.

And, as the profiles of alumni in

these pages bear witness, Iowa State

grads are nothing if not resilient and

resourceful in the face of economic

adversity. From 25-year-old Amanda

Boyer to Harold Petersen at 55, each

has turned temporary setbacks into

opportunities to prepare for greater

success in the future.

Petersen surely reflects those attri-

butes as, on that cool September

morning, he hits the road to finish

out the week before returning home

to Des Moines.

“It’s funny,” he reflects. “The

knowledge I got from the ’80s and

’90s, I’m able to bring over into 2010—

and it’s keeping me employed.” ■

THIS JUST DOESN’T FEEL LIKE ANYTHING THAT ANYONE IN THE CURRENT WORKFORCE HAS EXPERIENCED BEFORE, AND THAT MAKES OPTIMISM A RARE COMMODITY THESE DAYS .

STARTING SALARIES FOR IOWA STATE BUSINESS GRADS HAVE DECREASED ONLY TWO TO THREE PERCENT FROM PRE-RECESSION LEVELS .

VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

BACK to WORK!

Page 11: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 9

HERE ARE SOME NUMBERS YOU CAN CHEW ON: According to U .S . Census Bureau statistics for 2004, 5 .89 million businesses in the United States had a total of 115 .07 mil-lion employees . Of these, 56 .48 million—about 49 percent of the total—worked for firms with 500 or more employees . In other words, about an even split between “big” and “small” businesses, as tradi-tionally defined .

That 50-50 split is pretty well

reflected in these pages: of the

nine alumni profiled, five now

work for large firms—Wells Fargo,

3M, Oshkosh Corp., Sprint, and

The Hartford—and four are with

businesses that range from about

a dozen employees to 150. With

the exception of Harold Petersen,

though, even those employed by

big business today worked for one

or more small businesses at other

times in their careers.

But that 50-50 split is a national

statistic. If you narrow your focus to

rural and less-populated states, you’ll

see a surprisingly different break in

the numbers—and Iowa is no excep-

tion: as recently as 2009, according

to statistics from Iowa Workforce

Development, fully 83 percent of

Iowans were employed by companies

with fewer than 500 employees; of

these, more than half worked for

firms employing fewer than 50.

Those are startling numbers.

And whether or not you agree

with the conventional wisdom that

“small business is the engine of job

creation” in the United States, there’s

no denying its importance to Iowa’s

economy and workforce.

SMALL BUSINESS IS A BIG DEAL IN IOWA AND THE UPPER MIDWEST . DOES WASHINGTON CARE?

WHERE

IOWAWORKS

BACK to WORK!

Page 12: Prospectus Fall 2010

10 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

WHAT WASHINGTON GIVETH… But if small businesses are to

thrive as engines of job growth—

in Iowa as elsewhere—they need

not only a fertile economic soil in

which to grow, but also a regulatory

environment at both the state and

national levels that, if it doesn’t

directly encourage business

formation and growth, at least

doesn’t frustrate it.

Jim Heckmann and Steve Carter

are both seasoned pros in helping

businesses get off the ground and

navigate the complexities of govern-

mental regulations. Heckmann is the

state director for the Iowa Small

Business Development Centers, a

College of Business outreach pro-

gram. Carter is the president of

the ISU Research Park and director

of the ISU Pappajohn Center for

Entrepreneurship.

While both have seen encourag-

ing signs at the state and local levels

for small business development, they

are less sanguine about the direction

and impact of recent policy develop-

ments at the national level.

Take financial reform, for example.

Especially in technology, startups too

new or too small to attract venture

capital often rely on smaller investors

to get off the ground.

“We saw in some of the reform

legislation a couple things that

would have had a devastating impact

on angel investors, who have to meet

standards making them ‘qualified

investors’ as defined by the SEC—

typically a net worth of a million

dollars, or income above a quarter

million a year,” Carter notes. “They

were looking at raising that to some-

thing like $4 or $5 million. Well, that

would have eliminated a substantial

number of current investors.”

Through heavy lobbying by orga-

nizations involved in angel investing,

Carter says, that requirement was

withdrawn. Yet other provisions of

the financial reform bill that ulti-

mately passed Congress were, in

Heckmann’s view, virtually irrelevant

to small businesses—or simply

didn’t go far enough, given the dev-

astation wrought by the recession.

“Main Street banks now have to

raise capital reserves,” Heckmann

observes. “They’ve got two ways to

do that: they can make money on

loans or make money on invest-

ments. Making money on loans is

what got them into trouble. So

instead they’re going to take the

income they’re getting and invest

it in Treasuries and securities.”

That trend was partially offset

in mid-September when Congress

approved a $42 billion package of

tax relief and loan funds targeting

small business. Still, Heckmann says,

reform did too little to restore the

firewall between investment and

commercial banking that was torn

FINANCIAL REFORM HAS NOTHING TO DO WITH SMALL BUSINESS, IN MY OPINION .Jim Heckmann

AS RECENTLY AS 2009, 83 PERCENT OF IOWANS WERE EMPLOYED BY COMPANIES WITH FEWER THAN 500 EMPLOYEES .

Steve Carter is the president of the ISU Research Park and director of the ISU Pappajohn Center for Entrepreneurship . He says bioenergy is a huge opportunity for Iowa .

BACK to WORK!

Page 13: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 11

down by repeal of the Glass-Steagall

Act in 1999. In fact, the nation’s big-

gest financial institutions—including

some bailed out with taxpayers’

money—successfully beat back

many restrictions on the kinds of

speculative activities that got them

in trouble in the first place.

That, says Heckmann, is more

than a little frustrating. “We’re trying

to regulate some really smart people

who will figure out another way to

do business as soon as the ink is dry

on the new regulations,” he laments.

“Financial reform has nothing to do

with small business, in my opinion.”

WASHINGTON TAKETH AWAY… Though conceding some positive

aspects, Carter and Heckmann are

equally skeptical about the effects

of health reform on small business.

Heckmann—no friend of federal

mandates, especially in health care—

nonetheless gives the reform bill

credit for at least two needed changes.

“Number one,” Heckmann offers,

“insurance needed to get back to fol-

lowing the individual and not the job.

That was done right,” he acknowl-

edges. “And the insurance compa-

nies—you have to be able to procure

the insurance and keep the insurance

as long as you pay the premium.

Those things were done right.”

But, Heckmann says, the one

thing small businesses need to thrive

is the one thing the 2010 health care

reform act doesn’t give them: pre-

dictability. With narrower margins

for error—a bootstrap tech startup

seeking angel investors hardly has

deep cash reserves to begin with—

the last thing small businesses need

is to be blindsided by unforeseen

liabilities. And Heckmann sees

danger ahead.

“I think there’s going to be enor-

mous confusion and shifting in the

health insurance markets over the

next five years,” he says, “and that’s

going to make it very difficult.”

Carter agrees that health care

reform is rife with pitfalls for small

business. Still, in a nod to the inge-

nuity of entrepreneurs, he is con-

vinced that out of that potential

chaos will come unprecedented

opportunities for innovation.

“Certainly the health care legisla-

tion will add complexity to what is

already perceived as a barrier to busi-

ness formation,” Carter says. “But

look at all the business opportunities

that are going to be created by this:

mandates for wellness programs, the

massive amount of investment into

IT solutions for patient records—it’s

going to create enormous opportunities

for companies that are positioned to

take advantage of that. So it’s tough

to read how this is going to shake

out five years from now.”

For Heckmann, though, it’s

those very mandates that represent

a threat. Government borrowing to

support the program, he fears, will

threaten to drive up interest rates

when, due to a financial reform

package that already does too little

for small business, capital is difficult

to come by.

“Borrowing for business,”

Heckmann states flatly, “is going

to be more expensive.”

IT’S TOUGH TO READ HOW HEALTH CARE LEGISLATION IS GOING TO SHAKE OUT FIVE YEARS FROM NOW .Steve Carter

Jim Heckmann has been the state director of the Iowa Small Business Development Centers since 2007 . He sees a mixed bag in recent federal regulatory legislation .

BACK to WORK!

Page 14: Prospectus Fall 2010

BACK to WORK!

SARAH UCHYTIL

Audit Your Life, Find RichesThink accountants are risk-averse

by nature? Meet 1996 grad Sarah

Uchytil, who, after several years in

Chicago, in 2000 found herself work-

ing as a financial analyst in Sprint’s

Kansas City headquarters.

Focused and determined, she rose

through the ranks at Sprint in pricing

and contract analysis. But when the

opportunity came to move to an

entirely different work group as a

consultant for large commercial

accounts, Uchytil didn’t hesitate.

“I knew by moving out of my

comfort area in finance,” she

acknowledges, “I could put myself

at risk if a layoff were to occur.”

In 2008, it occurred. Still, Sprint

invited Uchytil to return to her

finance comfort zone. Invitation

declined: Uchytil picked herself

up, engaged her networks, and

soon found work with a small

telecomm consulting company

in Kansas City.

“Unfortunately, the recession was

still on, and companies just didn’t

have the luxury of paying for consult-

ing services,” Uchytil recalls. “Again,

I was one of the newer people—so

I was one of the first let go.”

It was time to take stock. “I was

good at what I did, but I wasn’t pas-

sionate about it,” Uchytil says. “I had

the skills and education. But I always

wanted to run my own business, and

this was the perfect opportunity to

jump on that.”

In 2004, a colleague had intro-

duced Uchytil to “life coaching,” a

program in which she systematically

audited and worked toward balance

in her finances, physical environment,

and professional life. The process, she

felt, had given her confidence to

weather the battering her career

had taken in the recession. Why

not help others?

Uchytil enrolled at Coach U, a

leading life- and career-coaching

institute. And though she has since

returned to full-time employment at

Sprint, she is currently coaching four

clients on evenings and weekends,

and this fall is leading 10 others

enrolled in an eight-week online

course titled “Back to Balance”

(sarahucoach.com).

Her coaching is supported by her

Sprint colleagues, Uchytil says, and

she’s been invited to make presenta-

tions at quarterly director meetings.

Still, as she continues her education

and credentialing, her ultimate goal is

to go into full-time private practice.

“I want to empower clients to live

their best personal and professional

lives,” Uchytil says, “and work with

people who have gone through a job

loss or transition. I know what it’s

like; I’ve been there.”

THE LEADING EDGE OF PROSPERITY Both men, it is safe to say, put

their trust in solutions to the nation’s

economic woes that are much closer

to home than Washington.

“I think our federal government

is so entrenched with existing

interests that people are coming

to realize that change in Washington

is not an easy thing at all; it’s incre-

mental,” says Carter. “And I think

you’re starting to see that states

realize they have to lead in

making these changes, in going

new directions.”

While Iowa has not done all Carter

feels it could to support small business

formation, he is nonetheless optimistic

for the future of the state. The move

from carbon to bio-based energy and

products creates what he calls a “huge,

huge wave of opportunity” for Iowa to

exploit its unique natural and human

resources—provided state government

can do for local entrepreneurs what

federal lawmakers cannot.

“Growing crops, growing plants,

growing animals—those are all

things we do better than anybody,”

Carter emphasizes.

12 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 15: Prospectus Fall 2010

BACK to WORK!

NICK GOLDSBERRY

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 13

Know What You’re Looking For (And Let the Right People Know You’re Looking!)In a way, it was as if he never left col-

lege. After getting his BS in manage-

ment from Iowa State in 2004, Nick

Goldsberry left the Delta Tau Delta

house in Ames—and immediately

took a job with the national DTD office

in Indianapolis, where he did sub-

stance abuse education and recruit-

ment and marketing, among other

assignments.

Forget “Animal House”: this

Delt’s experience at Iowa State gave

him job-searching skills that served

him well when, four years later, he

was ready to leave the national

office and strike out on his own in a

rotten economy.

“It’s a key piece in fraternity recruit-

ment,” Goldsberry says. “We’re look-

ing for this kind of guy: 3.0, involved

in high school. That’s the same

approach I brought to the job search,”

he continues. “I’m looking for a posi-

tion in account management, private

sector, small startup, with a tech-

driven marketing focus.”

Another key, says the Omaha

native, was to make sure that infor-

mation got to the right people.

Don’t bother with established 50-

or 60-year-old executives, one of his

MBA professors told him—they don’t

have the time to bother with you.

Instead, get to know people several

years ahead of you in their careers—

they’re the ones with the inside line

on your next job.

“Sure enough, that’s how it

played out,” Goldsberry remarks.

“I got a call from a friend in early

May who said one of his friends in

downtown Indy had this account

management position open up,

and would I be interested?”

Goldsberry got the interview—

and he got the job with Right On

Interactive, a small marketing soft-

ware startup. “This organization is

right up my alley,” he says. “It’s the

challenge I wanted, a different skill

for my résumé.”

But the ultimate “local” solution

lies with individuals. While some

workers may go into business for

themselves out of a sense of frustration

with the institutional job market, both

Carter and Heckmann feel that most

who strike out on their own still do so

more to seize opportunity than to

escape occupational adversity.

“The reality is that most of these

startups are mid-career people, people

in their 40s,” Carter says. “They have

experience. They see opportunities;

they have some net worth they can put

into it—that’s the majority.”

Drawing those people to Iowa—

or even keeping them here in the first

place—is in large part the job of men

such as Heckmann and Carter and the

organizations they lead. Together with

civic and business allies such as the

Greater Des Moines Partnership, they

are the leading edge of whatever

advantage Iowa may have to preserve

and advance its prosperity in a post-

recession economy.

It remains to be seen whether

Washington—or even Des Moines—

will help or hinder that project. ■

PEOPLE ARE COMING TO REALIZE THAT CHANGE IN WASHINGTON IS NOT AN EASY THING AT ALL; IT’S INCREMENTAL .Steve Carter

Page 16: Prospectus Fall 2010

BACK to WORK!

14

AS DIRECTORS FOR UNDERGRADUATE AND GRADUATE CAREER SERVICES, respectively, Kathy Wieland and Mark Peterson (see interview, page 19) might be excused for being more than a little defensive about their work . After all, when your job is to help find jobs for others in one of the worst job markets in history, it’s not just your clientele who worry about becoming—or staying—employed .

Not to worry: Iowa State

business grads are finding work.

And they’re finding it in Iowa and

its immediate neighbors.

Not that it’s easy in the current

economy. Last year, Wieland concedes,

undergraduate placement six months

out from the degree slipped from

90 to 80 percent compared to the

previous year. And only 50 percent

of undergrads had a job offer in hand

when they walked across the stage to

pick up their diplomas.

“But if you look at the National

Association of College Employers

from last year,” Wieland reminds,

“they said 20 percent had jobs at

graduation. So our numbers were

vastly different from that.”

How to explain results that

radically different?

“The pipeline between here, the

Twin Cities, Des Moines, Kansas

City, Omaha, and Chicago—it’s been

our impression that those markets

have fared pretty well,” Wieland

offers. “And we’ve had some big

players in financial services that have

weathered the crisis really well, so

that helped us quite a bit.”

KEEPING LEADERSHIP LOCAL Stability, affordability, opportunity,

quality of life: for many of the same

reasons they came here to study

business, many Iowa State grads stay

in Iowa and the upper Midwest to

pursue their careers.

That message isn’t lost on the

Greater Des Moines Partnership. In

fact, it’s a message the community

development organization delivers

daily to dozens of new and prospec-

tive central Iowans as it extols the

uncommon blend of dynamism and

stability that characterize the busi-

ness climate in Des Moines, as well

as the amenities the city has to offer

new and returning workers.

That’s not just garden-variety

chamber of commerce boilerplate,

says the Partnership’s Susan Ramsey.

The curious thing, she’ll tell you, is

that the breathless pace of mergers

and acquisitions in the financial

industry over the 1980s and ’90s that

ravaged many an urban economy in

mid-sized cities elsewhere had the

opposite effect in Des Moines.

PLACEa PRIVILEGEDBUSINESSfor

IOWA STATE BUSINESS GRADS ARE FINDING WORK . AND THEY’RE FINDING IT IN IOWA AND ITS IMMEDIATE NEIGHBORS .

VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 17: Prospectus Fall 2010

BACK to WORK!

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 15

“When those mergers came, and

those buyouts of local banking and

financial operations took place,”

Ramsey reminds, “they continued to

keep leadership here in Des Moines.

We didn’t see the huge pullout of

management to Chicago or New

York; we saw continued corporate

engagement in our community. That

would go against the pattern that

you would see in other cities.”

“And they’ve grown the

operations they have here,” adds

Mary Bontrager, the Partnership’s

Executive Vice President for

Workforce Development.

“Nationwide [Insurance] is a

prime example of that. And Aviva

acquiring Amerus, and then relocat-

ing their U.S. headquarters from

Boston to Des Moines.

“We can go back and talk about

what they cite,” Bontrager continues.

“It’s always a highly educated, pro-

ductive workforce. And again, the

quality of life, the affordability of

doing business here, the amenities

for their workers.”

A QUICK TURNAROUNDAlthough it’s their job to promote

Des Moines, Ramsey and Bontrager

acknowledge that central Iowa is

hardly an oasis in the American eco-

nomic desert of the past two years,

and elements of the local economy

have certainly taken their lumps—

as alums Harold Petersen and Steve

Anderson (see profile following this

story) can attest.

But Petersen and Anderson both

worked in the investment arena,

which, compared to Iowa’s tradi-

tional strengths in the more conser-

vative banking and insurance fields,

took an especially vicious hit in the

recession. Indeed, as late as July

2010, according to the Bureau of

Labor Statistics, New York City’s

workforce levels were down between

10 and 20 percent in investments

and brokerages—a central employer

in New York’s financial services sec-

tor. By contrast, Des Moines’ domi-

nant insurance industry, which

employs more than 50,000, had shed

merely one percent of its workforce.

And even that relatively low fig-

ure, Susan Ramsey suggests, is some-

what of a lagging indicator compared

to the national economy.

WORKERS&

Mary Bontrager and Susan Ramsey, of the Greater Des Moines Partnership .

Page 18: Prospectus Fall 2010

STEVE ANDERSON

“It wasn’t until June 2009 that we

actually stopped having job growth

here,” Ramsey points out. “We were

last into this recession, and very

likely projected to be first out,

because we didn’t dip anywhere near

as deeply.

“And,” she adds, “we’re already

starting to see the job numbers turn-

ing around.”

That advantage is further sup-

ported, according to Bontrager, by a

healthy mix of other economic

actors in the central Iowa region—

areas that have actually seen growth

during the recession.

“One of the reasons we have been

so stable is our diversification,”

Bontrager observes. “Yes, we talk a

lot about financial services, and we

have a great base here of financial

services. But we still continue to

have a great agricultural base sector

here, whether in bioscience or man-

ufacturing for agricultural products.

And we were an IT community long

before people talked about IT com-

munities, simply because financial

services have a significant IT base.”

LONG-RANGE VISION THE KEY None of this happened by accident,

Bontrager and Ramsey insist, but

instead is the result of a confluence of

factors. Certainly those include what

the Partnership and others character-

ize as a “Midwestern work ethic”

grounded in the region’s agrarian

roots, along with a historical emphasis

on education.

More than that, however, Des

Moines has enjoyed extraordinary

cooperation between its major cor-

porate and public sectors that has

Toward the Best “Outcomes”

When Steve Anderson of Carroll,

Iowa, picked up his MIS degree in

2006, he had a short list of prospects

he wanted to work for—with Principal

Financial Group at the top. So when

he joined Principal’s investment divi-

sion, his future seemed assured.

It was—but it wasn’t the future

either he or Principal expected: by

December 2008, Anderson found

himself on the street with hundreds

of others as Des Moines’ financial

sector downsized.

“I’d never really seen a recession,

so I thought, yeah, I’ll get back on my

feet and find a job in no time,”

Anderson says. “But as I got back into

the market, it actually got worse.”

Principal helped with generous

outplacement services. But

Anderson’s fiancée had landed a cov-

eted teaching position in the Des

Moines area—no small feat in another

tough job sector—so the couple was

reluctant to leave central Iowa.

Determined to make it in Des

Moines, Anderson doubled down on

his job search. He sent out résumé

after résumé. He attended job fairs

and worked his networks—but most

of those were people themselves

looking for jobs. “So I went off

on a tangent,” Anderson recalls.

“I looked at different markets and

saw Minneapolis was doing pretty

well, especially in IT.”

Well enough that, by the end of

2009, Anderson landed a short-term

contract in the Twin Cities doing IT

work for Cargill. Still, he continued

working Iowa connections, and soon

turned up a lead with Outcomes

Pharmaceutical Health Care, a small

Des Moines patient medication man-

agement firm where he works today.

“I’ve learned a lot about business,”

Anderson reflects. “Laying people off

is never a personal decision; it’s a

business decision. If I were in their

position, I would do the same.”

16 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

BACK to WORK!

Mark Peterson

Page 19: Prospectus Fall 2010

BEN THURSTON

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 17

created an environment in which

businesses of all sizes have flour-

ished. Coupled with strategic plan-

ning facilitated by the Partnership,

these actors have created a model for

sustainable growth joined to a high

quality of life.

“We are fortunate that we have a

corporate community and leaders

that are engaged in the quality of our

community,” Bontrager says. “They

make tremendous investments into

our United Way, into amenities—our

arts and culture—and the things that

make a desirable environment for

smaller businesses.”

Through a series of strategic

initiatives dating back to the

1980s—not coincidentally, Bontrager

notes, undertaken at the same time

as the rise in mergers and acquisi-

tions in Des Moines’ and the nation’s

financial sectors—Des Moines’ civic

and corporate leaders drew up plans

to turn the city’s deteriorating core

around, and to make it a mecca not

only for corporate citizens, but also

for the creative younger people—

entrepreneurs in both business and

the arts—who are the life force of

flourishing cities.

“We started focusing on those key

sectors we really wanted to grow

here,” Bontrager stresses. “So you

go into the late ’90s and the major

projects task force—the Capital City

Vision Project—that really drove all

of this.”

That initiative, Bontrager says,

focused largely on revitalizing Des

Moines’ downtown core. The result

If You Want to Move Up, Sometimes You Have to Move OutThough he left Iowa State in 2004

as a finance major, Marshalltown,

Iowa, native Ben Thurston had his

eye on a career in the insurance

industry almost from the day his

cousin steered him to the commercial

underwriting department at the

large national firm she worked

for in Des Moines.

He got the job. After several years,

though, Thurston wanted into sales—

that’s where he’d find opportunity for

advancement. But by 2008, the reces-

sion was forcing big carriers to down-

size their sales staffs, and what few

jobs there were quickly got snapped

up by more experienced people.

“Hiring is way down in the insur-

ance industry,” Thurston says.

“Des Moines is probably OK

compared to other areas. But it’s

definitely tough out there.”

Undaunted, Thurston jumped ship

for a much smaller regional carrier:

where his old company employed

tens of thousands across America, his

new, Iowa-based company boasted

all of 96 employees. Nonetheless,

Thurston left Des Moines for Chicago,

where he would work out of his apart-

ment, servicing a handful of small

northern Illinois agencies with sales

and underwriting services.

“Being a small company,”

Thurston remarks, “I had my hand in

a lot more things.” And within a cou-

ple of years, that diverse experience

gave him the confidence to try once

again to carve out a larger role for

himself in a still tough job market.

An underwriter for medium-sized

businesses with The Hartford in

Denver, Thurston today finds himself

back in the big leagues of insurance—

and always with an eye to the

next opportunity.

“My father’s generation, you get

into a company, you work there 30

years before you retire,” Thurston

reflects. “My generation doesn’t feel

as tied to one employer. We’re willing

to look a little bit more.”

IT’S A HIGHLY EDUCATED, PRODUCTIVE WORK-FORCE . THE QUALITY OF LIFE, THE AFFORDABILITY OF DOING BUSINESS HERE, THE AMENITIES FOR THEIR WORKERS .Mary Bontrager

BACK to WORK!

Page 20: Prospectus Fall 2010

was what she calls the “greening” of

Des Moines, including a new arena and

events center, Science Center, public

library, a home for the World Food

Prize, the River Walk project, and a

downtown park that today contains

one of the world’s greatest collections

of outdoor sculpture, thanks to philan-

thropists John and Mary Pappajohn—

in short, what Bontrager calls the

“Gateway” for a resurgent downtown

business community.

“We can go back and look at the

projects on that list,” she adds, “and

they all happened because everyone

worked together.”

ENLISTING CRITICAL ALLIES Today that expansive vision

applies not just to Des Moines,

but also to the greater central Iowa

region that falls within the economic

orbit of the capital. The Greater

Des Moines Partnership has enlarged

its focus from the three-county

metropolitan area to include what

Bontrager and Ramsey refer to as an

eight-county “laborshed,” the wider

region whose economic vitality

pivots around Des Moines.

Central to that broader vision,

Bontrager notes, is the relationship

between Des Moines’ economic clout

and Ames’ education and research

facilities—specifically, Iowa State

University. “Ames is very critical to

our attraction efforts, in terms of

that amenity,” she stresses. “What

many people don’t see is the collabo-

ration we’re doing from an economic

development standpoint.”

That collaboration includes

joint marketing efforts between the

Partnership, the city of Ames, and

Iowa State. Indeed, ISU President

Gregory Geoffroy is a member of

the steering committee for the

Partnership’s new vision planning

efforts, and the Partnership works

closely with the ISU Alumni

Association on bringing grads back

to central Iowa to work and raise

their families.

And, Bontrager notes, to start the

new small businesses that increasingly

will hire a greater proportion of new

and returning ISU graduates.

“That’s an area where we have really

collaborated with Ames and Iowa

State,” Bontrager says. “Three years

ago we started what we call the

Business Innovation Zone (“BIZ”)

of Central Iowa, a collaboration

among the Iowa State Research

Park, Ames Economic Development,

the Partnership, Des Moines Area

Community College, and the state to

an assistance center for startups and

second-stage entrepreneurial ventures.

That’s been extremely successful.”

SIX MONTHS TO SUCCESS As attractive as the central Iowa

business climate may be in its own

right, the struggles of workers to get

and maintain good jobs in some of

the larger markets has made the

greater Des Moines area only more

compelling. And a number of those

people have been taking advantage

of job postings through the Iowa

State Career Services office.

“They’re thinking, hey, maybe it’s

a good time to come back,” says the

college’s Kathy Wieland. Most of

these inquiries, she says, are alumni

in their late 20s and early 30s—the

demographic Mary Bontrager and

her Partnership colleagues are target-

ing. But whether new graduates or

returning alumni, Wieland insists,

the central Iowa area is second to

none for opportunity.

“I don’t want to minimize the job

market for those who have been neg-

atively impacted,” Wieland says. “But

for a College of Business graduate

who can execute a job search? They

can get a job within six months.”

She adds, “I believe that.” ■

Forbes’ 12th annual ranking of the Best

Places for Business and Careers looks at

the 200 largest metro areas, which range

in size from the New York City metro with

11 .7 million people to Merced, California,

which is home to 245,000 . Forbes ranks

areas on 12 metrics including costs of

business and living, job growth past and

projected, income growth, educational

attainment, and projected economic

growth . Forbes also factored in quality

of life issues like crime, cultural and

recreational opportunities, as well as net

migration patterns . They also examined

the percentage of subprime mortgages

handed out over a three-year stretch and

the number of highly ranked four-year

colleges in the area .

Courtesy Greater Des Moines Partnership

DES MOINES #1 FOR “ BEST PLACE FOR BUSINESS AND CAREERS”

18 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

BACK to WORK!

Kathy Wieland

Page 21: Prospectus Fall 2010

WHILE NOTHING BEATS THE VOICE OF EXPERIENCEas reflected in the stories of our alumni in these pages, College of Business Career Services directors Kathy Wieland and Mark Peterson—she does under-graduate placement, he does graduate (MBA)—have more than a little experience them-selves helping Iowa State alums find the jobs just right for them . Prospectus asked them to share a few pointers for success in this challenging job market .

PROSPECTUS: OK. I’m on the street and

can’t get arrested—let alone a job.

What can you do for me?

KATHY: We can figure where your

search process is breaking down. We’re

going to analyze what you’ve done, so

I’d like you to bring in any records that

you have. I’d like you to bring your

marketing pieces in—we’ll look at

those—and then we’re going to look at

the quantity and quality of the sources

you’re using to identify contacts.

PROSPECTUS: Contacts? I have a

Facebook page—lots of “friends”

there. And then there are the job

boards: Monster.com, CareerBuilder,

some others. I’m online every day!

ON THE HUNT? YOUR NETWORK BEGINS HERE, AS…

& MARK

EXPLAIN IT ALL YOUFOR

MARK PETERSON

KATHY WIELAND

KATHY

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 19

BACK to WORK!

Page 22: Prospectus Fall 2010

AMANDA BOYER

MARK: Those kinds of systems

make it easy to identify the

people—you couldn’t do this

even five years ago. But how you

actually get a job or internship is

by talking to people. You pick up

the phone.

KATHY: You have to talk to people—

and that’s where we’ve seen some

of the biggest challenges. Students

say, ‘well, why should I go down

to the Career Fair and talk

with them when I can apply

to their website?’ They need

to understand the value of

networking and connecting face

to face. Employers are looking

for both technical and communi-

cations skills, and you have to

be the package deal.

PROSPECTUS: So how do I make

those inside contacts? Especially

when there aren’t any openings in

a given company in my field?

KATHY: One thing you need to do

is to prospect for jobs even when

you don’t know of any open-

ings—make contacts with good

people in companies who can

make something happen for you.

You can’t just sit and apply to

jobs on web pages. That’s not a

comprehensive job search.

MARK: Many professional associa-

tions now have their own online

system where there are discussion

forums, job posting boards, chat

rooms, and whatnot. I always

encourage candidates, if they’re

MAKE CONTACTS WITH GOOD PEOPLE IN COMPANIES WHO CAN MAKE SOMETHING HAPPEN FOR YOU . YOU CAN’T JUST SIT AND APPLY TO JOBS ON WEB PAGES .

20 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Two Turning Points to SuccessThe job market still looked good in

2007, so as a new marketing grad,

Amanda Boyer could have been

excused for being a little complacent.

After all, she had two internships

by the time she left Iowa State.

And though she wasn’t much for

networking, she soon found herself

in a marketing job with a small

publisher in Minneapolis.

And then she found herself on

the street.

“It was hard,” Boyer admits. “You

never thought you’d be laid off at 24.”

Complacent no longer, the

Council Bluffs native reached out to

what limited network she had. In

Boyer’s case, though, it wasn’t so

much network connections as her

own resourcefulness—and a little

help from Iowa State—that got her

back on her feet.

“I volunteered at a nonprofit, man-

aging their Google analytics, and that

made a huge difference in my

search,” she says. “But I didn’t put it

on my résumé until I’d been there

three to four months—it’s not really

valid until you’ve made some history

with these people.”

Getting that résumé noticed

was the next challenge. Boyer

took advantage of a free college

service through LinkedIn where

an HR pro advised her to reformat

her résumé from a chronological

to a function-based format.

“I got an interview every 10 to 15

days after that,” Boyer says. “I’d say

that was the biggest turning point in

my search.”

Boyer started as an account

manager with a product promotion

company in the Minneapolis area

last July—a firm, she says, that

found her résumé after she made

the change. “I can’t explain what

a difference it made in my career

search,” she says. “And the fact that

someone would do that for free is

amazing—it’s one of the things that

makes Iowa State so great.”

BACK to WORK!

Page 23: Prospectus Fall 2010

ANDY HOUTZ

looking for a job in some particular

industry, to join that industry’s

professional association.

PROSPECTUS: OK, I agree: face time

with people who can help me is criti-

cal. But what about those “marketing

materials” you mentioned? What

about my résumé, my portfolio, or

Facebook page?

KATHY: Two years ago when we asked

recruiters if they routinely looked at

Facebook profiles as part of the

recruiting process, a lot of them

said yes. But a year ago, a lot of the

big employers did an about-face

and aren’t looking at Facebook

now because they want to protect

individual privacy.

MARK: But it’s a discussion we have to

have: clean up your Facebook page—

some recruiters are still looking at it!

But we like to focus on LinkedIn,

making sure what you have there

is accurate and not embellished.

KATHY: You have to make sure those

pages are completely clean and highly

professional. A lot of people still want

to do things about their ‘interests’—

things potential recruiters and

employers don’t want to see. So we

have to help them temper that desire

to put that kind of thing out there.

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 21

Networking Begins Early

Between graduating with his degree

in transportation and logistics in

1995 and landing a job with a major

military contractor earlier this year,

Andy Houtz held no fewer than

seven positions with seven different

companies, most of them smaller

firms. His longest tenure was about

four years. The shortest? Five

months before he was laid off in

July 2009.

Along the way, Houtz picked up

an MBA from St. Thomas University

in Minneapolis. But that was 2001,

and job prospects then weren’t

much better than they are today,

regardless of credentials.

Houtz says one thing that may

have frustrated his multiple searches

was the perception he was a

job-hopper. “That’s their opinion.

I disagree,” he says, and the views

of many younger grads seem to

support Houtz’s position.

Still, the Naperville, Illinois,

native would tell you, over the

years he neglected to establish a

strong network of colleagues and

contacts in his profession. And,

Houtz suggests, that pattern may

have started when he neglected to

undertake a single internship before

leaving Iowa State.

“If I could give advice to anyone

in college right now,” Houtz

acknowledges, “it would be to take a

semester off and go work. That’s the

best thing you can do for your

career, and the only thing I wish I

had done.”

While happy in his current job—

“It’s a joy to work there,” he says—

Houtz does not dismiss the possibility

of a future move. But this time, he’ll

be ready.

“I’m not going to actively seek

other employment,” Houtz says. “But

I’m making more of an effort to keep

up my contacts and network than I

have at any other point in my career.”

Houtz adds, “The job I get down

the road will seek me out.”

BACK to WORK!

Mark Peterson advises grad student Akmal Mirsadikov .

Page 24: Prospectus Fall 2010

BACK to WORK!

Kathy Wieland works with senior marketing major Brigitte Reinig .

PROSPECTUS: And those things I don’t

want potential employers to know?

MARK: I just tell people to disclose

everything when they’re filling out

their employment application. If

you’re dishonest about it and it

comes up, that’s going to hurt you

more than if you were honest about

it and it comes up and you can

still explain it.

PROSPECTUS: Maybe I should just sit

out the recession. What if I go to

grad school? Pick up an MBA?

KATHY: Our message for business

graduates is to go to work. If you’re

looking at grad programs related to

business—that’s most likely the MBA—

most require some experience.

MARK: And there’s really not much

demand for people who have an

MBA and no work experience

anyway. So we typically don’t accept

those students. In this economy,

most companies are recruiting

candidates pretty close to their

résumés. In other words, this

isn’t a real good time to be making

a drastic career shift.

PROSPECTUS: OK, so I get a job. But

you’re right: the market seems fro-

zen, with little opportunity to move

into something new. Maybe I could

enroll in a part-time MBA online?

MARK: We hear from recruiters and

hiring managers that an MBA from

a bricks-and-mortar school is, to

put it diplomatically, far more

preferred to one of the corporate

online programs. The classroom

experience, the debate, the live case

analysis, presentations—a lot of

those soft skills you develop in

a hands-on MBA program you

just can’t get sitting at your

computer terminal.

PROSPECTUS: Say I’m an older worker

who just lost her job. Or maybe I’m

some guy who just feels stuck, but

hasn’t been on the market for so long

that I don’t have a clue about stuff

like Facebook, LinkedIn, networks,

job boards, etc. Maybe I need to hire

someone to help?

KATHY: Certainly, the methods are

really different, so older job seekers

have to get up to speed with them.

They hear of all these things they

should do, that sometimes I think

they get misled as to what they

should do to execute a job search—

there are so many people trying to

make a buck on this. So one of the

first things I’ll say is that there is

nothing you can pay someone to do

for you that you can’t do for yourself.

PROSPECTUS: And if that doesn’t work?

KATHY: Then you have to broaden

your scope; you need to be more

flexible. You have to go looking for

companies you’re interested in. We

have a certain sector of the student

population that focuses just on large

companies, but there are more job

opportunities in small and medium-

sized companies.

PROSPECTUS: Mark, you get the

last word.

MARK: Nearly 70 percent of last

year’s corporate hiring, as reported

to the Bureau of Labor Statistics,

was achieved by company

referrals—networking.

PROSPECTUS: So the last word is—?

MARK: Networking. ■

22

A LOT OF THOSE SOFT SKILLS YOU DEVELOP IN A HANDS-ON MBA PROGRAM YOU JUST CAN’T GET SITTING AT YOUR COMPUTER TERMINAL .

VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 25: Prospectus Fall 2010

THE COMPETITION WAS BLIND-JUDGED by a panel of

corporate executives; the schools that each team represented

were not revealed to ensure fairness.

Each four-person team had 24 hours to analyze an

open-ended case involving the strategic management of an

E-book reader, the Amazon Kindle, and present findings

and recommendations to the panel of judges, who simu-

lated Amazon.com’s board of directors. The Harvard-style

case was not announced to teams prior to the start of

the competition on Friday morning.

After a demanding day of deliberation, the preliminary

competition began the next morning at 8:30 a.m. The

11 entrants were whittled down to three finalists who

presented later that afternoon.

Iowa State team members included first-year students

Dan Hinz and Gaya Samarasingha and second-

year students Scott Groh and Srivani Harish.

The Baylor University team took second place,

followed by the Texas A&M University team.

“This is a great accomplishment for our

students and a great source of pride for our college,”

said Labh Hira, Raisbeck Endowed Dean. “We’ve always

known our MBA students are of the highest caliber, and

winning the Big 12 Case Competition validates it. It shows

the value of an Iowa State business education in applying

classroom learning to real-life business situations.”

“The case competition is truly a collaborative event

among our conference schools,” said Ron Ackerman, director

of graduate admissions and student services and one of the

competition’s organizers. “It gives some of our best students

an opportunity to compete, not in athletics, but in

academics.” Sam DeMarie and Brad Shrader, both members

of the MBA core faculty, also helped plan the event.

Professor of Finance Roger Stover and Assistant Professor

of Management Andreas Schwab advised the Iowa State team;

Professor of Marketing Sanjeev Agarwal and Associate

Professor of Supply Chain Management Frank Montabon

helped the team with its practice sessions.

“All the teams in the final round had fantastic ideas, but

the one thing that set Iowa State apart was numbers,” said

Hinz. “Scott Groh did an amazing job putting together some

risk and financial analysis. By defending his numbers, Scott

was able to convince the judges that our idea was not only

strategically sound, but profitable as well.”

Groh, a graduate student in business administration from

Waukee, also won the award for best question-and-answer

session for his preliminary division.

“Having to theoretically save a company, or destroy a com-

petitor, with only 14 pages of information and 24 hours is a

daunting task. The competition style is intense, stressful, and

demanding,” said Hinz. “It makes developing the same solu-

tions over any period of longer time seem like a cake walk.” ■

A TEAM OF COLLEGE OF BUSINESS MBA STUDENTS WON THE FOURTH ANNUAL BIG 12 MBA CASE COMPETITION, HOSTED BY IOWA STATE IN THE GERDIN BUSINESS BUILDING ON FRIDAY AND SATURDAY, APRIL 23 AND 24. A RECORD 11 OF THE BIG 12 CONFERENCE SCHOOLS COMPETED.

MBA TEAM JUDGED BIG 12’s BEST

“WE’VE ALWAYS KNOWN OUR MBA STUDENTS ARE OF THE HIGHEST CALIBER, AND WINNING THE BIG 12 CASE COMPETITION VALIDATES IT .”

IOWA STATE’S WINNING TEAM FROM THE BIG 12 MBA CASE COMPETITION SHOWS OFF THE TROPHY . TEAM MEMBERS INCLUDE (FROM L TO R): SRIVANI HARISH, GAYATHRI SAMARASINGHA, SCOTT GROH, AND DAN HINZ .

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 23

Page 26: Prospectus Fall 2010

24

Floods Hit Iowa State, BUT THE SHOW MUST GO ON

The water came quickly— and just as quickly, it was gone .

In its wake was the usual mud and muck that follows

a flood, to the tune of millions of dollars in damage

and building closures that would last weeks, if

not months .

And to make matters really interesting, classes

were due to start in less than two weeks .

After three consecutive nights of torrential rainfall in central Iowa, the Skunk

River and Squaw Creek rose to record and near-record levels in Ames on

Wednesday, August 11, closing off virtually every route through the city and

forcing a boil order on tap water . The university closed down on Thursday,

August 12, but was back open on Friday with instructions for employees to

bring their own water .

Crews went to work immediately to make sure campus

would be ready to welcome students and their families

who would be arriving within days . Fortunately, most of

campus came through relatively unscathed . Hardest hit

were athletic facilities along Squaw Creek and University

Boulevard and the Iowa State Center, including Hilton

Coliseum and the Scheman Building .

SQUAW CREEK, LOOKING WEST ON LINCOLN WAY TOWARD CAMPUS .

VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 27: Prospectus Fall 2010

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 25

Attendance for both students and employers remained

strong, which was not a surprise to Business Career

Services Director Kathy Wieland . “Our career fairs have

always been trade-show quality events for both our stu-

dents and our employers, and this fair was no different,”

Wieland said . “Only the venue had changed .” ■

STANGE ROAD, LOOKING SOUTH JUST NORTH OF 13TH STREET .

ALTHOUGH THE SCENERY HAD CHANGED, THE CAREER FAIR PROCEEDED AS NORMAL WITH COMPARABLE NUMBERS OF EMPLOYERS AND STUDENTS ATTENDING .

LARGE, CLIMATE-CONTROLLED TENTS WERE ERECTED SO THAT THE BUSINESS AND LIBERAL ARTS AND SCIENCES CAREER FAIR COULD GO ON AS SCHEDULED .

The Gerdin Business Building was not in the flooded

area and was not affected . However, the fall career fair,

shared by the Colleges of Business and Liberal Arts

and Sciences, was scheduled for Hilton Coliseum on

September 22 . The College of Engineering had its career

fair scheduled for the day before . Hilton was no longer

an option, and there were no other available buildings

that could accommodate an event of this size .

All three colleges were unanimous in agreeing that

career fairs were too important to the education and

career prospects of Iowa State students, and that

cancellation was not a possibility .

The solution was to import large, climate-controlled tents

to the courtyard area on the south side of the Scheman

Building . The tents had walls, floors, entrance and exit

doors, and offered an environment as comfortable as

being inside traditional convention space .

The most recent estimates are that it will cost the

university $40 to $50 million to clean up the damage .

Page 28: Prospectus Fall 2010

A TEAM of College of Business under-

graduate finance students won this year’s

Krause Challenge, an investment challenge

among Iowa State, the University of Iowa,

the University of Northern Iowa, and

Drake University .

Kum & Go started the Krause Challenge

in 1998 by donating $400,000— $100,000 to

each of the four schools—for finance

students to invest in the stock market .

Each year, finance classes and clubs from

each university re-invest the funds and

compete for the highest return . At least

10 percent of investments must be made

in Iowa-based companies .

From August 31

through March 31, the

Iowa State team saw a

22 .34 percent return on

investment, amounting

to $30,450 . Drake saw

the second-best return

at 17 .54 percent .

Up to 20 Iowa State

students from the

Security Analysis

and Portfolio Management class (FIN 425)

participate every semester . The students are

coached on how to value equities, manage

portfolios, and analyze financial statements

before implementing their plans to re-invest

the Krause Challenge funds .

“This year’s win comes as a result of our

synchronized attempts to buy companies that

are temporarily undervalued, exhibit com-

parative advantages in their industries, and

do not deteriorate the diversification of our

portfolio,” said Yianni Floros, an assistant pro-

fessor of finance, who coaches the students .

“We unloaded our portfolio by selling

stocks operating in industries that are of

higher risk, made our portfolio more

manageable both for educational and

trading purposes . It was fun coaching

this dedicated group of students .” ■

26

THE CONFERENCE’S KEYNOTE speaker

was Shazia Manus, president and CEO

of Greater Iowa Credit Union. Manus

is a dynamic Iowa State graduate who

earned her position at a young age after

holding it on an interim basis. Ann

Coppernoll, director of undergraduate

programs, addressed the group outlining

Iowa State’s business majors and the

differences between each.

From there, attendees had the oppor-

tunity to attend a session with a College

of Business faculty member to learn in-

depth about the majors they were most

interested in or wished to explore.

Later in the day, there were two sessions

with professionals in each discipline

from prominent firms around the

Midwest. The professionals offered

practical examples of career options

and engaged the attendees in discussion

about their fields.

The day’s program closed with a

session featuring current female College

of Business students describing their

experiences and taking questions from

the girls. Attendees also had the oppor-

tunity to take tours of campus and the

Gerdin Business Building and learn

about financial aid, study abroad,

and the Iowa State experience. ■

Finance Team Takes Krause Challenge

On Monday, September 27, the college welcomed 75 high school girls grades 9 through 12 to the Gerdin Business Building for Young Women In Business: Unleash Your Potential, a conference to help young women explore different fields in business, leadership opportunities, and learn more about the college experience .

COLLEGE HOSTS TOMORROW’S

Women Business Leaders

VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Judi Eyles, assistant director of the ISU Pappajohn Center for Entrepreneurship, meets with attendees at the Young Women In Business conference .

Ioannia (Yianni) Floros, assistant professor of finance, teaches the courses that compete in the Krause Challenge .

Page 29: Prospectus Fall 2010

The College of Business honored four Iowa State alumni

at the homecoming Honors and

Awards Ceremony on October 29. There were three recipients of the Citation of

Achievement Award, which honors distinguished

alumni who have demonstrated outstanding

achievement. One received the John D. DeVries

Service Award, recognizing an individual who has

demonstrated outstanding service to the college.

One couple received the Russ and Ann Gerdin

Award, honoring contributions to the college

from non-business graduates.

C I TAT I O N O F A C H I E V E M E N T H O N O R E E S

Dan Houston (’84 Marketing) is

the president–retirement, insurance,

and financial services for Principal

Financial Group, Inc. He is responsible

for Principal’s U.S. asset accumulation

businesses, including its full service accumulation,

banking, mutual fund, and annuity business lines.

He also oversees the company’s life and health

insurance segment and distribution channels

supporting all units.

Allan Landon (’70 Industrial

Administration) recently retired

after nearly six years as chairman

and CEO of Bank of Hawaii, named

“America’s Best Bank” by Forbes

magazine in December 2009. With more than

2,400 employees, Bank of Hawaii is valued at

more than $2 billion. Landon’s leadership kept it

out of the headlines during one of the worst

financial crises in United States history. He was

named to U.S. Banker magazine’s All-Star

Banking Team for 2008.

Frank Ross (’84 Accounting)

received his award posthumously.

He suffered a heart attack shortly

before being notified of his selection

for the award and passed away on

June 7, 2010. In April, Ross was promoted to vice

president for global commercial business at Pioneer

Hi-Bred. He managed plans and direction for North

America, Europe, Latin America/Africa, and Asia

Pacific. Ross spent 23 years with Pioneer.

J O H N D . D E V R I E S S E R V I C E A W A R D H O N O R E E

Denise Essman (’73 Industrial

Administration) is the founder, presi-

dent, and CEO of Essman/Associates

and Essman/Research. She spent four

years on the ISU Alumni Association

board of directors. She is a member of the ISU

Foundation’s Order of the Knoll and spent 11 years

on its Board of Governors. She is also a member

of the ISU Research Park board. She has served on

the state advisory board for the Iowa Small Business

Development Centers. She has judged College

of Business MBA case competitions, moderated

panel sessions, and taught marketing courses

in the college for six years.

R U S S A N D A N N G E R D I N A W A R D H O N O R E E

The careers of Mark (’77

Agricultural Business) and Julie

(’78 Physical Education) Blake

have led them to become important

College of Business supporters. Mark

is a partner with Bank Financial Services Group,

and Julie is the office’s marketing director. They

have funded the Mark and Julie Blake Scholarship

for deserving undergraduate students in need. To

these students, they have also taken on unofficial

roles as mentors, offering advice and making

treasured connections with students. ■

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 27

Page 30: Prospectus Fall 2010

Labh and Tahira Hira, Raisbeck Endowed Dean in the

College of Business and execu-

tive assistant to the president, respectively, were awarded the Order of the Knoll

Faculty and Staff Award in April.

This award is presented to an individual or

couple employed by or retired from the university

who has brought distinction to the university, its

programs, or research significantly beyond the

expectations of their positions. The Hiras have

dedicated virtually their entire careers to ISU

since their arrival in the early 1980s, first as faculty

members and later as university administrators.

As dean, Labh Hira has led the College of

Business through tremendous growth and transition,

including the completion of the Gerdin Business

Building and creation of a doctorate program. He

worked to improve support for the college’s faculty,

students, and programs. Prior to his appointment

as dean in 2001, he served as department chair for

accounting and finance and later as associate dean

and senior associate dean of the college.

A professor of personal finance and consumer

economics in human development and family

studies, Tahira Hira is

internationally recog-

nized for her research in

consumer bankruptcy,

consumer credit, the

social and psychological

aspects of borrowing

behavior among

Americans, the

borrowing behavior of college students, and

gambling. She is a member of the U.S. President’s

Advisory Council on Financial Literacy. Since 2002,

she has served as executive assistant to Iowa State

President Gregory L. Geoffroy and was previously

associate vice provost for ISU Extension. In her

current position, she has provided leadership to

ISU’s sesquicentennial celebration and Live Green!

Initiative, and the university’s Ombudsman Office.

The Hiras support numerous projects and

programs including the Roger P. Murphy

Professorship in Accounting, a named space in the

Gerdin Business Building, women’s athletics, and

numerous funds within the Colleges of Business

and Human Sciences. They are members of the

Order of the Knoll W.M. Beardshear Society. ■

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Danny Johnson has been named interim associate dean for undergraduate pro-grams in the College of

Business at Iowa State University . He has a two-year appointment that began July 1 . An associate professor of supply chain management, he replaces Kay Palan, who accepted a position as dean of the Haworth College of Business at Western Michigan University .

“Danny is very passionate about our undergraduate programs and cares deeply about student learning,” said Labh Hira, Raisbeck Endowed Dean of the College of Business . “He is a great citizen who gets actively engaged with students .” Johnson earned his PhD and MBA degrees from the University of Wisconsin-Madison and his bachelor’s degree in business administration from Moorhead State University . He has been

on the College of Business faculty since 1998 . Since then, he has been recog-nized by his students, fellow faculty, and the university for his excellent teaching . Johnson also wrote the College of Business’ self-review report for its recent maintenance of accreditation with AACSB International—The Association to Advance Collegiate

Schools of Business . ■

J O H N S O N A P P O I N T E D I N T E R I M A S S O C I AT E D E A N

28 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 31: Prospectus Fall 2010

New Faculty and StaffBrent Brewer, systems support specialist II . Earned his BA in busi-ness administration from Seattle Pacific

University . Previously employed by the Institute for Social and Behavioral Research at ISU .

Jim Cannon, assistant professor of accounting . Earned his PhD in account-ing from The University of Utah . Expertise includes the valuation of intangible oper-ational assets, associations between operational efficiency and financial performance, and use of non-financial information in financial reporting .

Toyin Clottey, assistant professor of supply chain management . Earned his MS in statis-tics and PhD in business

administration, operations management from The Ohio State University . Expertise includes sustainable operations, inven-tory planning and production control with product returns, closed loop supply chains, and service operations .

Terry Grapentine,

lecturer of marketing, is a professional marketing researcher with nearly 35 years’

experience . Earned his master’s degree in economics from the University of Oklahoma with post graduate work in statistics at Iowa State University .

Scott Grawe, assistant professor of sup-ply chain management . Earned his PhD in supply chain management from the

University of Oklahoma . Expertise includes inter-organizational relationships, shipper-3PL relationships,

logistics innovation, and retail logistics .

Fred Hood, assistant professor of finance . Earned his PhD in finance from the University of Rochester .

Expertise includes capital market effi-ciency, capital structure choice, credit default swaps, debt risk premia, default risk, and structured debt securities .

Emily Kohnke, assistant professor of supply chain management . Earned her PhD in operations and man-

agement science from the University of Minnesota . Expertise includes service operations management, health services management, quality management, and management of technology .

John Murphy, lecturer of accounting . Earned his MBA from Drake University and his BS in accounting from ISU .

Abhijit (Abhi) Rao, director of the Business Communications Center . In the process of finishing his PhD in Rhetoric and Professional Communication at ISU .

Xiaolu Wang, assistant professor of finance . Earned her PhD in finance at the University of Toronto . Expertise

includes asset pricing, delegated portfolio management, and com-putational statistics .

N E W P H D S T U D E N T S

Yuanfeng Cai, manage-ment of information technology . Earned her bachelor of engineering in computer technology

and science from Tongji University, China, in 2008 and her master of science in information systems from ISU in 2010 .

Andrew Harrison, management of infor-mation technology . Earned both his bachelor’s degree in

management information systems in 2005 and his MBA in 2009 from ISU .

Joonhwan In, con-sumer management . Earned his BS in indus-trial engineering from KAIST and completed

a master of science in industrial engineering at POSTECH in Korea .

Qazi Kabir, supply chain management . Earned his BS in mechanical engineering from Bangladesh University

of Engineering and Technology in 1998 and two MBAs, one in management science from the University of Dhaka and the other in supply chain manage-ment from Syracuse University .

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 29

Page 32: Prospectus Fall 2010

Cynthia Campbell received the 2009 Outstanding Service Award from the Eastern Finance Association .

Terry Childers was selected as Area Editor of the Journal of Consumer Psychology.

Additionally, Childers was recognized as a “2008–2010 Top 10 Reviewer” by the Journal of Consumer Psychology.

Qing Hu, chair of the Department of Supply Chain and Information Systems, is ranked 28th in the “Top 100 IS

Research Rankings of Researchers Based on Research Contribution (2007–2009)” and 26th in the AIS eight top journals . He was also appointed to the editorial board of the Journal of the Association for Information Systems.

Burt Porter is spending the 2010–2011 year at the Securities & Exchange Commission as a financial

economist . He is working in the Department of Division of Risk, Strategy, and Financial Innovation as an economic analyst, providing litigation support .

Howard Van Auken earned the Best Impact Paper Award at the 2010 annual meeting of USABE .

His paper was titled, “Women and Men Entrepreneurs: Different Relationships to Bootstrap Finance .”

Doug Walker, assistant professor of marketing, received the 2010 Learning Communities Collaborator award

from the ISU Learning Communities Awards Committee . This award goes to an individual who demonstrates the spirit of learning communities through collaboration . ■

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F A C U LT Y A N D S TA F F H O N O R S

Jenny Lin, customer management . Received her BS in Veterinary Medicine in 2005 from Chung-Hsing University,

Taiwan . She holds two master’s degrees, an MS in biomedical sciences and an MBA, both obtained from ISU in 2010 .

Keembiyage

Theekshana

Somaratna, supply chain management . Received his BSc in

economics and management from the University of London and his MBA from North Dakota State University .

Arunachalam

Swaminathan,

customer management . Earned his bachelor’s degree in computer

science engineering from PSG College of Technology, India, and a master’s in business management from Great Lakes Institute of Management, India .

Akshaya Vijayalakshmi,

customer management . Earned her bachelor’s degree from Birla Institute of Technology

and Science in Pilani, India, and her master’s in media management and market research from Mudra Institute of Communications in Ahmedabad, India . ■

DEBORAH NOLL, longtime academic advisor in the College of Business, passed away on November 28, 2009, in Ames . She was born in Keosauqua, Iowa, and graduated from the University of Northern Iowa . She served in the Peace Corps in Liberia for two years . She had been an academic advisor at St . Edwards University in Austin, Texas . She was a member of the National Academic Advising Association, where she chaired the Advising Business Majors Committee from 2007 to 2009 .

30 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 33: Prospectus Fall 2010

It was just three short years ago, in the fall 2007 issue of

Prospectus magazine, that

Campaign Iowa State: With

Pride and Purpose was publicly announced. As you can see from the back

cover of this magazine, we’ve hit our $800 million

goal, and then some—and we’re still going.

This seven-and-a-half-year comprehensive

fundraising campaign was destined to make a

tremendous impact on Iowa State University

and the College of Business. And as we enter

the final months of Campaign Iowa State, we

can now see just how transformational this

campaign has been for our faculty and students.

We are awarding 265 different scholarships

totaling nearly $430,000 during the 2010–2011

academic year, up from 182 scholarships for

$198,000 just three years ago. We also recently

announced the 26 deserving faculty members

who were awarded named positions for this

academic year.

We’ve pursued program improvements,

like adding a PhD program, a Communication

Center for business students, and the Gerdin

Citizenship and Leadership In Action programs

to further engage students.

Many of these enhancements were created

during Campaign Iowa State thanks to the phil-

anthropic giving of our alumni and friends. We

are very grateful for the impact they have made.

Even as the campaign winds down, the

College of Business has unmet campaign

priorities that we must work to fulfill. Student

scholarship support is more important now than

ever before. With tuition expenses continuing

to rise, the need for financial need-based

scholarships is critical.

The college has a high demand for students wish-

ing to study abroad, and one major barrier keeping

more students from doing so is the financial obliga-

tion. With that in mind, we are looking to increase

the number of study abroad scholarships we provide.

We continue to place a high priority on recruiting

and retaining the very best professors who will

impart their experiences and expertise on our

students. More named faculty positions, such as

endowed chairs and professorships, provide the

college with additional resources and name recogni-

tion necessary to keep faculty from entertaining more

lucrative opportunities at other universities or in the

private sector.

You can help the College of Business achieve

its unmet campaign priorities. In my past four

Prospectus columns, I have shared information

related to gift planning. These topics have included

how to make gifts of real estate, charitable gift

annuities, and charitable bequests through

designations in your will.

Any of these gift planning vehicles are great

options for providing support. And if you wish to

make an immediate impact, a gift of cash can begin

a scholarship or named faculty position immediately.

In closing, I encourage you to take a few moments

reading over our list of donors from 2009–2010,

beginning on the following page. We

recognize these individuals and compa-

nies each fall for their annual support of

our people and programs. The resources

they provide are important to our success.

We in the College of Business are very

fortunate to have the support we do.

Jeremy Galvin is the senior director of

development for the College of Business.

He can be reached toll free at 866 419-6768

or by e-mail at [email protected]. ■

So Much Done, So Much To Do

We can now

see just how

transformational

this campaign

has been for

our faculty

and students.

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 31

Page 34: Prospectus Fall 2010

$ 2 5 0 , 0 0 0 – $ 9 9 9 , 9 9 9Russell and Ann GerdinJohn and Mary Pappajohn

$ 1 0 0 , 0 0 0 – $ 2 4 9 , 9 9 9Robert CoxEdith Kooyumjian

$ 5 0 , 0 0 0 – $ 9 9 , 9 9 9John and Connie StaffordRobert and Jane Sturgeon

$ 2 5 , 0 0 0 – $ 4 9 , 9 9 9David and Margaret DruryJohn and Deborah GanoeWilliam and Elizabeth GoodwinRichard and Carol JurgensDavid and Deb KinglandGerald and Margaret PintStephen and Rebecca SmithRobert and Virginia StaffordWilliam Varner

$ 1 0 , 0 0 0 – $ 2 4 , 9 9 9Ronald and Engra BanseMiles and Catherine Barker Jerald and Cindy DittmerRalph and Jean EucherMark and Pamela Fisher John and Rebecca HsuWilliam Kalm and Raedene Keeton-KalmTimothy and Karen O’DonovanFrank and Marcia ParrishNeil Schraeder and Ruth Ward-SchraederSmith Family FoundationKenneth and Janet Thome Lynn and Jody Vorbrich

$ 5 , 0 0 0 – $ 9 , 9 9 9Keith and Sheri BandleGregory and Terri ChurchillNancy DittmerDavid and Kathleen EcklundPaula and Brian Ehke

Joseph and Diana ElwellJames and Ann Frein Kurt and Cara HeidenDan and Joan HoustonMadolyn JohnsonJ . Scott Johnson and Julia Lawler-JohnsonMichael McBreenRoger MurphyChristopher and Sondra PaskachSuku and Mary RadiaSusan and Al RavenscroftTom and Ann RiceRandy and Julie RichardsonSteven and Rose Ann SchulerTroy Senter Karen Terpstra Donald and Patricia WolfeMary Yuska $ 2 , 5 0 0 – $ 4 , 9 9 9James Auen Delores Boat Kenneth and Marsha CaratelliJamie Constantine Arnold and Christine CowanMichael and Sue Crum G . Steven and Phyllis Dapper William and Gloria Galloway Charles and Mary Kay Handy Lester Hoover Lorene Hoover Mark and Laurie Miller James and Virginia OwensRobert Probasco and Peggy Gitt David and Jean Reiff Dale and Kelly Renner Steve and Renee Schaaf Daniel and Jill Stevenson Mark and Terri Walker

$ 1 , 0 0 0 – $ 2 , 4 9 9 Belinda BathieKelley and Joan BergstromMichael BootsmaMarvin and Vicki BouillonMichael and Mary Ann CarlsonJoseph and Jane CoteJohn and Barbara DalhoffFrederick and Veronica Dark

John and Ruth DeVriesJack and Wendy DustonDenise EssmanTheresa FleegeMichael and Michelle FlieheBeth Ford and Jill SchurtzPeter and Luann GilmanAlexandra GoddardEdward GordonKent and Joy GreenGeorge and Pauline GrovertDavid and Nancy HalfpapJohn and Joanna HamiltonRichard HannaJay and Kimberly HardemanDermot and Caroline HayesJeffrey and Cynthia HeemstraDavid HooverThomas and Ellen HoweBillie Humy and Ardyce-Jean HumyCalvin and Christine JohnsonTimothy and Jolene KneelandKevin and Denise KrebDaniel and Sharon KriegerCheryl KrongardBruce and Julie LambertRobert and Karla LarsenMark and Traci LeslieMichael and Connie MaloneyDeepesh Marfatia and Smita KinariwalaCraig and Beth MarrsRobert and Judy McLaughlinJohn MertesDavid and Ellen RaisbeckJoanne Latta Reeves and Lane ReevesJason and Melissa RinggenbergTodd and Kelley RobinsonRaymond and Mary ScheveGeorge SchnepfLarry and Sheryl ScottJavier SeymoreNed and Paula SkinnerSusan and Mike StockerGary and Susan StreitJohn and Jennifer StreitSheryl Sunderman and Tom MuellerScott TaylorJanice Van Ekeren and Kevin SypoltRoy and Mary Voorhees

The College of Business would like to thank our treasured alumni,

friends, and corporate and foundation

partners for their cash contributions during the academic year beginning July 1, 2009, and ending

June 30, 2010. Their contributions demonstrate a commitment

to ensuring that our students and faculty have the resources to

grow in an increasingly competitive marketplace.

Many additional donors have supported the College of

Business during 2009–2010 and requested confidentiality

for their gifts. Those gifts are not listed here. If you

prefer your name not be published, please contact the ISU

Foundation Alumni Records department at 515 294-4656

or [email protected].

For more information on how you or your company

can support the College of Business, contact Jeremy Galvin,

senior director of development, at 866 419-6768 or

[email protected].

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32 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Annual Support for the College of Business

Page 35: Prospectus Fall 2010

Stanley and Jean WarrenBruce and Karen WebbGreg and Amy WhittemoreScott and Judith WilgenbuschGeorge and SueAnn WilliamsonKimberlee WrightEric and Barbara Zarnikow

$ 5 0 0 – $ 9 9 9Jonathan and Jill AhnenEric and Paula AlmquistRick and Sonia ArnoldKeith and Larabeth BaderDavid and Susan BolteDouglas and Joan CarlsonRichard and Jennie CarlsonThomas and Jill CatusJay Chapman and Karen Heldt-ChapmanJeffrey and Elizabeth CosnerMichael DeLio and Jill Witowski DeLioHoward and Dee DickeDavid and Jane DirksSean and Kellyn DonnellyNancy DopDeeAnn DrewKenneth and Laurie EastmanLonnie and JoEllen ElliottCarl and Donna GahwilerWinifred GuthrieBrian and Paige HamiltonCraig and Cheryl HartChris and Lori HarveyQuinn and Katy HildmanFredrick and Carol HoibergMichael and Dee HummelDouglas IrwinCyndie and Frank JeffreyDavid and Brenda KeithLawrence and Carole KerrPatrick and Lisa KirchnerJody KnudsenConstance and Arthur KrelleHubert and Judith LattanJon and Sharyl LeinenJoel and Karen LongtinSamuel and Conye MakinyeKen and Kimberly McCullyBarbara MillerMichael and Beverly Moeller

Michael and Beth MoharThomas and Lane MumfordMichael and Carolyn NickeyGary and Trudy PetersonWayne and Heather PrescottDavid and Karen SafrisRalph and Carol ScottMichael ShepherdStephen ShoemakerMark and Rachel SiegelKevin and Gabrielle SteffensmeierJeffrey and Karen SteggerdaJonathan and Gail WareWilliam and Melinda WattD . Michael and Sandra WegeChristopher and Catherine WeideDaniel and Carol WernerAndy and Christina WeyenbergBrian and Carol WorthDouglas and Susan Zingula

$ 2 5 0 – $ 4 9 9William and Susan AdamsAndy and Becky AndersonTheresa Beaumont and Richard HarmsJeffrey and Judith BrowerNathan BurkTeresa Carley-Brown and Kevin BrownJason and Kelly ClausCharles ClaytonRandy and Sandy DavidsonRichard DeblieckJason Decker and Christina Freese-DeckerDean DetarAntonio and Lisa DiasBryan and Kathy DonaldsonMichael DrakeMartin and Betsy DraperJeffrey and Jane EaganBrian and Angie FinzenChristopher and Angela FisherDaniel and Angela FlynnPamela and Duncan GallagherSeamus and Mia GilchristLouis and Lois GloverJames and Linda GrahamChristine GrishamJohn and Nancy HallelandJeffrey and Susan Hand

David and Kay HarpoleMichael and Alison HelgesonRichard and Laura HolmesRichard and Denise HuckaDean Jones and Larissa Holtmyer JonesRyan and Pamela JonesThomas and Mary JudgeGregory and Sharon KaczmarekRoger and Donna KezarJeffery and Sheila LaraPaul and M . Ann LarsonWilliam LockeDale and Linda MartinJeffery and Lisa MerryRandal and Kerry MillerDiane and Robert MooreTroy and Tracey MostaertRoy and Gayle NelsonLyn and Robert NormanCharles and Darlene NowackGloria and Gary OhlendorfGeral and Sara PattisonMichael and Michele PenakeCarolyn PortnerKevin and Julie QuassJanet QuickDoug and Tina RagallerDave and Robyn ReuterBlake and Paige RhodesShawn and Christine RourickDoug and Val SaltsgaverJeffery and Malinda SchirmDouglas and Jodi SchmidtSally and Jason SelbyRoy and Karen SipleBruce and Dana SnethenJames and Julie SnyderTongtong Song and Liangping YuScott SothRonald and Jennifer SpielmanLarry SporrerSteve and Marcia StahlyWilliam and Deborah StearnsSamuel and Margaret StrotmanMatthew and Andree SwansonRonald and Karolyn SwansonMichael and Sandra ThomeKevin ToftMerwin Ullestad

Patrick and Carrie Van WertValerie Vasquez and Vincent GenetJohn and Janet WerbachJames and Sarah WoerdemanJames ZenkDouglas and Susan Zubradt

$ 1 0 0 – $ 2 4 9Jeffery and Sherri AlbrachtLinda ArmbrusterTerry and Maureen BachmanLibby BalsigerRobert BalsigerKeith BarkleyJames and Betty BarneyScott and Paige BarneyPatricia and Daniel BarrettWalter and Heidi BaskinCarl and Norma BeilWayne and Merita BergstromKeith BevanGerald and Jerry BiboPeggy and Craig BieberSteven and Valerie BloughBryan and Brenda BlumRoger BowerKevin and Susan BoyceAllan and Joy BoykenDennis BrehmJames BreitenkampJoel and Kari BrettBranigha BrewerKevin and Sylvia BrinkerBarbara BrooksAlan BrownLarry and Marcia BrownMatthew and Melinda BrownRichard and Mildred BrownRichard and Joan BrusDale and Karen BuehlerJeff and Elizabeth BunkersGary and Susan BureshAlfred and Jean CaineJarrod and Jocelyn CarleyBradley CarlsonJoseph and Susan CartagenaKeith CarterRonald and Diana CarzoliBrian and Rebecca CaseyBarry and Daria Chesnut

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 33

Page 36: Prospectus Fall 2010

Duane and Patricia CinkSherri CoffeltChristian ColburnTimothy and Maureen ConnollyJames and Jane CorkeryJudith CoutureThomas and Diana CrawfordBryan and Saralyn CrockRoger and Cathy CusworthMichael and Betty Ann DallCharles and Betty DaltonGregory and Amy DavisKimberly DeBaereChad and Andrea DiazMichael Dickson and Kelly Goffinet-DicksonJoseph and Kelly DillavouMichael Dodd and Elizabeth ChandlerStephen and Laura DoerflerThomas and Barbara DoughertyDan and Susan DuveMichael and Lori EganAllen and Julie EilersDouglas and Sharon EllingtonEdward EllingtonJim and Lisa EngstromDavid and Mary EvansPatrick FairfieldJohn and Connie FleigMichele and Todd FlynnCharles and Kathleen FosterDenny and Sharon FridayGary FridleyAn-Hung Fu and Jia-Jing JienJeremy Galvin and Jennifer Plagman-GalvinChad and Lisa GammonMichael and Mollie GannonBrian GaroutteMichael and Eden GensBrian and Elaine GiffordElizabeth GildeaMatthew GiorgioMichael and Angela GlasgowRhonda GoldenMarvin and Crystal GordonLarry and Mary GrantJenele and Geoff GrasslePaul and Gina GreeneKevin Grozis

Jay and Joanna GrubbDonald and Pamela GrummerLoren and Linda GustafsonRandal and Mary HaaseJeffery and Tracy HaddenNorman and Barbara HalvorsonBrian and Patricia HannaschRebecca HansenHarlan and Marilyn HansonRyan and Linda HarnackMaurice and Mary HarrisonSteven and Maryanna HattingRichard and Karyl HayesTamara and Anthony HegelErik and Nicole HeggenTerry and Gwen HenricksenStephanie HilbertTerry and Patricia HintonJohn W . D . HofmeyerTed and Eleanor HollanderRobert and Doris HollidayF . Martin HollisterCindy HolstChris and Beth HomeisterAllen and Joyce HornDouglas and Angela HoulahanRyan HowardStephen and Lisa HowesPaul and Nancy JacobsenR . Edwin and Kathaline JenningsCraig and Natalie JodanLee and Deborah JohnsonJoni and Brian JonesJames and Susan JorgensenVernon and Julie JunkerSteven and Barb KaltenheuserCody KammeyerStephen and Kelly KenneyKaren KeslScott and Jolene KingtonChad KleinMichael and Jean KlumppJean and James KoenckRobert and Suzanne KossowDarryl and Annette KoudelkaDouglas and Cynthia KrageDonald and Jenette KragelMichael and Angela KriegerJohn and Christina KronkaitisMark and Dana Kuchel

Patrick and Deanna KueterMichael and Michele KuhlCasey and Nancy KuhlmannGerhard LageRobert and Evonne LavenderJon and Shirley LeinenValdean and Lois LembkeEvan Leonard and Kristine Kanten LeonardScott and Ann LeonardJames and Theresa LiewerRobert and Mildred LongPaul and Mary Ann LundyTom and Nancy MacklinKristin MacRaeWalter MaehrF . Dennis and Jeannie MalatestaRebecca ManellaSandra Marcus Lindgren and David LindgrenJames and Jean MartinJohn and Betty MartinezLawrence and Paulette MassaTodd MayAlan and Patricia McDanielDonald and Stacy McEntafferJoe and Michelle McGovernJohn and Joyce McManusCollin McNamaraDarren and Cheryl McNeillBrent and Monica McVayJohn and Candice MeesEdward and Mary MeissnerJohn and Romona MeneoughBrian and Diane MesserJay and Sharon MesserTheodore MeyersAmy and Jeffrey MillerCary and Crystal MillerGary and Kathy MillerRichard and Carolyn MillerJeffrey and Kimberly MoyersChristine MuldoonJay and Margaret MunsonMarc and Angela NabbefeldtGary and Rosemarie NationDennis and Linda NebbeJohn and Mindy NelsonMark and Catherine NelsonW . Dean and Vivian Nelson

Scott and Brenda NibloSteve and Angela NicholMarc and Sherry NicholsDouglas and Rebecca ObalJames and Katherine O’BrienRobert and Billie OggNancy and Jason O’HallenDavid and Julie OlsonMark Olthoff and Melissa KincheloeJeff and Debra OltmannJane OnkenPeter Orazem and Patti CotterSheila ParkerJustin and Laura ParksRodney and Erin ParsonsMartin and Paula PassiniJeffrey and Cynthia PattisonPaul Pence and Gaye GipsonDean and Diann PeytonBrent and Caprice PickeringMichael PlunkettLinda and Tim PomeroyRobert and Christine PrellNathaniel and Aminta PriceD . Kraig and Laura PyerRandall RagerSidney RamseyBurl and Terry RandolphMark and Sharon RasmussenPaul and Janet RathHobie and Bridget ReberPatrick and Sue ReganRobert and Elisabeth ReynoldsonAlan and Miriam RickertChristopher and Gina RickertR . Michael Riddle and Denise RiddleRodney and Brenda RileyDavin RobertsLori and Doug RockersMargot RogersTimothy and Jan RomeneskoJoseph and Linda RorkeRodney and Alison RosburgJeffrey and Patricia RoskamCharles and Melinda RupertoWilliam Rusk and Dotti JohnsonCarl and Bonita RussellNaomi SageJohn and Carolyn SaladinoAlisha and Daniel Satre

Annual Support for the College of Business/continued

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34 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 37: Prospectus Fall 2010

S U P P O R T F R O M C O R P O R AT I O N S A N D F O U N D AT I O N S

Joseph and Carol SavianoBrent SchaubKaren Schipfmann and Jay NielsonKent and Megan SchmidgallJoshua SchmidtTimothy and Shae SchneiderBruce and Betty SchumanTravis Schwenneker and Heather Henig-SchwennekerTheresa and Kenny SharplessWarren and Susan SimonsRobert and Shawn SimonsenRyan and Nancy SkubisClint and Deborah SmalleyAl and Marvis SmithDaniel and Rose Marie SmithNicholas and Marissa SmockRyan SmyrkMark Sorenson and Richard DavidsonClinton and Margaret SpanglerReed and Marlys Ann SpiegelThomas SpoonerSteve and Pamela StarkRichard Starr and Joanne AltDoug and Jean SteffensonNeal and Karin SteffensonWilliam and Marcia SteilMichael and Jamie Stenger

Byron StephenTimothy and Donna StoesselThomas and Beth StoneMichele StorkBrian and Marcy StreichDouglas and Carol StrussRichard and Kathleen StuckMichael and Lela SymonanisLee and Linda TankMartin and Susan TendlerJoel and Adrienne TetreaultWilliam and Carol ThatcherLawrence and Catherine ThompsonVirginia ThompsonSamara ThoresonKimberly and Neal ThuenteSteven and Susan TollefsonTinh TongEdward and Marcia TrainorRobert and Lisa TrimbleJason and Danielle TrumbauerMing-Feng Tsai and Chao-Ying HsiehRichard and Diana Van AllenRobert and Mary Ellen Vander LindenGary and Patricia VanDykeDrew and Jean VogelDavid and Lisa WaggonerMick and Susan Wagoner

Bryan and Melissa WalworthStephanie WattsMatthew and Jennifer WeberConnie Weems-Scott and Gordon ScottRichard and Sandy WellmanJoann WellsRobert and Cindy WetherbeeJack and Pam WhartonPaul WhippleLance and Carrie WhitacreMarty Wickman and Vicki FiccoThomas and Michele WilkersonBrad and Wendy WilliamsDavid and Barbara WilliamsMarshall and Kathy WilsonSteven and Vicki WilsonTom WilsonAndrew and Whitney WinkelsLarry and Christy WirthCharles and Patricia WiseBrent and Cindy WohlenhausJohn and Martha WolfDean and Julie WrightJiangang Wu and Yongjie HuChristopher and Tara WycoffCameron and Sarah Zigtema

MidAmerican Energy Oklahoma Gas & Electric Company Systems & Software U .S . BanCorp

$ 2 5 0 – $ 4 9 9Alliant EnergyArch Insurance Group Inc .Keith Bader FarmsFred Hoiberg’s Clarion Auto CenterGeneral Electric FundHallmark Corporate FoundationHershey FoodsJKL EnterprisesJudge Family FundMeredith CorporationNCMIC GroupNelson Joint TrustOffice Systems Professionals of Central IowaPepsico Foundation SC Johnson State Farm Companies FoundationWellmark Blue Cross & Blue Shield

$ 1 0 0 – $ 2 4 9ADP FoundationAnheuser Busch FoundationArmstrong FoundationBerkley Mid-Atlantic GroupBirchwood Estates Bridgestone AmericaCardinal HealthD & P Grummer EnterprisesFountainhead VenturesIBM IntelJohnson & JohnsonKaltenheuser Farms Kraft Foods Ladue Family DentalNRG EnergyPeyton-Morgan RBC Capital MarketsSprint FoundationVerizonWalt Disney Company FoundationWoodmen of the World/Omaha Woodmen Life ■

$ 5 0 , 0 0 0 – $ 1 0 0 , 0 0 0AEGONCaterpillar FoundationUnion Pacific

$ 2 5 , 0 0 0 – $ 4 9 , 9 9 9Deere & CompanyJacobson CompaniesJohn Deere FoundationKingland SystemsPrincipal Financial Group Foundation

$ 1 0 , 0 0 0 – $ 2 4 , 9 9 9Boeing Greater Iowa Credit UnionRockwell Collins

$ 5 , 0 0 0 – $ 9 , 9 9 9Deloitte FoundationMurphy PropertiesTyco ElectronicsWells Fargo

$ 2 , 5 0 0 – $ 4 , 9 9 9Accenture FoundationBoat FoundationCargillFederated Insurance CompanyPioneer Hi-Bred

$ 1 , 0 0 0 – $ 2 , 4 9 9AlcoaCernerErnst & Young FoundationEssman Associates

ExxonMobil FoundationFirst National Bank, AmesGeneral Mills FoundationHSBC-North AmericaMacy’s FoundationMaverick Software ConsultingShell Oil Company FoundationSkinner Agri-ProductsWal-Mart FoundationXcel Energy

$ 5 0 0 – $ 9 9 9Aon CorporationBacon Funeral HomesEli LillyGeneral MillsH & R Block FoundationLand Title Guarantee Company

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 35

Page 38: Prospectus Fall 2010

When I started

teaching at Iowa

State in 1958,

the “service”

to students was

limited compared

to today.

These websites offer

detailed information about

their available services.

Business Career Services,

for example, has separate

sections with information

for the students them-

selves, employers, alumni,

college faculty, and even

the family of students who are interested in

learning more about career issues their students

are facing.

Employment statistics and graduate school

information are posted, as is information about

the value of internship/co-op programs, job

search assistance services, and services to

employers. Students can learn about résumé

writing, effective job searching, and build a four-

year plan to work toward their chosen career.

A great service available to students is what

is known as the ISU CMS, or the Iowa State

University Career Management Service. This

is a vehicle to help students and alumni meet

prospective employers. Participants register,

then learn of employment opportunities.

Likewise, employers have access to available

talent. Six colleges on campus participate in

the program.

Similar offerings are available at the graduate

level, along with a host of professional organiza-

tions and networking opportunities.

The acorn has turned into a “full service”

great oak—one that benefits students, employers,

faculty, alumni, and all interested personnel. The

services provided span a wide range of inquiry

and will no doubt bring illumination and resolve

to any seeker looking for guidance on the

individual path he or she has chosen or will

choose to follow. ■

From the Desk of Founding Dean Charles HandyDR

. C

HA

RL

ES

HA

ND

Y

An old proverb tells us, “Great oaks from little acorns

grow.” In a sense, that is the

student services story in the College of Business. It is my pleasure to tell a bit

about the service as it exists today.

When I started teaching at Iowa State in 1958,

the “service” to students was limited compared to

today. We taught classes, counseled the students

concerning their job opportunities, and sent them

off to a placement office operated by the College

of Engineering.

There was frequent contact with prospective

employers concerning the potential of an individual

student, but that was about the extent of program

involvement. The Department of Industrial

Administration (IAd), as we were known at that

time, had no personnel specifically assigned to

manage placement activity. There was no activity

officially known as “Student Services.”

Over the years, as IAd evolved to a school

and then to a college, services to students have

improved significantly. The College of Business

now has a full-blown student services program

of its own, one that offers students, graduates,

faculty and employers ideal opportunity to com-

plete their various missions in the business world.

Not only has the quality of career services

offerings to students grown, but the sophistication

has improved as well. While a capable staff is

ready to work with any interested students, they

can also take it upon themselves to gather career

information on the internet at www.business.

iastate.edu/careers, or www.business.iastate.edu/

masters/careers for graduate students. Kathy

Wieland and Mark Peterson, directors of under-

graduate and graduate career services, respectively,

have assembled a wealth of information.

36 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU

Page 39: Prospectus Fall 2010

David J . Kingland ’80, ChairPresident and CEOKingland Systems

Ronald D . Banse ‘75Assistant General AuditorUnion Pacific Corporation

Kelley A . Bergstrom ‘65PresidentBergstrom Investment Management, LLC

Steve W . Bergstrom ‘79ChairmanArclight Energy Marketing

Gregory S . Churchill ‘80Executive Vice President, International and Service SolutionsRockwell Collins

Brenda J . Cushing ‘86Executive Vice President and CFOAviva USA

G . Steven Dapper ‘69Founder and Chairmanhawkeye | GROUP

John D . DeVries ‘59CEO, RetiredColorfx

Jerald K . Dittmer ‘80President and Executive Vice PresidentThe HON Company and HNI Corporation

Nancy K . Dittmer ‘84Managing DirectorRSM McGladrey, Inc .

David J . Drury ‘66Chairman and CEO, RetiredPrincipal Financial Group

Mark C . Fisher ‘76President and CEOUnited Community Bank

Beth E . Ford ‘86Executive Vice President, Head of Supply ChainInternational Flavors and Fragrances Inc .

Russell A . GerdinChairman and CEOHeartland Express, Inc .

Peter H . Gilman ‘86President and CEOCarbry Capital, Inc .

Craig E . Hansen ‘80Senior Vice President, Surety Practice LeaderHolmes Murphy

Cara K . Heiden ‘78Co-PresidentWells Fargo Home Mortgage

Daniel J . Houston ‘84President, Retirement, Insurance, and Financial ServicesPrincipal Financial Group

Richard N . Jurgens ‘71Chairman, CEO, PresidentHy-Vee, Inc .

Cheryl G . Krongard ‘77Partner, RetiredApollo Management, LP

Michael F . McBreenPresident, Global Operations GroupWolverine World Wide, Inc .

Craig A . Petermeier ’78President and CEO, RetiredJacobson Companies

David W . Raisbeck ‘71Vice Chairman, RetiredCargill, Inc .

Ann Madden Rice ‘79CEOUniversity of California, Davis Medical Center

Randal J . Richardson ‘79PresidentVi Living

Steven T . Schuler ‘73Executive Vice President and CFOFederal Home Loan Bank of Des Moines

John H . Stafford ‘76Vice President, Financial Shared Services, RetiredGeneral Mills, Inc .

Mark E . Stoering ‘84Vice President, Portfolio Strategy and Business DevelopmentXcel Energy

Jane E . Sturgeon ‘85CEOBarr-Nunn Transportation, Inc .

Jill A . Wagner ‘76Regional Vice PresidentFrontier Communications Solutions

Mark A . Walker ‘79Senior Vice PresidentC . H . Robinson Worldwide, Inc .

AdministrationLabh S . HiraRaisbeck Endowed Dean

Michael R . CrumAssociate Dean, Graduate Programs

Danny J . JohnsonInterim Associate Dean, Undergraduate Programs

Thomas I . ChackoChair, Department of ManagementChair, Department of Marketing

Frederick H . DarkInterim Chair, Department of AccountingInterim Chair, Department of Finance

Qing HuChair, Department of Supply Chain and Information Systems

Ronald J . AckermanDirector, Graduate Admissions

Steven T . CarterDirector, Pappajohn Center for Entrepreneurship

Ann J . Coppernoll Director, Undergraduate Programs

Mary F . EvansonDirector of Development

Jeremy D . GalvinSenior Director of Development

James M . HeckmannDirector, Small Business Development Center

Soma MitraAcademic Fiscal Officer

Mark S . PetersonDirector, Graduate Career Services

Sridhar RamaswamiDirector, PhD Program

Jennifer D . ReitanoDirector, MBA Recruitment and Marketing

Daniel J . RyanDirector, Marketing and Alumni Relations

Kathryn K . WielandDirector, Business Career Services

Dean’s Advisory Council

COLLEGE OF BUSINESS

Page 40: Prospectus Fall 2010

2200 Gerdin Business Building

Ames, IA 50011-1350

NONPROFIT ORG.

U.S. POSTAGE PAID

AMES, IA

PERMIT NO. 200

More than 113,000 alumni, friends, corporations, and foundations have made a

contribution toward the $800 million goal of Campaign Iowa State, including 34,000

first-time donors. The campaign officially concludes on June 30, 2011, but its impact

will be felt for decades—from students who have more help in funding their Iowa State

education, to current and prospective faculty who have the resources to lead their fields.