prospectus fall 2010
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Fall 2010 issue of ProspectusTRANSCRIPT
PROSPECTUSC O L L E G E O F B U S I N E S S ■ A L U M N I M A G A Z I N E F A L L 2 0 1 0
The New Normal?Our Experts Assess the Economic Landscape
IN THIS ISSUE■ MBA TEAM TOPS BIG 12
■ THE FLOODS OF 2010
■ 2009–2010 DONORS
Raisbeck Endowed Dean . . . . . . . . . . . . . . . . . . . . . . . Labh Hira
Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Ryan
Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Katie Raymon Bob Elbert
Writers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dennis SmithDan Ryan
Deborah Martinez
Design . . . . . . . . . . . . . . . . . . . . . . . PUSH Branding and Design
Printing . . . . . . . . . . . . . . . . . . . . . . . . Phillips Brothers Printing
ContactCollege of BusinessRobert H . Cox Dean’s Suite2200 Gerdin Business BuildingAmes, Iowa 50011-1350515 294-7188business@iastate .eduwww .business .iastate .edu
Prospectus is prepared twice per year by the College of Business at Iowa State University . It is sent without charge to alumni, friends, parents, faculty, and staff of the College of Business . Third-class bulk rate postage paid to Ames, Iowa, and at additional mailing offices .
The views and opinions expressed in this publication do not necessarily represent official statements or policy of Iowa State University but are the personal views and opinions of the authors .
Prospectus welcomes correspondence from alumni and friends . Send your comments to Dan Ryan, editor, at the above e-mail or postal address . Prospectus reserves the right to edit all correspondence published for clarity and length .
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PROSPECTUSV O L U M E 2 6 N U M B E R 2 ■ F A L L 2 0 1 0
The College of Business at Iowa State University is accred-ited by AACSB International—The Association to Advance Collegiate Schools of Business . The AACSB is the premier accrediting and service agency and service organization for business schools .
Dean Labh Hira
Alumni News
Faculty and Staff News
Departments2
2728
Development
Dr . Charles Handy
3136
ON THE COVERCOLLEGE OF BUSINESS CAREER
AND SMALL BUSINESS EXPERTS
FROM LEFT, MARK PETERSON,
STEVE CARTER, KATHY WIELAND,
AND JIM HECKMANN .
Features
23MBA Team Judged Big 12’s BestCollege of Business hosts
conference case competition .
24Floods Hit Iowa State, but
the Show Must Go OnAn update on August’s flooding on campus .
The New Economy3Back to Work!
Redefining career success .
4The Road We’ve TraveledThe state of the economy .
9Where Iowa WorksSmall business plays a key role .
14A Privileged PlaceCentral Iowa is holding its
own in a tough economy .
19On the Hunt? How to position yourself
for your next move .
BACKto WORK!
bring it back from the brink of the latest
economic crisis to confront the nation.
But in times like these, just getting and keep-
ing a job can itself seem like hard work. From
seasoned veterans like Harold Petersen to young
and hungry grads like Amanda Kiel (both pro-
filed in these pages), our people have felt the
sting of rejection or the weight of heavier work-
loads bearing down on their careers these past
three years of recession. Layoffs, reorganizations,
downsizing, increased productivity demands,
mandatory overtime: these are the new “terms”
of employment few of our grads anticipated deal-
ing with in their careers—let alone a mere year
or two out of Iowa State.
Sure, times are tough for workers at all levels of
our economy right now. And the job market prob-
ably isn’t going to return to “full employment”
anytime soon. But while Iowa isn’t an island of
prosperity unaffected by the extreme swings of the
financial and labor markets on the coasts, the
Midwest still enjoys social and economic stability
unrivaled virtually anywhere in the world.
That stability is reflected in the kind of
education our students leave Iowa State with,
an education that doesn’t confer any sense of
entitlement—“privilege,” if you will—but instead
the tools to both survive and thrive in a challenging
job market: knowledge, resilience, resourcefulness,
and determination. Coupled with the advantages
of a local economy based on genuine value and
integrity, it’s hardly a wonder that our graduates
bounce back from adversity stronger than before.
As I think the alumni featured in this
issue would agree, those advantages represent
true privilege. ■
Pondering the stories in this
issue of Prospectus, I was struck
by the characterization of cen-
tral Iowa as “a privileged place”
for both business and workers. If privileged places exist, then surely America
in general and Iowa in particular are among
them. Whatever else you might say about our
state and nation, we are indeed “privileged” to
live and work in a society that affords us a degree
of mobility—social and economic, as well as geo-
graphical—largely absent elsewhere in the world.
Yet the stories of the individual men and
women recounted in this issue make it abundantly
clear that, in Iowa, there are no privileged people.
Let me explain. America is about work—hard
work, and lots of it. Hard work built this country
over its first century, hard work sustained it over
its second hundred years, and hard work will
Reflections from a Privileged PlaceME
SS
AG
E F
RO
M T
HE
DE
AN
An Iowa State
education con-
fers the tools
to both survive
and thrive in
a challenging
job market.
Labh S . Hira, Raisbeck Endowed Dean
2 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 3
It wasn’t supposed to be like this.
Certainly, there were occasional
bumps in the road to prosperity in
what seemed an endless journey of
rising expectations in the Great
American Job Market. But in today’s
economy, those “bumps” seem more
like axle-busting potholes that can
put the vehicle of your upward
mobility—we’re talking your career
here—in the shop for weeks,
months, even years.
Worse, for many older workers
the wheels have come off their
dream jobs altogether, and today
they find their careers sitting up on
cement blocks. Rusting in the back
yard. With weeds licking at the
wheel wells. (Cue crickets chirping.)
OK, most of us are still at work.
But too many us aren’t feeling as
good about the future as our degrees
and prospects seemed to promise
just a couple years ago. Maybe it’s
time for a little historical perspec-
tive. Where did we come from?
Where are we now in the broader
context of America’s labor history?
And where do we go from here?
In the following pages, you’ll
meet some people with answers: from
college placement officers to HR pros
to fellow alumni with stories to tell,
together their experiences write an
owner’s manual for keeping your career
a nimble, well-oiled machine that can
navigate the sharp curves of today’s
treacherous economy. ■
YOU DID EVERYTHING RIGHT .Sure, you goofed off a bit in high school . And maybe you sowed a few wild oats your freshman year in college . But you hun-kered down and got that 3 .0 grade point by the time you graduated . Or maybe you came back for that MBA to pave your personal superhighway to the executive suite . And best of all? You had the good sense to go to Iowa State for that business degree . (After all, there’s hardly a better price-to-value proposition on the planet, and that kind of business savvy impresses prospective employers .) So why, in 2010, does it seem so tough to hold onto that job— or even get one in the first place?
WHY, IN 2010, DOES IT SEEM SO TOUGH TO HOLD ONTO THAT JOB—OR EVEN GET ONE IN THE FIRST PLACE?
REDEFINING—AND ACHIEVING—CAREER SUCCESS IN TODAY’S
TOUGH ECONOMY
BACKto WORK!
4 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
ON A LATE SUMMER MORNING, Harold Petersen sits in his car in the parking lot of the Nebraska Furniture Mart in Omaha . It’s dry, breezy, and a bit cool for early September, but nice weather for a “road warrior” making client calls out of his home base in Des Moines .
A 1978 grad of the industrial
administration program that pre-
ceded today’s College of Business,
Petersen is nine months into an
18-month contract to get Wells
Fargo and Bank of America on line
with a proprietary automatic clearing
house (ACH) system. The “new”
system draws on expertise Petersen
gained in the 1980s and ’90s devel-
oping ACH protocols, first for big
mainframe systems, and then for
the more “democratized” PC-based
electronic funds transfer (EFT)
practices of the modern internet.
“This is where it pays to be old,”
Petersen says with a chuckle. “Wells
Fargo runs its ACH-EFT system on an
IBM mainframe. So it’s back to looking
at the old green screens from the
1980s—no Web, nothing like that.”
At age 55 in an America still
threatened by recession—and after
being laid off from a three-year
detour working in investments—
Petersen is grateful simply to be back
in banking, a field he entered right
out of Council Bluffs Abraham
Lincoln High School before even
setting foot in Ames.
Petersen’s a Baby Boomer, a child of
American postwar prosperity who has
seen and weathered it all. He’s worked
for six different employers in a career
punctuated—at times, it seems,
punched—by cycles of boom and bust.
Recessions, technological revolutions,
the farm crisis, the S&L scandals, the
housing bubble: all have left their
marks on Petersen’s résumé, at once a
document of its owner’s resilience and
a précis of America’s economic history
over his working life.
FROM GUNS TO BUTTER Historians of the American economy
like to use the Second World War as a
dividing line between the agrarian
and mercantile society we once
fancied ourselves (more myth than
reality) and the industrial behemoth
we briefly became before our
transformation into a “service”
economy. And that’s a fair, if
oversimplified, analysis.
True, factories and shipyards that
overnight sprang up to manufacture
THIS ONE HAS BOTH A LARGE INCREASE IN UNEMPLOYMENT RATES AND A SHARP REDUCTION IN EMPLOYMENT— AND, SO FAR, A VERY SLOW TURNAROUND .
Peter Orazem
TRAVELEDROADWE’VEThe
BACK to WORK!
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 5
tanks, guns, and battleships to fight
the Axis just as rapidly converted
to producing civilian goods to feed
the pent-up appetites of American
consumers too long denied by
depression and war. And millions
of returning soldiers and sailors
produced tens of millions of new
consumers over the next 20 years as
the Baby Boom pushed the American
economy into overdrive.
Moreover, although the Axis had
been defeated, antagonisms with the
former Soviet Union further spurred
a Cold War that put the American
defense establishment at the center
of the nation’s economic engine.
Gradually, our manufacturing
base vanished as America became a
“service” economy, exchanging blue
collars for white. Then came OPEC,
NAFTA, China, India, and soon,
despite the collapse of the Soviet
empire—indeed, perhaps because
of it—the United States no longer
stood alone at the center of the
global economy. And then those
“service” jobs began to migrate over-
seas as well. Yet we kept spending as
if we were still manufacturing goods
for export—or worse, as if we could
manufacture wealth from the thin air
of grossly overinflated home values.
AN ECONOMIST WEIGHS IN Younger alums may be relatively
unfazed by the ferocity of the current
recession—they’re getting hired, after
all. But University Professor of
Economics Peter Orazem isn’t telling
guys like Harold Petersen anything
they don’t know already when he
says that this is the worst job market
of the postwar period—and that it
won’t get better anytime soon.
“Even in the ’82 recession with
higher unemployment rates, the
recovery was faster,” Orazem
observes. “This is the sharpest
reduction we’ve had. This one has
both a large increase in unemploy-
ment rates and a sharp reduction
in employment—and, so far, a
very slow turnaround.”
Seven million jobs have vanished,
Orazem notes. And even though the
economy is fitfully adding more net
jobs per month today than in 2009,
A BRIEF LOOK BACK ON THE ROUTE FROM “THERE” TO “HERE”
BACK to WORK!
these aren’t nearly enough to offset
previous losses or to keep up with
the demand of new workers leaving
school or those re-entering the
workforce after extended periods
of unemployment.
It’s a buyer’s market: surplus labor is
today just one factor exerting down-
ward pressure on wages overall and
starting salaries for new grads in partic-
ular. Entry-level pay for college gradu-
ates, according to Orazem, averages 10
to 12 percent less in a recession relative
to “normal” years. Further, he adds,
those graduates are less likely to slot
into trainee positions—the kinds of
jobs that lead to faster promotion—
but instead are brought on to fill
immediate needs of their employers.
“So what happens is that cohorts
that graduate in recessions tend
to start off with lower wages,” Orazem
says, “and that lower wage tends to
persist. Even though they’re going to
get raises, they’re not going to catch
up to where they would have been
in a normal year for as many as
10 years—a lower baseline.”
Still, wages overall have been
lagging productivity for decades,
Orazem notes, even during the
boom of the 1990s.
“An increase in inequality began
around the 1980s. Certainly the
pattern shows that labor’s share of
total output has decreased,” says
Orazem. “That suggests more
resources are going to other
inputs—capital, energy, and
management or profit.”
At first glance you might assume
that divergence would aggravate
The Walls Were Closing in on Me”
Markets were strong, housing was
soaring, and jobs were plentiful.
“It was a great time to be graduat-
ing,” recalls Amanda Kiel, a double
major in MIS and logistics and supply
chain. And what could beat a job
in housing, the driver of the day’s
economy? So in 2006, Kiel jumped
at the chance to start her career
in Minnesota, signing on for a
logistics leadership program with
a major player in the construction
supply industry.
But by 2008, housing had flatlined,
dragging the economy—and Kiel’s
early career prospects—down with it.
“Hindsight being 20/20, even if
I would have dug deeper into the
industries I was pursuing,” says Kiel,
“I doubt I would have noticed it was
going to be that bad.”
Bad it was: her firm suspended
profit sharing for the first time in its
history. And then the layoffs came.
Production workers were pink-slipped,
followed by administrative support
staff and, eventually, leadership itself.
“When you don’t have a family to
support, and you’re not making half
as much as some of the people you’re
working with, and you see them get-
ting laid off—it’s cold,” says Kiel.
Further eroding morale was the
need for those remaining to assume
even more responsibility. But it still
wasn’t enough, says the West Des
Moines native. Increased pressure on
the firm meant increased expectations
for those who remained, and Kiel felt
she could never satisfy her managers’
demands. “Everybody was doing at
least two positions’ worth of duties,”
she recalls. “The walls were closing
in on me.”
But Kiel pushed back. She enrolled
in an MBA program at St. Mary’s
University in Minneapolis, and last
spring launched a job search to coin-
cide with her August graduation.
Today, she’s managing logistics
for 3M’s strategic customers—
with a 25 percent increase over
her former salary.
Her early experience was disap-
pointing, but Kiel isn’t bitter. “It taught
me a lot and helped me be a stronger
person and a stronger employee,”
she reflects. “I know exactly what I
want—and what I can offer.”
6 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
“
BACK
AMANDA KIEL
to WORK!
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 7
unemployment. But that’s not—
or at least shouldn’t be—the case.
“Actually, it would go in the oppo-
site direction,” Orazem says. “If wages
are falling relative to productivity, you
should be making it cheaper to hire
labor. Now, for a lot of that period we
had a roaring labor market—unem-
ployment rates were historically low
between 1990 and 2001. So if any-
thing, this should be increasing the
number of jobs offered, though they’re
not being compensated as well relative
to productivity.”
A Better Way to Make the Grade
Dave Jones had it all: president of
his business fraternity and the
Finance Club. A seat on the col-
lege’s Business Council. A double
major in finance and economics.
And sixth in his graduating class,
with a 3.96 GPA.
But it was December 2001 and,
still traumatized by 9/11, Wall
Street wasn’t hiring. So for all his
accomplishments, Jones got only
one job offer with a leading
national health care consulting firm
in Minneapolis.
He took it, and over the next five
years achieved the same level of
success he’d always expected of
himself, and was recruited away by
a small health care concern that
offered him a vice-president’s
office. But after only months, Jones
wanted a bigger challenge, and by
early 2008 landed with a small but
prestigious Chicago-based manage-
ment consulting firm.
But 2008 would prove worse
than 2001—and by early 2009,
Jones and several other junior
consultants were furloughed.
“As markets began to freeze, it
was apparent that businesses were
going to have a hard time spending
non-essential cash,” Jones says.
“And consultants aren’t cheap.”
A further irony: Jones had landed
that dream job through networks in
his MBA program at the University
of Chicago, one of the world’s top
management schools. But in the
current recession, his prestigious
MBA meant little more than that
3.96 grade point had in the last one.
His health consulting networks
beckoned, and Jones could have
stepped out of America’s economic
storm by stepping back. But he
wasn’t the type to give up his
dreams so easily. So he worked as
a contractor, kept in close contact
with his firm—and earlier this year
got the call to come back.
“It’s a very different business
environment today than it was a
year ago,” Jones says. “A year ago
it didn’t matter who you were, you
weren’t hired because nobody had
the budget.”
Reflecting on his experience,
Jones downplays his credentials:
in an economy like this one, he
knows, it’s not grade points, but
resilience and determination that
make the grade.
Harold Petersen’s career experiences are helping him weather the economic downturn . His background in banking led him to an 18-month contract .
DAVE JONES
BACK to WORK!
8
TEN YEARS AFTER That conventional economic logic
seems to have been turned on its
head in the current recession is just
one factor frustrating not only aca-
demic economists such as Orazem,
but tens of millions of workers either
out of a job or fearful they may soon
be. This just doesn’t feel like any-
thing that anyone in the current
workforce has experienced before,
and that makes optimism a rare com-
modity these days.
“It’s going to take a decade before
things get back to normal,” Harold
Petersen remarks—and he’s no lon-
ger certain just what “normal” might
look like. For older workers like
Petersen, the “new” normal may well
mean a series of temporary contracts
to see him through to retirement.
“At my age,” he concedes, “the
longer you’re off the job market,
the less attractive you are to future
employers. I was starting to panic in
the six months I was out of work.”
Take Petersen’s own area. If,
in 2008, you were to consult the
Bureau of Labor Statistics, you might
conclude that the financial sector
would be a reasonably attractive
proposition for a young person
entering college, with the sector
projected to grow five percent
overall through 2018.
Maybe that’s the case in
Des Moines (see “A Privileged
Place,” page 14). But given the
experience of Iowa State alumni
over the past two years in even
so resilient a region as the upper
Midwest, those pre-recession figures
are beginning to look deceptive
as younger workers press for jobs
while older workers delay retirement
after their investments collapsed
with the housing bubble.
Yet differences between this and
past recessions notwithstanding,
Orazem stresses the undeniable
value of a college education as a
common factor in all economic
recoveries. “You have to assume
at some point the economy is
turning around,” he says. “And
who is going to get the best out
of that turnaround? It’s going to
be the most educated.”
And not simply the most educated,
but the best as well: while entry-level
salaries may be down an average of
10 percent or more for entry-level
workers fresh out of college, Business
Career Services director Kathy
Wieland says that starting salaries
for Iowa State business grads have
decreased only two to three percent
from pre-recession levels.
RESILIENT AND RESOURCEFUL The reason for that discrepancy,
Orazem suggests, may be that “Iowa
State alumni are considered to be well
trained.” And you’ll get no argument
on that from college faculty, as
they work overtime to deliver to
undergraduates the same hands-on
attention that is reserved largely for
MBA students elsewhere.
Yet beyond their educations, Iowa
State business grads—both MBA and
undergraduate—get the sort of pro-
fessional placement services that
many other students must seek out-
side their institutions. What’s more,
they know there are few places in
America that offer the combination
of opportunity, stability, and quality
of life that can be found generally in
the upper Midwest—particularly in
the central Iowa area.
And, as the profiles of alumni in
these pages bear witness, Iowa State
grads are nothing if not resilient and
resourceful in the face of economic
adversity. From 25-year-old Amanda
Boyer to Harold Petersen at 55, each
has turned temporary setbacks into
opportunities to prepare for greater
success in the future.
Petersen surely reflects those attri-
butes as, on that cool September
morning, he hits the road to finish
out the week before returning home
to Des Moines.
“It’s funny,” he reflects. “The
knowledge I got from the ’80s and
’90s, I’m able to bring over into 2010—
and it’s keeping me employed.” ■
THIS JUST DOESN’T FEEL LIKE ANYTHING THAT ANYONE IN THE CURRENT WORKFORCE HAS EXPERIENCED BEFORE, AND THAT MAKES OPTIMISM A RARE COMMODITY THESE DAYS .
STARTING SALARIES FOR IOWA STATE BUSINESS GRADS HAVE DECREASED ONLY TWO TO THREE PERCENT FROM PRE-RECESSION LEVELS .
VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
BACK to WORK!
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 9
HERE ARE SOME NUMBERS YOU CAN CHEW ON: According to U .S . Census Bureau statistics for 2004, 5 .89 million businesses in the United States had a total of 115 .07 mil-lion employees . Of these, 56 .48 million—about 49 percent of the total—worked for firms with 500 or more employees . In other words, about an even split between “big” and “small” businesses, as tradi-tionally defined .
That 50-50 split is pretty well
reflected in these pages: of the
nine alumni profiled, five now
work for large firms—Wells Fargo,
3M, Oshkosh Corp., Sprint, and
The Hartford—and four are with
businesses that range from about
a dozen employees to 150. With
the exception of Harold Petersen,
though, even those employed by
big business today worked for one
or more small businesses at other
times in their careers.
But that 50-50 split is a national
statistic. If you narrow your focus to
rural and less-populated states, you’ll
see a surprisingly different break in
the numbers—and Iowa is no excep-
tion: as recently as 2009, according
to statistics from Iowa Workforce
Development, fully 83 percent of
Iowans were employed by companies
with fewer than 500 employees; of
these, more than half worked for
firms employing fewer than 50.
Those are startling numbers.
And whether or not you agree
with the conventional wisdom that
“small business is the engine of job
creation” in the United States, there’s
no denying its importance to Iowa’s
economy and workforce.
SMALL BUSINESS IS A BIG DEAL IN IOWA AND THE UPPER MIDWEST . DOES WASHINGTON CARE?
WHERE
IOWAWORKS
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10 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
WHAT WASHINGTON GIVETH… But if small businesses are to
thrive as engines of job growth—
in Iowa as elsewhere—they need
not only a fertile economic soil in
which to grow, but also a regulatory
environment at both the state and
national levels that, if it doesn’t
directly encourage business
formation and growth, at least
doesn’t frustrate it.
Jim Heckmann and Steve Carter
are both seasoned pros in helping
businesses get off the ground and
navigate the complexities of govern-
mental regulations. Heckmann is the
state director for the Iowa Small
Business Development Centers, a
College of Business outreach pro-
gram. Carter is the president of
the ISU Research Park and director
of the ISU Pappajohn Center for
Entrepreneurship.
While both have seen encourag-
ing signs at the state and local levels
for small business development, they
are less sanguine about the direction
and impact of recent policy develop-
ments at the national level.
Take financial reform, for example.
Especially in technology, startups too
new or too small to attract venture
capital often rely on smaller investors
to get off the ground.
“We saw in some of the reform
legislation a couple things that
would have had a devastating impact
on angel investors, who have to meet
standards making them ‘qualified
investors’ as defined by the SEC—
typically a net worth of a million
dollars, or income above a quarter
million a year,” Carter notes. “They
were looking at raising that to some-
thing like $4 or $5 million. Well, that
would have eliminated a substantial
number of current investors.”
Through heavy lobbying by orga-
nizations involved in angel investing,
Carter says, that requirement was
withdrawn. Yet other provisions of
the financial reform bill that ulti-
mately passed Congress were, in
Heckmann’s view, virtually irrelevant
to small businesses—or simply
didn’t go far enough, given the dev-
astation wrought by the recession.
“Main Street banks now have to
raise capital reserves,” Heckmann
observes. “They’ve got two ways to
do that: they can make money on
loans or make money on invest-
ments. Making money on loans is
what got them into trouble. So
instead they’re going to take the
income they’re getting and invest
it in Treasuries and securities.”
That trend was partially offset
in mid-September when Congress
approved a $42 billion package of
tax relief and loan funds targeting
small business. Still, Heckmann says,
reform did too little to restore the
firewall between investment and
commercial banking that was torn
FINANCIAL REFORM HAS NOTHING TO DO WITH SMALL BUSINESS, IN MY OPINION .Jim Heckmann
AS RECENTLY AS 2009, 83 PERCENT OF IOWANS WERE EMPLOYED BY COMPANIES WITH FEWER THAN 500 EMPLOYEES .
Steve Carter is the president of the ISU Research Park and director of the ISU Pappajohn Center for Entrepreneurship . He says bioenergy is a huge opportunity for Iowa .
BACK to WORK!
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 11
down by repeal of the Glass-Steagall
Act in 1999. In fact, the nation’s big-
gest financial institutions—including
some bailed out with taxpayers’
money—successfully beat back
many restrictions on the kinds of
speculative activities that got them
in trouble in the first place.
That, says Heckmann, is more
than a little frustrating. “We’re trying
to regulate some really smart people
who will figure out another way to
do business as soon as the ink is dry
on the new regulations,” he laments.
“Financial reform has nothing to do
with small business, in my opinion.”
WASHINGTON TAKETH AWAY… Though conceding some positive
aspects, Carter and Heckmann are
equally skeptical about the effects
of health reform on small business.
Heckmann—no friend of federal
mandates, especially in health care—
nonetheless gives the reform bill
credit for at least two needed changes.
“Number one,” Heckmann offers,
“insurance needed to get back to fol-
lowing the individual and not the job.
That was done right,” he acknowl-
edges. “And the insurance compa-
nies—you have to be able to procure
the insurance and keep the insurance
as long as you pay the premium.
Those things were done right.”
But, Heckmann says, the one
thing small businesses need to thrive
is the one thing the 2010 health care
reform act doesn’t give them: pre-
dictability. With narrower margins
for error—a bootstrap tech startup
seeking angel investors hardly has
deep cash reserves to begin with—
the last thing small businesses need
is to be blindsided by unforeseen
liabilities. And Heckmann sees
danger ahead.
“I think there’s going to be enor-
mous confusion and shifting in the
health insurance markets over the
next five years,” he says, “and that’s
going to make it very difficult.”
Carter agrees that health care
reform is rife with pitfalls for small
business. Still, in a nod to the inge-
nuity of entrepreneurs, he is con-
vinced that out of that potential
chaos will come unprecedented
opportunities for innovation.
“Certainly the health care legisla-
tion will add complexity to what is
already perceived as a barrier to busi-
ness formation,” Carter says. “But
look at all the business opportunities
that are going to be created by this:
mandates for wellness programs, the
massive amount of investment into
IT solutions for patient records—it’s
going to create enormous opportunities
for companies that are positioned to
take advantage of that. So it’s tough
to read how this is going to shake
out five years from now.”
For Heckmann, though, it’s
those very mandates that represent
a threat. Government borrowing to
support the program, he fears, will
threaten to drive up interest rates
when, due to a financial reform
package that already does too little
for small business, capital is difficult
to come by.
“Borrowing for business,”
Heckmann states flatly, “is going
to be more expensive.”
IT’S TOUGH TO READ HOW HEALTH CARE LEGISLATION IS GOING TO SHAKE OUT FIVE YEARS FROM NOW .Steve Carter
Jim Heckmann has been the state director of the Iowa Small Business Development Centers since 2007 . He sees a mixed bag in recent federal regulatory legislation .
BACK to WORK!
BACK to WORK!
SARAH UCHYTIL
Audit Your Life, Find RichesThink accountants are risk-averse
by nature? Meet 1996 grad Sarah
Uchytil, who, after several years in
Chicago, in 2000 found herself work-
ing as a financial analyst in Sprint’s
Kansas City headquarters.
Focused and determined, she rose
through the ranks at Sprint in pricing
and contract analysis. But when the
opportunity came to move to an
entirely different work group as a
consultant for large commercial
accounts, Uchytil didn’t hesitate.
“I knew by moving out of my
comfort area in finance,” she
acknowledges, “I could put myself
at risk if a layoff were to occur.”
In 2008, it occurred. Still, Sprint
invited Uchytil to return to her
finance comfort zone. Invitation
declined: Uchytil picked herself
up, engaged her networks, and
soon found work with a small
telecomm consulting company
in Kansas City.
“Unfortunately, the recession was
still on, and companies just didn’t
have the luxury of paying for consult-
ing services,” Uchytil recalls. “Again,
I was one of the newer people—so
I was one of the first let go.”
It was time to take stock. “I was
good at what I did, but I wasn’t pas-
sionate about it,” Uchytil says. “I had
the skills and education. But I always
wanted to run my own business, and
this was the perfect opportunity to
jump on that.”
In 2004, a colleague had intro-
duced Uchytil to “life coaching,” a
program in which she systematically
audited and worked toward balance
in her finances, physical environment,
and professional life. The process, she
felt, had given her confidence to
weather the battering her career
had taken in the recession. Why
not help others?
Uchytil enrolled at Coach U, a
leading life- and career-coaching
institute. And though she has since
returned to full-time employment at
Sprint, she is currently coaching four
clients on evenings and weekends,
and this fall is leading 10 others
enrolled in an eight-week online
course titled “Back to Balance”
(sarahucoach.com).
Her coaching is supported by her
Sprint colleagues, Uchytil says, and
she’s been invited to make presenta-
tions at quarterly director meetings.
Still, as she continues her education
and credentialing, her ultimate goal is
to go into full-time private practice.
“I want to empower clients to live
their best personal and professional
lives,” Uchytil says, “and work with
people who have gone through a job
loss or transition. I know what it’s
like; I’ve been there.”
THE LEADING EDGE OF PROSPERITY Both men, it is safe to say, put
their trust in solutions to the nation’s
economic woes that are much closer
to home than Washington.
“I think our federal government
is so entrenched with existing
interests that people are coming
to realize that change in Washington
is not an easy thing at all; it’s incre-
mental,” says Carter. “And I think
you’re starting to see that states
realize they have to lead in
making these changes, in going
new directions.”
While Iowa has not done all Carter
feels it could to support small business
formation, he is nonetheless optimistic
for the future of the state. The move
from carbon to bio-based energy and
products creates what he calls a “huge,
huge wave of opportunity” for Iowa to
exploit its unique natural and human
resources—provided state government
can do for local entrepreneurs what
federal lawmakers cannot.
“Growing crops, growing plants,
growing animals—those are all
things we do better than anybody,”
Carter emphasizes.
12 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
BACK to WORK!
NICK GOLDSBERRY
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 13
Know What You’re Looking For (And Let the Right People Know You’re Looking!)In a way, it was as if he never left col-
lege. After getting his BS in manage-
ment from Iowa State in 2004, Nick
Goldsberry left the Delta Tau Delta
house in Ames—and immediately
took a job with the national DTD office
in Indianapolis, where he did sub-
stance abuse education and recruit-
ment and marketing, among other
assignments.
Forget “Animal House”: this
Delt’s experience at Iowa State gave
him job-searching skills that served
him well when, four years later, he
was ready to leave the national
office and strike out on his own in a
rotten economy.
“It’s a key piece in fraternity recruit-
ment,” Goldsberry says. “We’re look-
ing for this kind of guy: 3.0, involved
in high school. That’s the same
approach I brought to the job search,”
he continues. “I’m looking for a posi-
tion in account management, private
sector, small startup, with a tech-
driven marketing focus.”
Another key, says the Omaha
native, was to make sure that infor-
mation got to the right people.
Don’t bother with established 50-
or 60-year-old executives, one of his
MBA professors told him—they don’t
have the time to bother with you.
Instead, get to know people several
years ahead of you in their careers—
they’re the ones with the inside line
on your next job.
“Sure enough, that’s how it
played out,” Goldsberry remarks.
“I got a call from a friend in early
May who said one of his friends in
downtown Indy had this account
management position open up,
and would I be interested?”
Goldsberry got the interview—
and he got the job with Right On
Interactive, a small marketing soft-
ware startup. “This organization is
right up my alley,” he says. “It’s the
challenge I wanted, a different skill
for my résumé.”
But the ultimate “local” solution
lies with individuals. While some
workers may go into business for
themselves out of a sense of frustration
with the institutional job market, both
Carter and Heckmann feel that most
who strike out on their own still do so
more to seize opportunity than to
escape occupational adversity.
“The reality is that most of these
startups are mid-career people, people
in their 40s,” Carter says. “They have
experience. They see opportunities;
they have some net worth they can put
into it—that’s the majority.”
Drawing those people to Iowa—
or even keeping them here in the first
place—is in large part the job of men
such as Heckmann and Carter and the
organizations they lead. Together with
civic and business allies such as the
Greater Des Moines Partnership, they
are the leading edge of whatever
advantage Iowa may have to preserve
and advance its prosperity in a post-
recession economy.
It remains to be seen whether
Washington—or even Des Moines—
will help or hinder that project. ■
PEOPLE ARE COMING TO REALIZE THAT CHANGE IN WASHINGTON IS NOT AN EASY THING AT ALL; IT’S INCREMENTAL .Steve Carter
BACK to WORK!
14
AS DIRECTORS FOR UNDERGRADUATE AND GRADUATE CAREER SERVICES, respectively, Kathy Wieland and Mark Peterson (see interview, page 19) might be excused for being more than a little defensive about their work . After all, when your job is to help find jobs for others in one of the worst job markets in history, it’s not just your clientele who worry about becoming—or staying—employed .
Not to worry: Iowa State
business grads are finding work.
And they’re finding it in Iowa and
its immediate neighbors.
Not that it’s easy in the current
economy. Last year, Wieland concedes,
undergraduate placement six months
out from the degree slipped from
90 to 80 percent compared to the
previous year. And only 50 percent
of undergrads had a job offer in hand
when they walked across the stage to
pick up their diplomas.
“But if you look at the National
Association of College Employers
from last year,” Wieland reminds,
“they said 20 percent had jobs at
graduation. So our numbers were
vastly different from that.”
How to explain results that
radically different?
“The pipeline between here, the
Twin Cities, Des Moines, Kansas
City, Omaha, and Chicago—it’s been
our impression that those markets
have fared pretty well,” Wieland
offers. “And we’ve had some big
players in financial services that have
weathered the crisis really well, so
that helped us quite a bit.”
KEEPING LEADERSHIP LOCAL Stability, affordability, opportunity,
quality of life: for many of the same
reasons they came here to study
business, many Iowa State grads stay
in Iowa and the upper Midwest to
pursue their careers.
That message isn’t lost on the
Greater Des Moines Partnership. In
fact, it’s a message the community
development organization delivers
daily to dozens of new and prospec-
tive central Iowans as it extols the
uncommon blend of dynamism and
stability that characterize the busi-
ness climate in Des Moines, as well
as the amenities the city has to offer
new and returning workers.
That’s not just garden-variety
chamber of commerce boilerplate,
says the Partnership’s Susan Ramsey.
The curious thing, she’ll tell you, is
that the breathless pace of mergers
and acquisitions in the financial
industry over the 1980s and ’90s that
ravaged many an urban economy in
mid-sized cities elsewhere had the
opposite effect in Des Moines.
PLACEa PRIVILEGEDBUSINESSfor
IOWA STATE BUSINESS GRADS ARE FINDING WORK . AND THEY’RE FINDING IT IN IOWA AND ITS IMMEDIATE NEIGHBORS .
VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
BACK to WORK!
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 15
“When those mergers came, and
those buyouts of local banking and
financial operations took place,”
Ramsey reminds, “they continued to
keep leadership here in Des Moines.
We didn’t see the huge pullout of
management to Chicago or New
York; we saw continued corporate
engagement in our community. That
would go against the pattern that
you would see in other cities.”
“And they’ve grown the
operations they have here,” adds
Mary Bontrager, the Partnership’s
Executive Vice President for
Workforce Development.
“Nationwide [Insurance] is a
prime example of that. And Aviva
acquiring Amerus, and then relocat-
ing their U.S. headquarters from
Boston to Des Moines.
“We can go back and talk about
what they cite,” Bontrager continues.
“It’s always a highly educated, pro-
ductive workforce. And again, the
quality of life, the affordability of
doing business here, the amenities
for their workers.”
A QUICK TURNAROUNDAlthough it’s their job to promote
Des Moines, Ramsey and Bontrager
acknowledge that central Iowa is
hardly an oasis in the American eco-
nomic desert of the past two years,
and elements of the local economy
have certainly taken their lumps—
as alums Harold Petersen and Steve
Anderson (see profile following this
story) can attest.
But Petersen and Anderson both
worked in the investment arena,
which, compared to Iowa’s tradi-
tional strengths in the more conser-
vative banking and insurance fields,
took an especially vicious hit in the
recession. Indeed, as late as July
2010, according to the Bureau of
Labor Statistics, New York City’s
workforce levels were down between
10 and 20 percent in investments
and brokerages—a central employer
in New York’s financial services sec-
tor. By contrast, Des Moines’ domi-
nant insurance industry, which
employs more than 50,000, had shed
merely one percent of its workforce.
And even that relatively low fig-
ure, Susan Ramsey suggests, is some-
what of a lagging indicator compared
to the national economy.
WORKERS&
Mary Bontrager and Susan Ramsey, of the Greater Des Moines Partnership .
STEVE ANDERSON
“It wasn’t until June 2009 that we
actually stopped having job growth
here,” Ramsey points out. “We were
last into this recession, and very
likely projected to be first out,
because we didn’t dip anywhere near
as deeply.
“And,” she adds, “we’re already
starting to see the job numbers turn-
ing around.”
That advantage is further sup-
ported, according to Bontrager, by a
healthy mix of other economic
actors in the central Iowa region—
areas that have actually seen growth
during the recession.
“One of the reasons we have been
so stable is our diversification,”
Bontrager observes. “Yes, we talk a
lot about financial services, and we
have a great base here of financial
services. But we still continue to
have a great agricultural base sector
here, whether in bioscience or man-
ufacturing for agricultural products.
And we were an IT community long
before people talked about IT com-
munities, simply because financial
services have a significant IT base.”
LONG-RANGE VISION THE KEY None of this happened by accident,
Bontrager and Ramsey insist, but
instead is the result of a confluence of
factors. Certainly those include what
the Partnership and others character-
ize as a “Midwestern work ethic”
grounded in the region’s agrarian
roots, along with a historical emphasis
on education.
More than that, however, Des
Moines has enjoyed extraordinary
cooperation between its major cor-
porate and public sectors that has
Toward the Best “Outcomes”
When Steve Anderson of Carroll,
Iowa, picked up his MIS degree in
2006, he had a short list of prospects
he wanted to work for—with Principal
Financial Group at the top. So when
he joined Principal’s investment divi-
sion, his future seemed assured.
It was—but it wasn’t the future
either he or Principal expected: by
December 2008, Anderson found
himself on the street with hundreds
of others as Des Moines’ financial
sector downsized.
“I’d never really seen a recession,
so I thought, yeah, I’ll get back on my
feet and find a job in no time,”
Anderson says. “But as I got back into
the market, it actually got worse.”
Principal helped with generous
outplacement services. But
Anderson’s fiancée had landed a cov-
eted teaching position in the Des
Moines area—no small feat in another
tough job sector—so the couple was
reluctant to leave central Iowa.
Determined to make it in Des
Moines, Anderson doubled down on
his job search. He sent out résumé
after résumé. He attended job fairs
and worked his networks—but most
of those were people themselves
looking for jobs. “So I went off
on a tangent,” Anderson recalls.
“I looked at different markets and
saw Minneapolis was doing pretty
well, especially in IT.”
Well enough that, by the end of
2009, Anderson landed a short-term
contract in the Twin Cities doing IT
work for Cargill. Still, he continued
working Iowa connections, and soon
turned up a lead with Outcomes
Pharmaceutical Health Care, a small
Des Moines patient medication man-
agement firm where he works today.
“I’ve learned a lot about business,”
Anderson reflects. “Laying people off
is never a personal decision; it’s a
business decision. If I were in their
position, I would do the same.”
16 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
BACK to WORK!
Mark Peterson
BEN THURSTON
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 17
created an environment in which
businesses of all sizes have flour-
ished. Coupled with strategic plan-
ning facilitated by the Partnership,
these actors have created a model for
sustainable growth joined to a high
quality of life.
“We are fortunate that we have a
corporate community and leaders
that are engaged in the quality of our
community,” Bontrager says. “They
make tremendous investments into
our United Way, into amenities—our
arts and culture—and the things that
make a desirable environment for
smaller businesses.”
Through a series of strategic
initiatives dating back to the
1980s—not coincidentally, Bontrager
notes, undertaken at the same time
as the rise in mergers and acquisi-
tions in Des Moines’ and the nation’s
financial sectors—Des Moines’ civic
and corporate leaders drew up plans
to turn the city’s deteriorating core
around, and to make it a mecca not
only for corporate citizens, but also
for the creative younger people—
entrepreneurs in both business and
the arts—who are the life force of
flourishing cities.
“We started focusing on those key
sectors we really wanted to grow
here,” Bontrager stresses. “So you
go into the late ’90s and the major
projects task force—the Capital City
Vision Project—that really drove all
of this.”
That initiative, Bontrager says,
focused largely on revitalizing Des
Moines’ downtown core. The result
If You Want to Move Up, Sometimes You Have to Move OutThough he left Iowa State in 2004
as a finance major, Marshalltown,
Iowa, native Ben Thurston had his
eye on a career in the insurance
industry almost from the day his
cousin steered him to the commercial
underwriting department at the
large national firm she worked
for in Des Moines.
He got the job. After several years,
though, Thurston wanted into sales—
that’s where he’d find opportunity for
advancement. But by 2008, the reces-
sion was forcing big carriers to down-
size their sales staffs, and what few
jobs there were quickly got snapped
up by more experienced people.
“Hiring is way down in the insur-
ance industry,” Thurston says.
“Des Moines is probably OK
compared to other areas. But it’s
definitely tough out there.”
Undaunted, Thurston jumped ship
for a much smaller regional carrier:
where his old company employed
tens of thousands across America, his
new, Iowa-based company boasted
all of 96 employees. Nonetheless,
Thurston left Des Moines for Chicago,
where he would work out of his apart-
ment, servicing a handful of small
northern Illinois agencies with sales
and underwriting services.
“Being a small company,”
Thurston remarks, “I had my hand in
a lot more things.” And within a cou-
ple of years, that diverse experience
gave him the confidence to try once
again to carve out a larger role for
himself in a still tough job market.
An underwriter for medium-sized
businesses with The Hartford in
Denver, Thurston today finds himself
back in the big leagues of insurance—
and always with an eye to the
next opportunity.
“My father’s generation, you get
into a company, you work there 30
years before you retire,” Thurston
reflects. “My generation doesn’t feel
as tied to one employer. We’re willing
to look a little bit more.”
IT’S A HIGHLY EDUCATED, PRODUCTIVE WORK-FORCE . THE QUALITY OF LIFE, THE AFFORDABILITY OF DOING BUSINESS HERE, THE AMENITIES FOR THEIR WORKERS .Mary Bontrager
BACK to WORK!
was what she calls the “greening” of
Des Moines, including a new arena and
events center, Science Center, public
library, a home for the World Food
Prize, the River Walk project, and a
downtown park that today contains
one of the world’s greatest collections
of outdoor sculpture, thanks to philan-
thropists John and Mary Pappajohn—
in short, what Bontrager calls the
“Gateway” for a resurgent downtown
business community.
“We can go back and look at the
projects on that list,” she adds, “and
they all happened because everyone
worked together.”
ENLISTING CRITICAL ALLIES Today that expansive vision
applies not just to Des Moines,
but also to the greater central Iowa
region that falls within the economic
orbit of the capital. The Greater
Des Moines Partnership has enlarged
its focus from the three-county
metropolitan area to include what
Bontrager and Ramsey refer to as an
eight-county “laborshed,” the wider
region whose economic vitality
pivots around Des Moines.
Central to that broader vision,
Bontrager notes, is the relationship
between Des Moines’ economic clout
and Ames’ education and research
facilities—specifically, Iowa State
University. “Ames is very critical to
our attraction efforts, in terms of
that amenity,” she stresses. “What
many people don’t see is the collabo-
ration we’re doing from an economic
development standpoint.”
That collaboration includes
joint marketing efforts between the
Partnership, the city of Ames, and
Iowa State. Indeed, ISU President
Gregory Geoffroy is a member of
the steering committee for the
Partnership’s new vision planning
efforts, and the Partnership works
closely with the ISU Alumni
Association on bringing grads back
to central Iowa to work and raise
their families.
And, Bontrager notes, to start the
new small businesses that increasingly
will hire a greater proportion of new
and returning ISU graduates.
“That’s an area where we have really
collaborated with Ames and Iowa
State,” Bontrager says. “Three years
ago we started what we call the
Business Innovation Zone (“BIZ”)
of Central Iowa, a collaboration
among the Iowa State Research
Park, Ames Economic Development,
the Partnership, Des Moines Area
Community College, and the state to
an assistance center for startups and
second-stage entrepreneurial ventures.
That’s been extremely successful.”
SIX MONTHS TO SUCCESS As attractive as the central Iowa
business climate may be in its own
right, the struggles of workers to get
and maintain good jobs in some of
the larger markets has made the
greater Des Moines area only more
compelling. And a number of those
people have been taking advantage
of job postings through the Iowa
State Career Services office.
“They’re thinking, hey, maybe it’s
a good time to come back,” says the
college’s Kathy Wieland. Most of
these inquiries, she says, are alumni
in their late 20s and early 30s—the
demographic Mary Bontrager and
her Partnership colleagues are target-
ing. But whether new graduates or
returning alumni, Wieland insists,
the central Iowa area is second to
none for opportunity.
“I don’t want to minimize the job
market for those who have been neg-
atively impacted,” Wieland says. “But
for a College of Business graduate
who can execute a job search? They
can get a job within six months.”
She adds, “I believe that.” ■
Forbes’ 12th annual ranking of the Best
Places for Business and Careers looks at
the 200 largest metro areas, which range
in size from the New York City metro with
11 .7 million people to Merced, California,
which is home to 245,000 . Forbes ranks
areas on 12 metrics including costs of
business and living, job growth past and
projected, income growth, educational
attainment, and projected economic
growth . Forbes also factored in quality
of life issues like crime, cultural and
recreational opportunities, as well as net
migration patterns . They also examined
the percentage of subprime mortgages
handed out over a three-year stretch and
the number of highly ranked four-year
colleges in the area .
Courtesy Greater Des Moines Partnership
DES MOINES #1 FOR “ BEST PLACE FOR BUSINESS AND CAREERS”
18 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
BACK to WORK!
Kathy Wieland
WHILE NOTHING BEATS THE VOICE OF EXPERIENCEas reflected in the stories of our alumni in these pages, College of Business Career Services directors Kathy Wieland and Mark Peterson—she does under-graduate placement, he does graduate (MBA)—have more than a little experience them-selves helping Iowa State alums find the jobs just right for them . Prospectus asked them to share a few pointers for success in this challenging job market .
PROSPECTUS: OK. I’m on the street and
can’t get arrested—let alone a job.
What can you do for me?
KATHY: We can figure where your
search process is breaking down. We’re
going to analyze what you’ve done, so
I’d like you to bring in any records that
you have. I’d like you to bring your
marketing pieces in—we’ll look at
those—and then we’re going to look at
the quantity and quality of the sources
you’re using to identify contacts.
PROSPECTUS: Contacts? I have a
Facebook page—lots of “friends”
there. And then there are the job
boards: Monster.com, CareerBuilder,
some others. I’m online every day!
ON THE HUNT? YOUR NETWORK BEGINS HERE, AS…
& MARK
EXPLAIN IT ALL YOUFOR
MARK PETERSON
KATHY WIELAND
KATHY
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 19
BACK to WORK!
AMANDA BOYER
MARK: Those kinds of systems
make it easy to identify the
people—you couldn’t do this
even five years ago. But how you
actually get a job or internship is
by talking to people. You pick up
the phone.
KATHY: You have to talk to people—
and that’s where we’ve seen some
of the biggest challenges. Students
say, ‘well, why should I go down
to the Career Fair and talk
with them when I can apply
to their website?’ They need
to understand the value of
networking and connecting face
to face. Employers are looking
for both technical and communi-
cations skills, and you have to
be the package deal.
PROSPECTUS: So how do I make
those inside contacts? Especially
when there aren’t any openings in
a given company in my field?
KATHY: One thing you need to do
is to prospect for jobs even when
you don’t know of any open-
ings—make contacts with good
people in companies who can
make something happen for you.
You can’t just sit and apply to
jobs on web pages. That’s not a
comprehensive job search.
MARK: Many professional associa-
tions now have their own online
system where there are discussion
forums, job posting boards, chat
rooms, and whatnot. I always
encourage candidates, if they’re
MAKE CONTACTS WITH GOOD PEOPLE IN COMPANIES WHO CAN MAKE SOMETHING HAPPEN FOR YOU . YOU CAN’T JUST SIT AND APPLY TO JOBS ON WEB PAGES .
20 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
Two Turning Points to SuccessThe job market still looked good in
2007, so as a new marketing grad,
Amanda Boyer could have been
excused for being a little complacent.
After all, she had two internships
by the time she left Iowa State.
And though she wasn’t much for
networking, she soon found herself
in a marketing job with a small
publisher in Minneapolis.
And then she found herself on
the street.
“It was hard,” Boyer admits. “You
never thought you’d be laid off at 24.”
Complacent no longer, the
Council Bluffs native reached out to
what limited network she had. In
Boyer’s case, though, it wasn’t so
much network connections as her
own resourcefulness—and a little
help from Iowa State—that got her
back on her feet.
“I volunteered at a nonprofit, man-
aging their Google analytics, and that
made a huge difference in my
search,” she says. “But I didn’t put it
on my résumé until I’d been there
three to four months—it’s not really
valid until you’ve made some history
with these people.”
Getting that résumé noticed
was the next challenge. Boyer
took advantage of a free college
service through LinkedIn where
an HR pro advised her to reformat
her résumé from a chronological
to a function-based format.
“I got an interview every 10 to 15
days after that,” Boyer says. “I’d say
that was the biggest turning point in
my search.”
Boyer started as an account
manager with a product promotion
company in the Minneapolis area
last July—a firm, she says, that
found her résumé after she made
the change. “I can’t explain what
a difference it made in my career
search,” she says. “And the fact that
someone would do that for free is
amazing—it’s one of the things that
makes Iowa State so great.”
BACK to WORK!
ANDY HOUTZ
looking for a job in some particular
industry, to join that industry’s
professional association.
PROSPECTUS: OK, I agree: face time
with people who can help me is criti-
cal. But what about those “marketing
materials” you mentioned? What
about my résumé, my portfolio, or
Facebook page?
KATHY: Two years ago when we asked
recruiters if they routinely looked at
Facebook profiles as part of the
recruiting process, a lot of them
said yes. But a year ago, a lot of the
big employers did an about-face
and aren’t looking at Facebook
now because they want to protect
individual privacy.
MARK: But it’s a discussion we have to
have: clean up your Facebook page—
some recruiters are still looking at it!
But we like to focus on LinkedIn,
making sure what you have there
is accurate and not embellished.
KATHY: You have to make sure those
pages are completely clean and highly
professional. A lot of people still want
to do things about their ‘interests’—
things potential recruiters and
employers don’t want to see. So we
have to help them temper that desire
to put that kind of thing out there.
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 21
Networking Begins Early
Between graduating with his degree
in transportation and logistics in
1995 and landing a job with a major
military contractor earlier this year,
Andy Houtz held no fewer than
seven positions with seven different
companies, most of them smaller
firms. His longest tenure was about
four years. The shortest? Five
months before he was laid off in
July 2009.
Along the way, Houtz picked up
an MBA from St. Thomas University
in Minneapolis. But that was 2001,
and job prospects then weren’t
much better than they are today,
regardless of credentials.
Houtz says one thing that may
have frustrated his multiple searches
was the perception he was a
job-hopper. “That’s their opinion.
I disagree,” he says, and the views
of many younger grads seem to
support Houtz’s position.
Still, the Naperville, Illinois,
native would tell you, over the
years he neglected to establish a
strong network of colleagues and
contacts in his profession. And,
Houtz suggests, that pattern may
have started when he neglected to
undertake a single internship before
leaving Iowa State.
“If I could give advice to anyone
in college right now,” Houtz
acknowledges, “it would be to take a
semester off and go work. That’s the
best thing you can do for your
career, and the only thing I wish I
had done.”
While happy in his current job—
“It’s a joy to work there,” he says—
Houtz does not dismiss the possibility
of a future move. But this time, he’ll
be ready.
“I’m not going to actively seek
other employment,” Houtz says. “But
I’m making more of an effort to keep
up my contacts and network than I
have at any other point in my career.”
Houtz adds, “The job I get down
the road will seek me out.”
BACK to WORK!
Mark Peterson advises grad student Akmal Mirsadikov .
BACK to WORK!
Kathy Wieland works with senior marketing major Brigitte Reinig .
PROSPECTUS: And those things I don’t
want potential employers to know?
MARK: I just tell people to disclose
everything when they’re filling out
their employment application. If
you’re dishonest about it and it
comes up, that’s going to hurt you
more than if you were honest about
it and it comes up and you can
still explain it.
PROSPECTUS: Maybe I should just sit
out the recession. What if I go to
grad school? Pick up an MBA?
KATHY: Our message for business
graduates is to go to work. If you’re
looking at grad programs related to
business—that’s most likely the MBA—
most require some experience.
MARK: And there’s really not much
demand for people who have an
MBA and no work experience
anyway. So we typically don’t accept
those students. In this economy,
most companies are recruiting
candidates pretty close to their
résumés. In other words, this
isn’t a real good time to be making
a drastic career shift.
PROSPECTUS: OK, so I get a job. But
you’re right: the market seems fro-
zen, with little opportunity to move
into something new. Maybe I could
enroll in a part-time MBA online?
MARK: We hear from recruiters and
hiring managers that an MBA from
a bricks-and-mortar school is, to
put it diplomatically, far more
preferred to one of the corporate
online programs. The classroom
experience, the debate, the live case
analysis, presentations—a lot of
those soft skills you develop in
a hands-on MBA program you
just can’t get sitting at your
computer terminal.
PROSPECTUS: Say I’m an older worker
who just lost her job. Or maybe I’m
some guy who just feels stuck, but
hasn’t been on the market for so long
that I don’t have a clue about stuff
like Facebook, LinkedIn, networks,
job boards, etc. Maybe I need to hire
someone to help?
KATHY: Certainly, the methods are
really different, so older job seekers
have to get up to speed with them.
They hear of all these things they
should do, that sometimes I think
they get misled as to what they
should do to execute a job search—
there are so many people trying to
make a buck on this. So one of the
first things I’ll say is that there is
nothing you can pay someone to do
for you that you can’t do for yourself.
PROSPECTUS: And if that doesn’t work?
KATHY: Then you have to broaden
your scope; you need to be more
flexible. You have to go looking for
companies you’re interested in. We
have a certain sector of the student
population that focuses just on large
companies, but there are more job
opportunities in small and medium-
sized companies.
PROSPECTUS: Mark, you get the
last word.
MARK: Nearly 70 percent of last
year’s corporate hiring, as reported
to the Bureau of Labor Statistics,
was achieved by company
referrals—networking.
PROSPECTUS: So the last word is—?
MARK: Networking. ■
22
A LOT OF THOSE SOFT SKILLS YOU DEVELOP IN A HANDS-ON MBA PROGRAM YOU JUST CAN’T GET SITTING AT YOUR COMPUTER TERMINAL .
VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
THE COMPETITION WAS BLIND-JUDGED by a panel of
corporate executives; the schools that each team represented
were not revealed to ensure fairness.
Each four-person team had 24 hours to analyze an
open-ended case involving the strategic management of an
E-book reader, the Amazon Kindle, and present findings
and recommendations to the panel of judges, who simu-
lated Amazon.com’s board of directors. The Harvard-style
case was not announced to teams prior to the start of
the competition on Friday morning.
After a demanding day of deliberation, the preliminary
competition began the next morning at 8:30 a.m. The
11 entrants were whittled down to three finalists who
presented later that afternoon.
Iowa State team members included first-year students
Dan Hinz and Gaya Samarasingha and second-
year students Scott Groh and Srivani Harish.
The Baylor University team took second place,
followed by the Texas A&M University team.
“This is a great accomplishment for our
students and a great source of pride for our college,”
said Labh Hira, Raisbeck Endowed Dean. “We’ve always
known our MBA students are of the highest caliber, and
winning the Big 12 Case Competition validates it. It shows
the value of an Iowa State business education in applying
classroom learning to real-life business situations.”
“The case competition is truly a collaborative event
among our conference schools,” said Ron Ackerman, director
of graduate admissions and student services and one of the
competition’s organizers. “It gives some of our best students
an opportunity to compete, not in athletics, but in
academics.” Sam DeMarie and Brad Shrader, both members
of the MBA core faculty, also helped plan the event.
Professor of Finance Roger Stover and Assistant Professor
of Management Andreas Schwab advised the Iowa State team;
Professor of Marketing Sanjeev Agarwal and Associate
Professor of Supply Chain Management Frank Montabon
helped the team with its practice sessions.
“All the teams in the final round had fantastic ideas, but
the one thing that set Iowa State apart was numbers,” said
Hinz. “Scott Groh did an amazing job putting together some
risk and financial analysis. By defending his numbers, Scott
was able to convince the judges that our idea was not only
strategically sound, but profitable as well.”
Groh, a graduate student in business administration from
Waukee, also won the award for best question-and-answer
session for his preliminary division.
“Having to theoretically save a company, or destroy a com-
petitor, with only 14 pages of information and 24 hours is a
daunting task. The competition style is intense, stressful, and
demanding,” said Hinz. “It makes developing the same solu-
tions over any period of longer time seem like a cake walk.” ■
A TEAM OF COLLEGE OF BUSINESS MBA STUDENTS WON THE FOURTH ANNUAL BIG 12 MBA CASE COMPETITION, HOSTED BY IOWA STATE IN THE GERDIN BUSINESS BUILDING ON FRIDAY AND SATURDAY, APRIL 23 AND 24. A RECORD 11 OF THE BIG 12 CONFERENCE SCHOOLS COMPETED.
MBA TEAM JUDGED BIG 12’s BEST
“WE’VE ALWAYS KNOWN OUR MBA STUDENTS ARE OF THE HIGHEST CALIBER, AND WINNING THE BIG 12 CASE COMPETITION VALIDATES IT .”
IOWA STATE’S WINNING TEAM FROM THE BIG 12 MBA CASE COMPETITION SHOWS OFF THE TROPHY . TEAM MEMBERS INCLUDE (FROM L TO R): SRIVANI HARISH, GAYATHRI SAMARASINGHA, SCOTT GROH, AND DAN HINZ .
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 23
24
Floods Hit Iowa State, BUT THE SHOW MUST GO ON
The water came quickly— and just as quickly, it was gone .
In its wake was the usual mud and muck that follows
a flood, to the tune of millions of dollars in damage
and building closures that would last weeks, if
not months .
And to make matters really interesting, classes
were due to start in less than two weeks .
After three consecutive nights of torrential rainfall in central Iowa, the Skunk
River and Squaw Creek rose to record and near-record levels in Ames on
Wednesday, August 11, closing off virtually every route through the city and
forcing a boil order on tap water . The university closed down on Thursday,
August 12, but was back open on Friday with instructions for employees to
bring their own water .
Crews went to work immediately to make sure campus
would be ready to welcome students and their families
who would be arriving within days . Fortunately, most of
campus came through relatively unscathed . Hardest hit
were athletic facilities along Squaw Creek and University
Boulevard and the Iowa State Center, including Hilton
Coliseum and the Scheman Building .
SQUAW CREEK, LOOKING WEST ON LINCOLN WAY TOWARD CAMPUS .
VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 25
Attendance for both students and employers remained
strong, which was not a surprise to Business Career
Services Director Kathy Wieland . “Our career fairs have
always been trade-show quality events for both our stu-
dents and our employers, and this fair was no different,”
Wieland said . “Only the venue had changed .” ■
STANGE ROAD, LOOKING SOUTH JUST NORTH OF 13TH STREET .
ALTHOUGH THE SCENERY HAD CHANGED, THE CAREER FAIR PROCEEDED AS NORMAL WITH COMPARABLE NUMBERS OF EMPLOYERS AND STUDENTS ATTENDING .
LARGE, CLIMATE-CONTROLLED TENTS WERE ERECTED SO THAT THE BUSINESS AND LIBERAL ARTS AND SCIENCES CAREER FAIR COULD GO ON AS SCHEDULED .
The Gerdin Business Building was not in the flooded
area and was not affected . However, the fall career fair,
shared by the Colleges of Business and Liberal Arts
and Sciences, was scheduled for Hilton Coliseum on
September 22 . The College of Engineering had its career
fair scheduled for the day before . Hilton was no longer
an option, and there were no other available buildings
that could accommodate an event of this size .
All three colleges were unanimous in agreeing that
career fairs were too important to the education and
career prospects of Iowa State students, and that
cancellation was not a possibility .
The solution was to import large, climate-controlled tents
to the courtyard area on the south side of the Scheman
Building . The tents had walls, floors, entrance and exit
doors, and offered an environment as comfortable as
being inside traditional convention space .
The most recent estimates are that it will cost the
university $40 to $50 million to clean up the damage .
A TEAM of College of Business under-
graduate finance students won this year’s
Krause Challenge, an investment challenge
among Iowa State, the University of Iowa,
the University of Northern Iowa, and
Drake University .
Kum & Go started the Krause Challenge
in 1998 by donating $400,000— $100,000 to
each of the four schools—for finance
students to invest in the stock market .
Each year, finance classes and clubs from
each university re-invest the funds and
compete for the highest return . At least
10 percent of investments must be made
in Iowa-based companies .
From August 31
through March 31, the
Iowa State team saw a
22 .34 percent return on
investment, amounting
to $30,450 . Drake saw
the second-best return
at 17 .54 percent .
Up to 20 Iowa State
students from the
Security Analysis
and Portfolio Management class (FIN 425)
participate every semester . The students are
coached on how to value equities, manage
portfolios, and analyze financial statements
before implementing their plans to re-invest
the Krause Challenge funds .
“This year’s win comes as a result of our
synchronized attempts to buy companies that
are temporarily undervalued, exhibit com-
parative advantages in their industries, and
do not deteriorate the diversification of our
portfolio,” said Yianni Floros, an assistant pro-
fessor of finance, who coaches the students .
“We unloaded our portfolio by selling
stocks operating in industries that are of
higher risk, made our portfolio more
manageable both for educational and
trading purposes . It was fun coaching
this dedicated group of students .” ■
26
THE CONFERENCE’S KEYNOTE speaker
was Shazia Manus, president and CEO
of Greater Iowa Credit Union. Manus
is a dynamic Iowa State graduate who
earned her position at a young age after
holding it on an interim basis. Ann
Coppernoll, director of undergraduate
programs, addressed the group outlining
Iowa State’s business majors and the
differences between each.
From there, attendees had the oppor-
tunity to attend a session with a College
of Business faculty member to learn in-
depth about the majors they were most
interested in or wished to explore.
Later in the day, there were two sessions
with professionals in each discipline
from prominent firms around the
Midwest. The professionals offered
practical examples of career options
and engaged the attendees in discussion
about their fields.
The day’s program closed with a
session featuring current female College
of Business students describing their
experiences and taking questions from
the girls. Attendees also had the oppor-
tunity to take tours of campus and the
Gerdin Business Building and learn
about financial aid, study abroad,
and the Iowa State experience. ■
Finance Team Takes Krause Challenge
On Monday, September 27, the college welcomed 75 high school girls grades 9 through 12 to the Gerdin Business Building for Young Women In Business: Unleash Your Potential, a conference to help young women explore different fields in business, leadership opportunities, and learn more about the college experience .
COLLEGE HOSTS TOMORROW’S
Women Business Leaders
VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
Judi Eyles, assistant director of the ISU Pappajohn Center for Entrepreneurship, meets with attendees at the Young Women In Business conference .
Ioannia (Yianni) Floros, assistant professor of finance, teaches the courses that compete in the Krause Challenge .
The College of Business honored four Iowa State alumni
at the homecoming Honors and
Awards Ceremony on October 29. There were three recipients of the Citation of
Achievement Award, which honors distinguished
alumni who have demonstrated outstanding
achievement. One received the John D. DeVries
Service Award, recognizing an individual who has
demonstrated outstanding service to the college.
One couple received the Russ and Ann Gerdin
Award, honoring contributions to the college
from non-business graduates.
C I TAT I O N O F A C H I E V E M E N T H O N O R E E S
Dan Houston (’84 Marketing) is
the president–retirement, insurance,
and financial services for Principal
Financial Group, Inc. He is responsible
for Principal’s U.S. asset accumulation
businesses, including its full service accumulation,
banking, mutual fund, and annuity business lines.
He also oversees the company’s life and health
insurance segment and distribution channels
supporting all units.
Allan Landon (’70 Industrial
Administration) recently retired
after nearly six years as chairman
and CEO of Bank of Hawaii, named
“America’s Best Bank” by Forbes
magazine in December 2009. With more than
2,400 employees, Bank of Hawaii is valued at
more than $2 billion. Landon’s leadership kept it
out of the headlines during one of the worst
financial crises in United States history. He was
named to U.S. Banker magazine’s All-Star
Banking Team for 2008.
Frank Ross (’84 Accounting)
received his award posthumously.
He suffered a heart attack shortly
before being notified of his selection
for the award and passed away on
June 7, 2010. In April, Ross was promoted to vice
president for global commercial business at Pioneer
Hi-Bred. He managed plans and direction for North
America, Europe, Latin America/Africa, and Asia
Pacific. Ross spent 23 years with Pioneer.
J O H N D . D E V R I E S S E R V I C E A W A R D H O N O R E E
Denise Essman (’73 Industrial
Administration) is the founder, presi-
dent, and CEO of Essman/Associates
and Essman/Research. She spent four
years on the ISU Alumni Association
board of directors. She is a member of the ISU
Foundation’s Order of the Knoll and spent 11 years
on its Board of Governors. She is also a member
of the ISU Research Park board. She has served on
the state advisory board for the Iowa Small Business
Development Centers. She has judged College
of Business MBA case competitions, moderated
panel sessions, and taught marketing courses
in the college for six years.
R U S S A N D A N N G E R D I N A W A R D H O N O R E E
The careers of Mark (’77
Agricultural Business) and Julie
(’78 Physical Education) Blake
have led them to become important
College of Business supporters. Mark
is a partner with Bank Financial Services Group,
and Julie is the office’s marketing director. They
have funded the Mark and Julie Blake Scholarship
for deserving undergraduate students in need. To
these students, they have also taken on unofficial
roles as mentors, offering advice and making
treasured connections with students. ■
College Honors Accomplished Alumni AL
UM
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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 27
Labh and Tahira Hira, Raisbeck Endowed Dean in the
College of Business and execu-
tive assistant to the president, respectively, were awarded the Order of the Knoll
Faculty and Staff Award in April.
This award is presented to an individual or
couple employed by or retired from the university
who has brought distinction to the university, its
programs, or research significantly beyond the
expectations of their positions. The Hiras have
dedicated virtually their entire careers to ISU
since their arrival in the early 1980s, first as faculty
members and later as university administrators.
As dean, Labh Hira has led the College of
Business through tremendous growth and transition,
including the completion of the Gerdin Business
Building and creation of a doctorate program. He
worked to improve support for the college’s faculty,
students, and programs. Prior to his appointment
as dean in 2001, he served as department chair for
accounting and finance and later as associate dean
and senior associate dean of the college.
A professor of personal finance and consumer
economics in human development and family
studies, Tahira Hira is
internationally recog-
nized for her research in
consumer bankruptcy,
consumer credit, the
social and psychological
aspects of borrowing
behavior among
Americans, the
borrowing behavior of college students, and
gambling. She is a member of the U.S. President’s
Advisory Council on Financial Literacy. Since 2002,
she has served as executive assistant to Iowa State
President Gregory L. Geoffroy and was previously
associate vice provost for ISU Extension. In her
current position, she has provided leadership to
ISU’s sesquicentennial celebration and Live Green!
Initiative, and the university’s Ombudsman Office.
The Hiras support numerous projects and
programs including the Roger P. Murphy
Professorship in Accounting, a named space in the
Gerdin Business Building, women’s athletics, and
numerous funds within the Colleges of Business
and Human Sciences. They are members of the
Order of the Knoll W.M. Beardshear Society. ■
Hiras Receive Prestigious Faculty AwardFAC
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Danny Johnson has been named interim associate dean for undergraduate pro-grams in the College of
Business at Iowa State University . He has a two-year appointment that began July 1 . An associate professor of supply chain management, he replaces Kay Palan, who accepted a position as dean of the Haworth College of Business at Western Michigan University .
“Danny is very passionate about our undergraduate programs and cares deeply about student learning,” said Labh Hira, Raisbeck Endowed Dean of the College of Business . “He is a great citizen who gets actively engaged with students .” Johnson earned his PhD and MBA degrees from the University of Wisconsin-Madison and his bachelor’s degree in business administration from Moorhead State University . He has been
on the College of Business faculty since 1998 . Since then, he has been recog-nized by his students, fellow faculty, and the university for his excellent teaching . Johnson also wrote the College of Business’ self-review report for its recent maintenance of accreditation with AACSB International—The Association to Advance Collegiate
Schools of Business . ■
J O H N S O N A P P O I N T E D I N T E R I M A S S O C I AT E D E A N
28 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
New Faculty and StaffBrent Brewer, systems support specialist II . Earned his BA in busi-ness administration from Seattle Pacific
University . Previously employed by the Institute for Social and Behavioral Research at ISU .
Jim Cannon, assistant professor of accounting . Earned his PhD in account-ing from The University of Utah . Expertise includes the valuation of intangible oper-ational assets, associations between operational efficiency and financial performance, and use of non-financial information in financial reporting .
Toyin Clottey, assistant professor of supply chain management . Earned his MS in statis-tics and PhD in business
administration, operations management from The Ohio State University . Expertise includes sustainable operations, inven-tory planning and production control with product returns, closed loop supply chains, and service operations .
Terry Grapentine,
lecturer of marketing, is a professional marketing researcher with nearly 35 years’
experience . Earned his master’s degree in economics from the University of Oklahoma with post graduate work in statistics at Iowa State University .
Scott Grawe, assistant professor of sup-ply chain management . Earned his PhD in supply chain management from the
University of Oklahoma . Expertise includes inter-organizational relationships, shipper-3PL relationships,
logistics innovation, and retail logistics .
Fred Hood, assistant professor of finance . Earned his PhD in finance from the University of Rochester .
Expertise includes capital market effi-ciency, capital structure choice, credit default swaps, debt risk premia, default risk, and structured debt securities .
Emily Kohnke, assistant professor of supply chain management . Earned her PhD in operations and man-
agement science from the University of Minnesota . Expertise includes service operations management, health services management, quality management, and management of technology .
John Murphy, lecturer of accounting . Earned his MBA from Drake University and his BS in accounting from ISU .
Abhijit (Abhi) Rao, director of the Business Communications Center . In the process of finishing his PhD in Rhetoric and Professional Communication at ISU .
Xiaolu Wang, assistant professor of finance . Earned her PhD in finance at the University of Toronto . Expertise
includes asset pricing, delegated portfolio management, and com-putational statistics .
N E W P H D S T U D E N T S
Yuanfeng Cai, manage-ment of information technology . Earned her bachelor of engineering in computer technology
and science from Tongji University, China, in 2008 and her master of science in information systems from ISU in 2010 .
Andrew Harrison, management of infor-mation technology . Earned both his bachelor’s degree in
management information systems in 2005 and his MBA in 2009 from ISU .
Joonhwan In, con-sumer management . Earned his BS in indus-trial engineering from KAIST and completed
a master of science in industrial engineering at POSTECH in Korea .
Qazi Kabir, supply chain management . Earned his BS in mechanical engineering from Bangladesh University
of Engineering and Technology in 1998 and two MBAs, one in management science from the University of Dhaka and the other in supply chain manage-ment from Syracuse University .
FAC
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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 29
Cynthia Campbell received the 2009 Outstanding Service Award from the Eastern Finance Association .
Terry Childers was selected as Area Editor of the Journal of Consumer Psychology.
Additionally, Childers was recognized as a “2008–2010 Top 10 Reviewer” by the Journal of Consumer Psychology.
Qing Hu, chair of the Department of Supply Chain and Information Systems, is ranked 28th in the “Top 100 IS
Research Rankings of Researchers Based on Research Contribution (2007–2009)” and 26th in the AIS eight top journals . He was also appointed to the editorial board of the Journal of the Association for Information Systems.
Burt Porter is spending the 2010–2011 year at the Securities & Exchange Commission as a financial
economist . He is working in the Department of Division of Risk, Strategy, and Financial Innovation as an economic analyst, providing litigation support .
Howard Van Auken earned the Best Impact Paper Award at the 2010 annual meeting of USABE .
His paper was titled, “Women and Men Entrepreneurs: Different Relationships to Bootstrap Finance .”
Doug Walker, assistant professor of marketing, received the 2010 Learning Communities Collaborator award
from the ISU Learning Communities Awards Committee . This award goes to an individual who demonstrates the spirit of learning communities through collaboration . ■
FAC
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F A C U LT Y A N D S TA F F H O N O R S
Jenny Lin, customer management . Received her BS in Veterinary Medicine in 2005 from Chung-Hsing University,
Taiwan . She holds two master’s degrees, an MS in biomedical sciences and an MBA, both obtained from ISU in 2010 .
Keembiyage
Theekshana
Somaratna, supply chain management . Received his BSc in
economics and management from the University of London and his MBA from North Dakota State University .
Arunachalam
Swaminathan,
customer management . Earned his bachelor’s degree in computer
science engineering from PSG College of Technology, India, and a master’s in business management from Great Lakes Institute of Management, India .
Akshaya Vijayalakshmi,
customer management . Earned her bachelor’s degree from Birla Institute of Technology
and Science in Pilani, India, and her master’s in media management and market research from Mudra Institute of Communications in Ahmedabad, India . ■
DEBORAH NOLL, longtime academic advisor in the College of Business, passed away on November 28, 2009, in Ames . She was born in Keosauqua, Iowa, and graduated from the University of Northern Iowa . She served in the Peace Corps in Liberia for two years . She had been an academic advisor at St . Edwards University in Austin, Texas . She was a member of the National Academic Advising Association, where she chaired the Advising Business Majors Committee from 2007 to 2009 .
30 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
It was just three short years ago, in the fall 2007 issue of
Prospectus magazine, that
Campaign Iowa State: With
Pride and Purpose was publicly announced. As you can see from the back
cover of this magazine, we’ve hit our $800 million
goal, and then some—and we’re still going.
This seven-and-a-half-year comprehensive
fundraising campaign was destined to make a
tremendous impact on Iowa State University
and the College of Business. And as we enter
the final months of Campaign Iowa State, we
can now see just how transformational this
campaign has been for our faculty and students.
We are awarding 265 different scholarships
totaling nearly $430,000 during the 2010–2011
academic year, up from 182 scholarships for
$198,000 just three years ago. We also recently
announced the 26 deserving faculty members
who were awarded named positions for this
academic year.
We’ve pursued program improvements,
like adding a PhD program, a Communication
Center for business students, and the Gerdin
Citizenship and Leadership In Action programs
to further engage students.
Many of these enhancements were created
during Campaign Iowa State thanks to the phil-
anthropic giving of our alumni and friends. We
are very grateful for the impact they have made.
Even as the campaign winds down, the
College of Business has unmet campaign
priorities that we must work to fulfill. Student
scholarship support is more important now than
ever before. With tuition expenses continuing
to rise, the need for financial need-based
scholarships is critical.
The college has a high demand for students wish-
ing to study abroad, and one major barrier keeping
more students from doing so is the financial obliga-
tion. With that in mind, we are looking to increase
the number of study abroad scholarships we provide.
We continue to place a high priority on recruiting
and retaining the very best professors who will
impart their experiences and expertise on our
students. More named faculty positions, such as
endowed chairs and professorships, provide the
college with additional resources and name recogni-
tion necessary to keep faculty from entertaining more
lucrative opportunities at other universities or in the
private sector.
You can help the College of Business achieve
its unmet campaign priorities. In my past four
Prospectus columns, I have shared information
related to gift planning. These topics have included
how to make gifts of real estate, charitable gift
annuities, and charitable bequests through
designations in your will.
Any of these gift planning vehicles are great
options for providing support. And if you wish to
make an immediate impact, a gift of cash can begin
a scholarship or named faculty position immediately.
In closing, I encourage you to take a few moments
reading over our list of donors from 2009–2010,
beginning on the following page. We
recognize these individuals and compa-
nies each fall for their annual support of
our people and programs. The resources
they provide are important to our success.
We in the College of Business are very
fortunate to have the support we do.
Jeremy Galvin is the senior director of
development for the College of Business.
He can be reached toll free at 866 419-6768
or by e-mail at [email protected]. ■
So Much Done, So Much To Do
We can now
see just how
transformational
this campaign
has been for
our faculty
and students.
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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 31
$ 2 5 0 , 0 0 0 – $ 9 9 9 , 9 9 9Russell and Ann GerdinJohn and Mary Pappajohn
$ 1 0 0 , 0 0 0 – $ 2 4 9 , 9 9 9Robert CoxEdith Kooyumjian
$ 5 0 , 0 0 0 – $ 9 9 , 9 9 9John and Connie StaffordRobert and Jane Sturgeon
$ 2 5 , 0 0 0 – $ 4 9 , 9 9 9David and Margaret DruryJohn and Deborah GanoeWilliam and Elizabeth GoodwinRichard and Carol JurgensDavid and Deb KinglandGerald and Margaret PintStephen and Rebecca SmithRobert and Virginia StaffordWilliam Varner
$ 1 0 , 0 0 0 – $ 2 4 , 9 9 9Ronald and Engra BanseMiles and Catherine Barker Jerald and Cindy DittmerRalph and Jean EucherMark and Pamela Fisher John and Rebecca HsuWilliam Kalm and Raedene Keeton-KalmTimothy and Karen O’DonovanFrank and Marcia ParrishNeil Schraeder and Ruth Ward-SchraederSmith Family FoundationKenneth and Janet Thome Lynn and Jody Vorbrich
$ 5 , 0 0 0 – $ 9 , 9 9 9Keith and Sheri BandleGregory and Terri ChurchillNancy DittmerDavid and Kathleen EcklundPaula and Brian Ehke
Joseph and Diana ElwellJames and Ann Frein Kurt and Cara HeidenDan and Joan HoustonMadolyn JohnsonJ . Scott Johnson and Julia Lawler-JohnsonMichael McBreenRoger MurphyChristopher and Sondra PaskachSuku and Mary RadiaSusan and Al RavenscroftTom and Ann RiceRandy and Julie RichardsonSteven and Rose Ann SchulerTroy Senter Karen Terpstra Donald and Patricia WolfeMary Yuska $ 2 , 5 0 0 – $ 4 , 9 9 9James Auen Delores Boat Kenneth and Marsha CaratelliJamie Constantine Arnold and Christine CowanMichael and Sue Crum G . Steven and Phyllis Dapper William and Gloria Galloway Charles and Mary Kay Handy Lester Hoover Lorene Hoover Mark and Laurie Miller James and Virginia OwensRobert Probasco and Peggy Gitt David and Jean Reiff Dale and Kelly Renner Steve and Renee Schaaf Daniel and Jill Stevenson Mark and Terri Walker
$ 1 , 0 0 0 – $ 2 , 4 9 9 Belinda BathieKelley and Joan BergstromMichael BootsmaMarvin and Vicki BouillonMichael and Mary Ann CarlsonJoseph and Jane CoteJohn and Barbara DalhoffFrederick and Veronica Dark
John and Ruth DeVriesJack and Wendy DustonDenise EssmanTheresa FleegeMichael and Michelle FlieheBeth Ford and Jill SchurtzPeter and Luann GilmanAlexandra GoddardEdward GordonKent and Joy GreenGeorge and Pauline GrovertDavid and Nancy HalfpapJohn and Joanna HamiltonRichard HannaJay and Kimberly HardemanDermot and Caroline HayesJeffrey and Cynthia HeemstraDavid HooverThomas and Ellen HoweBillie Humy and Ardyce-Jean HumyCalvin and Christine JohnsonTimothy and Jolene KneelandKevin and Denise KrebDaniel and Sharon KriegerCheryl KrongardBruce and Julie LambertRobert and Karla LarsenMark and Traci LeslieMichael and Connie MaloneyDeepesh Marfatia and Smita KinariwalaCraig and Beth MarrsRobert and Judy McLaughlinJohn MertesDavid and Ellen RaisbeckJoanne Latta Reeves and Lane ReevesJason and Melissa RinggenbergTodd and Kelley RobinsonRaymond and Mary ScheveGeorge SchnepfLarry and Sheryl ScottJavier SeymoreNed and Paula SkinnerSusan and Mike StockerGary and Susan StreitJohn and Jennifer StreitSheryl Sunderman and Tom MuellerScott TaylorJanice Van Ekeren and Kevin SypoltRoy and Mary Voorhees
The College of Business would like to thank our treasured alumni,
friends, and corporate and foundation
partners for their cash contributions during the academic year beginning July 1, 2009, and ending
June 30, 2010. Their contributions demonstrate a commitment
to ensuring that our students and faculty have the resources to
grow in an increasingly competitive marketplace.
Many additional donors have supported the College of
Business during 2009–2010 and requested confidentiality
for their gifts. Those gifts are not listed here. If you
prefer your name not be published, please contact the ISU
Foundation Alumni Records department at 515 294-4656
For more information on how you or your company
can support the College of Business, contact Jeremy Galvin,
senior director of development, at 866 419-6768 or
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S U P P O R T F R O M A L U M N I A N D F R I E N D S
32 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
Annual Support for the College of Business
Stanley and Jean WarrenBruce and Karen WebbGreg and Amy WhittemoreScott and Judith WilgenbuschGeorge and SueAnn WilliamsonKimberlee WrightEric and Barbara Zarnikow
$ 5 0 0 – $ 9 9 9Jonathan and Jill AhnenEric and Paula AlmquistRick and Sonia ArnoldKeith and Larabeth BaderDavid and Susan BolteDouglas and Joan CarlsonRichard and Jennie CarlsonThomas and Jill CatusJay Chapman and Karen Heldt-ChapmanJeffrey and Elizabeth CosnerMichael DeLio and Jill Witowski DeLioHoward and Dee DickeDavid and Jane DirksSean and Kellyn DonnellyNancy DopDeeAnn DrewKenneth and Laurie EastmanLonnie and JoEllen ElliottCarl and Donna GahwilerWinifred GuthrieBrian and Paige HamiltonCraig and Cheryl HartChris and Lori HarveyQuinn and Katy HildmanFredrick and Carol HoibergMichael and Dee HummelDouglas IrwinCyndie and Frank JeffreyDavid and Brenda KeithLawrence and Carole KerrPatrick and Lisa KirchnerJody KnudsenConstance and Arthur KrelleHubert and Judith LattanJon and Sharyl LeinenJoel and Karen LongtinSamuel and Conye MakinyeKen and Kimberly McCullyBarbara MillerMichael and Beverly Moeller
Michael and Beth MoharThomas and Lane MumfordMichael and Carolyn NickeyGary and Trudy PetersonWayne and Heather PrescottDavid and Karen SafrisRalph and Carol ScottMichael ShepherdStephen ShoemakerMark and Rachel SiegelKevin and Gabrielle SteffensmeierJeffrey and Karen SteggerdaJonathan and Gail WareWilliam and Melinda WattD . Michael and Sandra WegeChristopher and Catherine WeideDaniel and Carol WernerAndy and Christina WeyenbergBrian and Carol WorthDouglas and Susan Zingula
$ 2 5 0 – $ 4 9 9William and Susan AdamsAndy and Becky AndersonTheresa Beaumont and Richard HarmsJeffrey and Judith BrowerNathan BurkTeresa Carley-Brown and Kevin BrownJason and Kelly ClausCharles ClaytonRandy and Sandy DavidsonRichard DeblieckJason Decker and Christina Freese-DeckerDean DetarAntonio and Lisa DiasBryan and Kathy DonaldsonMichael DrakeMartin and Betsy DraperJeffrey and Jane EaganBrian and Angie FinzenChristopher and Angela FisherDaniel and Angela FlynnPamela and Duncan GallagherSeamus and Mia GilchristLouis and Lois GloverJames and Linda GrahamChristine GrishamJohn and Nancy HallelandJeffrey and Susan Hand
David and Kay HarpoleMichael and Alison HelgesonRichard and Laura HolmesRichard and Denise HuckaDean Jones and Larissa Holtmyer JonesRyan and Pamela JonesThomas and Mary JudgeGregory and Sharon KaczmarekRoger and Donna KezarJeffery and Sheila LaraPaul and M . Ann LarsonWilliam LockeDale and Linda MartinJeffery and Lisa MerryRandal and Kerry MillerDiane and Robert MooreTroy and Tracey MostaertRoy and Gayle NelsonLyn and Robert NormanCharles and Darlene NowackGloria and Gary OhlendorfGeral and Sara PattisonMichael and Michele PenakeCarolyn PortnerKevin and Julie QuassJanet QuickDoug and Tina RagallerDave and Robyn ReuterBlake and Paige RhodesShawn and Christine RourickDoug and Val SaltsgaverJeffery and Malinda SchirmDouglas and Jodi SchmidtSally and Jason SelbyRoy and Karen SipleBruce and Dana SnethenJames and Julie SnyderTongtong Song and Liangping YuScott SothRonald and Jennifer SpielmanLarry SporrerSteve and Marcia StahlyWilliam and Deborah StearnsSamuel and Margaret StrotmanMatthew and Andree SwansonRonald and Karolyn SwansonMichael and Sandra ThomeKevin ToftMerwin Ullestad
Patrick and Carrie Van WertValerie Vasquez and Vincent GenetJohn and Janet WerbachJames and Sarah WoerdemanJames ZenkDouglas and Susan Zubradt
$ 1 0 0 – $ 2 4 9Jeffery and Sherri AlbrachtLinda ArmbrusterTerry and Maureen BachmanLibby BalsigerRobert BalsigerKeith BarkleyJames and Betty BarneyScott and Paige BarneyPatricia and Daniel BarrettWalter and Heidi BaskinCarl and Norma BeilWayne and Merita BergstromKeith BevanGerald and Jerry BiboPeggy and Craig BieberSteven and Valerie BloughBryan and Brenda BlumRoger BowerKevin and Susan BoyceAllan and Joy BoykenDennis BrehmJames BreitenkampJoel and Kari BrettBranigha BrewerKevin and Sylvia BrinkerBarbara BrooksAlan BrownLarry and Marcia BrownMatthew and Melinda BrownRichard and Mildred BrownRichard and Joan BrusDale and Karen BuehlerJeff and Elizabeth BunkersGary and Susan BureshAlfred and Jean CaineJarrod and Jocelyn CarleyBradley CarlsonJoseph and Susan CartagenaKeith CarterRonald and Diana CarzoliBrian and Rebecca CaseyBarry and Daria Chesnut
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 33
Duane and Patricia CinkSherri CoffeltChristian ColburnTimothy and Maureen ConnollyJames and Jane CorkeryJudith CoutureThomas and Diana CrawfordBryan and Saralyn CrockRoger and Cathy CusworthMichael and Betty Ann DallCharles and Betty DaltonGregory and Amy DavisKimberly DeBaereChad and Andrea DiazMichael Dickson and Kelly Goffinet-DicksonJoseph and Kelly DillavouMichael Dodd and Elizabeth ChandlerStephen and Laura DoerflerThomas and Barbara DoughertyDan and Susan DuveMichael and Lori EganAllen and Julie EilersDouglas and Sharon EllingtonEdward EllingtonJim and Lisa EngstromDavid and Mary EvansPatrick FairfieldJohn and Connie FleigMichele and Todd FlynnCharles and Kathleen FosterDenny and Sharon FridayGary FridleyAn-Hung Fu and Jia-Jing JienJeremy Galvin and Jennifer Plagman-GalvinChad and Lisa GammonMichael and Mollie GannonBrian GaroutteMichael and Eden GensBrian and Elaine GiffordElizabeth GildeaMatthew GiorgioMichael and Angela GlasgowRhonda GoldenMarvin and Crystal GordonLarry and Mary GrantJenele and Geoff GrasslePaul and Gina GreeneKevin Grozis
Jay and Joanna GrubbDonald and Pamela GrummerLoren and Linda GustafsonRandal and Mary HaaseJeffery and Tracy HaddenNorman and Barbara HalvorsonBrian and Patricia HannaschRebecca HansenHarlan and Marilyn HansonRyan and Linda HarnackMaurice and Mary HarrisonSteven and Maryanna HattingRichard and Karyl HayesTamara and Anthony HegelErik and Nicole HeggenTerry and Gwen HenricksenStephanie HilbertTerry and Patricia HintonJohn W . D . HofmeyerTed and Eleanor HollanderRobert and Doris HollidayF . Martin HollisterCindy HolstChris and Beth HomeisterAllen and Joyce HornDouglas and Angela HoulahanRyan HowardStephen and Lisa HowesPaul and Nancy JacobsenR . Edwin and Kathaline JenningsCraig and Natalie JodanLee and Deborah JohnsonJoni and Brian JonesJames and Susan JorgensenVernon and Julie JunkerSteven and Barb KaltenheuserCody KammeyerStephen and Kelly KenneyKaren KeslScott and Jolene KingtonChad KleinMichael and Jean KlumppJean and James KoenckRobert and Suzanne KossowDarryl and Annette KoudelkaDouglas and Cynthia KrageDonald and Jenette KragelMichael and Angela KriegerJohn and Christina KronkaitisMark and Dana Kuchel
Patrick and Deanna KueterMichael and Michele KuhlCasey and Nancy KuhlmannGerhard LageRobert and Evonne LavenderJon and Shirley LeinenValdean and Lois LembkeEvan Leonard and Kristine Kanten LeonardScott and Ann LeonardJames and Theresa LiewerRobert and Mildred LongPaul and Mary Ann LundyTom and Nancy MacklinKristin MacRaeWalter MaehrF . Dennis and Jeannie MalatestaRebecca ManellaSandra Marcus Lindgren and David LindgrenJames and Jean MartinJohn and Betty MartinezLawrence and Paulette MassaTodd MayAlan and Patricia McDanielDonald and Stacy McEntafferJoe and Michelle McGovernJohn and Joyce McManusCollin McNamaraDarren and Cheryl McNeillBrent and Monica McVayJohn and Candice MeesEdward and Mary MeissnerJohn and Romona MeneoughBrian and Diane MesserJay and Sharon MesserTheodore MeyersAmy and Jeffrey MillerCary and Crystal MillerGary and Kathy MillerRichard and Carolyn MillerJeffrey and Kimberly MoyersChristine MuldoonJay and Margaret MunsonMarc and Angela NabbefeldtGary and Rosemarie NationDennis and Linda NebbeJohn and Mindy NelsonMark and Catherine NelsonW . Dean and Vivian Nelson
Scott and Brenda NibloSteve and Angela NicholMarc and Sherry NicholsDouglas and Rebecca ObalJames and Katherine O’BrienRobert and Billie OggNancy and Jason O’HallenDavid and Julie OlsonMark Olthoff and Melissa KincheloeJeff and Debra OltmannJane OnkenPeter Orazem and Patti CotterSheila ParkerJustin and Laura ParksRodney and Erin ParsonsMartin and Paula PassiniJeffrey and Cynthia PattisonPaul Pence and Gaye GipsonDean and Diann PeytonBrent and Caprice PickeringMichael PlunkettLinda and Tim PomeroyRobert and Christine PrellNathaniel and Aminta PriceD . Kraig and Laura PyerRandall RagerSidney RamseyBurl and Terry RandolphMark and Sharon RasmussenPaul and Janet RathHobie and Bridget ReberPatrick and Sue ReganRobert and Elisabeth ReynoldsonAlan and Miriam RickertChristopher and Gina RickertR . Michael Riddle and Denise RiddleRodney and Brenda RileyDavin RobertsLori and Doug RockersMargot RogersTimothy and Jan RomeneskoJoseph and Linda RorkeRodney and Alison RosburgJeffrey and Patricia RoskamCharles and Melinda RupertoWilliam Rusk and Dotti JohnsonCarl and Bonita RussellNaomi SageJohn and Carolyn SaladinoAlisha and Daniel Satre
Annual Support for the College of Business/continued
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34 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
S U P P O R T F R O M C O R P O R AT I O N S A N D F O U N D AT I O N S
Joseph and Carol SavianoBrent SchaubKaren Schipfmann and Jay NielsonKent and Megan SchmidgallJoshua SchmidtTimothy and Shae SchneiderBruce and Betty SchumanTravis Schwenneker and Heather Henig-SchwennekerTheresa and Kenny SharplessWarren and Susan SimonsRobert and Shawn SimonsenRyan and Nancy SkubisClint and Deborah SmalleyAl and Marvis SmithDaniel and Rose Marie SmithNicholas and Marissa SmockRyan SmyrkMark Sorenson and Richard DavidsonClinton and Margaret SpanglerReed and Marlys Ann SpiegelThomas SpoonerSteve and Pamela StarkRichard Starr and Joanne AltDoug and Jean SteffensonNeal and Karin SteffensonWilliam and Marcia SteilMichael and Jamie Stenger
Byron StephenTimothy and Donna StoesselThomas and Beth StoneMichele StorkBrian and Marcy StreichDouglas and Carol StrussRichard and Kathleen StuckMichael and Lela SymonanisLee and Linda TankMartin and Susan TendlerJoel and Adrienne TetreaultWilliam and Carol ThatcherLawrence and Catherine ThompsonVirginia ThompsonSamara ThoresonKimberly and Neal ThuenteSteven and Susan TollefsonTinh TongEdward and Marcia TrainorRobert and Lisa TrimbleJason and Danielle TrumbauerMing-Feng Tsai and Chao-Ying HsiehRichard and Diana Van AllenRobert and Mary Ellen Vander LindenGary and Patricia VanDykeDrew and Jean VogelDavid and Lisa WaggonerMick and Susan Wagoner
Bryan and Melissa WalworthStephanie WattsMatthew and Jennifer WeberConnie Weems-Scott and Gordon ScottRichard and Sandy WellmanJoann WellsRobert and Cindy WetherbeeJack and Pam WhartonPaul WhippleLance and Carrie WhitacreMarty Wickman and Vicki FiccoThomas and Michele WilkersonBrad and Wendy WilliamsDavid and Barbara WilliamsMarshall and Kathy WilsonSteven and Vicki WilsonTom WilsonAndrew and Whitney WinkelsLarry and Christy WirthCharles and Patricia WiseBrent and Cindy WohlenhausJohn and Martha WolfDean and Julie WrightJiangang Wu and Yongjie HuChristopher and Tara WycoffCameron and Sarah Zigtema
MidAmerican Energy Oklahoma Gas & Electric Company Systems & Software U .S . BanCorp
$ 2 5 0 – $ 4 9 9Alliant EnergyArch Insurance Group Inc .Keith Bader FarmsFred Hoiberg’s Clarion Auto CenterGeneral Electric FundHallmark Corporate FoundationHershey FoodsJKL EnterprisesJudge Family FundMeredith CorporationNCMIC GroupNelson Joint TrustOffice Systems Professionals of Central IowaPepsico Foundation SC Johnson State Farm Companies FoundationWellmark Blue Cross & Blue Shield
$ 1 0 0 – $ 2 4 9ADP FoundationAnheuser Busch FoundationArmstrong FoundationBerkley Mid-Atlantic GroupBirchwood Estates Bridgestone AmericaCardinal HealthD & P Grummer EnterprisesFountainhead VenturesIBM IntelJohnson & JohnsonKaltenheuser Farms Kraft Foods Ladue Family DentalNRG EnergyPeyton-Morgan RBC Capital MarketsSprint FoundationVerizonWalt Disney Company FoundationWoodmen of the World/Omaha Woodmen Life ■
$ 5 0 , 0 0 0 – $ 1 0 0 , 0 0 0AEGONCaterpillar FoundationUnion Pacific
$ 2 5 , 0 0 0 – $ 4 9 , 9 9 9Deere & CompanyJacobson CompaniesJohn Deere FoundationKingland SystemsPrincipal Financial Group Foundation
$ 1 0 , 0 0 0 – $ 2 4 , 9 9 9Boeing Greater Iowa Credit UnionRockwell Collins
$ 5 , 0 0 0 – $ 9 , 9 9 9Deloitte FoundationMurphy PropertiesTyco ElectronicsWells Fargo
$ 2 , 5 0 0 – $ 4 , 9 9 9Accenture FoundationBoat FoundationCargillFederated Insurance CompanyPioneer Hi-Bred
$ 1 , 0 0 0 – $ 2 , 4 9 9AlcoaCernerErnst & Young FoundationEssman Associates
ExxonMobil FoundationFirst National Bank, AmesGeneral Mills FoundationHSBC-North AmericaMacy’s FoundationMaverick Software ConsultingShell Oil Company FoundationSkinner Agri-ProductsWal-Mart FoundationXcel Energy
$ 5 0 0 – $ 9 9 9Aon CorporationBacon Funeral HomesEli LillyGeneral MillsH & R Block FoundationLand Title Guarantee Company
IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 35
When I started
teaching at Iowa
State in 1958,
the “service”
to students was
limited compared
to today.
These websites offer
detailed information about
their available services.
Business Career Services,
for example, has separate
sections with information
for the students them-
selves, employers, alumni,
college faculty, and even
the family of students who are interested in
learning more about career issues their students
are facing.
Employment statistics and graduate school
information are posted, as is information about
the value of internship/co-op programs, job
search assistance services, and services to
employers. Students can learn about résumé
writing, effective job searching, and build a four-
year plan to work toward their chosen career.
A great service available to students is what
is known as the ISU CMS, or the Iowa State
University Career Management Service. This
is a vehicle to help students and alumni meet
prospective employers. Participants register,
then learn of employment opportunities.
Likewise, employers have access to available
talent. Six colleges on campus participate in
the program.
Similar offerings are available at the graduate
level, along with a host of professional organiza-
tions and networking opportunities.
The acorn has turned into a “full service”
great oak—one that benefits students, employers,
faculty, alumni, and all interested personnel. The
services provided span a wide range of inquiry
and will no doubt bring illumination and resolve
to any seeker looking for guidance on the
individual path he or she has chosen or will
choose to follow. ■
From the Desk of Founding Dean Charles HandyDR
. C
HA
RL
ES
HA
ND
Y
An old proverb tells us, “Great oaks from little acorns
grow.” In a sense, that is the
student services story in the College of Business. It is my pleasure to tell a bit
about the service as it exists today.
When I started teaching at Iowa State in 1958,
the “service” to students was limited compared to
today. We taught classes, counseled the students
concerning their job opportunities, and sent them
off to a placement office operated by the College
of Engineering.
There was frequent contact with prospective
employers concerning the potential of an individual
student, but that was about the extent of program
involvement. The Department of Industrial
Administration (IAd), as we were known at that
time, had no personnel specifically assigned to
manage placement activity. There was no activity
officially known as “Student Services.”
Over the years, as IAd evolved to a school
and then to a college, services to students have
improved significantly. The College of Business
now has a full-blown student services program
of its own, one that offers students, graduates,
faculty and employers ideal opportunity to com-
plete their various missions in the business world.
Not only has the quality of career services
offerings to students grown, but the sophistication
has improved as well. While a capable staff is
ready to work with any interested students, they
can also take it upon themselves to gather career
information on the internet at www.business.
iastate.edu/careers, or www.business.iastate.edu/
masters/careers for graduate students. Kathy
Wieland and Mark Peterson, directors of under-
graduate and graduate career services, respectively,
have assembled a wealth of information.
36 VOLUME 26 NUMBER 2 ■ FALL 2010 ■ WWW.BUSINESS.IASTATE.EDU
David J . Kingland ’80, ChairPresident and CEOKingland Systems
Ronald D . Banse ‘75Assistant General AuditorUnion Pacific Corporation
Kelley A . Bergstrom ‘65PresidentBergstrom Investment Management, LLC
Steve W . Bergstrom ‘79ChairmanArclight Energy Marketing
Gregory S . Churchill ‘80Executive Vice President, International and Service SolutionsRockwell Collins
Brenda J . Cushing ‘86Executive Vice President and CFOAviva USA
G . Steven Dapper ‘69Founder and Chairmanhawkeye | GROUP
John D . DeVries ‘59CEO, RetiredColorfx
Jerald K . Dittmer ‘80President and Executive Vice PresidentThe HON Company and HNI Corporation
Nancy K . Dittmer ‘84Managing DirectorRSM McGladrey, Inc .
David J . Drury ‘66Chairman and CEO, RetiredPrincipal Financial Group
Mark C . Fisher ‘76President and CEOUnited Community Bank
Beth E . Ford ‘86Executive Vice President, Head of Supply ChainInternational Flavors and Fragrances Inc .
Russell A . GerdinChairman and CEOHeartland Express, Inc .
Peter H . Gilman ‘86President and CEOCarbry Capital, Inc .
Craig E . Hansen ‘80Senior Vice President, Surety Practice LeaderHolmes Murphy
Cara K . Heiden ‘78Co-PresidentWells Fargo Home Mortgage
Daniel J . Houston ‘84President, Retirement, Insurance, and Financial ServicesPrincipal Financial Group
Richard N . Jurgens ‘71Chairman, CEO, PresidentHy-Vee, Inc .
Cheryl G . Krongard ‘77Partner, RetiredApollo Management, LP
Michael F . McBreenPresident, Global Operations GroupWolverine World Wide, Inc .
Craig A . Petermeier ’78President and CEO, RetiredJacobson Companies
David W . Raisbeck ‘71Vice Chairman, RetiredCargill, Inc .
Ann Madden Rice ‘79CEOUniversity of California, Davis Medical Center
Randal J . Richardson ‘79PresidentVi Living
Steven T . Schuler ‘73Executive Vice President and CFOFederal Home Loan Bank of Des Moines
John H . Stafford ‘76Vice President, Financial Shared Services, RetiredGeneral Mills, Inc .
Mark E . Stoering ‘84Vice President, Portfolio Strategy and Business DevelopmentXcel Energy
Jane E . Sturgeon ‘85CEOBarr-Nunn Transportation, Inc .
Jill A . Wagner ‘76Regional Vice PresidentFrontier Communications Solutions
Mark A . Walker ‘79Senior Vice PresidentC . H . Robinson Worldwide, Inc .
AdministrationLabh S . HiraRaisbeck Endowed Dean
Michael R . CrumAssociate Dean, Graduate Programs
Danny J . JohnsonInterim Associate Dean, Undergraduate Programs
Thomas I . ChackoChair, Department of ManagementChair, Department of Marketing
Frederick H . DarkInterim Chair, Department of AccountingInterim Chair, Department of Finance
Qing HuChair, Department of Supply Chain and Information Systems
Ronald J . AckermanDirector, Graduate Admissions
Steven T . CarterDirector, Pappajohn Center for Entrepreneurship
Ann J . Coppernoll Director, Undergraduate Programs
Mary F . EvansonDirector of Development
Jeremy D . GalvinSenior Director of Development
James M . HeckmannDirector, Small Business Development Center
Soma MitraAcademic Fiscal Officer
Mark S . PetersonDirector, Graduate Career Services
Sridhar RamaswamiDirector, PhD Program
Jennifer D . ReitanoDirector, MBA Recruitment and Marketing
Daniel J . RyanDirector, Marketing and Alumni Relations
Kathryn K . WielandDirector, Business Career Services
Dean’s Advisory Council
COLLEGE OF BUSINESS
2200 Gerdin Business Building
Ames, IA 50011-1350
NONPROFIT ORG.
U.S. POSTAGE PAID
AMES, IA
PERMIT NO. 200
More than 113,000 alumni, friends, corporations, and foundations have made a
contribution toward the $800 million goal of Campaign Iowa State, including 34,000
first-time donors. The campaign officially concludes on June 30, 2011, but its impact
will be felt for decades—from students who have more help in funding their Iowa State
education, to current and prospective faculty who have the resources to lead their fields.