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Public Relations Report August 2013

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Public Relations Report. August 2013. Beckerman PR Campaign Overview. Our Mission:. Drive awareness of the 2013 Bike4Chai ride by illuminating the charitable cause of the organization in order to increase overall funds raised - PowerPoint PPT Presentation

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Page 1: Public Relations Report

Public Relations Report August 2013

Page 2: Public Relations Report

Beckerman PR Campaign Overview Our Mission:

Drive awareness of the 2013 Bike4Chai ride by illuminating the charitable cause of the organization in order to increase overall funds raised

Elevate the powerful individual stories of those involved with Bike4Chai (riders, Samara, organizers, etc) as a way to further humanize the brand and the organization’s mission

Increase the public visibility of the Bike4Chai pre-event pasta party and opening ceremonies

Page 3: Public Relations Report

Campaign Activities Summary Conducted interviews with and built profiles of more than

15 Bike4Chai riders for media dissemination Drafted and distributed 1 Press Release, 2 Media Alerts and

1 Byline Consistently reached out to media contacts at top-tier outlets Attended the Bike4Chai event and provided on-site support Maintained 3 Social Media platforms

Strategy/Approach:

Page 4: Public Relations Report

Secured placements in mainstream

Jewish and broadcast media, generating

more than 6,000,000 impressions.

Media Placements

Page 5: Public Relations Report

Media Placements

Page 6: Public Relations Report

Social Media Growth Facebook

339 likes to 577 likes 70% Twitter

149 followers to 238 followers 60% Instagram

Reached 224 followers and increased average likes per 64% photo from 23 to 36

*Posted a minimum of 1 Facebook Status and 3 tweets per day. Also periodically posted on Instagram.

Page 7: Public Relations Report

Coverage Highlights“There is little more heart-wrenching than children with cancer, and little more gratifying than doing whatever you can to help those children and their families.”

“Bike4Chai is a savior for families and children diagnosed with cancer. To see the kids and their emotions, and what we accomplished for them, is truly rewarding.”

Page 8: Public Relations Report

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