QUESTION 5 – HOW DID YOU ATTRACT AND ADDRESS YOUR TARGET AUDIENCE?

MY FRONT COVERBRIGHT AND FEMININE COLOUR SCHEME - This was used to attract my target audience as it will draw their attention in as these are all colours that are stereotypically associated with young females. This will help my magazine stand out to the reader.APPROPRIATE TOPICS- The topics I decided to include on my front cover were all used to catch the readers attention. I used topics that proved popular in the questionnaire I held before the construction of my magazine. These include topics such as beauty, gossip and boys.

APPROPRIATE MAIN IMAGE- The image I decided to use for my main image was of a teenage male artist. I chose to do this as I believe that this will help address my target audience as I found one of the popular topics among them was boys – so by using this image it will entice them to read about him.

APPROPRIATE FREE GIFTS- I found it quite difficult to find free gifts that would appeal to my target audience as there is quite a large age range from 11-17 year olds. I chose to use nail varnish and giant posters in the end as I found that these didn’t have an age restriction on so people of any age could use them. Also, by including nail varnishes it makes it obvious that my magazine is mainly aimed at females – this will help entice them into reading the magazine. AN EYE-CATCHING MAIN COVERLINE – To make sure my main cover-line caught my target audiences eyes I placed it in a bright turquoise colour. From my questionnaire, I found that those from my target audience prefer bright colours that will stand out. For this main cover-line I chose to use the artists name ‘Jamie Armfield’ as it would hopefully be recognisable to my audience meaning they will be more interested in reading the magazine.

APPROPRIATE LANGUAGE - I found that my target audience would prefer to read a magazine that was more informal and colloquial. By doing this, it helped make my magazine more relatable to my target audience and therefore easier to understand and enjoy.

APPROPRIATE LAYOUT – For my target audience, I found that they preferred the magazine to be image based. Because of this, I chose to place my main image largely on the front – in a medium close up. This made the image much easier to see for the reader, and making it stand out more to catch the reader eye.

MY CONTENTS PAGEBRIGHT AND FEMININE COLOUR SCHEME - Again, I kept the colour scheme the same on my contents page to keep my magazine consistent and therefore recognisable as ‘Love Pop’ magazine. This will make my magazine more appealing to my target audience as it will stand out and catch their attention. APPROPRIATE IMAGES- The images I used, I feel appeal to my target audience well. At the bottom of the page there is a teenage girl playing a guitar. This will attract my target audience as it fits with the genre of a pop music magazine as it clearly shows she is musical. Another image is used is of another female. She is placed in the bottom right corner and I believe she will help attract my target audience as she looks quite fashionable – which proved a popular topic within my target audience. The last image I used was of a teenage boy posing against a wall. Again, he looks quite fashionable and trendy which will appeal to my target audience – as well as him being a boy which is another popular topic.

AN EYE CATCHING TITLE - Instead of choosing to title this page ‘contents’ I decided to go for something different. I feel ‘What Inside’ is better suited to my target audience as it is more informal and sounds more fun. It is placed in brightly coloured font sticking to my colour scheme – which again will be eye-catching and appealing.

APPROPRIATE LANGUAGE- Again, I chose to place all of my contents in informal and colloquial language – that of which my target audience may use. For example ‘BFF’ is used which may actually be in my target audiences vocabulary meaning my magazine will be very relatable to them.

SUBHEADINGS - I have used subheadings on my contents to break it up a bit so it will be easier to read and understand. It is categorised into different sections for easy navigation – as there will be young people reading my magazine. The subheadings also use colloquial language to appeal to my audience. ENTICING TEXT - At the bottom of my contents I have included a section announcing the giveaway. The language used is very persuasive and tempting which will lure my target audience into reading into this and finding out if they can win anything. Again, the prize I have used will appeal to my target audience as I found out that people of this age and gender like posters.

THE PAGE NUMBER- At the bottom right of my contents page I have included the page number. This will aid the easy and simple navigation so my audience – of any age- are able to know where they are at in the magazine. This also follows my colour scheme which is appealing to females.

MY DOUBLE PAGE SPREAD

MY LOGO – I have placed my masthead in the top left corner of my magazines double page spread to help make the magazine more appealing. This will help as it will make the reader more familiar with the logo so they will recognise it in the future. It will be eye catching and appealing to my target audience due to the use of colours and the language of the text being informal. THE PAGE NUMBER- At the bottom right I have included the page number again. This again, makes navigation around my magazine much easier. It is also very bright, following the colour scheme, to look attractive.

THE MAIN IMAGE – For my main image, I have used Jamie Armfield again who was featured on my front cover. As we can tell, he is a teenage male artist which will be appealing to my target audience due to them liking the topic of ‘boys’. Armfield’s main fan base will be of the same age and gender that my magazine is aimed at meaning he will lure in readers. He is also seen to be quite fashionable which is another topic in which my target audience are interested in. As well as this, he is seen to be holding a guitar. This shows the reader that he is musical – further portraying the genre of the magazine.

THE TITLE– For the title of my double page spread, I placed it in big and bold turquoise font. This will be very eye catching and will stand out to my audience –

as it follows my colour scheme. The

language used is enticing as it gives the reader the

opportunity to get to know a well

known artist better and find out the recent information or

gossip about him. THE ARTICLE– The article I have written

for my magazine I feel will attract my target

audience. This is because it is in an interview layout meaning it doesn’t seem like masses of text and it makes it easier to read. To make it easier to read I also placed a grab quote in the middle of the text just to break it up a bit. The language I have used in this article will appeal to my target audience as it is, again, informal and colloquial making it much more relatable to my target audience. I have made the interviewees text bold, as opposed to Armfield’s responses not as this will help the text seem less like an article and easier and simpler to read and understand.