QuickPivot Case Study - Creative Design and Copy

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  • Case Study

    Challenges Client had robust, multi-channel

    lead generation but was heavily

    reliant on tele-sales to follow-up.

    Very low conversion to sale from

    free trial.

    Client was looking to shift from

    single batch emails to automated,

    multi-touch lead nurturing, but

    had very limited internal creative

    services resources

    Tactics QuickPivot provided campaign

    messaging and cadence strategy,

    creative design and copy

    Content mapped to nurture stage,

    per target audience group

    High-impact, mobile-friendly

    creative concept developed

    for early awareness messages,

    with separate layout templates/

    graphics designed for later nurture

    messages

    A/B testing utilized to optimze

    strategy in the long-term

    Results 5% Average ncrease in email open and click rates

    51% Average conversion to form submission from click

    30% Engaged contacts downloaded 2 or more items

    Based on success metrics, campaign repurposed as welcome campaign for all new contacts to the database, including purchased lists, with automatic routing to job role-specific follow-up campaigns

    Creative Design and CopywritingClient is the world leader for business and financial market news. It provides influential decision makers

    in business, finance and government a competitive edge by connecting them to a dynamic network of

    information, people and ideas. Its strengthquickly and accurately delivering data, news and analytics

    through innovative technologyis at the core of everything it does. With more than 15,000 employees

    in 192 locations, it delivers critical information in a world where information matter.

    33 Arch Street, 9th Floor Boston, MA 02110

    T: 617.880.4000F: 617.880.4001

    www.quickpivot.com

    About QuickPivot QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises. QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen, connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com, or call +1-617-880-4000, or email info@quickpivot.com.All content Copyright 2014, QuickPivot, Inc. All trademarks are property of their respective holders.

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