resource strategies for community development organizations | presented by jessica haynie of three...
TRANSCRIPT
RESOURCE STRATEGIES FOR COMMUNITY DEVELOPMENT ORGANIZATIONS | PRESENTED BY JESSICA HAYNIE OF THREE STONES CONSULTING
New Mexico MainStreet Summer Network Leadership Meeting | August 5-8, 2014
Introduction
Taking a holistic approach to fundraising Special considerations for rural
fundraising The reality of where the wealth is Innovations in the field from working
with individuals, to collaborative efforts and social enterprise
Identifying assets to build on
Taking a holistic approach
Special considerations for rural fundraising
Geography and distance Cultural heritage Sense of place Smaller populations History of resource extraction Limited resources and disparity of
resources A shared destiny(Hopi Educational Endowment Fund & Center for Participatory Change)
How much wealth is in the world? $500 trillion $241 trillion $100 trillion $9.9 billion $7.6 billion
What % of the wealth does the U.S. have?
5% 10% 25% 40% 50%
How much was given in contributions last year in the U.S.?
$250 million $798 million $103 billion $237 billion $335 billion
Of total contributions made in the U.S. last year, what % came from individuals? 10% 25% 50% 80% 95%
Where is the wealth?
As of the beginning of 2014, $241trillion in world wealth (USA Today)
25% of that is controlled by America (wiki)
Last year in the U.S., $335 billion was made in contributions (Giving USA)
80% from individuals, 15% from foundations, and 5% from corporations (Giving USA)
Why focus on individuals?
Account for the largest portion of all charitable giving
Are more likely to seek involvement with your cause and organization
Long-term relationships are more likely to occur
Transfer of Wealth Opportunity There is a large and significant inter-
generational transfer of wealth opportunity in front of us that offers hope for capturing resources to secure a better future
America’s Transfer of Wealth Opportunity over the next 20 years is estimated to be $15.4 trillion
(Center for Rural Entrepreneurship)
How TOW is being used?
Opportunity Awareness Amount of wealth Kinds of wealth Sources of wealth
Wealth in Poor Places There is wealth Potential for give back Asset-based development
How TOW is being used? (cont.) Threat – call to action
Depopulation Outmigration Timing of wealth transfer
Donor targeting High net worth households Types of wealth Messaging strategies
How to apply this in your community?
Older people need to do something with their assets (not just cash). Rather than seeking out gifts for your annual funds, consider building endowments to create greater long-term sustainability and legacy.
Have planned giving options such as annuities, bequests, transfer real estate, etc.
Don’t neglect younger people as wealth is being transferred down to them.
Looking beyond the locals
Former locals Friends and family elsewhere Part-time locals Future locals College students Tourists Wannabe locals(Andy Robinson – author of Grassroots Grants and Selling Social Change)
Partnerships
Cultural organizations including museums, theatres, and galleries
Tourist oriented businesses including hotels, resorts, restaurants, and outdoor recreation providers
Business development and employment organizations
Education providers, especially post-secondary institutions
Real estate property development and maintenance firms, including architects, landscape companies, and construction firms
What is social enterprise?
Unrestricted renewable income Based upon current organizational assets Usually generated through sales of programs,
services or products Use of sound business principles applied to the
nonprofit process Requires a shift from charity-think to tax exempt
business think Social enterprise is NOT traditional fundraising,
grant writing, special events, sponsorships, donations
(Social Enterprise Ventures)
Steps Required to Launch a Successful Social Enterprise Step 1 – Organizational Focus Step 2 – Asset Inventory & Initial
Brainstorming Step 3 – Market Research and Feasibility Step 4 – Costing and financing Step 5 – Sales planning Step 6 – Writing a business plan(Social Enterprise Ventures)
Questions to ask before starting a social enterprise
Is there demand for your venture? Does the potential venture align with
your mission? What is the purpose of creating a social
venture in the first place? Do we have the internal capacity and
skills to start a social enterprise?
Social Enterprise Examples
Excess space rental Specialized training programs Conference center Direct services Business incubator Gift shop of local products Membership with services
Exercise
Assessment of your rural area Discussion questions
Questions?
Contact us:Three Stones Consulting, LLC
Jessica Haynie, CEO315-729-3994