rsmp 2013; finding potential clients, icca association database training (beginners)

International Congress and Convention Association .

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ICCA Association Database training

ICCA Research, Sales & Marketing Programme Twitter: #RSMP13

Association Database Criteria

Our leads in the database must:

• have at least 50 participants

• be organised on a regular basis

• move between at least 3 countries


ICCA Association Database

• Not corporate

• Not intergovernmental

• Not sports

• Not entertainment


• 11,425 Online International Associations

• 18,058 Online Series

• 180,908 Online Events

As at 1 July 2013

Association Database: Number of Leads


Association Database Sources

• ICCA members

• International Associations

• Internet

• Local organisers

• Suppliers

• Other publications


International organiser: ICCA, Amsterdam HO Series (1): ICCA Research, Sales & Marketing

Programme Event: 7th: 7-10 July 2013, Amsterdam, the Netherlands Series (2): ICCA Congress & Exhibition Event: 52nd: 2-6 November 2013, Shanghai, China-P.R. Series search = Looking for potential business Event search = Looking up confirmed business

Series/Events?


Difference series/events

Series 1

Event 7-9 July

2011 Gdansk

Event 13-16 June

2012 Bregenz

Event 13-16 June

2013 Amsterdam

International Organiser

ICCA

Series 2

Event 20-24 Oct

2012 San Juan

Event 2-6 Nov

2013 Shanghai

Event 1-5 Nov

2014 Antalya


Series: ICCA Congress

San Juan 2012

Shanghai 2013

Antalya 2014

Buenos Aires 2015

Kuching 2016

E V E N T S

2017?


1a. How many series are organized by International Organisations (associations) based in Amsterdam?

1b. Where can you find the names of the series?


2a. For the Business Exchange at the ICCA 2011 Congress in Leipzig, Ms. Jittanun Techasarin provided additional information on International Congress on Infectious Diseases -ICID-. Where can you find this info? (Hint: series search screen)

2b. You would like to know more about the exhibition attached to this meeting. We have this available for the 2014 edition which took place in Cape Town. Where can you find

this information?


• World/International:

the conference rotates between all continents

• Europe:

the conference rotates only within Europe

• Scandinavia:

the conference rotates only between Scandinavian countries

Rotation area examples


3a. Please have a look at series #1276401. Will the Netherlands stand a chance of becoming a future destination?

3b. Do you think the organization will consider the Netherlands for the open year 2024?


4a. Please look for potential business for the Netherlands, with a max. of 750 attendants and with a commercial exhibition attached.

4b. Please save your search.

4c. Look at your result. You decide to immediately follow up on the first lead. Let your colleagues know this by attaching a note.

4d. Open the selection and check how many series make use of a conference centre.


Mail merge! Steps to generate direct mail:

1. Make a selection on-line 2. Export the profiles 3. View and check them in MS Excel, filter your result if

necessary (on preferred venue, first open year, city, etc).

4. Save the file in MS Excel Workbook Database format 5. Connect this Database to MS Word (Mail Merge) 6. Insert the fields needed in the letter 7. Mail merge!


Event insiders (new feature)


5a. You are working for a congress centre based in Amsterdam and want to check if there are any events in the ICCA Database taking place in that city as of 1 June 2014 without a venue.

5b. Are any of these events with commercial exhibition?

5c. What do you do when you notice there is information missing in one of the event profiles?

5d. What can you do if you know a lot about an

event and you would not mind other ICCA members contacting you about it?


Core PCO (new feature)


Remember

- ICCA criteria - Target your search: Series or Events? - Series:

- Search for potential business - Report an update - Decision information - Additional scanned information - BE extra information - Remarks - UIA

- Events:

- Search for confirmed business

- Report an update - I’m an insider - Exhibition link

- Database online: - Research Corner - User Manual Association Database


Researcher of the Month award


‘Report an Update’ since 1 Jan 2012


Thank you!

ICCA Research, Sales & Marketing Programme