International Congress and Convention Association.

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ICCA Research, Sales & Marketing Programme

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Ambassador Programmes

Krzysztof Celuch & Linda Pereira

International Congress and Convention Association.

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About us

Linda

Krzysztof

International Congress and Convention Association.

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• What is an Ambassador Programme • Examples• Exercise - how to engage ”Locals”• Summary

Introduction

International Congress and Convention Association.

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Ambassador Programmes

• Goal: Meetings in Your Destination

• Who: YOU!

• Support: Business leaders, Senior medical practitioners, Senior medical administrators, Scientists (non-academic), Academic leaders (all fields), Postgraduates and graduates, Political and social

leaders and opinion makers, writers or commentators = YES, they MEET!!!

• How: just SMILE:)

• Smile, Meet, Introduce, LISTEN, Engage

International Congress and Convention Association.

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Ambassador Programmes

International Congress and Convention Association.

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Ireland - Meet in Ireland, the global business tourism brand for Ireland runs a national conference Ambassador programme. Ireland’s Ambassador programme was set up in the 1970s but has been reinvigorated in the last 5 years. The Meet in Ireland team along with the regional convention bureau supports their conference ambassadors both practically and by managing a fund to support bids for strategically important events. Promoting confirmed conferences is also a key activity of this programme to ensure high delegate turnout.

Edinburgh - Recruited from the city’s academic and professional institutions, Edinburgh Ambassador programme was launched in 1996 and now has over 1,000 ambassadors. Over 70% of conferences are won due to the role played by the key local contact.

Examples

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International Congress and Convention Association.

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Puerto Rico - There are nearly 400 active Ambassadors, an annual dinner, customised website and brochures, and monthly events.

Shanghai - The city’s programme was launched four years ago, and currently has 52 Ambassadors, and it is intended they will retain this status even after their events take place.

Aberdeen - launched programme in 2001, linked directly to city economic development strategy, and now has 300 active Ambassadors amongst a total database of 1,000. 60% of the city’s association meetings business is directly attributable to the programme.

Examples

Other Perspectives....

The End…..almost

International Congress and Convention Association.

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Exercise - how to engage “Locals” - START!

International Congress and Convention Association.

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ICCA Research, Sales & Marketing Programme

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Thank you!

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