safilo q4

SAFILO GROUP SAFILO QUARTERLY COVERAGE REPORT

TO: Antonella Leoni, Jason Johnson, Ileana Baldo, Tiziana Benedetti, Giulia Astolfi, Elisa Cusinato, Robin Ettinger, Eden Wexler, Kim Kauffman and Kelley Hayes CC: Edward de Valle, Christine Martinez de Castro, Tiffany Doll

FROM: Sandra Pinto Duhamel, Maria Teresa Garcia DATE: February 3, 2013 SUBJECT: Safilo Q4 Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide Agency on behalf of Sáfilo Group from October 1, 2013 through December 31, 2013. TOTAL NUMBER OF PRESS CLIPS: 81 TOTAL REACH: 86,836,701 TOTAL AD VALUE: $733,617.04 AVERAGE COST PER CLIP/ PER QUARTER: $9,170.213 EXECUTIVE SUMMARY During the last quarter of 2013, 3A/Worldwide successfully increased editorial coverage of Safilo in its top priority markets in Latin America over a three-month period. The agency has done very well garnering placements for Safilo in the identified target markets, with a particularly large increase in coverage in Peru and Chile. The agency worked on highlighting Safilo’s key messages while pitching the newest runway trends and various models newly available in the region along with several celebrity sightings. During Q4, Safilo also participated in the 2013 Latin Grammy gift lounge with its house brand, Polaroid. During the Latin Grammy’s the agency was able to obtain a large amount of press coverage in both the U.S Hispanic and Latin American markets. Furthermore with Carrera’s participation in Fashion Week Panama the brand was able to establish itself among fashionistas as a top fashion trend throughout the region and help with local sales efforts. In the next quarter, the agency will continue to focus on the top priority brands placing them in top consumer and lifestyle long lead publications throughout the primary Latin American markets: Peru, Chile, Costa Rica, Panama, Colombia and Dominican Republic. Additionally, we will continue to work with the corporate Safilo team to incorporate Latin American top editors to attend Safilo press days. Through these PR initiatives we look forward to continue to grow and foster our existing relationships and presence throughout the SLA region.

QUARTERLY MARKET BREAKDOWN STRONGEST MARKET PER QUARTER: During Q4, 3A/ Worldwide has increased its presence in Peru in comparison to previous quarters. The agency has remained on strategy and will continue to grow Safilo’s presence within top priority markets. The agency will continue to review upcoming editorial opportunities among the region to maximize exposure. STRONGEST MARKETS: U.S. Hispanic, Peru and Chile MARKET WITH MOST ROOM FOR GROWTH: Costa Rica

Argentina 3%

Andean Region 3%

Nicaragua 3%

Chile 19%

Costa Rica 1%

Colombia 6%

Panama 5%

Mexico 4% El Salvador

3% Pan Regional 4%

Peru 18%

US Hispanic 21%

Uruguay 4%

Venezuela 5%

USA 1%

Spain 1%

Quarterly Market Breakdown of Coverage

MONTHLY MARKET BREAKDOWN IN Q4

MONTHLY MARKET BREAKDOWN ANALYSIS: During Q4, 3A/Worldwide had a higher amount of clips during the

month of November as compared to October and December. The increase in coverage in November was a direct

result of Safilo’s participation in the 14th Annual Latin Grammy Talent Gift Lounge that gave maximum exposure

to the Polaroid brand in both the U.S Hispanic and Latin American markets.

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MONTHLY MARKET BREAKDOWN IN Q4

Octuber November December

QUARTERLY BREAKDOWN BY MEDIA TYPE MEDIA TYPE ANALYSIS: During Q4, 3A/Worldwide succeeded in attaining a great number of online hits and

increased its overall TV presence as compared to previous quarters.

Magazine 15%

Newspaper 1%

Online 67%

TV 8%

TV Online 9%

Quarterly Breakdown by Media Type

PRESS COVERAGE GRID

SAFILO QUARTERLY EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR Value

MAGAZINE

November 2013

MAGAZINE Andes lineas Aereas Gucci Argentina L $20,100.00

November 2013

MAGAZINE El Economista Gucci presenta lentes de sol amigables

Pan-Regional 77,000 $19,260.90

November 2013

MAGAZINE JetSet Gucci presenta las gafas de sol de madera liquida

Nicaragua 2,000 $21,890.00

December 2013

MAGAZINE 4W Magazine Jimmy Choo introduce la campana otoño-invierno

Panama 25,000 $29,500.00

December 2013

MAGAZINE 2020 Interactiva Carrera estuvo presente en la emocionante pelicula

Andean Region

28,000 $21,110.00

December 2013

MAGAZINE 2020 Interactiva Polaroid para deportistas extremos

Andean Region

28,000 $20,230.00

December 2013

MAGAZINE Luhho Viendo el cine con otros ojos

Pan Regional 100,000 $23,290.00

December 2013

MAGAZINE Ocean Drive Venezuela

Galeria de Regalos Venezuela 25,000 $27,120.00

December 2013



December 2013



December 2013


Galeria de Regalos moda ellos

Venezuela 25,000 $28,654.00

December 2013

MAGAZINE Zoom Magazine Carrera en el After Party del Fashion Week Panama

Colombia/ Panama

25,000 $19,850.00

December 19,2013

MAGAZINE Hola Colombia Guia de regalos Colombia 280,000 $22,400.00

NEWSPAPER

November 15,2013

NEWSPAPER

Diario Co-Latino Protege tus ojos y siempre a la moda

El Salvador 35,000 $18,500.00

ONLINE

September 9,2013

ONLINE Cuandocalientaelsolblog.blogspot.com

Gafas de sol Carrera listas para competir en Rush

Chile 3,684,305 $1,842.15

September 9,2013

ONLINE Vidadelujo.net Nueva colección de gafas de sol Gucci hechas de madera liquida

Argentina 5,672,520 $1,890.84

September 22,2013

ONLINE Finanzas.com Póntelas de nuevo Niki Spain 22,022 $1,345.78

September 30,2013

ONLINE Esquirelat.com Chris Hemsworth con vista Carrera

Latin America

88,741 $6,972.50

October 2013

ONLINE Visionyoptica.com Polaroid experto en lentes polarizados

Andean Region

12,599 $8,700.50

October 2013

ONLINE Visionyoptica.com Sunny Miami De Safilo Andean Region

12,599 $9,899.21

October 2,2013

ONLINE Zoomenlinea.com Gafas De Sol Carrera Protagonistas De Rush

Panama 878,298 $5,367.37

October 16,2013

ONLINE Racontenidos.com Principales novedades en gafas de sol

Uruguay 608,938 $1,826.81

October 22,2013

ONLINE Aeronoticias.com.pe

GUCCI presenta la nueva versión de las gafas de sol de madera líquida un material biodegradable innovador

Peru 139,495 $1,278.70

October 22,2013

ONLINE Bloglovin.com Lentes de sol de material biodegradable de Gucci

Peru 414,186 $1,775.82

October 22,2013

ONLINE Agenciaorbita.org Gucci presenta la nueva versión de las gafas de sol de madera líquida

Peru 1,335,361 $1,492.12

October 22,2013

ONLINE Munecadetrapoperu.blogspot.com

Lentes de sol de material biodegradable de Gucci

Peru 6,653,766 $4,990.32

October 22,2013

ONLINE Serperuano.com

Gucci presenta la nueva versión de las gafas de sol de madera líquida un material biodegradable innovador

Peru 360,889 $2,835.55

October 22,2013

ONLINE Wapa.pe Gucci presenta sus nuevos lentes de sol biodegradable

Peru 137,193 $5,879.70

October 24,2013

ONLINE Cuteandnice.cl Gucci Presenta Gafas De Sol De Madera Liquida

Chile 2,579,635 $9,673.63

October 24,2013

ONLINE D-independiente.blogspot.com

Gucci presenta la nueva version de las gafas de sol de madera liquida un material biodegradable innovador

Chile N/A N/A

October 25,2013

ONLINE Antilope.cl La Moda Biodegradable De Gucci

Chile 2,402,132 $2,402.13

October 25,2013

ONLINE Luhho.com Gucci presenta sus nuevos lentes de sol de madera líquida

Pan Regional 1,018,781 $6,225.88

October 29,2013

ONLINE Adorosocial.com Gucci Innova Y Su Version De Gafas De Madera Liquida

Chile 2,257,327 $2,692.16

October 29,2013

ONLINE Infashion.cl

Gucci se compromete de nuevo con el respeto por el medio ambiente y presenta las nuevas gafas de sol de madera líquida

Chile 5,648,549 $5,177.00

October 31,2013

ONLINE Moritastylish.wordpress.com

Gucci Lanza Nueva Linea De Gafas De Sol Biodegradables

Chile 1,428,596 $4,761.98

November 2013

ONLINE Visionyoptica.com Carrera presente en la pelicula Rush

Andean Region

12,599 $3,871.90

November 4,2013

ONLINE Bombshellboom.blogspot.com

Gucci y sus gafas de sol de madera líquida

Chile 5,382 $3,200.00

November 12,2013

ONLINE Basicoconestilo.com Gucci y sus nuevas gafas de sol de madera líquida

Chile 5,334,050 $2,670.25

November 13,2013

ONLINE Pousta.com Gucci presenta su nuevos anteojos de madera líquida

Chile 229,267 $3,401.76

November 15,2013

ONLINE Blondeontheinside.com

Gucci apuesta por la sustentabilidad

Chile 2,708,195 $2,155.73

November 15,2013

ONLINE Diariocolatino.com Protege tus ojos y siempre a la moda

El Salvador 125,796 $9,883.39

November 17,2013

ONLINE Masaryk.tv

El Principado New York a la mexicana Gaultier el NoMad y San Miguel de Allende

Mexico 89,256 $4,462.80

November 19,2013

ONLINE Serperuano.com Lo Último Sobre la 14a Entrega Anual del Latin GRAMMY -Día 1

Peru 399,980 $3,142.70

November 20,2013

ONLINE Elquiosco.mx Polaroid presente en los Latin Grammy con sus Polarized Sunglasses

Mexico 675,554 $6,192.57

November 20,2013

ONLINE Masaryk.tv Polaroid presente en los Latin Grammy

Mexico 89,256 $4,280.80

November 20,2013

ONLINE Tvkinc.com Salón de Regalos de los Latín Grammy

U.S. Hispanic 918,350 $8,418.20

November 21,2013

ONLINE Hispanicad.com

Latin GRAMMY in Action How Brands are involved in the Hottest Week of Latin Music

U.S. Hispanic 587,244 $4,874.20

November 21,2013

ONLINE Lasvegassun.com

Preview 2013 Latin Grammys includes new Miss Universe, Pitbull, Carlos Santana and Ricky Martin

United States

358,535 $2,464.92

November 21,2013

ONLINE Oceandrive.com.pa Latin Grammy and Polaroid

Panama 210,658 $2,317.23

November 21,2013

ONLINE Siempremujer.com Todo lo que está ocurriendo en los Latín Grammy

U.S. Hispanic 230,834 $4,987.41

November 21,2013

ONLINE Ultimodiadeabril.blogspot.com

Mi selección lentes de sol Chile 81,955 $1,756.17

November 22,2013

ONLINE Dressmix.com.uy Polaroid sunglasses Uruguay 1,917,992 $1,758.15

November 22,2013

ONLINE Entretenimiento.terra.com

Latín Grammy 2013 Exclusivos regalos para los famosos

U.S. Hispanic 235,567 $4,890.50

November 22,2013

ONLINE Musica.terra.cl Latín Grammy 2013 Exclusivos regalos para los famosos

Chile 4,403 $3,450.00

November 22,2013

ONLINE Revistabla.com Lo último sobre la 14A entrega anual de Latín Grammy

Uruguay 2,559,882 $3,281.58

November 22,2013

ONLINE Terra.com Algunas excentricidades del Salón de Regalos del Latín GRAMMY

U.S. Hispanic 786,776 $4,327.26

November 22,2013

ONLINE Terra.com.pe Latín Grammy 2013 Exclusivos regalos para los famosos

Peru 30,379 $1,439.57

November 24,2013

ONLINE Luhho.com Los lentes Polaroid presentes en la entrega anual del Latín Grammy

Pan Regional 1,184,455 $7,238.33

November 25,2013

ONLINE Arumbear.com

Polaroid Polarized Sunglasses, presente en la 14a Entrega Anual del Latin GRAMMY

Venezuela 971,862 $8,908.73

November 25,2013

ONLINE Entornointeligente.com

Polaroid Polarized Sunglasses, presente en la 14a Entrega Anual del Latín GRAMMY

Venezuela 25,951 $1,019.50

November 25,2013

ONLINE Especiales.plusfarandula.com

Lo último sobre la 14A entrega anual del Grammy Latino

Peru 210,658 $3,159.87

November 25,2013

ONLINE Quioscoperu.pe Los lentes Polaroid una de las marcas de mayor popularidad

Peru 1,350,227 $1,485.24

November 25,2013

ONLINE Tuguiafashion.com Gucci, siempre trendy con sus nuevos lentes de madera líquida

Chile 429,092 $1,287.27

November 30,2013

ONLINE Quintatrends.com Gucci presenta sus anteojos de sol de madera líquida

Chile 412,755 $4,256.19

November

27,2013 ONLINE Larepublica.net

Gucci crea gafas de

madera líquida Costa Rica 161,333 $2,970.80

December 2013

ONLINE Visionyoptica.com BOSS ORANGE colección otoño-invierno

Andean Region

12,599 $3,900.13

December 6,2013

ONLINE Zoomenlinea.com Carrera en el after party del fashion week Panama

Colombia / Panama

557,491 $4,010.00

December 14,2013

ONLINE Revistajetset.info Polaroid Sunglasses Causa Sensacion Entre Las Celebridades

Nicaragua 15,961 $2,895.71

BROADCAST

July 19,2013

TV NTN24 James Franco Gucci Ad Latin

America 22,000,000 $5,000.00

November 19,2013

TV Despierta America Leslie Grace y Maity se fueron de compras para los Latin Grammy

U.S. Hispanic 809,983 $12,500.00

November 19,2013

TV Online Despierta America Leslie Grace y Maity se fueron de compras para los Latin Grammy

U.S. Hispanic 5,048 $10,589.13

November 19,2013

TV Online Univision TV Leslie Grace y Maity se fueron de compras para los Latín Grammy

U.S. Hispanic 625,148 $17,950.00

November 20,2013

TV Online El Gordo Y La Flaca Becky G y Rodner gozaron en el gift lounge

U.S. Hispanic 60,221 $15,900.00

November 20,2013

TV FOX 5 KVVU-TV Latin grammy celebrity bag swag

U.S. Hispanic 181,328 $19,200.00

November 20,2013

TV Univision Las Vegas Salon de Regalos de los Latín Grammy

U.S. Hispanic 1,013,412 $13,900.00

November 21,2013

TV El Gordo Y La Flaca

Salón de Regalos Latín GRAMMY Exclusiva en el Gordo y la Flaca y Honey Bunches of Oats

U.S. Hispanic 46,387 $18,789.00

November 21,2013

TV Latineandotv

Salón de Regalos Latín GRAMMY Exclusiva en el Gordo y la Flaca y Honey Bunches of Oats

U.S. Hispanic 181,477 $11,985.00

November 22,2013

TV Online CNN Latino–Café La Sala de regalos en las Vegas

U.S. Hispanic 1,085,684 $19,800.00

November 22,2013

TV Online Latam MSN La Sala de regalos en las Vegas

U.S. Hispanic 148,117 $14,210.00

November 22,2013

TV Online Terra TV Algunas excentricidades del Salón de Regalos del Latín GRAMMY

U.S. Hispanic 1,680,075 $16,100.00

November 22,2013

TV Online Terra TV Peru Algunas excentricidades del Salón de Regalos del Latín GRAMMY

Peru 9,595 $14,900.00

Total Reach: 86,836,701 $733,617.04

SÁFILO GROUP PRESS COVERAGE ADDENDUM

October 1, 2013 – December 31, 2013

November, 2013 Circulation: 10,000

November / December 2013 Circulation: 77,000

November 2013 Circulation: 2,000

December 2013 Circulation: 25,000

December 19, 2013 Circulation: 280,000

November 15, 2013 Circulation: 35,000

September 9, 2013 UMV: 3,684,305

September 9, 2013 UMV: 5,672,520

September 22, 2013 UMV: 22,022

September 25, 2013 UMV: N/A

September 30, 2013 UMV: 88,741

October, 2013 UMV: 12,599

October 2, 2013 UMV: 878,298

October 16, 2013 UMV: 608,938

October 22, 2013 UMV: 139,495

October 22, 2013 UMV: 414,186

October 22, 2013 UMV: 1,335,361

October 22, 2013 UMV: 6,653,766

October 22, 2013 UMV: 360,889

October 22, 2013 UMV: 137,193

October 24, 2013 UMV: 2,579,635

October 24, 2013 UMV: N/A

October 25, 2013 UMV: 2,402,132

October 25, 2013 UMV: 1,018,781

October 29, 2013 UMV: 2,257,327

October 29, 2013 UMV: 5,648,549

October 31, 2013 UMV: 1,428,596

November, 2013 UMV: 12,599

November 4, 2013 UMV: 5,382

November 12, 2013 UMV: 5,334,050

November 13, 2013 UMV: 229,267

November 15, 2013 UMV: 2,708,195

November 15, 2013 UMV: 125,796

November 17, 2013 UMV: 89,256

November 19, 2013 UMV: 399,980

November 20, 2013 UMV: 675,554

November 20, 2013 UMV: 89,256

November 20, 2013 UMV: 918,350

November 21, 2013 UMV: 587,244

November 21, 2013 UMV: 358,535

November 21, 2013 UMV: 210,658

November 21, 2013 UMV: 230,834

November 21, 2013 UMV: 81,955

November 22, 2013 UMV: 1,917,992

November 22, 2013 UMV: 235,567

November 22, 2013 UMV: 4,403

November 22, 2013 UMV: 2,559,882

November 22, 2013 UMV: 786,776

November 22, 2013 UMV: 30,379

November 24, 2013 UMV: 1,184,455

November 25, 2013 UMV: 971,862

November 25, 2013 UMV: 25,951

November 25, 2013 UMV: 210,658

November 25, 2013 UMV: 1,350,227

November 25, 2013 UMV: 429,092

November 30, 2013 UMV: 412,755

November 27, 2013 UMV: 161,333

December, 2013 UMV: 12,599

December 6, 2013 UMV: 557,491

December 14, 2013 UMV: 15,961

July 19, 2013 Viewership: 22,000,000

July 19, 2013 Viewership: 22,000,000

Segment Duration: 1:16 minutes. Channel NTN 24 at 4:30 pm

November 19, 2013 Viewership: 809,983

Segment Duration 3:00 minutes. Despierta America - Univision TV


Segment Duration 3:00 minutes. Despierta America - Univision TV Online


Segment Duration 3:00 minutes. Univision TV


Segment Duration: 1:28 minutes. El Gordo Y la Flaca –Univisión tv online


Segment Duration 6:05minutes. FOX 5– KVVU-TV

November 20, 2013 Viewership: 1,013,412

Segment Duration 2:02 minutes.

Univision Las Vegas


Segment Duration: 1:28 minutes. El Gordo Y la Flaca -Univisión


Segment Duration: 1:28 minutes. Latineandotv


Segment Duration 3:43 minutes.

CNN Latino – Café


Segment Duration 3:43 minutes. Latam MSN TV Online


Segment Duration 7:21 minutes. Terra TV


Segment Duration 7:21 minutes. Terra TV - PERU

safilo q4

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safilo q4 coverage report

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