SAFILO GROUP MONTHLY COVERAGE REPORT

TO: Antonella Leoni, Silvia Rebuli, Elena Post, Ileana Baldo, Elena Ranzato, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Elena Post and Camila Ferrazzi CC: Edward de Valle II, Sandra P. Duhamel

FROM: Maria Teresa Garcia DATE: July 3rd, 2014 SUBJECT: June 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from June 1, 2014 through June 30, 2014. TOTAL NUMBER OF PRESS CLIPS: 20 TOTAL REACH: 8,750,062 TOTAL AD VALUE: $234,572.14 PRESS MATERIALS/ DOCUMENTS

Created and submitted May monthly report

Created several new pitches during the month of June; pitches outlined below

ANGLES PITCHED - Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.

For the Stylish Dad-Fathers Day o Tommy TH 1287/S, Carrera 85/S, Polaroid PLP 0303, Hugo Boss HUGO 0114/S and Gucci

GG2256/S o Markets: Costa Rica, Panama, Colombia, Peru and Chile

Celebrity Street Syle: James Franco, Lilly Allen and Rosie Huntington o “Street Style Look” of Hollywood’s favorites o Markets: Costa Rica, Panama, Colombia, Peru and Chile

Show off your colors-World Cup Style o BOSS 0608S 6KP, GG1047/B/S, Carrera 5003/SP, Polaroid P4139-4319 Tommy TH1112S-I-T and

MMJ 408-S

o Markets: Costa Rica, Panama, Colombia, Peru and Chile

Celebrity Street Syle: Rihanna, Robert Pattinson and Camilla Belle o “Street Style Look” of Hollywood’s favorites o Markets: Costa Rica, Panama, Colombia, Peru and Chile

“Live the Brand”- Smith Optics down the slopes o Green Horrogami Goggles and Maze Snow Helmets o Markets: Chile and Peru

EVENTS

Press Day Fall/Winter 2014-New York City, April 30th- May 1st, 2014 o Media Attended

o InFashion- Colombia To discuss creation of two (2) page article dedicated to Safilo Tentative Dates: September 2014

o Esquire- Colombia Coordinated photo-shoot Photos to be published July 2014

Sunny Miami-“Buying Days”-Safilo’s 80th Anniversary o Revised proposal and final version to be submitted in July

Pending final approval

FASHION/ PHOTO SHOOTS

Esquire Colombia photo shoot in Bogota, Colombia o Circulation: 60,000 monthly o Sunglasses to be showcased in “Estilo”section- Men’s Summer Styles o Editorial coverage will appear in the July 2014 summer special edition o Following sample styles where sent for photo-shoot:

Carrera Polaroid Gucci Hugo Boss

STRATEGY MEETINGS

3AWW team met with Elena Post and Jason Johnson in Safilo Showroom on June 13th, 2014

Following Topics discussed: o “Buying Days”-Sunny Miami

Proposal pending final approval-to be sent in July o Set time for bi-weekly meetings-Friday’s at 4:00pm and one month in person o Discussed E! Entertainment relaunch for Central America in Panama and Safilo’s participation o Smith Optics-Chile event

MISSED OPPORTUNITIES

Art Basel 2014-Safilo will not move forward with this opportunity as brand is too premature

Latin Grammy’s 2014-No budget to participate this year

Miami Swim Week (Mercedes Benz)-No budget to participate

Smith Optics “Live the Brand” Media Day- No budget for region

MISCELLANEOUS

Established bi-weekly meetings/calls with client accompanying agendas for each call

Reviewed editorial calendars for upcoming opportunities

Researching potential sponsorship among the region for Safilo to participate in 2014

Created media lists for both editors and bloggers for Summer editorial delivery SOCIAL MEDIA

Facebook – Zoom Mag Panama –May 30,2014 https://www.facebook.com/zoommag.panama/posts/670264129708074

Facebook – Consultor De Moda –June 10,2014 https://www.facebook.com/consultordmoda/posts/674687942581202

MISCELLANEOUS Any misc. items? Calls? Agendas? Additional coordination? Didn’t you start with editor deliveries? CONFIRMED UPCOMING COVERAGE (TO BE UPDATED)

Harpers Bazaar en Español (Pan-Regional)– July 2014

In Fashion-Colombia – July 2014

Esquire-Colombia-July 2014

Keep Rolling-Argentina-July 2014

Velvet Magazine-Venezuela-July 2014

Estilo de Vida-Colombia-July 2014 PRESS COVERAGE GRID

JUNE 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

June 2014

MAGAZINE Ocean Drive Panama Fashion Trends Panama 15,000 $30,100.00

June-July 2014

MAGAZINE Pink Revista

Favorece la forma de tu rostro con tus lentes de sol

Dominican Republic

5,000 $26,850.00

June 7,2014

MAGAZINE Oh! Magazine De la pista al STREET STYLE

Dominican Republic

100,000 $27,500.00

June 12,2014

MAGAZINE La Hora Mujeres Solo para ellos Chile 250,000 $26,430.00

June 15,2014

MAGAZINE Revista Mujer Dulce y transgresora

Chile 150,000 $28,500.00

June 28,2014

MAGAZINE Nueva Must have masculinos

Colombia 500,000 $25,250.00

June 9,2014

NEWSPAPER El Pais

Un juguete para el niño más grande de casa

Colombia 60,000 $22,650.00

May 28,2014

ONLINE Agenciaorbita.org Gafas de sol para tu forma de la cara

Peru 982,804 $2,856.57

May 30,2014

ONLINE Bombshellboom.blogspot.com

Descubre que tipos de lentes debes usar segun la forma de tu cara

Chile 8,985 $3,200.00

June 8,2014

ONLINE Jcmagazine.com

James Franco, Lilly Allen y Rosie Huntington siempre a la moda

Peru 513,433 $4,406.63

June 10,2014

ONLINE Agenciaorbita.org ¡Papá a la moda con Safilo!

Peru 982,804 $2,653.90

June 10,2014

ONLINE Consultordemoda.com

Lentes de sol que las celebridades prefieren

Dominican Republic

1,390,937 $3,699.08

June 11,2014

ONLINE Santiagochic.com Papá a la moda con #Safilo

Chile 477,527 $4,452.44

June 11,2014

ONLINE Unicas.pe En el Día del Padre, la moda lo pone Safilo

Peru 1,112,692 $4,258.27

June 12,2014

ONLINE Agenciaorbita.org ¡Métele un gol al estilo con Safilo!

Peru 982,804 $2,452.78

June 12,2014

ONLINE Diariolibre.com Moda fútbolera

Dominican Republic

9,681 $3,965.32

June 12,2014

ONLINE Generaccion.com ¡Métele un gol al estilo con Safilo!

Peru 177,880 $3,602.29

June 12,2014

ONLINE Moritastyle.com ¡Métele un gol al estilo con Safilo!

Dominican Republic

13,757 $3,680.98

June 19,2014

ONLINE Plusfarandula.com

Shailene Woodley, en bajo la misma estrella

Peru 621,778 $4,366.86

June 19,2014

ONLINE SerPeruano.com

Shailene Woodley, “Bajo la Misma Estrella”

Peru 399,980 $3,697.02

Total Reach:

8,750,062 $234,572.14

SÁFILO GROUP PRESS COVERAGE ADDENDUM

June 1, 2014 – June 30, 2014

June 2014 Circulation: 15,000

June 2014 Circulation: 15,000

June-July 2014 Circulation: 5,000

June-July 2014 Circulation: 5,000

June-July 2014 Circulation: 5,000

June 7th, 2014 Circulation: 100,000

June 7th, 2014 Circulation: 100,000

June 12, 2014 Circulation: 250,000

June 12, 2014 Circulation: 250,000

June 15, 2014 Circulation: 150,000

June 15, 2014 Circulation: 150,000

June 28, 2014 Circulation: 500,000

June 28, 2014 Circulation: 500,000

June 9th, 2014 Circulation: 60,000

May 28, 2014 UMV: 982,804

May 28, 2014 UMV: 982,804

May 28, 2014 UMV: 982,804

May 28, 2014 UMV: 982,804

May 30, 2014 UMV: 8,985

May 30, 2014 UMV: 8,985

June 8, 2014 UMV: 351,157

June 10, 2014 UMV: 982,804

June 10, 2014 UMV: 1,390,937

June 10, 2014 UMV: 1,390,937

June 11, 2014 UMV: 477,527

June 11, 2014 UMV: 1,112,692

June 11, 2014 UMV: 1,112,692

June 12, 2014 UMV: 982,804

June 12, 2014 UMV: 982,804

June 12, 2014 UMV: 982,804

June 12, 2014 UMV: 9,339

June 12, 2014 UMV: 177,880

June 12, 2014 UMV: 177,880

June 12, 2014 UMV: 177,880

June 12, 2014 UMV: 13,757

June 12, 2014 UMV: 13,757

June 12, 2014 UMV: 13,757

June 19, 2014 UMV: 621,778

June 19, 2014 UMV: 399,980