Scaling Organic Search The Business of SEO

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Tried SEO, Marginal Success The Rise of Paid

Search – companies focused hard here

Major Opportunity

PPC SEO

Recession – maxed out paid

SEO as the next major frontier

Market evolution 2005 - present

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4.Scale

5.Compete

3.Measure

2.Invest

1.Try

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Five Stage of SEO Maturity

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Five Stage of SEO Maturity

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92% of traffic comes from page 1

Striking Distance

Budget

Strategy

Metrics

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STRIKING ZONE KEYWORDS

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Five Stage of SEO Maturity

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Expand Keyword Expansion

Budget

Strategy

Metrics

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SETTING SEO EXPECTATIONS

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Five Stage of SEO Maturity

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THE BOSS WANTS TO SEE ROI

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Become a business guy

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Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment

Budget

Strategy

Metrics

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Five Stage of SEO Maturity

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Organize and Prioritize Make all keywords winners

Budget

Strategy

Metrics

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BUILD AN SEO TEAM

I’m the Link Builder

I’m the Content Writer

I’m the Keyword Jockey

I’m the Strategist/Analyst

I’m the Project

Manager

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Five Stage of SEO Maturity

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CRUSH THE COMPETITION SEO is a Zero Sum Game

Budget

Strategy

Metrics

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Create Internal Competition

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