spoke - organic seo digital marketing ifvga seminar
TRANSCRIPT
I“LOVE”BRANDING!
1992 – MarComm Career2004 – Blog / Speaking2010 – TRUE Workbook
CreateWOW…2013 – SEO Whitepaper2014 – SPOKE2016/17 – TRUE Book?
www.TheBrandChef.com
I “HATE” POWERPOINT!
S
Search Engine Optimization: SEO
SEO VS. Pay-per-clickSearch Engine Optimization (SEO) is the
practice of creating “Search-Friendly” landing page content to augment a site’s “Relevancy” to the user. Content shows in Search results (SERPs) “Organically.”
Pay-per-click (PPC) is bidding against competitors for ad space containing relevant keywords. The highest bidder wins the space available.
SEO (Organic) listings per page: ~10
PPC ads per page: 4
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
Search Engine Optimization: SEO
SEO VS. Pay-per-clickSearch Engine Optimization (SEO) is the
practice of creating “Search-Friendly” landing page content to augment a site’s “Relevancy” to the user.
Pay-per-click (PPC) is bidding against competitors for ad space containing relevant keywords.
SEO (organic) listings per page: ~10
PPC ads per page: 4
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
~3 Places Listings!
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
FINALLY!what you’re looking for…
Search Engine Optimization: SEOWhy SEO over Pay-per-click?
After all is said and done, you spend $1.00 to $16.00 or more PER CLICK on your ad and what are the chances of conversion (sales… dollars… cash…) ?!?
Search Engine Optimization: SEOWhy SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Multiple products? Multiple Services?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Ranked before dealership!
Rankedbefore dealership!
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Search Engine Optimization: SEO
Why SEO over Pay-per-click?
PPC ESTIMATES
Search Engine Optimization: SEOWhy SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Ragbrai Page SEO Paid Investment = $0.00
Search Engine Optimization: SEOWhy SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Ragbrai Page SEO Time Investment = 2 Hours
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?
3 guesses…
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?
NO MORE ROBOT TALK!
Search Engine Optimization: SEO
LOOKS INTIMIDATING, HUH?
Search Engine Optimization: SEO
Content Management System (CMS)
Search Engine Optimization: SEO
Content Management System (CMS)
Search Presence
Search Engine Optimization: SEO
Content Management System (CMS)
WRITE FOR SEARCH RELEVANCE
Search Engine Optimization: SEO
CMS Populates Meta Data
Search Engine Optimization: SEO
Search Engine Optimization: SEO
CMS*
Search Engine Optimization: SEO
Search Engine Optimization: SEO
SHHHHHH…SHHHHHH…SUPER TOP SUPER TOP
SECRET SECRET SEO STUFF AHEADSEO STUFF AHEAD
Search Engine Optimization: SEO
Search Engine Optimization: SEO
Tick tock…
How soon do you want your site to start showing in search returns?
2 Months?3 Months?…9 Months?
Search ConsoleTick tock…
Request Crawl / Submit New URLs
Webmaster ToolsTick tock…
Request Crawl / Submit New URLs
IMMEDIATELY Indexes THIS!
Search Engine Optimization: SEO
7 HOURS TO RANK… 20 HOURS TO #1Tick tock…
Search Engine Optimization: SEO
TUTORIAL VIDEO ON RAGBRAI CASE STUDY
Search Engine Optimization: SEO
Write For SEARCH RELEVANCE
Search Engine Optimization: SEOKnow What Your Competitors Are Up
to.
Search Engine Optimization: SEOKnow What Your Competitors Are Up
to.
Search Engine Optimization: SEOKnow What Your Competitors Are Up
to.
Search Engine Optimization: SEOKnow What Your Competitors Are Up
to.
Search Engine Optimization: SEO
MEASURE SUCCESS!
Search Engine Optimization: SEO
MEASURE SUCCESS!
Search Engine Optimization: SEO
MEASURE SUCCESS!
Search Engine Optimization: SEO
MEASURE SUCCESS!
Search Engine Optimization: SEO
THERE IS NO OVERNIGHT SUCCESS!
1992 – MarComm Career2004 – Blog / Speaking2010 – TRUE Workbook
CreateWOW…2013 – SEO Whitepaper2014 – SPOKE2016/17 – TRUE Book?
www.TheBrandChef.com
QUESTIONS?
100 Court Avenue, STE 218, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) • www.SPOKEcom.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
www.TheBrandChef.com
FREE WORKBOOK
“Tell me and I'll forget; show me and I may remember; involve me
and I'll understand.”– Chinese Proverb
100 Court Avenue, STE 218, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) • www.SPOKEcom.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com