serhiy tatarchuk - seo & smo, bez nich dziennikarstwo internetowe się nie obędzie
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Prezentacja Serhiya Tatarchuka (RIA Media, Winnica) na konferencji Digital Journalism Days (3 października 2013) w Agorze.TRANSCRIPT
SEO&SMO tactics in online journalism
What do you do on the Internet to your online day?
As for me
I spend most of the time I am online on
Most people use the Internet to
search the information they need
read about opinions which are important to their friends
read their own direct messages
Online marketers called it:
e-mail marketing
social media optimization
(SMO)
search engines optimization (SEO)
read their own direct messages
read about opinions which are important to their friends
search the information they need
Is it difficult? NO!
Email marketing for journalists
If you have good content, ask your visitor to subscribe for interesting topics:
bad way:
Email marketing for journalists
If you have good content, ask your visitor to subscribe for interesting topics:
good way:
Email marketing for journalists
Send your news letters twice a day - in the morning and in the evening
Use logo and the similar style with your main site
Don`t spam! Use special mailing services.
A few friendly tips
Search engine optimization (SEO) for journalists
Google News Submissions
Google News Specific Sitemaps
Author
Google News snippets appear in standard SERP’s (Search engine results pages) and can offer quick promotion to high positions for specific news pieces.
XML sitemaps are a great way to feed any new URLs on your website to Google,
Adding the rel=”author” tag to each news piece will determine the author of the content and will help to increase the authority of the news site.
Search engine optimization (SEO)for journalists
Use special meta-tags
<meta name=”news_keywords” content=”keywords specific to the article”>
News sites have specific meta tags to make sure an article appears for specific search queries in Google News search and can disambiguate a term that might be misinterpreted by the search engine.
<meta name=”standout” content=”http://newssite.com/203/great-breaking-story”/>
When a news site is the first source to break a story, it can notify Google by using the standout tag.
Search engine optimization (SEO) for journalists
Search engines actually give preference to pages with a page title that starts with the keyword of phrase.
In the Title, Put the Keyword First
A few friendly tips
Search engine optimization (SEO) for journalists
SEO is much more than keywords within the article or title, but it’s also about the user experience and some of the technical aspects. This includes proper formatting, optimizing photos, etc.
Think About All Aspects of SEO
A few friendly tips
Search engine optimization (SEO)for journalists
Make sure that your effort doesn’t get wasted
Social media optimization (SMO)for journalists
Share & like buttons
Give your visitors the opportunity to share interesting news with their friends.
Social media optimization (SMO)for journalists
Every news website must have its own facebook page, google+ and twitter account
Social media optimization (SMO)for journalists
Integrate your comment system with social networks
When your visitor comments on the news, all his friends will see it and may want to comment on it too.
“To comment, you must login via any social network”
“You can share any likely comment”
Be a celebrity!
Don`t be anonymous!
Social media optimization (SMO)for journalists
A few friendly tips
Be in trend of Digital Marketingwith:
www.techcrunch.com
www.searchenginewatch.com
www.googleblog.blogspot.com
A few friendly tips
