simple steps to stay motivated on the job hunt

Download Simple Steps to Stay Motivated on the Job Hunt

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  • 1. HOW DO YOU KEEPDISCOURAGED, UNEMPLOYEDPEOPLE ON THEJOB HUNT?Saturday, December 8, 12

2. SOME FACTSSaturday, December 8, 12 3. In October 12, the unemploymentrate was at 7.9%Saturday, December 8, 12 4. That doesnt include the people who have given up looking for jobsSaturday, December 8, 12 5. What if we could raise their morale and get them backon the job hunt?Saturday, December 8, 12 6. What could we achieve with that?Saturday, December 8, 12 7. -Potential economic impact -Raise standards of living -Improve healthSaturday, December 8, 12 8. So who was my target audience?Saturday, December 8, 12 9. Target Audience - SamSam (ctional)-44 years old-father of two-unemployed programmer-down on his luck-ve months unemployedSaturday, December 8, 12 10. HOW DO WE GETSAM TO DO WHAT HE ALREADY WANTS TO DO?Saturday, December 8, 12 11. WELL, HE COULD...Change his homepage to a job siteSign up for an account on job siteJoin a mailing list / newsletterfor employment opportunitiesSaturday, December 8, 12 12. HOW I DESIGNED AND TESTED THESEBEHAVIORSSaturday, December 8, 12 13. RUNNING TRIALS (Thanks for tweeting, BJ!)Saturday, December 8, 12 14. (A FEW) TRIALS I RAN S.L.-health issues --> forced to quit-have been working part -time-electrical engineering degree-hard time breaking into CS /marketing jobs-looking for entry-level ofce workbecause of health problems-using LinkedIn to nd opportunitiesSaturday, December 8, 12 15. (A FEW) TRIALS I RAN M.B. -unemployed after moving from LA to Palo Alto -looking actively, cautiously optimistic -few jobs for skill set -setting up informational meetings to gain connections -volunteering to network -using Jewish Vocational Service (JVS.org) to nd opportunitiesSaturday, December 8, 12 16. 1. WHAT FEW PEOPLE REALIZE IS...many people alreadyhave accounts oncertain job sitesSaturday, December 8, 12 17. 1. WHAT FEW PEOPLE REALIZE IS...increase user activity its just a matterof getting them tocheck or browsethem moreSaturday, December 8, 12 18. 1. WHAT FEW PEOPLE REALIZE IS...increase user activity I know this because participants in my trials told me that they already have accounts on the sitesSaturday, December 8, 12 19. WHAT THIS MEANS FOR BEHAVIOR DESIGNIts harder to doincrease user activitysomething they areunfamiliar with than toget them to do moreof what theyalready doSaturday, December 8, 12 20. 2. WHAT FEW PEOPLE REALIZE IS... unless theyre already tech- savvy, most people dont know how easy it is to change their homepages / default new tab pagesSaturday, December 8, 12 21. 2. WHAT FEW PEOPLE REALIZE IS...I know this becauseparticipants in my trialswere reluctant to changetheir homepages until Ifollowed up withsimple, terse stepsSaturday, December 8, 12 22. WHAT THIS MEANS FOR BEHAVIOR DESIGNSometimes peopleoverestimate how hard it is or long it will take to do a simplebehavior.Saturday, December 8, 12 23. WHAT THIS MEANS FOR BEHAVIOR DESIGNSometimes peopleoverestimate how hard it is or long it will take to do a simplebehavior. Explicitly listing out, in terse bullet point format, how to do a behavior can help.Saturday, December 8, 12 24. 3. WHAT FEW PEOPLE REALIZE IS... most people arent fully aware of the newsletters or learning/networking opportunities that job sites provideSaturday, December 8, 12 25. 3. WHAT FEW PEOPLE REALIZE IS...I know this because one of myparticipants cited JVS.org (JewishVocational Service) as having goodresources and workshops (for peopleof any religion)Saturday, December 8, 12 26. 3. WHAT FEW PEOPLE REALIZE IS... So sign up for some other accredited sites; they might be spammy, but you can always unsubscribe, and there may be some gems in the newsletters.Saturday, December 8, 12 27. WHAT THIS MEANS FOR BEHAVIOR DESIGNEducate people on(make explicit) thepositive consequences ofdesired behaviors.Saturday, December 8, 12 28. Thank you! Questions? Comments? Contact me! -Andrew Han -freshman at Stanford -student in BJ Foggs Behavior Design class @handrewsays handrew@stanford.eduSaturday, December 8, 12