small business on social media
TRANSCRIPT
SOCIAL MEDIA FOR SMALL
BUSINESSDACEY CALISURA // VIETNAM DIGITAL ACADEMY
THERE’S A SHIFT // REVOLUTION
IN THE WAY PEOPLE CONSUME INFORMATION AND ONLINE
BEHAVIOUR
50% OF VIETNAMESE ONLINE
35M ACTIVE SOCIAL MEDIA USERS
300,000+ SELL ON FACEBOOKWE ARE SOCIAL 2016
6 ELEMENTS TO SUCCESS
1. Listen
LISTEN
• THE COMPETITION
• HANGOUTS
• INFLUENCERS
• SENTIMENT
6 ELEMENTS TO SUCCESS
1. Listen
2. People
PEOPLE
• BEHAVIOURS
• PSYCHOGRAPHICS
• IDENTIFY NEEDS AND EXPECTATIONS
A FEW STATS
6 ELEMENTS TO SUCCESS
1. Listen
3. Objective
s
2. People
OBJECTIVE• BUSINESS: SALES / LEADS
• MARKETING: REACH, MARKET SHARE
• DIGITAL / SOCIAL: ENGAGEMENT, TRAFFIC, SHARE OF CONVERSATION, MENTIONS
6 ELEMENTS TO SUCCESS
1. Listen
3. Objective
s
2. People 4. Content
CONTENTTHE VEHICLE FOR
COMMUNICATION TO SUPPORT YOUR
OBJECTIVES
TYPES OF CONTENT•BLOG POSTS
• IMAGERY
•VIDEO
•RESEARCH PAPERS
•QUIZZES
•PODCASTS
•NEWSLETTERS
6 ELEMENTS TO SUCCESS
1. Listen
3. Objective
s
2. People 4. Content
5. Platform
PLATFORM
• WHERE DOES MY AUDIENCE (AND COMPETITORS) HANG OUT?
• WHAT’S THE ROLE OF MY CONTENT?
• HOW COMMITTED AM I?
6 ELEMENTS TO SUCCESS
1. Listen
3. Objective
s
2. People 4. Content
5. Platform
6. Engage
ENGAGEMENT
•DON’T SELL… BUILD RELATIONSHIPS
•3C’S : CONNECTION, CONVERSATION, CONVERSION
SMALL BUSINESS OWNERS WHO SUCCESSFULLY USE SOCIAL MEDIA…1. Commit weekly resources to creating content and engaging in social media.
2. Have some methods of understanding how social media activity had an impact on business results.
3. Don’t try to do use every platform
4. Use social media to drive participation in offline events.
SMALL BUSINESS OWNERS WHO SUCCESSFULLY USE SOCIAL MEDIA…5. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
6. Leverage social media to position their company as a thought leader within their industry.
7. Provide clear calls-to-action and opportunities to generate leads
8. Use information and data from social media to drive business strategy.
WANT TO KNOW MORE?•DIGITAL MARKETING CERTIFICATION •SEO MASTERCLASS•SOCIAL MEDIA & COPYWRITING•PERSONAL BRANDING
DACEY [email protected]