smmastarbucks
TRANSCRIPT
StarbucksBy: Yeo Wei Qing
Wu Weiyang
Daniel Chua
Agenda• Our Goals
• Our Campaign
• Our Findings
Our Goals• Business Goals
o Increase product awareness
Our Goals• Website Goals
o Increase traffic on our social platforms
• Get more feedback from consumers
• Higher visibility on our social network
The CampaignYour cup of inspiration, smooth out your day.
Hey what about us!
Answer the quiz
Mail us on Twitter
Be the LUCKY 7
WIN IT!
Not forgetting those who miss the quiz
• “Word of the day”o Quiz answer will be announce 1 hour after event
o Say the word of the day to enjoy 10% discount on “The-However-You-
Want-It Frappuccino
“The chocolate chip cookie was invented by Ruth Graves Wakefield in _____”
Answer:1933 , Word of the DAY!
Duration of our campaign• A total of 30days
o Enough time for participants to come out with creative videos
o Engage people (word of mouth / word of mouse)
o Long enough to keep the campaign FRESH
Our FindingsWhy do we think our campaign would success?
Facebook• Clearasil
o pronounced with German accent “Clear-so”
• Developed application call “CLEARBOOTH”o Take daily photos of themselves to record changes they experience using
Clearasil products
o Create a video after 4 week use
o Within a year 13000 photos uploaded
o 120,000 comments
o More than 500,000 application users
o Sales improved by 30%
• Consumers become the story teller
374 users of twitters actually mention about the twitter account of this Mac Donald’s campaign #ahhsstsstoohsstsstshiokahh
Our Opinions• Singaporeans are awkward/uneasy (paiseh) to say
the phrase out loud in open public.
• Our campaign would just need to mention 1 word
to be entitled 10% discount.
Conclusion• To increase product awareness of our latest “The-
However-You-Want-It” Frappuccino
• To increase the amount of people visiting our social
platforms
• To let consumers know that we actually have a
Starbucks membership card
Question & Answer
THE ENDTHANK YOU