social media for small business
DESCRIPTION
Presentation given to the Summerside, PEI, Chamber of Commerce to kick off small business week on October 19th, 2009.TRANSCRIPT
Social Media, for StartersSocial Media, for StartersBy: Maureen Kerr of Kerr Consulting
and the BDC
Lingo
• Blogs
• Micro-blogging
• Web 2.0
• Transparency• Tags
• RSS
How Do I Know?
508 Visits...
The power of social media…
Having a prolific blogger “stumble upon” my site.
RESULTS: Huge increase in traffic.
No Traditional Media
Who Uses Social Media?
Jump On!
Definition of Social Media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
The Social Media Space
Nuances of Social Media
Interact
Social media users want to interact and are open to Small businesses who have more than just an online presence.
Old Marketing Funnel
Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING
Why It’s Perfect for Small Business
• It’s FREE
• Reach new audiences
• Provides new ways of reaching existing audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website
How to Use Social Media for Small Business
• Define your strategy
• Build your brand
• Put profiles on: Facebook, LinkedIn, twitter (but only if you’re going to use them!)
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts
Listen
Twitter.Com
What Is Your Topic?
Build an Online Brand
Join a Community… Online
Questions?