Social MediaFOR CREATIVES, ENTREPRENEURS ANDSMALL BUSINESS OWNERS

What is Social Media?What is personal branding?Why do I need to go digital?How to get started?

A Beginner's guide to SocMed presenceby F.Vitel

The challengeOF GOING DIGITAL FOR THE SBO

In your company, you are already the employee of the month (each month of each year), the manufacturer of goods, the PA, the sales rep, the buyer, the founder, and the CEO...

You have to become the Digital Expert too. Yes, it's challenging.

And you're gonna succeed!© 2015 Florence Vitel

You create a

to live in

WORLD YOU LOVE

because you are

... it's time to tell about it

AMAZING© 2015 Florence Vitel

Marketing the BEST of you and positioning

your businesson Social Media

Personal branding is about

ESTABLISHyour online success

Consider yourself and your career as a brand to

© 2015 Florence Vitel

YourDIGITALPRESENCE

occupy the cyberspace

Online presence = recognition, growth, credibilityYou can't shine by your absence

* Know* Create* Develop* Manage* Expand

© 2015 Florence Vitel

to build a strong

DIGITALPRESENCE

© 2015 Florence Vitel

* Think logical extension of your business* Take your image seriously, to be seriously taken* Make your followers/friends feel special* Differentiate yourself from others* creatively Showcase your talents * Pay attention to the content* Plan carefully* Be consistent* Strategize your presence* Customize your presence

Before

getting startedthere are

5

THINGSto know

© 2015 Florence Vitel

# 1U N D E R S T A N D I N G

C Y B E R S P A C EA N D  

S O C I A L   M E D I A

It is not what you think but it is what you need

© 2015 Florence Vitel

# 1C Y B E R S P A C E

V I R T U A L   E N V I R O N M E N TW H E R E   I N T E R N E T  

A C T I V I T Y   A N DC O M M U N I C A T I O N S   O V E R

C O M P U T E R   N E T W O R K S  O C C U R

I N   O P P O S I T I O N   T OM I N D S P A C E

( H U M A N   P S Y C H E )

Now you know what to think and you know what you need© 2015 Florence Vitel

# 1M E D I A   P L A T F O R M S :

P L A Y G R O U N D* W E B S I T E S   * Y O U T U B E* C L O U D   * I N S T A G R A M

* P O D C A S T S

S O C I A L   M E D I A :C O N V E R S A T I O N* T W I T T E R   * G +  * L I N K E D I N   * F B

* B / V L O G S

Now you know what to think and you know what you need© 2015 Florence Vitel

# 2D E B U N K I N GT H E   M Y T H

A B O U T  S O C I A L   M E D I A

It is still not what you think and you need to know more© 2015 Florence Vitel

# 2S M   A R E   T O O L S

L E A R N   T H E   T R A D EL E A R N   T H E   L I N G O

R E A D   U S E R ' S   M A N U A LC O N S I S T E N C Y   I S   K E Y

S E L E C T   R I G H T   C H A N N E L SV I R A L   S E L D O M   H A P P E N SS H A R E   T H E   K N O W L E D G E

C O N T E N T   I S   C R U C I A LM A G I C   T A K E S   T I M E

S T A Y   U P T O D A T EB E   C R E A T I V E

Now you know a little more about what to think© 2015 Florence Vitel

# 3S O C I A L   M E D I A

W H Y ?W H A T ?

W H E R E ?W H E N ?W H O ?

And you know this is what you need© 2015 Florence Vitel

# 3W H Y ?

F I N D   Y O U R   S M   R E A S O NW H A T ?

Y O U R   S P E C I A L   A D D E D  V A L U E   M U S T   S T A N D   O U T

W H E R E ?P L A T F O R M S   R E L E V A N T   F O R

Y O U R   B U S I N E S SW H E N ?

D E F I N E   F R E Q U E N C YW H O ?

K N O W   Y O U R  A U D I E N C E  

It's all about thinking ahead really© 2015 Florence Vitel

# 4S O C I A L   M E D I A

I F   Y O U   R E M A I NS T A T I C

Y O U ' L L   B E C O M E. . .

© 2015 Florence Vitel

NICELYDISPLAYED

but extinct© 2015 Florence Vitel

# 5S O C I A L   M E D I A

V I S I B I L I T YR E Q U I R E SS T R A T E G Y

D I S C I P L I N ER E G U L A R I T Y

A C T I O N

All you need is to think about what you need© 2015 Florence Vitel

LET'S GET STARTED.YOU KNOW THE LANDSCAPE, GET YOUR TOOLS AND MAKE A PLAN

© 2015 Florence Vitel

Silver Gold Platinum

Social Media Presence

Blog - WebsiteLinkedInFacebook ProGoogle +Flickr/ Pinterest

Blog - WebsiteLinkedInFacebook ProGoogle +Flickr/ PinterestTumblrTwitterRedditYouTubeForums

Blog - WebsiteLinkedInFacebook ProGoogle +Flickr & PinterestRedditStumbleUpon -TumblrVine - YoutubeForumsTwitter4square businessLinkedIn blog G+

like, right NOW !

Survival Basics

Services - Consultants Products - Authors -Crafters Products - Creatives-Crafters

© 2015 Florence Vitel

THE TOOLBOX

* Picmonkey* Photoshop* UnSplash* PhotoGrid* Canva* Chrome Eye Dropper* Instagram* InstaQuote* DesignInspiration* Pixlr

Apps, tools and programs to help you create great visual content

* Palettab* Afterlight* A Beautiful Mess* Ollo Clip* Selfie Stich* VSCO Cam* Over* Adobe Illustrator* Adobe Lightroom* Evernote

* Snapseed* Afterlight* Camera Plus* Instasize* Acorn* WordSmag* Piktochart* Adobe Creative Cloud* Pictaculous* QuotesCove

© 2015 Florence Vitel

THE TOOLKIT

* Update Bio regularly* Profile with Picture* Great content* Perfect pictures* Cross-post* Engage with audience* Ask questions* Join groups* Share knowledge* Be generous* Be kind* Attractiveness ofproduct

Essentials to create a Digital Identity and promote your business

* Schedule posts : on buffer and postcronfb & Pinterest have the feature...* Inform your network* Make videos* Do an interview (ask afriend, use a mic)* Create sneak pics ofnext product/creation* Post a presentation on LinkedIn (consultants)

* Discipline* Lingo* Values* Share the story* Be reachable* Find you community* Create an online event* Create your data bank* Loop your SM & yourwebsite/blog* Yes, you're alone and it takes time. (I know)* Shy is not an option

© 2015 Florence Vitel

Thanks foryour time

Florence VitelDigital Com ConsultantAll photographs F.Vitel - except slide 2 : Canvaand slide 18 : icons by Enfuzed2015 - Social Media for Creatives, Entrepreneurs and Small Business Owners