social media for small business

Social Media For Small Business

Presented by

With Anf & Poy

Social Media For Small Business

Strategy Implementa0on

What We Will Be Covering Today! •  How to define your business objec@ves and target market •  A proven social media strategy and how to get started with

your social media ac@vity. •  How to choose the right social networks for you and your

business. •  (Bonus) Why Facebook is Number 1 •  We Will Give You An Offer to Work With Us

New Rules of Facebook Marketing

Social Media for Small Business

Lee Safar

Picture: bullet train

5 mins Intro

5 mins Who We Are

80 mins Pure content

5 mins Offer



Who Are We?

How many leads did you get last month through social media?



IDEALLY How many do you want to get per month?



How much is a customer worth to you per year?



Most Common Challenges For Business Owners? •  Lack of leads•  Spending too much time and money on

marketing strategies that don’t work•  Don’t know how to use social media for

business•  Tried it and failed or friends tried it and didn’t

work for them•  Using an old system or no system at

all!



Testimonial #21

Testimonial #21

"AVer going through a lot of Facebook experts trying to find someone who was consistent, reliable and could get us a good result we finally came across Poy and his team… they got us over 100 paid enrolments in an event from a standing start and that's profitable for us in just one month. So that's a fantas@c result! We're planning to have Poy run a lot more campaigns for us going forwards into the future.”

US Case Study #1

What is social media?

Social media is like teen sex Everyone wants to do it. Nobody knows how

When it's finally done …

there is surprise it's not better. - Avinash Kaushik, Analytics Envangelist, Google

Officially, social media is “an umbrella term that defines the various ac@vi@es that integrate

technology, social interac@on, and the construc@on of words, pictures, videos, and audio.”

-‐ wikipedia

In other words…

it’s the millions of ways

we talk online

So Why Should You Care?

• 74% • 65%

Don’t leave home without their smartphone on them Access the internet at least once a day

Source: hMp://blog.marginmedia.com.au/Our-‐Blog/bid/93665/Australian-‐Mobile-‐Marke0ng-‐Sta0s0cs

1.  Over 140,000,000 ac@ve users producing 340,000,000 tweets a day

2.  Twiger handles 24 billion search queries per month (that's more than Bing & Yahoo combined)

3.  Customer service, branding, leads

Why ?

1.  200 million users 2.  B2B Focus, The “Professional” social network 3.  Expert Branding 4.  Media/PR

Why ?

1.  Owned by Google > Great for SEO 2.  300 million 30-‐day monthly ac@ve users 3.  Great for local businesses 4.  Claim your Google Maps lis@ng

Why ?

1.  More than 1 billion unique users per month

2.  3rd largest search engine

3.  Traffic 4.  Over 6 billion hrs

watched / month 5.  Community

Why Youtube?

12,200,000 Australian Facebook Accounts (June 2013, www.socialmedianews.com.au)

23,105,374 Australian Popula@on (5 July 2013, ABS)


Get Leads With Facebook

Marke@ng Plaoorm Cost

Television (channel 9) $7,020 (15 sec prime@me slot)

Radio -‐ during prime @me (metropolitan)

$1,500 (30 second slot)

Legerbox Distribu@on across all Residen@al metropolitan suburbs in Sydney.

$550 (5000 flyers)

Yellow pages (matchbox size ad, per year) $600 / yr

Facebook Ad $600 ($20 per day, 1 month) / Avge. CPC = $0.68

Sources: hgp://www.savvysme.com.au/ques@on/9-‐how-‐much-‐does-‐tv-‐adver@sing-‐cost hgp://www.flyingsolo.com.au/forums/sales-‐marke@ng/10581-‐yellow-‐pages-‐costs.html hgp://marshmedia.com.au/view/flyer-‐distribu@on-‐sydney-‐instore-‐cafe-‐uni hgp://www.flyingsolo.com.au/forums/sales-‐marke@ng/7938-‐radio-‐[email protected]

FB Ads vs Tradi@onal Ads

Why biz owners fail

Surveyed 1016 Australian consumers and 1,951 Australian businesses. source: Sensis Survey 2012




“If you’re not willing to risk the usual, you will have to se7le for the ordinary”

-‐ Jim Rohn

“People share what is important to them.”

Why?



“The business that truly understands who their customer is,

and who they want to become, will win at Facebook.”



“How does your brand page represent the

iden4ty of your client?”

Write down 3 specific iden@ty traits of your ideal client à



Is it this?



Or THIS?



Exposure Reten@on Community Building Trust

Lead Genera@on



Top 3 Reasons Why Your Business Fail To Generate Leads from Social Media

1.  You are using strategies that is not customised & op0mised for your business!

2.  You don’t know the “HOW” to get your product/service/

message in front of your customers

3.  You only put in a @ny efforts in it because You haven’t seen the “REAL” opportuni@es that you are missing out right now



Tamika Case Study #2

Testimonial #15

Tamika Case Study #2

Tamika Hilder Speaker & Coach -‐ Holisi@c Wellness Coaching

4 Proven Step Customer AMrac0on Blueprint



3 Strategies that WORK on Facebook!


1.  Build an ONLINE presence & establish an authority 2.  Build a passionate community around your

products/services 3.  Using Facebook Ads to Generate Leads


Audience



The Secret Sauce: Targe@ng

Source: hgps://www.facebook.com/business/power-‐of-‐adver@sing

“Life Happens Now and It Rewards Fast Ac@on Takers. If You Don’t Act, You Don’t Get!”



Landing Page

Landing Page Setup your Facebook page for conversion



Setup your Facebook Page for conversion

Message / Ads



Message / Ads •  Easy to use •  Cheap •  Custom Audience •  Retarge0ng



Op0mise Conversion

VS

Which do you think would do better?

A B



Op0mise Conversion



Testimonial #36

Testimonial #36

“I used to spend $2,500 -‐ $3,000 to do a leger box drop only to wait around and only get a few people in, but aVer working with Poy I was able to get over 22 leads in a short amount of @me and conver@ng some of those people saw a big growth in my prac@se.” – Dr Raffi Grigorian (Chiro) Top Care ChiropracFc

Op0mise Conversion

“If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t

control it, you can’t improve it.”

-‐ Dr. H. James Harrington



Op0mise Conversion



Follow Up

1.  Follow YOUR Sales Process

2.  Call or email within 24 hours

3.  Track your conversion

4.  *AVer sales is done* ask for survey about your ads on Facebook & How to improve it

5.  Ask for referral

People get impressed by how much you show you want their business!



Audience

Landing Page

Ads

Op0mize Conversion

4 Proven Step Customer AMrac0on Blueprint



Everything We just taught you doesn’t maMer…

If you don’t have the right strategy, don’t take ac0on &

don’t work with an expert…….


Facebook Ac0on Boot Camp