Social Media Makeover

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Post on 21-Jan-2015



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Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.


<ul><li> 1. Social Media Makeover<br />Non-Profit Edition<br /></li></ul> <p> 2. By Jermaine A. Young<br />Director of IT and Development<br />Greater Toledo Urban League<br />President/CEO of A Sublime Creation Design Studio<br />Super Cool Genius Internet Guy<br /> 3. Out with the old<br />Evaluating your needs<br /> 4. NON-Profit does not mean boring<br />Using Social Media:<br />Non-profits can present their causes and mission in a fresh and exciting way<br />Non-profits can appeal to a wider audience and ultimately attract new donors and supporters<br />Non-profits can inform their supporters of changes and events up to the minute<br />Non-profits can get a better idea of who believes and supports their mission<br /> 5. You can teach an old dog new tricks<br />Present your content in appealing ways<br />Just because numbers are boring doesnt mean they have to be<br />Make it look good<br />Humans are sensory beings and like things that are attractive<br />Stick to your purpose<br />Make sure you can own up to your claims<br /> 6. Over your head<br />Debunking the Social Media Phobias<br /> 7. Its not gonna bite ya<br />Social Media is a lifestyle<br />Add it in to your routine just like brushing your teeth and going to the gym<br />Social Media is a language<br />Find out the formula for successful communication<br />Social Media is a landscape<br />Learn the playing field before entering the game<br /> 8. What you dont know someone else will<br />How can my organization benefit from Social Media?<br />How do other organizations similar to mine use Social Media?<br />Do I or my staff know how to use Social Media?<br />Is this something I can use volunteers for?<br /> 9. Extreme Makeover<br />Practical example: Social Media in action<br /> 10. GTUL.ORG <br />Before: Stiff, Stale, Boring, Old<br />After: New, Fresh, Alive, Young<br /> 11. Every avatar has a soul<br />What is our organizations personality?<br />What topics would our organization be interested in?<br />What is our voice?<br /> 12. Keep the site alive<br />A blog can be your voice<br />Keep supporters informed<br />Share forever changing stats and info<br /> 13. Heard it through the grapevine<br />Twitter<br />Facebook<br />Delicious<br />Flickr<br />YouTube<br />LinkedIn<br />Ning<br /> 14. Social Media<br />Twitter<br />Facebook<br /> 15. Word of web is the new word of mouth<br />Old way<br />New way<br />Phone Banks<br />Mass Mailing<br />Door to Door<br />Chasing our tail<br />Sending Tweets<br />Updating Facebook<br />Keeping our blog fresh<br />Interacting oneon one with our supporters<br /> 16. Quick resources<br />How you can be the best you can be<br /> 17. Quick resources<br /><br /><br />Dahl Consulting<br />GTUL.ORG<br /><br /><br /> 18. Final Word<br />The web is a T.V. commercial and not a billboard<br />In cyberspace no one can hear you scream<br />Keep it moving<br /></p>