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Social Media Makeover was an event sponsored by the Young Executive Committee at the Metropolitan Club of Chicago. The event covered makeover tips for the individual, both on-line and in the real world.


Social Media Makeover

Social Media MakeoverMaking over your image, on-lineand in person

Social Media Makeover 2/3/2010 1AgendaWelcome & IntroductionsYou, Your Brand, and Social Media?Your Makeover for LinkedINYour Makeover for TwitterSocial Media Case StudyRaffleYour Turn Personal Social Media Makeovers

Social Media Makeover 2/3/2010 2Welcome and Introductions Mark J. CarterFounder, TweetNetworking, LLC and Networking For A CauseChristopher S. RollysonManaging Director, CSRA, Inc.John D. HeadDirector of Enterprise Collaboration, PSC Group, LLC

Social Media Makeover 2/3/2010 3Our Sponsors

Social Media Makeover 2/3/2010 4What have you heard about Social Media?Its something my kids useTime ConsumingToo much informationFormal vs. InformalWork vs. PersonalNew Habits are DifficultSocial Media Makeover 2/3/2010 5VideoSocial Media RevolutionSocial Media Makeover 2/3/2010 6Why should you care about Social Media?Social Media effects YOU just as much as it effects your companyGoogle before you speakPersonal Branding is more important than your companys marketing & advertising budgetYou will have many jobs and/or careers, but just one brand

Social Media Makeover 2/3/2010 Google before you speakPeople google before then contact someoneThis covers meeting new people, people & things you recommend, and your own historyHave you googled yourself lately? Nothing coming back is just as bad as something negative

Personal Branding is more important than your companies marketing & advertising budgetMore important is what you say about youSocial media lets other people talk about you out of your control for better or worse

You will have many jobs and/or careers, but just one brand our grandparents had one career, two jobs on average 3 careers, 6 jobs for someone who entered the workforce in the past 20 years7Case Study TeaserImagine having one person write a recommendation

and getting 10 new customers directly linked back to that recommendation

No Advertising No Marketing No COST!Social Media Makeover 2/3/2010 8Social Media Makeover for LinkedINChristopher S. RollysonManaging Director, CSRA, Inc.

Facebook: http://executivesguide-web20.comEmail:

Social Media Makeover 2/3/2010 9LinkedIn Makeover: Increasing Your CompetitivenessProfileAppsGroupsAnswersNetwork12345

Social Media Makeover 2/3/2010 10Take your LinkedIn Profile up a level. People go to LinkedIn when they are looking for expertise. Remember, Web 2.0 is about interaction, not content. You can pay for content, but your attention is priceless.On LinkedIn, this meansStatic Content: Profile ChecklistPictureKeywords, languageProfessional SummarySpecialtiesEdit Positions, EducationAdditional InformationYour best foot forwardThe wonder of keywords


Social Media Makeover 2/3/2010 11LinkedIn is versatile: even if youre looking for a job, think beyond that; use LinkedIn on the job

Its a google for executives and professionals: the power of keywords

Not only what you way but how you say it

Static Content: RecommendationsWritingReward your strongest connectionsBe specific, sincere and shortHow the person made impactRequestingSpecify what you wantAsk diverse peopleLinkedIn: recommended people contacted 3x others2

Social Media Makeover 2/3/2010 12


Interacting: Apps

Practical way to extend your profileAutomatic interaction with your networkInvoke content from outside

Social Media Makeover 2/3/2010 13Interacting: GroupsDiscussions & NewsControlled exposurePrivate groups invisibleCreate your own affinity group4

Social Media Makeover 2/3/2010 14Additional controlled exposureBe contacted by any member from that groupHowever, they cannot see your contact informationPrivate groupsInvisible, except to membersYou must be invited to even know about themCreate your own affinity groupEnable people to connect through a collective activity, experience or capabilityConstrain searches within the group

Interacting: Answers and QuestionsProfessional crowdsourcing!Build your expertise by answering questionsAsk for advice by asking questionsThe entire LinkedIn communityOnly your trusted (1st Level) connections


Social Media Makeover 2/3/2010 15Crowdsourcing

Wisdoms of the crowdInteracting: Build A Network with PurposeThe two polesTight tiesLoose ties: let the LIONS roarManage expectationsKnow yourself what suits you?Know your people what suits them?Your role as host

See the Executives Guide to LinkedIn:http://executivesguide-linkedin.comFree Guides

Social Media Makeover 2/3/2010 16The power of the LI communityCrowdsource all kinds of things: invitation to this seminarWhat kind of pay package you should acceptJapanese instructor for your sonLearn emergent issues, articles thru status visibilitypromotions=oppykeep in touch with the ebb/flowCase Study TeaserImagine a Single blog entry

That was communicated via a single Tweet

That ended up generating $500,000 in new business!Social Media Makeover 2/3/2010 17Social Media Makeover for TwitterMark J. CarterFounder, TweetNetworking, LLCand Networking For A Cause


Social Media Makeover 2/3/2010 18Youve heard about TwitterNow its time to look at and understand HOW to use it for PERSONAL BRANDING and get RESULTS!Twitter is a 24 hour a day/7 day a week networking eventTwitter is a CONVERSATIONTwitter is a COMMUNITYTwitter is an OPPORTUNITY

Social Media Makeover 2/3/2010 19Twitter Why Would You Use it?The conversation is happening NOW with or without youTwitter is a VERY open forum with people that (usually) want to connectBuild your personal brand by adding to and controlling the conversationBuilding credibility and word of mouth marketing

Social Media Makeover 2/3/2010 20Twitter HOW to use it3 Ways To TweetWater Cooler (Im walking my dog)Broadcasting (Check out my link)Networking (Creating conversations & connections: Relationships)

Social Media Makeover 2/3/2010 213 SIMPLE STEPS!BE SOMEWHERE



Social Media Makeover 2/3/2010 22Twitter What you can do NOWSay SOMETHINGStart building your networkThe Met Club vs. The Night ClubHash TagsStart a conversationJoin a conversationRe-tweetingPick a NICHE (or three) to talk about

Social Media Makeover 2/3/2010 23More ResultsLess TimeLinks you Tweet (and find on Twitter) can also be posted on:LinkedIn & Facebook:Your profileGroups (news and discussions)Blogs and Forums**People remember the person that posted the information

Social Media Makeover 2/3/2010 24Social Media Makeover Case StudyJohn D. HeadDirector of Enterprise CollaborationPSC Group, LLC

Email: jhead@psclistens.comLinkedin:

Social Media Makeover 2/3/2010 25Social Media The Case StudyI am not a Social Media ExpertDirector of Enterprise CollaborationI work at a technology consulting firmI am a former full time consultantI spend my time today doing salesI talk with customers and sellI am successful with Social Media because I control the messageSocial Media Makeover 2/3/2010 Social Media Experts or Social Media Consultants generate content for hire. I use social media to distribute content I generate. Social Media is just another channel for me the same as advertising or cold calling26Social Media : I am in ChargeSocial Media Makeover 2/3/2010 I decide what I tell the world I write everything, so I know 100% of what gets written no ghost writers, no botsI decide who can see itI lock down twitter and facebook so you have to ask permission to read my contentOnce I allow you to read, you can read everythingI am the voice-no ghost writers, no bots- No marketing teams or review

27Social Media Tools I UseMy BlogTwitterLinkedINFacebookSlideShare

Social Media Makeover 2/3/2010 Blog437 blog entries in 2009Over 2k unique users a dayOptimized for SEOLinked thru content aggregators like PlanetLotus




slideshare28SuccessesSocial Media Makeover 2/3/2010 Zain Africa ChallengeZain Africa Challenge is a technology solution for a educational program in Africa18 countries, televised live on tvDonates over 400k a year to african universitiesWon the IBM Lotus Award for Best Philanthropic Solution in Jan 2009My blog on the entry got

LinkedIN Recommendation leads to clients

1 Tweet = $500,000

29Tips from the FieldSocial Media Makeover 2/3/2010