Social Media Makeover Presentation

Download Social Media Makeover Presentation

Post on 13-Sep-2014

3.782 views

Category:

Career

1 download

Embed Size (px)

DESCRIPTION

Social Media Makeover was an event sponsored by the Young Executive Committee at the Metropolitan Club of Chicago. The event covered makeover tips for the individual, both on-line and in the real world.

TRANSCRIPT

<p>Social Media Makeover</p> <p>Social Media MakeoverMaking over your image, on-lineand in person</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 1AgendaWelcome &amp; IntroductionsYou, Your Brand, and Social Media?Your Makeover for LinkedINYour Makeover for TwitterSocial Media Case StudyRaffleYour Turn Personal Social Media Makeovers</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 2Welcome and Introductions Mark J. CarterFounder, TweetNetworking, LLC and Networking For A CauseChristopher S. RollysonManaging Director, CSRA, Inc.John D. HeadDirector of Enterprise Collaboration, PSC Group, LLC</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 3Our Sponsors</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 4What have you heard about Social Media?Its something my kids useTime ConsumingToo much informationFormal vs. InformalWork vs. PersonalNew Habits are DifficultSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz 5VideoSocial Media RevolutionSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz 6Why should you care about Social Media?Social Media effects YOU just as much as it effects your companyGoogle before you speakPersonal Branding is more important than your companys marketing &amp; advertising budgetYou will have many jobs and/or careers, but just one brand</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz Google before you speakPeople google before then contact someoneThis covers meeting new people, people &amp; things you recommend, and your own historyHave you googled yourself lately? Nothing coming back is just as bad as something negative</p> <p>Personal Branding is more important than your companies marketing &amp; advertising budgetMore important is what you say about youSocial media lets other people talk about you out of your control for better or worse</p> <p>You will have many jobs and/or careers, but just one brand our grandparents had one career, two jobs on average 3 careers, 6 jobs for someone who entered the workforce in the past 20 years7Case Study TeaserImagine having one person write a recommendation </p> <p> and getting 10 new customers directly linked back to that recommendation</p> <p>No Advertising No Marketing No COST!Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 8Social Media Makeover for LinkedINChristopher S. RollysonManaging Director, CSRA, Inc.</p> <p>Facebook: http://www.Facebook.com/csrollysonLinkedin: http://www.LinkedIn.com/in/csrollysonTwitter: http://www.Twitter.com/csrollysonWeb: http://executivesguide-web20.comEmail: subs@rollyson.net</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 9LinkedIn Makeover: Increasing Your CompetitivenessProfileAppsGroupsAnswersNetwork12345</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 10Take your LinkedIn Profile up a level. People go to LinkedIn when they are looking for expertise. Remember, Web 2.0 is about interaction, not content. You can pay for content, but your attention is priceless.On LinkedIn, this meansStatic Content: Profile ChecklistPictureKeywords, languageProfessional SummarySpecialtiesEdit Positions, EducationAdditional InformationYour best foot forwardThe wonder of keywords</p> <p>1</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 11LinkedIn is versatile: even if youre looking for a job, think beyond that; use LinkedIn on the job</p> <p>Its a google for executives and professionals: the power of keywords</p> <p>Not only what you way but how you say it</p> <p>Static Content: RecommendationsWritingReward your strongest connectionsBe specific, sincere and shortHow the person made impactRequestingSpecify what you wantAsk diverse peopleLinkedIn: recommended people contacted 3x others2</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 12</p> <p>3</p> <p>Interacting: Apps</p> <p>Practical way to extend your profileAutomatic interaction with your networkInvoke content from outside</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 13Interacting: GroupsDiscussions &amp; NewsControlled exposurePrivate groups invisibleCreate your own affinity group4</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 14Additional controlled exposureBe contacted by any member from that groupHowever, they cannot see your contact informationPrivate groupsInvisible, except to membersYou must be invited to even know about themCreate your own affinity groupEnable people to connect through a collective activity, experience or capabilityConstrain searches within the group</p> <p>Interacting: Answers and QuestionsProfessional crowdsourcing!Build your expertise by answering questionsAsk for advice by asking questionsThe entire LinkedIn communityOnly your trusted (1st Level) connections</p> <p>5</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 15Crowdsourcing</p> <p>Wisdoms of the crowdInteracting: Build A Network with PurposeThe two polesTight tiesLoose ties: let the LIONS roarManage expectationsKnow yourself what suits you?Know your people what suits them?Your role as host</p> <p>See the Executives Guide to LinkedIn:http://executivesguide-linkedin.comFree Guides</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 16The power of the LI communityCrowdsource all kinds of things: invitation to this seminarWhat kind of pay package you should acceptJapanese instructor for your sonLearn emergent issues, articles thru status visibilitypromotions=oppykeep in touch with the ebb/flowCase Study TeaserImagine a Single blog entry </p> <p> That was communicated via a single Tweet</p> <p>That ended up generating $500,000 in new business!Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 17Social Media Makeover for TwitterMark J. CarterFounder, TweetNetworking, LLCand Networking For A Cause</p> <p>Facebook: http://www.Facebook.com/mjcarterLinkedin: http://www.LinkedIn.com/in/mjcarterTwitter: http://www.Twitter.com/mjcarterEmail: mjcarter@TweetNetworking.com</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 18Youve heard about TwitterNow its time to look at and understand HOW to use it for PERSONAL BRANDING and get RESULTS!Twitter is a 24 hour a day/7 day a week networking eventTwitter is a CONVERSATIONTwitter is a COMMUNITYTwitter is an OPPORTUNITY</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 19Twitter Why Would You Use it?The conversation is happening NOW with or without youTwitter is a VERY open forum with people that (usually) want to connectBuild your personal brand by adding to and controlling the conversationBuilding credibility and word of mouth marketing</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 20Twitter HOW to use it3 Ways To TweetWater Cooler (Im walking my dog)Broadcasting (Check out my link)Networking (Creating conversations &amp; connections: Relationships)</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 213 SIMPLE STEPS!BE SOMEWHERE</p> <p>DO SOMETHING</p> <p>FOLLOW UP</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 22Twitter What you can do NOWSay SOMETHINGStart building your networkThe Met Club vs. The Night ClubHash TagsStart a conversationJoin a conversationRe-tweetingPick a NICHE (or three) to talk about</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 23More ResultsLess TimeLinks you Tweet (and find on Twitter) can also be posted on:LinkedIn &amp; Facebook:Your profileGroups (news and discussions)Blogs and Forums**People remember the person that posted the information</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 24Social Media Makeover Case StudyJohn D. HeadDirector of Enterprise CollaborationPSC Group, LLC</p> <p>Email: jhead@psclistens.comLinkedin: http://www.linkedin.com/in/johndheadTwitter: twitter.com/johnheadFacebook: www.facebook.com/johnheadSlideshare: www.slideshare.net/johnhead</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 25Social Media The Case StudyI am not a Social Media ExpertDirector of Enterprise CollaborationI work at a technology consulting firmI am a former full time consultantI spend my time today doing salesI talk with customers and sellI am successful with Social Media because I control the messageSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz Social Media Experts or Social Media Consultants generate content for hire. I use social media to distribute content I generate. Social Media is just another channel for me the same as advertising or cold calling26Social Media : I am in ChargeSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz I decide what I tell the world I write everything, so I know 100% of what gets written no ghost writers, no botsI decide who can see itI lock down twitter and facebook so you have to ask permission to read my contentOnce I allow you to read, you can read everythingI am the voice-no ghost writers, no bots- No marketing teams or review</p> <p>27Social Media Tools I UseMy BlogTwitterLinkedINFacebookSlideShare</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz Blog437 blog entries in 2009Over 2k unique users a dayOptimized for SEOLinked thru content aggregators like PlanetLotus</p> <p>Twitter</p> <p>Linkedin</p> <p>Facebook</p> <p>slideshare28SuccessesSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz Zain Africa ChallengeZain Africa Challenge is a technology solution for a educational program in Africa18 countries, televised live on tvDonates over 400k a year to african universitiesWon the IBM Lotus Award for Best Philanthropic Solution in Jan 2009My blog on the entry got </p> <p>LinkedIN Recommendation leads to clients</p> <p>1 Tweet = $500,000</p> <p>29Tips from the FieldSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz 30My 2010 Makeover</p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 31RaffleEllehomme Holistic MedspaMark BeierMetropolitan ClubRobin WalkerShinettes Shoe ShineNicholas JosephHalo [For Men] </p> <p>Social Media Makeover 2/3/2010 SocialMediaMakeover.biz 32</p> <p>Your Turn </p> <p>What will you do in 2010 to your Social Media Presence?</p> <p>We are here to helpSocial Media Makeover 2/3/2010 SocialMediaMakeover.biz 33</p>